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Joseph E. Seagram and Sons, Ltd.
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"Thanks a million!" advertisement around 1934, showing some of Seagram brands.

File consists of 1 photograph of a Seagram's advertisement describing 4 products: Seagram's "V.O." blended Canadian whisky, Seagram's 7 Crown blended whiskey, Seagram's Crown blended whiskey, and Seagram's King Arthur Distilled London dry gin with sketches of the bottles. Title reads: "Thanks A Million! Seagram Sales are Breaking All Records". Message from Seagram-Distillers Corporation, Offices: New York titled: "Thanks America!...Thanks for the greatest 3 months' sales in Seagram history'.

Joseph E. Seagram and Sons, Ltd.

The Seagram family achievement association dinner, 1952.

File consists of 1 photograph of Samuel Bronfman and 8 other men dining at banquet table. Behind the table there is a United States flag and a hanging banner: "WELCOME Seagram family achievement association' on the wall. Photograph dated 4.21.1952. Photograph numbered '8'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms Co. Ltd., Waterloo, Ontario, Professor L.H. Shebeski (foreground) Chairman, Department of Plant Science, University of Manitoba discusses new resner grain.

File consists of 1 photograph of Professor L.H. Shebeski (foreground), Chairman, Department of Plant Science, University of Manitoba, standing in a field with W.H. Timmis with 6 men in background listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-4. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms Co. Ltd., Waterloo, Ontario, Professor L.H. Shebeski (centre) Chairman, Department of Plant Science, University of Manitoba, Winnipeg.

File consists of 1 photograph of Professor L.H. Shebeski (centre), Chairman, Department of Plant Science, University of Manitoba, Winnipeg, standing in a field while holding grain along with 8 men who are listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-2. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Close-up view of Waterloo plant.

File consists of 1 aerial photograph of the Waterloo plant and surrounding area. Verso reads: taken in 1964. 1 extra print.

Joseph E. Seagram and Sons, Ltd.

Portrait of Mr. Samuel Bronfman.

File consists of 1 photograph of Mr. Samuel Bronfman. Verso reads: taken 1969 and used in the 1969-70 Annual Reports. Print no. 98119.

Joseph E. Seagram and Sons, Ltd.

Crest : the House of Seagram.

File consists of 1 photograph of the House of Seagram crest detailing 3 horses, Seagram's stylised font and 'integrity', 'craftmanship', and 'tradition'. Verso reads: taken 1970 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Demolition underway of warehouse no. 6.

File consists of 1 aerial photograph of demolition of distillery warehouse. Roof removed and inside framework visible. Verso reads: taken 1974.

Joseph E. Seagram and Sons, Ltd.

Waterloo: Liquor Merchants.

2 images, copy prints and negatives taken from old photographs. Includes one store interior and one delivery cart.

Joseph E. Seagram and Sons, Ltd.

Commercial Feed Stuffs Registrations.

Correspondence, applications and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Distiller's Licenses.

Correspondence, applications for Distiller's Licenses submitted to Dept. of Inland Revenue, Customs & Excise, and Dept. of National Revenue, 1920 - 1944.

Joseph E. Seagram and Sons, Ltd.

Exports, 1887-1907.

This folder contains documents obtained from the National Archives of the United States. The first is a certified photocopy of several pages from Invoice Book, Volume 1, United States Consular Agency at Galt, Ontario, Canada for 1887 with an entry relating to Jos. E. Seagram. The second is a carbon ts. compilation of entries from the Consular Invoice Books relating to Joseph E. Seagram, arranged chronologically.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

This file contains looseleaf pages on which labels and neck strips are pasted and which are annotated with Customs and Exise registration information and/or authority from original distiller. These pages are in two sizes and probably originated from different sources. The smaller pages have been re-pasted to larger pages and annotated; some have "A. Dawe, JES & Sons" on verso. They appear to have come from binders kept at the Waterloo plant to record label and product registration dates and numbers.

Joseph E. Seagram and Sons, Ltd.

Fire Insurance: Report Submitted by Reed, Shaw & McNaught, Insurance Brokers and Fire Prevention Engineers, [to] Joseph E. Seagram & Sons, Limited, Waterloo, Ontario: "Creek" Flowing Through Distillery Property, March, 1945.

Re Laurel Creek: concerns posible hazards of burning alcohol flowing down the creek. Includes "Diagram of Downstream Course of Creek," dated Feb., 1945, a plan showing the course of the creek from Erb. St. West, across King St. and Queen (i.e. Regina) St., to Erb. St. E., Peppler St. and Bridgeport Road.

Joseph E. Seagram and Sons, Ltd.

Site Plans.

Photocopies of plot plans, ca. 1964, 1965, 1969.

Joseph E. Seagram and Sons, Ltd.

Products: V.O.: File 1 of 4.

Photocopies of company-produced documents, ephemera, etc. relating to early 20th century history of the company and its products, particularly V.O.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Directory Entries.

Photocopies of entries in gazetteers and other listings, originally published 1867-1878, 1920, 1957, 1972. Also includes a group of photographs of directory entries, as well as negatives and contact prints.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: History.

One copy of "Noteworthy Neighbor Communities, Kitchener and Waterloo," Saturday Night, Aug. 7, 1937. This special publication contains an article on the history of the Seagram company, "Seagram's growth is Human Interest Story," p. 38, as well as an aerial view of the plant. The Seagram name appears elswhere in the publication in connection with other businesses.

Joseph E. Seagram and Sons, Ltd.

Waterloo: History.

Clippings, photocopies of articles and news items, historical and biographical, on the history of Waterloo, most of which include mention of Seagram's.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1886

Photocopy of a Joseph E. Seagram advertisement from the Berliner Journal, Aug. 4, 1886, announcing that he is going out of the dry goods business and is selling all his stock.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1890.

Toronto Saturday Night, Holiday Number, July 1, 1890, containing an advertisement on. p. 34; also negative and contact print of same. Bookseller's stamp on cover reads: "W. Cooper & Co., Booksellers, Clinton."

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

One issue of from Canada Kalendar, 1918, with advertisement on p. 80.

Joseph E. Seagram and Sons, Ltd.

Labels: White Wheat Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company. Also includes negatives.

Joseph E. Seagram and Sons, Ltd.

Employees: Awards.

8 images, b&w and col., 7 photographs, 1 negative. The earliest is a 1941 Belair photo of an employee dinner. Most are group portraits of long-service employees, some with identifications.

Joseph E. Seagram and Sons, Ltd.

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