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Seagram collection
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Aerial view of Waterloo plant : front.

File consists of 1 aerial photograph of front of Waterloo plant and surrounding area. Verso reads: taken in 1963. 10 extra prints.

Joseph E. Seagram and Sons, Ltd.

Seagram's V.O. Imported counter display using fishing scene : U.S.A. promotion.

File consists of 1 photograph of promotional display for Seagram's V.O. Imported Canadian whisky with Seagram's logo, cut-out of whisky bottle and two glasses, and fishing scene with three vertically hanging fish pictures of a steelhead trout, a brook trout, and a small mouth black bass. Displays slogan: "Known by the Company it Keeps". Verso reads: taken in 1963 for record purposes.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms Co. Ltd., Waterloo, Ontario, Professor L.H. Shebeski (foreground) Chairman, Department of Plant Science, University of Manitoba discusses new resner grain.

File consists of 1 photograph of Professor L.H. Shebeski (foreground), Chairman, Department of Plant Science, University of Manitoba, standing in a field with W.H. Timmis with 6 men in background listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-4. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms Co. Ltd., Waterloo, Ontario, Professor L.H. Shebeski (centre) Chairman, Department of Plant Science, University of Manitoba, Winnipeg.

File consists of 1 photograph of Professor L.H. Shebeski (centre), Chairman, Department of Plant Science, University of Manitoba, Winnipeg, standing in a field while holding grain along with 8 men who are listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-2. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Exports, 1890-1959: Excise Documents.

Correspondence and statements from Canada. Dept of National Revenue. Customs and Exise, Excise Division, consisting of statements of yearly exports from the District of Guelph from 1890-1920 and other information re Joseph E. Seagram & Sons Ltd. Also includes a chart of "Sales to the Provincial Liquor Commission," 1929-1934, by brand name, a chart "Seagram (Trade Mark) Sales in Canada," 1929-1959, and "Registered Canadian Trade Marks of Joseph E. Seagram & Sons, Limited," [1959?].

Joseph E. Seagram and Sons, Ltd.

Product evidence files : Schlosser, Edgar : declaration.

Declaration by Edgar Schlosser, employee of Seagrams in the early 20th century regarding knowledge of the brands produced, bottling procedures and exports to the United States during his period of employment. Also includes evidence files refered to in the documentation.

Joseph E. Seagram and Sons, Ltd.

Product evidence files : Feik, Louis : declaration.

Copy of declaration by Louis Feik employee of Seagrams in the early 20th century regarding knowledge of the brands produced, bottling procedures and exports to the United States during his period of employment. Also includes evidence files refered to in the documentation, as well as pages of sales and export records.

Joseph E. Seagram and Sons, Ltd.

Products: Seagram's '83.

Correspondence, notes from a speech made by J.E. Frowde Seagram at the Ontario Division Sales Meeting of Joseph E. Seagram and Sons, Limited, held on Wednesday May 18, 1960, on the history of the company and of the whiskey known as "Seagram's '83" in particular.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 15, Aug. 1958-July 1960.

Clippings and ephemera relating to Seagram family and interests, including horse racing, including the 100th running of the Queen's Plate, Visit of Quuen Elizabeth and Prince Phillip in 1959, golf, social events, 48th Highlanders of Canada and Seagram business interests including Canbar. Local reporting includes items on Hopewell Farm.

Seagram Family

Exports, 1887-1907.

This folder contains documents obtained from the National Archives of the United States. The first is a certified photocopy of several pages from Invoice Book, Volume 1, United States Consular Agency at Galt, Ontario, Canada for 1887 with an entry relating to Jos. E. Seagram. The second is a carbon ts. compilation of entries from the Consular Invoice Books relating to Joseph E. Seagram, arranged chronologically.

Joseph E. Seagram and Sons, Ltd.

Seagram's gold cup : golf.

File consists of 1 photograph of Gold Cup trophy with Seagram crest on front and beaver figure on side. Beside trophy is open Royal Canadian Golf Association Open Championship Record scroll. Trophy reads: "Canadian Open Golf Championship for Annual Competition".

Joseph E. Seagram and Sons, Ltd.

Employees: Picnics.

5 images, one a photocopy. Copy photographs and negatives of photographs of picnics held ca. 1910, 1929, 1946, ca. 1955, some with partial identification lists. Photographers include Denton Photo and Arnold Studio.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 12, May 1952 to Oct. 1953.

Clippings, ephemera and a finish line photograph relating to Seagram family and interests, including horse racing, Woodbine Race Track news items, golf, social events, 48th Highlanders of Canada, Muskoka Lakes Association and Seagram business interests. Local reporting includes items on Waterloo local history (breweries especially), Dominion Life, Schneider Stock Farm. Also includes Muskoka Lakes Association Annual Aquatic Regatta for 1952 Programme.

Seagram Family

Commercial Feed Stuffs Registrations.

Correspondence, applications and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel kneeling on either side of whiskey barrel. Photograph dated 4.21.1952. Photograph numbered '2'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman and Mr. Victor Fischel (on Mr. Sam's left) sitting at the Seagram family achievement association dinner, 1952.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel sitting, along with three other men. Behind the row of 5 men 'WELCOME Seagram family achievement association' banner hangs on the wall. Photograph dated 4.21.1952. Photograph numbered '5'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman listening to the speaker at the Seagram family achievement association dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '6'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman listening to the speaker at the Seagram Family achievement association dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '7'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel kneeling on either side of whiskey barrel. Photograph dated 4.21.1952. Photograph numbered '4'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

The Seagram family achievement association dinner, 1952.

File consists of 1 photograph of Samuel Bronfman and 8 other men dining at banquet table. Behind the table there is a United States flag and a hanging banner: "WELCOME Seagram family achievement association' on the wall. Photograph dated 4.21.1952. Photograph numbered '8'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 11, Jan. 1951 to Apr. 1952.

Clippings, correspondence and ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada, Upper Canada College. Local reporting includes items on Dominion Life and hockey, Includes correspondence from T.O. Seagram, Dec. 17, 1950, Bathampton House, Wilts. in a card hand-painted by S. Seagram.

Seagram Family

Mr. Samuel Bronfman speaking at the Seagram family achievement association meeting and dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman standing at a black podium on a wooden platform with men and whiskey barrels in background. Photograph dated 4.21.1952. Photograph numbered '1'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Employees: Wages and Cost of Living.

Correspondence, ms. and ts. lists, charts, surveysand clippings including wage comparisons, commodity prices, cost of living statistics, etc. Includes several lists by W.H. Timmis of goods available in local stores and markets.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 9, June 1946 to May 1949.

Clippings and ephemera, finish line photographs relating to Seagram family and interests, including horse racing, golf, social events, Scots Fusiliers, 48th Highlanders of Canada. Local reporting includes items on the K-W Industrial Exhibition, on the history of the Berlin-Waterloo Hockey Club. Includes Bishop Strachan School ephemera, regimental and horse-racing ephemera. Also pasted in is a programme, "Waterloo Cityhood Celebration, January Eighth, 6:15 p.m., Mutual Life Assembly Hall, Nineteen Hundred and Forty-Eight, Waterloo, Ontario, Canada." Loose ephemera includes a flyer for "The First Annual Chicopee Crow Shoot and Hunt Breakfast."

Seagram Family

Commercial Feed Stuffs Registrations.

Correspondence, applications and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Seagram Company: Unidentified Plants.

Images of unidentified Seagram plants and one photograph of the Canada Barrel and Kegs plant on the north side of Erb Street at Caroline Street in Waterloo.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 8, May 1944 to May 1946.

Clippings and ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada, and some reporting on K-W individuals in the armed forces. Includes Bishop Strachan School ephemera, regimental ephemera, two gasoline licence and ration coupon books. Also pasted in is a copy of "Thanksgiving for Victory, Waterloo, Ontario, Canada: Waterloo Park, Sunday May 20, 1945."

Seagram Family

Liquor Permits.

Individual liquor permits issued by the Liquor Control Boards of Saskatchewan and British Columbia.

Seagram Museum

Fire Insurance: Report Submitted by Reed, Shaw & McNaught, Insurance Brokers and Fire Prevention Engineers, [to] Joseph E. Seagram & Sons, Limited, Waterloo, Ontario: "Creek" Flowing Through Distillery Property, March, 1945.

Re Laurel Creek: concerns posible hazards of burning alcohol flowing down the creek. Includes "Diagram of Downstream Course of Creek," dated Feb., 1945, a plan showing the course of the creek from Erb. St. West, across King St. and Queen (i.e. Regina) St., to Erb. St. E., Peppler St. and Bridgeport Road.

Joseph E. Seagram and Sons, Ltd.

Correspondence.

Correspondence sent and received, Waterloo plant, probably from a company letter-book

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 7, June 1942 to May 1944.

Clippings, corrrespondence, ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada. Original items include a letter of congratulation to J.E.F.S. from Col. John Michie. Also pasted in is: "Pioneer Map of Waterloo County", compiled and drawn by Jerrine Wells Kinton, produced by the Waterloo Trust and Savings Co., [194-?].

Seagram Family

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