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Archival description
Dare Foods Limited File
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The retirement of a pallet truck.

Contains one colour photograph. The photograph is an image of a man with a pallet truck. A sign on the pallet truck reads, "RIP 1906-2000, Gone to the big warehouse in the sky."

Dare Foods Limited

The Dare Company Limited : Simple Pleasures Chocolate Thins launch.

Contains 13 colour photographs documenting the launch of Simple Pleasures Chocolate Thins biscuits. The photographs are images of staff celebrating and eating on board a "ship" in a shopping mall beside an ice rink. Two photographs are group images behind the ice rink and Simple Pleasures advertisements on the rink boards.

Dare Foods Limited

The Dare Company Limited : events cruiser.

Contains two colour photographs. The photographs are images of the Dare Foods Limited Events Cruiser. The cruiser was a PT Cruiser decoarted with images of Dare Foods Limited logos .

Dare Foods Limited

French pack show (Folies Brock).

Contains one audio cassette. The audio cassette contains French Pack Road Show (Folies Brock) in French. The other side contains an explanation of the new logo and biscuit packaging design in 1975. The explanation appears to have accompanied a slide show.

Dare Foods Limited

Packaging road show : 1st take.

Contains one audio cassette. The audio cassette is a recording of a meeting and slide show explaining the changes in Dare product packaging which were required. As a result of the Consumer Packing and Labelling Act passed by the government on March 1, 1974, to be implemented by Dare by March 1, 1976.

Dare Foods Limited

Packaged cookies, July 7, 1983.

Contains one audio cassette recording of group 2, 7:00 p.m., recorder #2. The audio cassette was created by Western Michigan Research and is a recording of a group discussion of 12 women led by a host identified as "Fred" on the topic of packaged cookies. The women were informed that they were recorded and observed from a one-way mirror. The discussion consists of the host asking the women questions such as "What do you have at home for people to munch on?" and the women discussing their answers.

Dare Foods Limited

Cookies 6:00 pm P#858B, April 9, 1986 (file 1 of 2).

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Cookies 8:00 pm P#858B, April 9, 1986 (file 2 of 2).

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Cookies 8:00 pm P#858B, April 9, 1986 (file 1 of 2).

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Cookies 8:00 pm P#858B, April 9, 1986 (file 2 of 2).

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Facility 2:00 pm P#858B, April 10, 1986 (file 1 of 2).

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Facility 2:00 pm P#858B, April 10, 1986 (file 2 of 2).

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Facility 4:00 pm P#858, April 10, 1986 (file 1 of 2).

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Facility 4:00 pm P#858, April 10, 1986 (file 2 of 2).

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Dare Bear at Wintario / [produced by] Milad Bess.

Contains one videocassette recording of the television production of the Ontario Lottery Corporation's Wintario draw held at the Gravenhurst High School during the Muskoka Winter Fair in [ca. 1989]. The Dare Bear mascot helped the Mayor of Gravenhurst push the button to start the Wintario draw.

Dare Foods Limited

IMF.

Contains one audio cassette consisting of a dramatized recording promoting marketing and sales staff to have a new product in full distribution within 14 days.

Dare Foods Limited

Tropical rain forest.

Contains one audio cassette recording of tropical rain forest sounds including bird calls.

Dare Foods Limited

Big Ned P.r.r.i.d.e. (file 1 of 2).

Contains one audio cassette recording of Big Ned singing his P.r.r.i.d.e. song, which was intended to motivate Dare Foods sales personnel.

Dare Foods Limited

Big Ned P.r.r.i.d.e. (file 2 of 2).

Contains one audio cassette recording of Big Ned singing his P.r.r.i.d.e. song, which was intended to motivate Dare Foods sales personnel.

Dare Foods Limited

Green foods / [prepared by] The Martland Group.

Contains one audio cassette recording of the CBC radio show "Metro Morning" reporter on the environment, Marjorie Lamb, introducing environmentally friendly foods. Marjorie and the host of "Metro Morning" discuss Bridgehead's Rainforest Crunch and Dare's newly released Rainforest cookies. Side B of the cassette is a recording of an interview with Bryan Dare on CFRB radio. The interviewer and Bryan Dare discuss several aspects of the cookies including the fact that the cashews and brazil nuts used in the cookies were acquired from Cultural Survival, a non-profit organization associated with Harvard University.

Dare Foods Limited

Juiced Up van, Juiced Up mascots.

Contains one videocassette recording of an informational video promoting the new Dare Foods Limited van decorated with images of the Juiced Up characters. The Juiced Up mascots also appear in the video.

Dare Foods Limited

Kitchener 1 (file 1 of 9).

Contains one videocassette recording of employees at the Dare Foods Limited head office and plant in Kitchener wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 1 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Ottawa 4 (file 2 of 9).

Contains one videocassette recording of employees at the Ottawa office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 4 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Toronto 5 (file 3 of 9).

Contains one videocassette recording of employees at the Toronto office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 5 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Quebec region 1992 6 (file 4 of 9).

Contains one videocassette recording of employees at the office in Quebec wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 6 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Winnipeg 7 (file 5 of 9).

Contains one videocassette recording of employees at the Winnipeg office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 7 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Edmonton 8 (file 6 of 9).

Contains one videocassette recording of employees at the Edmonton office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 8 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Moncton 9 (file 7 of 9).

Contains one videocassette recording of employees at the Moncton office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 9 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

B.C. branch 10 (file 8 of 9).

Contains one videocassette recording of employees at the British Columbia branch office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 10 of 10. These recordings were included in a longer video birthday wish, Mr. C.M. Dare's 75th birthday.

Dare Foods Limited

Happy birthday Mr. Dare (file 9 of 9).

Contains one videocassette recording of staff from the Atlantic District, Halifax and Moncton, wishing Carl Dare a happy 75th birthday. The recording was included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Revolution.

Contains the master videocassette recording of "Revolution."

Dare Foods Limited

Dare Rant, Big Ned.

Contains one videocassette recording of "Big Ned," a territory manager for sales, acting out his interpretation of the Molson Canadian "I am Canadian" advertising campaign. The words of the "I am Canadian" rant are changed to reflect Dare Foods Limited.

Dare Foods Limited

Costa Del Sol travel incentive.

Contains one videocassette recording of the Costa Del Sol travel incentive. The vacation was used to motivate and subsequently award successful sales personnel.

Dare Foods Limited

Incentive trip (file 1 of 2).

Contains one videocassette recording of a vacation promotion. The vacation was used to motivate and subsequently award successful sales personnel.

Dare Foods Limited

Incentive trip (file 2 of 2).

Contains one videocassette recording of a vacation promotion. The vacation was used to motivate and subsequently award successful sales personnel.

Dare Foods Limited

Cabane a sucre Dare.

Contains one videocassette recording of a Dare Foods Limited employee at his display of Dare Foods Limited products as part of maple syrup festivals held outside of several different grocery stores in Quebec between March and April 2001.

Dare Foods Limited

Dare sign.

Contains one double-sided sign. The sign is red and white and is in the shape of the Dare logo [ca. 1976]. The sign was most likely used in a store display.

Dare Foods Limited

Dare sign.

Contains one double-sided sign. The sign is red and white and is in the shape of the Dare logo [ca. 1976]. The sign was most likely used in a store display.

Dare Foods Limited

Dare sign.

Contains three double-sided Dare signs. The signs are red and white. One side of the sign reads, "Twin-packed for freshness," and the other side reads, "Made with vegetable shortening."

Dare Foods Limited

Professor and friends sign.

Contains three signs. The signs are double-sided and include a picture of Professor Bear and his two friends on top of the Dare logo [ca. 1990]. The sign was most likely used in a store display.

Dare Foods Limited

Dare sign.

Contains one double-sided Dare sign. The sign is red and white and is in the shape of the Dare logo [ca. 1990]. The sign was most likely used in a store display.

Dare Foods Limited

Cookie cutters.

Contains two cookie cutters that were used by Dare Foods Limited. One cookie cutter is oval shaped and the other is in the shape of a star.

Dare Foods Limited

Centennial Committee (file 1 of 2).

Contains records of the Centennial Committee that are divided by the following tabs: Minutes, Ball, Lapel pins, Painting, Open house, Picnic, Wine Gift, and Publicity. File consists of correspondence, bills, receipts, budgets, minutes, memoranda, menus, announcements, and faxes.

Dare Foods Limited

Centennial promotional material.

Contains centennial promotional material, photographs and historic promotional material. File includes clippings of articles and advertisements, contest form, promotional items, the Dare Foods Limited company Christmas card, and the September 1991 and March/April 1992 issues of Professor's Press (the Dare Foods Limited employee newsletter).

Dare Foods Limited

Interview replies.

Contains records pertaining to centennial interviews. File consists of correspondence, reply cards and a schedule of interviews. The interviews were conducted by John Zinderdine of Selling Arts Consultants Ltd. regarding Dare Foods Limited company history.

Dare Foods Limited

Employee gifts.

Contains centennial promotional ideas, centennial product ideas, centennial publicity schedule, and draft two of "Dare, The First Century," by John Zinderdine. File also contains a letter, a bill of lading, pamphlets and business cards from Hillebrand Estates Winery Limited.

Dare Foods Limited

Name tags.

Contains records pertaining to the Centennial Ball invitations. The records include a copy of an email, alphabetical lists of Dare Foods Limited employees in Kitchener, Milton and Toronto by last name, memoranda, lists of prizes, a copy of the centennial celebration script, and a list of retired employees.

Dare Foods Limited

Invitations.

Contains invitations to the Centennial Balls in Kitchener, Quebec, and Halifax. The invitations include reply cards.

Dare Foods Limited

Moncton : ball.

Contains a copy of an email. The email is a list of people that were to be invited to the Centennial Ball in Moncton. The email was sent from Lynn at Dare Foods Limited in Moncton to Marilyn at Dare Foods Limited in Kitchener.

Dare Foods Limited

West : ball.

Contains records pertaining to the Centennial Ball held in Edmonton for the Western region. The file includes a copy of an email sent to Marilyn Watson at Dare Foods Limited in Kitchener from Joane James at Dare Foods Limited in Edmonton regarding a schedule for the Centennial Ball and a fax sent from Marilyn Watson to Rick Harris and Joane James regarding a final proof for the invitations to the Centennial Ball in Edmonton. A colour photograph of the Centennial Ball is also included.

Dare Foods Limited

Montreal : ball.

Contains correspondence between Marilyn Watson at Dare Foods Limited in Kitchener and staff at Les Aliments Dare Limitée (the Montreal office), the translator, and the printer, regarding the translation and printing of the invitation to the Centennial Ball or Gala du Centenaire in Montreal. File also includes two pamphlets for Le Château de l'Aéroport-Mirabel, the location of the Centennial Ball and 8 colour photographs of the event.

Dare Foods Limited

Kitchener Centennial Ball, January 18, 1992.

Contains 69 colour photographs, 15 slides and nine negatives of the Centennial Ball at Bingemans in Kitchener. The photographs are images of the Dare family cutting a large birthday cake, the Dare family and guests accepting and giving gifts, guests sitting at banquet tables, the Dare family and guests dancing, door prizes, and the band. File also includes a colour slide of the centennial logo.

Dare Foods Limited

Darlene Firlotte's Centennial Ball photographs.

Contains 10 colour photographs and 14 negatives of the Centennial Ball in Kitchener. The photographs were donated by Darlene Firlotte. Two negatives are an image of cats and an image of houses.

Dare Foods Limited

Best wishes from suppliers.

Contains correspondence from suppliers wishing Dare Foods Limited all the best in their centennial year. The file also includes the key to the city of Edmonton.

Dare Foods Limited

Thank you notes from employees.

Contains correspondence from employees expressing gratitude for receiving the centennial book, prizes, and invitations to the Centennial Ball. File also includes five colour photographs of a Doerr & Co. cigar box owned by Joy Kravel.

Dare Foods Limited

Thank you letters for prizes.

Contains correspondence from Gary L. MacLeod, Vice President Sales and Marketing (Chairman of the Centennial Committee) to suppliers thanking them for donating the prizes that were awarded at the Centennial Ball on January 18, 1992, in Kitchener.

Dare Foods Limited

Centennial Ball photograph reprints correspondence.

Contains correspondence documenting requests for the reprinting of photographs of the Centennial Ball held in Kitchener. The correspondence is addressed to various employees from Marilyn Watson, a Centennial Committee member, Dare Foods Limited in Kitchener.

Dare Foods Limited

Promotions.

Contains eight colour photographs. The photographs are images of store displays and promotions in honour of the Dare Foods Limited centennial. File also includes a store sign.

Dare Foods Limited

Birthday.

Contains seven colour photographs. The photographs are images of a Dare Foods Limited float that celebrates both the Dare Foods Limited centennial and Canada's 125th birthday. A house on the float is decorated with Dare crackers and cookies. A photograph of the Dare Bear riding in a car, decorated with Dare centennial signs, in a parade is also included.

Dare Foods Limited

Picnic, June 14, 1992 (file 1 of 2).

Contains colour photographs and negatives. The photographs and negatives are images of the Dare Foods Limited company picnic held in honour of the company centennial on Sunday June 14, 1992 at Bingeman Park in Kitchener. File also includes invitations and registration forms.

Dare Foods Limited

Picnic, June 14, 1992 (file 2 of 2).

Contains an album of colour photographs. The photographs are images of the Dare Foods Limited company picnic held in honour of the company centennial on Sunday June 14, 1992 at Binegman Park in Kitchener.

Dare Foods Limited

Picnic pictures.

Contains records pertaining to the reproduction of centennial picnic photographs. File includes lists of employees and the amount of money they owe for reprints, a list of the number of photographs to be reproduced, memoranda, and emails.

Dare Foods Limited

BBQ.

Contains 32 colour snapshots. The snapshots are images of the annual staff BBQ held at the Dare Foods Limited head office and plant in Kitchener.

Dare Foods Limited

Open house/tour.

Contains records pertaining to the open house and tour of the Dare Foods Limited head office and plant in Kitchener held on October 24, 1992 in honour of the centennial year of Dare Foods Limited. The file consists of descriptions of the different departments and areas in both the head office and plant, and descriptions of machinery that were used by tour guides.

Dare Foods Limited

Toronto open house.

Contains six colour snapshots. The snapshots are images of Dare Foods Limited employees working at the Milton plant and the Dare Bear with children.

Dare Foods Limited

Centennial display.

Contains colour photographs and negatives. The photographs and negatives are images of Dare Foods Limited staff setting up a display illustrating the history of Dare Foods Limited, staff display awards from the City of Kitchener and the Province of Ontario, and staff decorating Christmas trees outside the Dare Foods Limited head office and plant in Kitchener.

Dare Foods Limited

Luncheon.

Contains records documenting the Christmas luncheon in 1992. Dare Foods Limited hosts an annual Christmas potluck luncheon for past and present employees during the Christmas season. In 1992 the day shift luncheon was held on Wednesday December 23 at 12:30. File consists of notices, receipts, a summary of revenue and expenses, an alphabetical list of employees and their addresses, sales personnel mailing list, and lists of employees by seniority date. File also includes sign-up lists of the potluck dishes required.

Dare Foods Limited

Centennial jackets.

Contains records pertaining to the purchase of centennial jackets. File consists of faxes and order forms listing who ordered jackets, sizes, and amount.

Dare Foods Limited

Florida '92 sweatshirt.

Contains one white sweatshirt. The sweatshirt has the Dare Foods Limited centennial logo embroidered on the left breast of the sweatshirt. Beneath the logo "Florida '92" is also embroidered.

Dare Foods Limited

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