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Seagram collection
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Seagram Distillery: Exterior: Door.

Ca. 14 images, b&w and col, includes duplicate prints, negatives and slides of the original door in place since 1857. Photographers include Max Sauer and Ontario Ministry of Agriculture and Food.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Early Drawings.

6 separate images, b&w and col., of early drawings [to ca. 1900] of the Seagram Distillery, including an artist's conception of the appearance of Granite Mills in 1857. Includes some negatives and duplicate prints in various sizes, one an oversize touched-up view.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Stillhouse.

4 separate images of the Stillhouse, 3 with copy negatives, contacts and additional prints. The oldest is of the stillhouse ca. 1900 with cattle pens in the foreground. One is taken from a printed source, also ca. 1900, one is ca. 1925, and the fourth is a colour imapge from ca. 1980.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Interior: Bottling and Packaging Lines.

3 groups of material: 1 b&w print with copy neg. labelled "Bottling Room ca. 1955," 1 folder containing 15 b&w and col. snapshots and 1 large print by Colurychrome, also a group of 18 col. slides, ca. 1980, with 2 col. negatives and 1 print.

Joseph E. Seagram and Sons, Ltd.

Seagram General Store.

6 b&w images of King St. in Waterloo. Two appear to be originals, the rest are prints taken from publications, and include contacts, negatives and duplicate prints in various sizes. Most show the "Commercial Buildings," built in 1857 on the east side of King St. at Erb, where the Seagram General store was located. One original, cut from an album [?] has a photograph of a turn-of-the-century lacrosse team pasted on the verso.

Joseph E. Seagram and Sons, Ltd.

Seagram Museum.

Ca. 50 images, b&w and col., photographs, negatives, transparency and slides of the exterior of Seagram Museum and the Seagram site. Includes two interior views during construction of the Museum.

Joseph E. Seagram and Sons, Ltd.

Seagram's Ltd. Information Centre Photograph Collection.

Ca. 216 images, b&w and col., photographs and negatives of employees and the plant, mounted on tabbed cards for easy reference. Many of these images are copy prints and negatives of early photographs and drawings, from ca. 1800's to the 1970's. Includes are photographs of employees at work, executives, visitors, plant interior and exteriors, Hopewell farms, etc.The original numbers employed by the Seagram's Ltd. Information Centre indicate the date of the original as the first element of the code, and the cards are arranged in chronological order. Some of these cards were removed by Seagram Museum staff for inclusion in their topical photo files. Many are duplicates of photographs found in other files.

Joseph E. Seagram and Sons, Ltd.

Plant, Waterloo.

File consists of 1 aerial view photograph of Seagram plant and surrounding area illustration.

Joseph E. Seagram and Sons, Ltd.

Plant, Waterloo.

File consists of 1 aerial photograph of Seagram plant and surrounding area illustration.

Joseph E. Seagram and Sons, Ltd.

Distillery.

File consists of 1 Polaroid photograph of Seagram distillery front.

Joseph E. Seagram and Sons, Ltd.

Distillery.

File consists of 1 photograph of Seagram distillery in field.

Joseph E. Seagram and Sons, Ltd.

This photograph was taken in connection with the old Peter Dawson long distance running races.

File consists of 1 photograph of a picture with Victor Fischel, A.C.Iler, Samuel and Allan Bronfman at the Peter Dawson long distance running sports competition, sponsored by Seagram.

Verso caption: "VINTAGE 1930. Victor Fischel is at the left ; Samuel and Allan Bronfman are on the right. Beside Mr. Fischel is A. C. Iler, who was advertising manager. The photographs were taken in connection with the old Peter Dawson long distance running races which Seagram sponsored in the old days. It was an outstanding Canadian sports competition of the day."

Joseph E. Seagram and Sons, Ltd.

"Thanks a million!" advertisement around 1934, showing some of Seagram brands.

File consists of 1 photograph of a Seagram's advertisement describing 4 products: Seagram's "V.O." blended Canadian whisky, Seagram's 7 Crown blended whiskey, Seagram's Crown blended whiskey, and Seagram's King Arthur Distilled London dry gin with sketches of the bottles. Title reads: "Thanks A Million! Seagram Sales are Breaking All Records". Message from Seagram-Distillers Corporation, Offices: New York titled: "Thanks America!...Thanks for the greatest 3 months' sales in Seagram history'.

Joseph E. Seagram and Sons, Ltd.

Portrait of Mr. Samuel Bronfman, President, and Allan Bronfman, Vice : President of Distillers Corporation : Seagram's Limited.

File consists of 1 photograph of page [5] clipping with photographs of Samuel Bronfman: President, Distillers Corporation-Seagram's, Limited, and Allan Bronfman: Vice-President, Distillers Corporation-Seagram's, Limited. Accompanying articled titled: 'Seagream Declares Dividend'. Verso reads: extra prints: B1/008 Do. 2.

Joseph E. Seagram and Sons, Ltd.

Seagram's farm at Waterloo, Ontario.

File consists of 1 aerial photograph of Seagram farm and surrounding area. Verso reads: used in the Seagram Spotlight, Oct. & Nov. 1937.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman speaking at the Seagram family achievement association meeting and dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman standing at a black podium on a wooden platform with men and whiskey barrels in background. Photograph dated 4.21.1952. Photograph numbered '1'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel kneeling on either side of whiskey barrel. Photograph dated 4.21.1952. Photograph numbered '2'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel kneeling on either side of whiskey barrel. Photograph dated 4.21.1952. Photograph numbered '4'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman and Mr. Victor Fischel (on Mr. Sam's left) sitting at the Seagram family achievement association dinner, 1952.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel sitting, along with three other men. Behind the row of 5 men 'WELCOME Seagram family achievement association' banner hangs on the wall. Photograph dated 4.21.1952. Photograph numbered '5'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman listening to the speaker at the Seagram family achievement association dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '6'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman listening to the speaker at the Seagram Family achievement association dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '7'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

The Seagram family achievement association dinner, 1952.

File consists of 1 photograph of Samuel Bronfman and 8 other men dining at banquet table. Behind the table there is a United States flag and a hanging banner: "WELCOME Seagram family achievement association' on the wall. Photograph dated 4.21.1952. Photograph numbered '8'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Seagram's gold cup : golf.

File consists of 1 photograph of Gold Cup trophy with Seagram crest on front and beaver figure on side. Beside trophy is open Royal Canadian Golf Association Open Championship Record scroll. Trophy reads: "Canadian Open Golf Championship for Annual Competition".

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms Co. Ltd., Waterloo, Ontario, Professor L.H. Shebeski (foreground) Chairman, Department of Plant Science, University of Manitoba discusses new resner grain.

File consists of 1 photograph of Professor L.H. Shebeski (foreground), Chairman, Department of Plant Science, University of Manitoba, standing in a field with W.H. Timmis with 6 men in background listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-4. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms Co. Ltd., Waterloo, Ontario, Professor L.H. Shebeski (centre) Chairman, Department of Plant Science, University of Manitoba, Winnipeg.

File consists of 1 photograph of Professor L.H. Shebeski (centre), Chairman, Department of Plant Science, University of Manitoba, Winnipeg, standing in a field while holding grain along with 8 men who are listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-2. No extra prints.

Joseph E. Seagram and Sons, Ltd.

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