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Archival description
Electrohome fonds.
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Salem.

File consists of a photograph of the Salem television console. Photograph has been pasted to board and retouched by hand.

Electrohome

Selkirk C40-821.

File consists of two copies of a photograph and one copy negative of the Selkirk C40-821 television set.

Electrohome

Traveller III.

File consists of two copies of a photograph of the Traveller III portable radio-television-casette recorder.

Electrohome

Advertising and sales : slides.

File consists of 183 slides for use in advertising and sales. Includes slides of televisions, stereo receivers, clock radios, portable radios and tape players, speakers, phonographs, motors and blowers, and slides belonging to a presentation for sales staff [in the motors department?]. Slides were probably compiled for museum purposes, and some are missing.

Electrohome

Visual material : file 12.

File consists of 13 transparencies, one negative, and one photograph of Electrohome television sets and stereo consoles and Deilcraft furniture. Some transparencies are mounted in paper frames. File also includes one Deilcraft advertisement.

Electrohome

Visual material : file 21.

File consists of four photographs (plus some duplicates) of Deilcraft furniture, including a photograph of Deilcraft products in a store.

Electrohome

"E" logo.

File consists of three transparencies of the Electrohome "E" logo and shadow, used in the production of advertising material. Transparencies have been taped to cardboard frames.

Electrohome

Bug lantern : EK55.

File consists of three photographs (plus duplicates), two copy negatives, and two copies of a transparency of the EK55 bug lantern.

Electrohome

Humidaire : AH112.

File consists of two photographs (plus duplicates) of the AH112 Humidaire.

Electrohome

Humidifier products (transparencies).

File consists of twenty-one colour transparencies of humidifiers, humidifier parts, and humidifier accessories (freshener and tablets). Duplicate transparencies may be present.

Electrohome

Mini bug killer.

File consists of two copies of a photograph and a transparency of the mini bug lantern.

Electrohome

Smoke detector : SAB101

File consists of a photograph (plus duplicates) and a copy negative of the SAB101 smoke detector.

Electrohome

Bates, Paul.

File consists of two portraits (plus duplicates) of Paul Bates.

Electrohome

Briggs, Gerry.

File consists of two portraits (plus duplicates) of Gerry Briggs.

Electrohome

Freure, Ron.

File consists of five portraits (plus duplicates) of Ron Freure.

Electrohome

Maclellan, Stewart.

File consists of material relating to Stewart Maclellan, who became Electrohome president and chief executive officer in 1979. Includes portraits and photographs of Maclellan and a typed biography.

Electrohome

McGough, Peter.

File consists of two portraits (plus duplicates) and a snapshot of Peter McGough.

Electrohome

Appliances : humidifiers.

File consists of photographs of Electrohome humidifiers. Some photographs include product identification on verso and some include typed cutlines. Duplicate photographs are present.

Electrohome

Electronics components.

File consists of photographs of Electrohome stereo components and consoles and photographs of closed-circuit television systems applications. Some photographs include typed cutlines or identification on verso. File also includes two paste-ups and ms. notes.

Electrohome

Electronics : production.

File consists of seven photographs of employees at work on television, stereo, and phonograph production and distribution lines. File also includes a memorandum

Electrohome

Plant 6 and plant 10.

File consists of photographs of Electrohome's Plant 6 (Kitchener) and Plant 10 (Cambridge). Includes photographs of the manufacturing, loading, shipping, and lumber storage areas and aerial photographs of Plant 6. File also includes a photograph of a group of Electrohome sales staff posing outside a bus with "Electrohome Showtime '66" hats and portfolios. File also includes one memorandum. Duplicate photographs are present.

Electrohome

Product pictures : stereo.

File consists of 12 photographs (plus duplicates) of stereos. Models and lines identified are: SC 392, 711, Tempo, Manhattan, Graphic, Westmount, Circa 789, and Circa 850. Some photographs have a typed cutline taped to them with details about the product, including price information. File also includes 3 copies of a page clipped from a magazine article on the 'lunar look' in furniture, noting Electrohome's Space Bubble phonograph.

Electrohome

Air purifier.

File consists of two transparencies of the Electrohome electrostatic air cleaner and one transparency of mountain scenery.

Electrohome

Bug lanterns : EK600, EK105.

File consists of two copies of a composite photograph and one copy negative of the EK600 and EK105 bug lanterns.

Electrohome

Humidaire : AH106.

File consists of one photograph, one copy negative, and one slide of the AH106 Humidaire.

Electrohome

Humidaire : AH2000.

File consists of four copies of a photograph and one copy negative of the AH2000 Humidaire. One copy of the photograph has been mounted on board and retouched by hand, and the other copies are reproduced from this one.

Electrohome

Humidaire : AH267, AH268, AH2000

File consists of four copies of a photograph, two copy negatives (one a composite image), three transparencies, and a slide of humidifier products. One copy of the photograph has been mounted on board and retouched by hand, and the other copies are reproduced from this one.

Electrohome

Humidifier : H35.

File consists of two photographs (plus duplicates) of the H35 humidifier.

Electrohome

Deilcraft Champlain bedroom.

File consists of a photograph and a transparency of the Champlain collection of bedroom furniture from Deilcraft.

Electrohome

Eaton's stores.

File consists of three modern prints of photographs of the Eaton's stores at Yorkdale Mall (Toronto), in Don Mills (Toronto), and London, probably taken during the 1970s. Annotations on prints indicate the date of the store openings.

Electrohome

Production : motors.

File consists of 21 photographs and snapshots of employees at work on motor and metal products production lines in Plant 2. Some photographs include identification on verso. File also includes 2 snapshots of boyscouts in a field.

Electrohome

Acoustech.

File consists of material relating to the production of a single-sheet advertisement for Electrohome Acoustech high performance electronics (stereo receivers, tape players/recorders, and speakers). Includes the advertisement and 15 transparencies of the images used. Duplicates among transparencies may exist.

Electrohome

Acoustech : Mark IV

File consists of four copies of a photograph of the Mark IV speaker from Acoustech.

Electrohome

Acoustech small package version.

File consists of four copies of a photograph of a stereo system with an Electrohome receiver and phonograph and two Acoustech speakers.

Electrohome

Avalon and Carillon stereo consoles.

File consists of a single-sheet advertisement for the Electrohome Avalon and Carillon stereo consoles and a transparency used in the production of the advertisement.

Electrohome

Bristol, Conway, Truro, Beacon.

File consists of one copy negative and three copies of a composite photograph of the Bristol C46-911, Conway C46-921, Truro C46-912, and Beacon C46-922 television sets.

Electrohome

Decor.

File consists of three copies of a photograph and one copy negative of the Decor C39-811 television set. One of the photographs has been pasted to board and retouched by hand.

Electrohome

Dover C40-831.

File consists of two copies of a photograph and one copy negative of the Dover C40-831 television set.

Electrohome

Duncan C46-914.

File consists of three copies of a photograph and one copy negative of the Duncan C46-914 television set. One of the photographs has been retouched by hand.

Electrohome

Escort and Comet.

File consists of four photographs (plus duplicates) and one copy negative of the Escort M21-802 and the Comet M2901 television sets.

Electrohome

Gatewood C46-929.

File consists of three copies of a photograph and one copy negative of the Gatewood C46-929 television set.

Electrohome

Jasper C46-930.

File consists of a three copies of a photograph and one copy negative of the Jasper C46-930 television set.

Electrohome

Kelowna C46-927.

File consists of a three copies of a photograph and two copies of a negative of the Kelowna C46-927 television set.

Electrohome

Marantz stereos and Chippendale console : transparencies.

File consists of 12 transparencies of Marantz stereo receivers, amplifiers, and tuners, models 19, 110, 2215, 2230, 2245, 2270, 250, 500, 1030, 1060, 1200, and 3300. File also includes two transparencies of the Chippendale stereo console from Electrohome.

Electrohome

Pay TV receiver.

File consists of two photographs (plus duplicates) of a pay TV receiver.

Electrohome

Picton, Cherbourg, Monterrey, Ventura.

File consists of a copy negative and two copies of a composite photograph of the Picton C47-901, Cherbourg C47-905, Monterrey C47-906, and Ventura C47-904 television sets.

Electrohome

Sheldon C47-917.

File consists of three copies of a photograph and one copy negative of the Sheldon C47-917 television console.

Electrohome

SR2403.

File consists of one slide (plus duplicates) of the [Planar?] SR2403 stereo receiver.

Electrohome

Westmount C47-937.

File consists of a photograph and a copy negative of the Westmount C47-937 television console.

Electrohome

Jones, Myrdin.

File consists of two portraits (plus duplicates) of Myrdin Jones, and a memorandum announcing his appointment of General Manager of the Consumer Marketing Division.

Electrohome

Press releases and general background information : 1978 (file 2 of 2).

File consists of news releases and other material relating to public relations activities for 1978. Includes news releases (some drafts), interim reports to shareholders, memoranda (including some from John A. Pollock), ms. notes, product photographs, ephemera, and a portfolio of material on the 1978-1979 line of home entertainment products, which includes product photographs with cutlines and a news release.

Subjects of news releases include: product and contract announcements, financial results, organizational changes, labour contract negotiations, Carl A. Pollock's death, and board and management appointments.

Electrohome

Brookdale C38-718.

File consists of four copies of a photograph and one copy negative of the Brookdale C38-718 television console.

Electrohome

Companion C42-821.

File consists of two copies each of a photograph and a copy negative of the Companion C42-821 television set.

Electrohome

Creston C41-823.

File consists of two copies of a photograph and one copy negative of the Creston C41-823 television console.

Electrohome

Laredo television console, C38-723.

File consists of four copies of a photograph and one copy negative of the Laredo television console, C38-723. One copy of the photograph has been mounted on board and retouched by hand, and the other copies have been reproduced from this one.

Electrohome

Valdez television console.

File consists of four copies of a photograph and one copy negative of the Valdez stereo console. One copy of the photograph has been mounted on board and retouched by hand, and the other copies have been reproduced from this one.

Electrohome

York, Contour, Berwick, Balfour C41.

File consists of a copy negative and three copies of a composite photograph of the York C41-821, Contour C41-818, Berwick C41-822, and Balfour C41-811 television consoles.

Electrohome

Yorkdale C41-828.

File consists of two copies of a photograph and one copy negative of the Yorkdale C41-828 television console.

Electrohome

Correspondence : F.

File consists of approximately 23 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "F." File also contains some press clippings as well as photographs of Pollock posing in the Electrohome showroom and at the University of Waterloo for use in an advertisement in the Financial Post.

Electrohome

Personal (file 1 of 3).

File consists of material collected by Carl A. Pollock relating to his activities as president of Electrohome as well as other involvements, or collected for personal interest. Subjects of material include

  • Corporate taxation;
  • Electrohome's business philosophy, history, growth, and operations;
  • The Dominion Life Assurance Company;
  • Pollock's position as chancellor of the University of Waterloo;
  • Arthur B. Pollock;
  • the Radio-Electronics-Television Manufacturers' Association of Canada;
  • Pollock's 40th anniversary with Electrohome.

Includes press clippings (some photocopies), including articles about Pollock clipped from magazines; incoming and outgoing correspondence; ephemera; ms. notes; news releases; issues of internal publications; and a typed address by Pollock.

File also includes photographs of Pollock at various events, sometimes with other senior managers; the Deilcraft plant in Stellarton, NS; a photograph of Edward B. Moogk with Governor General Jules Leger; and other snapshots.

Electrohome

Personal (file 3 of 3).

File consists of material collected by Carl A. Pollock relating to his activities as president of Electrohome as well as other involvements, or collected for personal interest. Subjects of material include

  • corporate taxation;
  • Electrohome's business philosophy, history, growth, and operations;
  • the Dominion Life Assurance Company;
  • Pollock's position as chancellor of the University of Waterloo;
  • Arthur B. Pollock;
  • the Radio-Electronics-Television Manufacturers' Association of Canada; and
  • Pollock's 40th anniversary with Electrohome.

Includes press clippings (some photocopies), including articles about Pollock clipped from magazines; incoming and outgoing correspondence; ephemera; ms. notes; news releases; issues of internal publications; and a typed address by Pollock. File also includes photographs of Pollock at various events, sometimes with other senior managers; the Deilcraft plant in Stellarton, NS; a photograph of Edward B. Moogk with Governor General Jules Leger; and other snapshots.

Electrohome

Oliphant, Peter.

File consists of material relating to Peter Oliphant and the announcement of his appointment to the position of Vice-President Administration and Controller. Includes two portraits (plus duplicates) of Oliphant, draft and final versions of news releases, copies of his biography, a press clipping, and a memorandum.

Electrohome

EVM 23 and EVM 23 with EVSA 1.

File consists of four photographs (plus duplicates) and three copy negatives of the EVM 23 video monitor and the EVM 23 with the EVSA 1. One of the photographs has been mounted on board and retouched by hand.

Electrohome

Cameo television.

File consists of four copies of a photograph and one copy negative of the Cameo C36-721 television. One copy of the photograph has been mounted on board and retouched by hand, and the other copies have been reproduced from this one.

Electrohome

Cameron C38-724 television.

File consists of four copies of a photograph and one copy negative of the Cameron C38-724 television. One copy of the photograph has been mounted on board and retouched by hand, and the other copies have been reproduced from this one.

Electrohome

Full line master slides : 1978-1979.

File consists of 46 slides of television sets, stereo consoles, and details of the products. Slides are labelled with the model name. Some slides appear to be missing.

Electrohome

Futura C39-801.

File consists of a copy negative of the Futura C39-801 television set.

Electrohome

Kimberley C41-827.

File consists of two copies of a photograph and one copy negative of the Kimberley C41-827 television console.

Electrohome

Lisbon, Salem, Frontenac, Norfolk C41.

File consists of a copy negative and two copies of a composite photograph of the Lisbon C41-816, Salem C41-813, Frontenac C41-812, and Norfolk C41-814 television consoles.

Electrohome

Madison H51-802.

File consists of three copies of a photograph and one copy negative of the Madison H51-802 stereo console.

Electrohome

Savoy.

File consists of three copies of a photograph and one copy negative of the Savoy television set.

Electrohome

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