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Archival description
Seagram collection
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Aerial view of Waterloo plant : front.

File consists of 1 aerial photograph of front of Waterloo plant and surrounding area. Verso reads: taken in 1963. 10 extra prints.

Joseph E. Seagram and Sons, Ltd.

Seagram's V.O. Imported counter display using fishing scene : U.S.A. promotion.

File consists of 1 photograph of promotional display for Seagram's V.O. Imported Canadian whisky with Seagram's logo, cut-out of whisky bottle and two glasses, and fishing scene with three vertically hanging fish pictures of a steelhead trout, a brook trout, and a small mouth black bass. Displays slogan: "Known by the Company it Keeps". Verso reads: taken in 1963 for record purposes.

Joseph E. Seagram and Sons, Ltd.

Close-up view of Waterloo plant.

File consists of 1 aerial photograph of the Waterloo plant and surrounding area. Verso reads: taken in 1964. 1 extra print.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Waterloo plant.

File consists of 1 aerial photograph of Waterloo plant and surrounding area. Verso reads: taken December 13, 195. Negative no. 941. 1 extra print.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Breslau plant, Ontario.

File consists of 1 aerial photograph of Breslau plant and surrounding area. Verso reads: taken January 21, 1966. Negative no. 946. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Breslau plant, Ontario.

File consists of 1 aerial photograph of Breslau plant and surrounding area. Verso reads: taken May 23, 1967. Negative no. 554. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Seagram gold cup, emblematic of gold supremacy in Canada and competed for in the Canadian Open Golf Championship from 1936 to 1970.

File consists of 1 photograph of Seagram Gold Cup trophy with Seagram crest on front and a beaver on each side. Cup inscription reads: "Canadian Open Golf Championship for Annual Competition". Verso reads: taken in 1969 for record purpose. 30 extra prints.

Joseph E. Seagram and Sons, Ltd.

Portrait of Mr. Samuel Bronfman.

File consists of 1 photograph of Mr. Samuel Bronfman. Verso reads: taken 1969 and used in the 1969-70 Annual Reports. Print no. 98119.

Joseph E. Seagram and Sons, Ltd.

Crest : the House of Seagram.

File consists of 1 photograph of the House of Seagram crest detailing 3 horses, Seagram's stylised font and 'integrity', 'craftmanship', and 'tradition'. Verso reads: taken 1970 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Long service awards recipients at Waterloo dinner held November 20, 71.

File consists of 1 group photograph of Long Service Awards recipients, 1971-72. Verso reads: L. to R. Seated: Lucria Letson, Ann Cranston, Edith Tukums, David Roche, Edith Dorscht, Shirley Hertzberger, Edith Martin. Standing: George Field, Albert Moorhouse, William Kyle, Rocco D'Angelo, Edmund Michalosky, Alfred Burger, Abner Shantz, John Louwe, Lorne Heiman, Robert Strickler, Jerome Hunt, Clarence Wey.Back Row: Layton Schwartz, Donald Goddard, Gerald Thiel, Ramon Jacobi, Kenneth Tuckwood, Steve Kozlowski, Roger Crane, Angus Horne.Absent: Rose Pollock.Taken in 1971 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Demolition underway of warehouse no. 6.

File consists of 1 aerial photograph of demolition of distillery warehouse. Roof removed and inside framework visible. Verso reads: taken 1974.

Joseph E. Seagram and Sons, Ltd.

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