File consists of four portfolios of advertising material for sales staff and dealers for the 1961 Christmas promotion. Each portfolio includes instructions for sales staff, a banner, advertisements, radio announcement scripts, product literature, rules for a window display contest, and other material. Products featured in the sales kit include stereo and television consoles, portable phonographs, clock and table radios, and intercom systems.

File consists of a portfolio of advertising material for sales staff and dealers relating to a promotional campaign for the Cascade stereo hi-fi. Includes a memorandum and instructions for sales staff, advertisements, radio announcement scripts, and product literature. Portfolio itself folds out into a large sample advertisement.

File consists of two portfolios of material relating to a promotional campaign for the Chancellor stereo, the Chancellor television, and Electrohome hi-fi stereo features. Includes single-sheet advertisements and other product literature, radio announcement scripts, dealer advertisements, point-of-purchase advertising, and information for dealers.

File consists of a portfolio of material relating to a 1965 advertising campaign for Oasis dehumidifiers. Includes a single-sheet advertisement and other product literature, a humidity tester, radio announcement scripts, a dealer display agreement, and an advertising material order form.

File consists of a portfolio of promotional material for sales staff and dealers relating to the Kismet stereo console. Includes instructions for sales staff, advertising schedules, radio announcement scripts, advertisements, and product literature.

File consists of four portfolios of material relating for dealers/distributors of Electrohome Projection Systems products. Includes product literature, price lists, dealer advertisements, reprinted press clippings, an advertising calendar, and other information for dealers/distributors. Portfolios appear to be incomplete.

File consists of a portfolio of material relating to the fall 1966 promotional campaign "Showtime '66". Includes a memorandum and instructions for sales staff, advertisements, a catalogue, and a brochure about dealer decor.

File consists of a portfolio of material relating to the promotional campaign for the 1968 "Look 'n listen days" sale on Electrohome televisions and stereos. Includes radio announcement scripts, a flyer advertising a window banner, a point-of-purchase advertisement, and an newspaper advertisement.

File consists of a portfolio containing photocopies of radio advertisements relating to the "great Canadian winter sale" promotional campaign.

File consists of two portfolios of material relating to the 1963 Christmas promotional campaign, "The season's best". Each portfolio includes a memorandum and instructions for sales staff, advertising schedules, radio announcement scripts, television commercial storyboards, national and dealer advertisements, single-sheet advertisements, and a brochure. Products featured in the kit include remote speakers, Phonola and Electrohome phonographs, organs, the Alpine air conditioner, portable heaters, and the Scanda MKII and Tempora collections of furniture from Deilcraft.

File consists of two portfolios of material relating to Electrohome sales, advertising, and dealers in the US. Includes single-sheet advertisements for stereos and televisions; information about a dealer inventory-finance plan, the co-operative advertising program, and a dealer rebate program; radio announcement scripts; a US price list; a production schedule, and other advertising material.

File consists of a portfolio of material relating to advertising for 1967. Includes a production schedule, radio announcement scripts, national advertisements, and an advertisement for an Electrohome all-Ontario dealer show in Kitchener, ON, from May 15-19.

File consists of material relating to Electrohome's advertising campaign "Accelerate in 73" for home entertainment products. Includes an advertising schedule and single-sheet product advertisements. Material is divided by the following tabs: colour TV, black & white TV, stereo hi fi, accessories, and pricing. The pricing section is empty.

File consists of a catalogue of Deilcraft product literature for dealers. Includes single-sheet advertisements, price lists, and a dealer advertisement. Material is divided by the following tabs: Occasional tables, Dining rooms, Bedrooms, Wall systems, Accessory pieces, and Miscellaneous.

File consists of a dealer catalogue of Deilcraft product literature. Includes single-sheet advertisements and price lists. Material is divided by the following tabs: Maple, Pine, Oak (empty), and Miscellaneous (empty).

File consists of a Deilcraft sales manual containing information about the manufacture of Deilcraft furniture, sales tips, product descriptions, and price lists. Contains annotations. Manual is divided by the following tabs: Coffee and cocktail tables; Commode and end tables; Lamp, drum, and occasional tables; Step and nest tables; Console and special tables; Modern tables; Dinette suites; and Sales data.

File consists of a Deilcraft sales manual containing information about the manufacture of Deilcraft furniture, sales tips, product descriptions, and price lists. Contains annotations. Manual is divided by the following tabs: French provincial; Coffee and cocktail tables; Commode and end tables; Lamp, drum, and occasional tables; Step and nest tables; Upholstery; Console and special tables; Modern tables; Bedroom groupings; Dinette suites; and Sales data.

File consists of a manual for dealers containing ordering information, product literature, and price lists for Deilcraft upholstered furniture. Material is divided by the following tabs: Pricing information, Contemporary, French traditional, Italian traditional, English traditional, and Mediterranean (empty). The final section of material, "Additional catalogue pages", was found inside the pocket on the back cover.

File consists of a manual for Deilcraft dealers (and in particular The Bay) containing product literature and typed information sheets. Material is divided by the following tabs: Occasional tables, Bedroom, and Dining room. Manual includes four product photographs and upholstery fabric swatches.

File consists of four sales manuals for Electrohome portable air conditioners (humidifiers) and triple purpose air conditioners.

File consists of material relating to the advertising, sales, and service of Electrohome Projection Systems products. Includes photocopied pages of information on Electrohome and the Projection Systems division; brochures, single-sheet advertisements, price lists, and other product literature; reprinted articles and photocopied press clippings; advertisements, other material. Material is divided by the following tabs: Products, Sales information, Applications, Price lists, Product bulletins, Interfaces, Service manual, and Advertising.

File consists of a manual for dealers containing contact information for Trendholm sales representatives and product literature and price lists for Trendholm furniture. Material is divided by furniture collection into the following tabs: Series 360, Geraldo, Group '75, Williamsburg, Ritz, Douglass, and Number eight. Includes upholstery fabric swatches.

File consists of a sales manual for Electrohome products, including radios, radio phonograph combinations, televisions, fans, and Horton-Electrohome washing machines. Manual includes prices lists, and contains loose pages and brochures.

File consists of product literature advertising Electrohome products: Deilcraft furniture, projection systems, video and data display monitors, satellite receivers, motors, and circuit boards, as well as metal stamping, contract assembly, and AABEX. Includes single-sheet advertisements, as well as some ephemera relating to CFCA FM, CKCO-TV, and CKKW 1090. Deilcraft advertisements are divided by the following tabs: Occasional tables, Dining rooms, Bedrooms, Wall systems, Accessory pieces, and Miscellaneous. Material may have been compiled and kept by a dealer or distributor.

File consists of material advertising Electrohome products available in 1982. Includes single-sheet advertisements and price lists for motors, microwave ovens, stereo consoles, colour televisions, humidaires, a data selector, and Soundesign stereo products. Material probably belonged to sales staff or a dealer/distributor.

File consists of a sales manual for Electrohome consumer products. Material is divided into the following tabs: Combination radios, Standard radios, Television, Battery radios, Air conditioners, and Electric Fans. Includes price lists.

File consists of material relating to the sale of Electrohome products. Includes price lists, typed product specification sheets and photographs, a production schedule, advertising copy, a list of dealers, and other material.

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

File consists of a portfolio of product literature about Electrohome consumer products and a typed regional advertising plan. Product literature is mostly single-sheet advertisements intended for insertion into a binder.

File consists of material relating to the advertisement of Electrohome products, including phonographs, stereos, televisions, radios, dehumidifiers, fans, and intercom systems. Includes single-sheet advertisements, price lists, dealer advertisements, car radio installation guides, and information for dealers. Material is divided by the following tabs: Custom products, Radio & phonograph, Intercom, and Merchandising aids; and was probably compiled and kept by a dealer or distributor.

File consists of material relating to the advertisement of Electrohome products, including heaters, humidifiers, dehumidifiers, air purifiers, air conditioners, fans, thermotrays, solartrays, organs, lamps, and phonographs. Includes single-sheet advertisements, brochures, post cards, and other product literature; dealer advertisements; price lists; information for dealers; and other material. Some material is stamped to indicate receipt from the printer by the advertising department. Material may have been compiled as a reference for the advertising department.

File consists of material relating to the advertisement of Electrohome products, including heaters, humidifiers, dehumidifiers, air purifiers, air conditioners, fans, thermotrays, solartrays, organs, lamps, and phonographs. Includes single-sheet advertisements, brochures, post cards, and other product literature; dealer advertisements; price lists; information for dealers; and other material. Some material is stamped to indicate receipt from the printer by the advertising department. Material may have been compiled as a reference for the advertising department.

File consists of a catalogue of product literature advertising Electrohome consumer and commercial products, including Deilcraft furniture, stereos, televisions, turntables, motors, air conditioners, humidifiers, dehumidifiers, and other products. Includes single-sheet advertisments, brochures, samples of blank letter head from various departments, instructions for company logo printing layouts, and other material.

Material is divided by the following tabs: Corporate, Consumer electronics, Commercial electronics, Deilcraft, Service, Motor, Audio, Reverse osmosis, Occasional tables, Dining room groupings, Bedroom groupings, Fireside furniture, and Miscellaneous. Material may have been compiled and kept by a dealer or distributor.

File consists of a catalogue of product literature advertising Electrohome consumer and commercial products, including Deilcraft furniture, stereos, televisions, turntables, motors, air conditioners, humidifiers, dehumidifiers, and other products. Includes single-sheet advertisments, brochures, samples of blank letter head from various departments, instructions for company logo printing layouts, and other material.

Material is divided by the following tabs: Corporate, Consumer electronics, Commercial electronics, Deilcraft, Service, Motor, Audio, Reverse osmosis, Occasional tables, Dining room groupings, Bedroom groupings, Fireside furniture, and Miscellaneous. Material may have been compiled and kept by a dealer or distributor.

File consists of product literature advertising Electrohome products: Deilcraft furniture, projection systems, televisions, video and data display monitors, satellite receivers, stereo decoders, pay television encoders, motors and motor products, maple sap reverse osmosis systems, and ultrafiltration systems. Includes single-sheet and other forms of advertisements, and a sample printed circuit board. Material may have been compiled and kept by a dealer or distributor.

File consists of a portfolio of material for sales staff relating to the V.I.P. [Very Important Prizes] campaign. Includes campaign rules, price lists, product literautre, and a form letter to sales staff.

File consists of a photocopy of a sales representative agreement with F.W. and L.J. Brinsmead (N.S.W., Australia), annotated "file copy (ours mailed)".

File consists of material relating to the planning, coordination, and publicity for the sales incentive trip to Quebec City and Montreal in 1994 for Projection Systems sales representatives. Includes correspondence and memoranda (some faxed), completed registration forms, ms. notes, tourism brochures, edited draft versions of the travel itinerary and information booklet, print-outs of presentation slides, snapshots of hotel facilities, draft versions of a video script advertising the trip, copies of the trip logo, and other material.

File consists of material relating to the planning, coordination, and publicity for the sales incentive trip to Quebec City and Montreal in 1994 for Projection Systems sales representatives. Includes correspondence and memoranda (some faxed), completed registration forms, ms. notes, tourism brochures, edited draft versions of the travel itinerary and information booklet, print-outs of presentation slides, snapshots of hotel facilities, draft versions of a video script advertising the trip, copies of the trip logo, and other material.

File consists of blank samples of distributor, and appointment of distributor agreements (some annotated); and memoranda.

File consists of blank samples of license, confidential disclosure, distributor, and international marketing agreements (some annotated and one with an attached memorandum), and a sample letter from the Motor Division regarding tooling.

File consists of a photograph, a copy negative, and a slide of the Santa Monica television console. Includes duplicates of the slide and the photograph as well as a red transparency overlay for the photograph.

File consists of three copies of a photograph and one copy negative of the Santiago stereo console.

File consists of three copies of a photograph and two copy negatives of the Saratoga television console.

File consists of a faxed memorandum of understanding relating to business conducted with Sarif Inc. (Vancouver, WA).

File consists of two copies of an agreement and a faxed memorandum relating to business conducted with Sarnoff Corporation (Princeton, NJ).

File consists of material relating to business conducted with Sata Manufacturing Limited regarding the Fry & Blackhall trademark. Includes correspondence and draft and final versions of the trademark assignment.

File consists of material relating to the MR1500B, AC36, and SR 24 satellite receivers and satellite receiver system. Includes four photographs, two copy negatives, single-sheet advertisements, and a news release.

File consists of two photographs (plus duplicates) and two copy negatives of the S3033 and S3133 satellite receivers.

File consists of two copies of a photograph of the Electrohome satellite remote hand unit.

File consists of material relating to the promotion of Electrohome's Satellite Sound system and the satellite sound concept. Includes incoming and outgoing memoranda and correspondence, typed notes, leaflets, news releases, ms. notes, an advertisement proof, two photographs (plus copies) of the sound system, and copies of a typed paper by Ernest J. Leggett (Engineering Department) on Electrohome's 360� Satellites (3 leaves).

File consists of material relating to an article about Electrohome satellite television products in Satellite TV Opportunities magazine. Includes correspondence and two issues of the magazine, Winter 1984 and March 1985. The article appears in the latter (pp. 16-20).

File consists of three copies of a photograph and one copy negative of the Savoy television set.

File consists of a photocopy of the golden anniversary issue (volume 14, issue 1, February, 1957) of the employee newsletter Sparks and Chips.

File consists of material relating to business conducted with Rudy Scherenzel. Includes correspondence, memoranda, ms. notes, and draft and final versions of an employment contract.

File consists of a faxed agreement relating to business conducted with Schneider Rundfunkwerke (Turkheim, Germany).

File consists of six photographs and portraits (plus duplicates) of winners of the Electrohome Electronics Education award. Includes some photographs of Carl A. Pollock with scholarship winners. Some photographs include identification on verso.

File consists of correspondence and an engagement letter relating to business conducted with Scotia McLeod Inc. (Toronto, ON).

File consists of material relating to a settlement with the Scotia Mortgage Corporation. Includes correspondence and copies of a signed settlement release form.

File consists of a scrapbook of press clippings, photographs, snapshots, telegrams, and ephemera relating to Carl A. Pollock and his activities as Electrohome president and chairman of the board of directors and his involvement in the community. Scrapbook also contains material relating to Pollock's wife Helen (including a 1926 snapshot of the two of them), their 1929 wedding, and Pollock's studies at Oxford University. Material in scrapbook covers mainly the period from 1925 to 1963. Scrapbook also contains some loose material.

File consists of a scrapbook of advertisements appearing in national publications, including Canadian Homes, Saturday Night, Chatelaine, and Home Goods Retailing. Scrapbook also contains some advertisements clipped from newspapers and magazines.

File consists of a scrapbook of dealer advertisements.

File consists of a scrapbook of press clippings, photographs, and ephemera relating to Carl A. Pollock, his activities as Electrohome president and chairman of the board of directors, his involvement in the community, and his death. Scrapbook also contains some material relating to Pollock's wife Helen (including a portrait photograph by Charles Belair) and his son-in-law Donald Steele. Material in scrapbook covers mainly the 1960s and 1970s. Scrapbook also contains some loose material.

File consists of a scrapbook of Electrohome dealer advertisements clipped from U.S. newspapers.

File consists of a scrapbook of press clippings, photographs, snapshots, and ephemera relating to Carl A. Pollock and his activities as Electrohome president and chairman of the board of directors, chancellor of the University of Waterloo, recipient of the Order of Canada, and his involvement in the community. Material in scrapbook covers the period from ca. 1964 to 1975. Some pages are loose, and it appears that some items have been removed.

File consists of a scrapbook of dealer and distributor advertisements and national advertisements. Scrapbook also includes some press clippings.

File consists of a scrapbook of competitor advertisements clipped from newspapers and magazines. Includes advertisements from Clairtone, Sony, RCA, Philips, General Electric, and others.

File consists of a scrapbook of press clippings and photographs reflecting Carl A. Pollock's term as president of the Canadian Manufacturers' Association, created by the CMA and presented to Pollock at the end of his term. Scrapbook includes a letter from Buckingham Palace on behalf of the Queen.

File consists of a scrapbook of advertisements that appeared in U.S. publications, including Home Furnishings Daily, Home Entertainment Retailing, and Electrical Merchandising Week.

File consists of a scrapbook of dealer and distributor advertisements and national advertisements.

File consists of a scrapbook of dealer and distributor advertisements and national advertisements. Scrapbook also includes some competitor advertisements clipped from magazines.

File consists of a scrapbook of advertisements, including dealer and distributor advertisements. Scrapbook also includes point-of-purchase advertising (mounted advertisement, price tags), letterhead other material from various advertising campaigns, and other material.

File consists of a blank scrapbook and three loose copies of an advertisement for the Electrohome "parade of values" sale on stereo and television products.

Series consists of four scrapbooks containing press clippings, photographs, and ephemera relating to Carl A. Pollock and his activities as Electrohome president and chairman of the board of directors, his involvement in the community, and his personal life. One of the scrapbooks was presented to Pollock by the Canadian Manufacturers' Association in memory of his term as association president (1962-1963).

File consists of material relating to the pay TV SD-3 encoder and the de-scrambler. Includes two photographs (plus duplicates) and single-sheet advertisements.

File consists of material relating to the policies of provincial securities commissions. Includes photocopies of reports, policies, and acts of the Ontario Securities Commission and a national policy statement, and a policy statement from the Saskatchewan Securities Commission. Some documents contain yellow highlighting.

File consists of material relating to business conducted between AABEX (Electrohome) and the Select Service Referral Group (Toronto, ON). Includes correspondence, two copies of a contract, photocopies of cheque requisition forms and invoices, ms. notes, and advertising material.

File consists of photocopies of selected pages from Electrohome's annual reports for the years 1960-1995. Pages photocopied and stapled together from each report include the list of directors and officers, financial highlights, facilities and addresses, and the list of products and services produced by Electrohome.

File consists of two copies of a photograph and one copy negative of the Selkirk C40-821 television set.

File consists of a photograph, a copy negative, and a slide of the Selkirk television set. Includes duplicates of the photograph and slide. One of the photographs has been pasted to board and retouched by hand.

File consists of a portfolio containing single-sheet advertisements for Electrohome television and stereo consoles, prepared for the NAMM [?] Show at which Electrohome was an exhibitor. Includes two copies.

File consists of three large promotional booklets for dealers advertising Electrohome stereo and television products. Pocket on inside back covers contain advertisements, product literature, advertising schedules, radio announcement scripts, and other promotional material. One booklet also contains four photographs and two point-of-purchase display cards.

File consists of material intended for Electrohome dealers and distributors to assist in product sales. Includes single sheet advertisements for selling aids, displays, and signs; and leaflets and cards of information about product features and benefits. Includes material for Electrohome products at Zellers and about Viking products from Eaton's.

File consists of 48 portraits (plus duplicates) of senior personnel, 2 photographs of employees, and a half-tone print of one of the portraits. The personnel in the portraits are all identified:

• Robert Babin,
• Ken Brown,
• Bob Cronk,
• Hugh Bauld,
• Leo F. Fitzpatrick,
• E.A. Greenwood,
• A. Cooper,
• Ken De Coppell,
• Grant McVey,
• Ian J. Main,
• H. Wedderbern,
• J. Wright,
• Donald R. Steele,
• Paul Richmond,
• L. Tiengo,
• John Rideuot,
• L. Shaub,
• G. Lenner,
• Bob Moore,
• E. Stobart,
• Ken Kerr,
• J. Kochin,
• Pat Kent,
• Jim King,
• Doug Jamison,
• G. Glennie, and
• W. Hemphill.

File consists of formal portraits of Bruce Cowie (president and chief operating officer, broadcasting), David Lowater (president and chief operating officer, electronics), and Daniel Wright (vice-president and chief financial officer).

File consists of formal portraits and photographs of senior personnel. Includes photographs of Doug Wismer, H.H. LaPier, Gord Hemmings, Bob Flanagan, and six unidentified men. Contains duplicates of some photographs. File also includes a ms. memorandum.

File consists of formal portraits of Laird Weagant and two unidentified senior personnel. Includes duplicate copies of some photographs.

Seniority lists of employees of Electrohome.

File consists of advertising material for Serenader radios, in the form of small leaflets including price information. Serenader was a private trade label for Simpsons's.

File consists of advertising material for Service Electrohome and AABEX. Includes fliers, brochures, leaflets, newsletters, warranty service plan application forms, letterhead, and other material.

File consists of advertisements for Service Electrohome and AABEX. Includes advertisements for publication in newspapers or magazines. File also includes a merchandising calendar for AABEX.

File consists of four copies of a photograph and one copy negative of the Seville stereo console. One copy of the photograph has been mounted on board and retouched by hand, and the other copies have been reproduced from this one.

File consists of three copies of a photograph and one copy negative of the Seville stereo console.

File consists of agreements and a letter relating to business conducted with SGI Solutions Finance (Mississauga, ON).

File consists of advertising material for type 58 shaded pole motors in the form of a single sheet intended for insertion into a binder of other product literature.

File consists of six photographs taken at an unidentified Electrohome shareholders' meeting.

File consists of a faxed agreement relating to business conducted with Sharp Electronics Corporation (NY).