Contains one image of a man standing in front of a candy display in a store. The words "M. Watson" are written on the reverse of the photograph.

Contains four black and white aerial photographs of the Kitchener head office and biscuit plant. Several of the photographs have been edited.

Contains four tin tie sandwich biscuit packages. Includes Canadiana Cookies, Chocolate Mint Cremes, Choc-olé Cookies, and Vanilla Fudge Cookies. Packages range in size from 14 to 16 ounces. The Vanilla Fudge Cookies package has a note on it stating that the product was discontinued in 1979.

Contains 44 colour photographs of cookie products, and samples of tin tie packages.

Contains brochures, tin tie biscuit packages, and colour photographs of products and store displays.

Contains 13 colour photographs of cookie packages, samples of cellophane biscuit packages and a sales brochure.

Contains samples of cookie tin tie packages.

Contains two colour photographs. The photographs are images of two men speaking in a convention room at the Commonwealth Holiday Inn. A poster behind the podium states "Success with Dare in '81".

Consists of material relating to the Dare Foods Limited biscuit plant in Surrey, B.C. File contains invitations; programs; newspaper clippings; agenda; speeches from the plant opening 1962; three b&w photographs each 20.5 x 25.5 cm, 1961-1962; one promotional pamphlet for new plant 1962; and one plan by the Canadian Industrial Risks Insurers plan of Dare Foods Ltd., Surrey B.C. plant 1981.

Contains candy and cookie product brochures, and 10 colour photographs of cookie products.

Contains samples of cellophane and tin tie packages, product brochures, signs, promotions and coupons, advertisements, a Dare Foods Limited corporate policy and history, and 18 colour and 13 black & white photographs of products.

Contains bilingual ingredient lists for candy products, correspondence, memoranda, and copies of legislation pertaining to ingredient listings, regulations for the packaging and labelling of foods, and French translations of ingredients and product names. File is divided by tabs including: Valentine, Easter, Product Names, French Translations, Regulations, and Technical. Records are arranged chronologically.

Contains Lemon Cremes sandwich biscuits [ca. 1960], Lemon Creme Cookies tin tie [1976] and Lemon Creme Cookies boxboard packages [ca. 1981]. The cookies were called Lemon Cremes [ca. 1960] and became Lemon Creme in [1976]. The tin tie packages contained 16 ounces and the boxboard contained 14.1 ounces.

Contains two Panda Chocolate Sandwich Cookies boxboard packages. Each box contained 14.1 ounces of cookies.

Contains one videocassette recording of the Dare Foods Limited television advertisement, "On Its Own." The advertisement promotes Breton crackers.

Contains price lists for nickel candy and penny goods sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, case weight, cubic feet per case, and net price delivered to wholesalers' warehouses.

Contains samples of boxboard, cellophane and tin tie packages, 22 colour photographs of cookie products, colour and black and white photographs of store displays, a coupon, and a brochure for Krispin rye crackers.

Contains samples of cellophane and tin tie packages, product brochures, signs, promotions and coupons, advertisements, a Dare Foods Limited corporate policy and history, and 18 colour and 13 black & white photographs of products.

Contains six Cabaret boxboard packages. Included are two Cabaret 7 ounce boxes from [ca. 1982], one Cabaret 7 ounce box from [ca. 1990], and three Cabaret 4.6 ounce boxes from 1998.

Contains three Rio Chocolate Fudge Cookies boxboard packages. Each box contained 14.1 ounces of cookies. The twin pack was introduced in 1981 and a new box was introduced in August 1982.

Contains one Tradition Oatmeal Cookies boxboard package. The box contained 14.1 ounces of cookies.

Contains four Cinnamon Danish Cookies packages. Each tin tie package contained one pound of cookies. Each boxboard package contained 14.1 ounces of cookies.

Contains one Pancho Peanut Butter Creme Cookies boxboard package. The box contained 400 grams of sandwich cookies.

Contains one videocassette that consists of television advertisements. The videocassette includes the following 12 spots: "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.” The advertisements were produced between 1976-1979 and 1982.

Contains one copy of the Big V Drug Stores twentieth anniversary book, Our Twentieth Anniversary, Big V Drug Stores, 1962-1982.

Contains three Champion Chocolate Chip Cookies boxboard packages. Each box contained 14.1 ounces of cookies. The twin pack was introduced in May 1981 and a new box introduced in August 1982.

Contains Fudge Chip Cookies tin tie packages from [ca. 197-] and boxboard packages from 1983. File includes 8 ounce, 12 ounce, and 15 ounce tin tie packages. The boxboard package contained 14.1 ounces.

File consists of one photograph of a display of Dare cookies in a general store in Carcross, Yukon.

Contains material relating to the financial situation and sale of Sunbeam Shoes Limited. File consists of correspondence, shareholders' meeting agenda, accounts, and production forecast.

Contains one videocassette recording of the Dare Foods Limited television advertisement "On Its Own." The advertisement promotes Breton crackers.

Contains Peanut Butter Chip Cookies packages. The Peanut Butter Chip Cookies were introduced in [ca. 1961] and contained both peanut butter and peanut butter chips. The package includes a photographic image of the cookies. File contains both tin tie and boxboard packages.

File consists of one dinner menu from the Dare cracker sales seminar and dinner.

Contains one audio cassette recording of group 2, 7:00 p.m., recorder #2. The audio cassette was created by Western Michigan Research and is a recording of a group discussion of 12 women led by a host identified as "Fred" on the topic of packaged cookies. The women were informed that they were recorded and observed from a one-way mirror. The discussion consists of the host asking the women questions such as "What do you have at home for people to munch on?" and the women discussing their answers.

Contains five financial statements for The Almer Company Limited. The March 1980 to March 1981 statements were prepared by Erickson, Lee, Macdonald & Co., chartered accountants, Hamilton. The March 1982 to June 1983 statements were prepared by MacGillvray & Co., chartered accountants, Port Colbourne. All statements include a section on the subsidiary company, Sunbeam Shoes Limited.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Dare Cookies."

Contains documents pertaining to the sale of shares of The Almer Company Limited, owner of 99% of shares of Sunbeam, from Dare Foods Limited. File includes the agenda, agreements, Certificates of Status, Certificates of Incumbency, other certificates, resolutions, resignations, guarantees, correspondence, debenture, affidavit, financing statement, minutes, cheques, promissory notes, and share certificates.

Contains price lists for Dare Foods Limited, Kitchener, Ontario, Halloween candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

File consists of financial statements for Sunbeam Shoes for the year 1986 prepared by MacGillivray & Co.

Contains the Almer Company Limited Annual Meeting of Shareholders agenda; correspondence; a copy of the agreement between Dare Foods Limited, James G. Martin, J. Douglas Oddie, Sunbeam Shoes Limited, The Almer Company Limited, Sisman’s Holdings Limited, and Edward Tregunno; and confirmation of credit facilities from The Royal Bank of Canada pertaining to the sale of control of Sunbeam Shoes Limited.

Contains annual financial statements for Sunbeam Shoes Limited. The statements were prepared by MacGillivray & Company, chartered accountants, Port Colbourne.

Contains 39 product and display photographs, brochures, memoranda, price sheets, copies of articles sent to sales representatives, information about promotions, for primarily candy products although biscuit and cracker products are included.

Contains one sales manual separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies and Procedures.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Dare Cookies."

Contains three Breaktime Oatmeal Cookies boxboard packages. Each box contained 13 ounces.

Contains one sales manual. The manual is separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies & Procedures.

Contains price pages for fantop candy range sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe product weight, size, and net price delivered to stores.

File consists of one Harvest from the Rainforest premium cookies package. Bag contained 300g of cookies. The dimensions of the bag, when full, are 31 x 13 x 7 cm.

Contains records pertaining to the Biscuit Division plant tour. File consists of notes on the company profile of Dare Foods, notes on the role of Dare Foods in the Quebec economy, notes on the purpose and objectives of Dare Foods, a plan of the Kitchener biscuit plant, and descriptions of each area, special rooms and machines in the biscuit plant.

Includes one videocassette recording of the Dare Foods Limited television advertisement "Dare Bears."

Contains one videocassette of Keebler television advertisements. The videocassette includes two advertisements both 60 seconds each in length.

Contains price pages for the pegtop candy range and pegtop confectionery wholesaler range. The pages list product weight, cubic feet of case, and net price of product delivered to stores.

Contains two Breaktime Choco Chip Cookies boxboard packages. Each box contained 13 ounces of cookies.

Contains price lists for spring and summer marshmallow candy ranges sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains price lists for Valentine candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists record products, package weight, case weight, cubic feet per case, price per pound, and net price delivered to stores and warehouses.

Contains price lists for Christmas candy, chocolate, confectionery and Christmas bulk candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains price lists for specialty items, special candy items, Stak-A-Jars, Foley’s Candy range, and Super Pops sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses.

Contains five Breaktime Fudge Cookies boxboard packages. Each box contained 13 ounces of cookies.

Contains typewritten lists of packaging editions including dates, and samples of packaging.

Contains price lists for Easter candy ranges sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists record products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains 32 colour slides. The slides are images of staff at meetings, at special events and playing baseball.

Contains price lists for bulk, pegtop, fantop candy ranges and confectionery wholesaler range sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe product weight, and a breakdown of net price delivered to stores per kilogram, per case, and per approximate pound.

Contains price lists for Bake Shoppe, Bake Shoppe bulk, and bulk cookies sold East of Lakehead, Lakehead and West, in Quebec and Newfoundland. Price lists describe products, package count, case weight, and net price delivered to stores and warehouses.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains two colour photographs. One photograph is an image of Jean-Guy Maillet in his Moncton office, December 1986.

Contains two colour photograph. The photograph is an image of Dare employees standing in front of a Dare van.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one copy of the book, Builders and Boosters, Kitchener Chamber of Commerce, 100th Anniversary, 1886-1986.

File consists of declassified and obsolete recipes and formulas for Dare biscuit products.

File consists of financial statements for Sunbeam Shoes for the year 1986 prepared by Spicer MacGillivray. Also includes one item of correspondence from Sunbeam Shoes to Dare Foods regarding the statements.

Contains one videocassette of the television advertisement "Dare Bears" promoting Dare Foods Limited cookies.

Contains biscuit price lists for tin tie products sold East of Lakehead, Lakehead and West, and in Newfoundland and Quebec. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains biscuit price lists for tin tie products sold East of Lakehead, Lakehead and West, and in Newfoundland and Quebec. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains one copy of the Big V Drug Stores twenty-fifth anniversary book, _Our twenty-fifth birthday, Big V Drug Stores. The book was presented to Richard Harris, District Sales Manager, Dare Foods Limited, Kitchener, by Mahlon M. Dyer, Executive Vice-President, Big V Pharmacies Co. Limited, London, Ontario. The book includes a letter presenting the book to Richard Harris from Mahlon M. Dyer.

File consists of one photograph showing a display of Dare cookies at the Y.K. Foods in Yellowknife, North West Territories.

Dare Food Limited's first royalty receipt from Koninklijke Verkade N.V., Zaandam, Netherlands for their license of Dare Food Limited's Breton crackers, called "Shuttles" in the Netherlands. The monetary amount paid to Dare Foods Limited is 84,192 Dutch guilders. The receipt is mounted on a large mat board that is decorated with images of Shuttles crackers.

Contains one copy of the Dare Foods Limited, Biscuit Division, and Production Control Procedures Manual. The manual was produced by T.O.P. Consulting Services Inc., Kitchener. The manual is divided into three tabs; Production Planning & Forecasting Procedure, Production Scheduling Procedure, and Production Forecast Summary Procedure.

A carton used to package Arnott's Breton cracker biscuits, a Breton cracker product possibly made under license by Arnott's in Australia.

Contains four colour slides. The slides are images of the exterior of Dare Foods Limited buildings. The buildings include the head office and plant in Kitchener, and the candy plant in Hamilton as well as two other buildings.

Contains biscuit price lists for tin tie products sold East of Lakehead, Lakehead and West, and in Newfoundland and Quebec. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

One Breton crisper, a plastic cylinder container sold by Dare Foods Limited to keep Breton crackers crisp. Also includes a packet of order forms to purchase the Breton crisper.

Contains candy and biscuit brochures. The brochures were originally in a binder and are separated by two dividers.

Contains 26 colour photographs of products and store displays, brochures, and price sheets.

Contains 73 colour snapshots of in-store displays and contest displays including Haul in the Savings, Radio Cap displays, and Norca Tube displays.

Contains one audio cassette recording of the Vivant Vivant advertisement.

Contains one videocassette of competitor's advertisements produced between 1984 and 1988. The videocassette includes the following commercials:

• Dad’s – “3’ 8”,
• Oreo – “Open an Oreo,”
• Chips Ohoy [sic] – “Counting,”
• Keebler – “Mailman,”
• Mr. Christie – “Chewey,”
• Duncan Hines Chocolate,
• Chips Ohoy [sic],
• Beatrice Colonial,
• “Master Baker,”
• Duncan Hines – “Raining Chips"
• Country Fibre “Boy/Glasses"
• Country Fibre “Man/Glasses"
• Fudgee-O’s “Measuring Cookies"
• Peak Freans Bourbon Cream – “Cuckoo"
• Peak Freans Shortcake – “Fishbowl"
• Peak Freans Digestive – “Graduation"
• Peak Freans Fruit Cremes – “Figurines"
• Peak Freans Cookies – “Bon Voyage"
• Peak Freans Orange Chocolate – “Knights Cat"
• and Oreo Chocolate – Fudge Intro.

The advertisements are 15, 30, or 60 seconds each in length. A list of the advertisements, length, order, and production date is included.

Contains one videocassette of cookies and crackers advertisements. The videocassette includes five spots.

Contains one colour photograph of a woman and a man holding a Low Sodium Breton crackers box.

Contains one colour photograph. The photograph is an image of Bryan and Graham Dare sitting in an office examining an architectural plan at the Dare Foods Limited head office in Kitchener.

Contains six colour photographs and eight negatives of a Breton cracker display.

Contains 162 colour transparencies that were produced for the publication of The Dare Story. The colour transparencies were produced by Penthouse Studios and sent to Gary MacLeod, Vice-President Sales. File includes images of Graham Dare, Bryan Dare, Carl Dare, Breton cracker production, staff working in their offices, women packing cookies and cracker products, a Breton transport truck, cookie products, staff working in the quality control lab, the warehouse, offices, the Dare Bears van, machinery in the plant, a sketch of a store display, a copy of a sketch "View from Berlin" 1854, company artifacts, and staff in a board room.

Contains one Standard Procedure Manual, Branch Warehouse. The manual includes many procedures and is divided into the following tabs:

• Branch Weekly Report Procedure,
• Branch Ordering Procedure,
• Freight Allowance Procedure,
• Branch Warehouse Safety Procedure,
• Code Date Control Procedure,
• Finished Product Protection Procedure,
• Warehouse Sanitation Procedure,
• Vehicle Sanitation Procedure,
• Vehicle Security Procedure,
• Warehouse Security Procedure,
• Purchasing Policy, Purchasing Procedure,
• Capital Expenditure Procedure,
• Personnel Procedure,
• Hiring Procedure - Hourly Employees,
• Direct Route Sales Procedure,
• Position Descriptions.

The manuals were used by warehouse staff who reported to regional and district sales managers. Several procedures are missing.

Contains one Food Service Division sales manual revised January 15, 1988. The manual contains three tabs: Policies, Price Pages, and Promotions. However, there are records only in the Policies section. The manual includes 16 sales policies for Food Service or Foodservice personnel and customers.

Contains one videocassette of Dare Foods Limited television advertisements. The videocassette includes six spots “Reporter,” “Say When,” Brussells,” “Party is Tomorrow,” “Elfin Loaves,” and “Man up at Night.”

Contains one videocassette recording of the candy video presentation.