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Seagram collection English
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Commercial Feed Stuffs Registrations.

Correspondence, applications to Dept. of Agriculture, Seed Branch, and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 3, May 1933-Oct. 1936 [i.e. 1929-1936].

Clippings, ephemera relating to Seagram family and interests, including the Seagram Co. and lawsuits, horse racing, social events such as weddings, sports such as golf, 48th Highlanders, Muskoka Lakes, boating, and ephemera related to the Muskoka Lakes Association, "1936 Forty Third Annual Regatta and Dance" programme.

Seagram Family

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

This photograph was taken in connection with the old Peter Dawson long distance running races.

File consists of 1 photograph of a picture with Victor Fischel, A.C.Iler, Samuel and Allan Bronfman at the Peter Dawson long distance running sports competition, sponsored by Seagram.

Verso caption: "VINTAGE 1930. Victor Fischel is at the left ; Samuel and Allan Bronfman are on the right. Beside Mr. Fischel is A. C. Iler, who was advertising manager. The photographs were taken in connection with the old Peter Dawson long distance running races which Seagram sponsored in the old days. It was an outstanding Canadian sports competition of the day."

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Aerial Views

15 separate oblique aerial images: b&w and col. prints with contacts and negatives, one slide. Photographers include Arnott, Rogers Batten Ltd., Montreal; Ron Nelson Photography, London, Ont.; Colurychrome Photography System, Kitchener, Ont.; Personal Studio, Waterloo, Ont.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Signs: Seagram's Soft Drinks, Limited.

Two pasteboard signs for Seagram's Dry Ginger Ale, from Seagram's Soft Drinks Limited, Preston Ontario. The signs are red, yellow and black, with a horse's head included.

Joseph E. Seagram and Sons, Ltd.

Commercial Feed Stuffs Registrations.

Correspondence, applications and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Correspondence.

Correspondence, invoice for and sample of Seagram's V.O. export booklet.

Joseph E. Seagram and Sons, Ltd.

Distillery Licenses.

Distillery Licenses issued by Canada Customs and Excise, and other licenses used in the plant.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Exports, 1890-1959: Excise Documents.

Correspondence and statements from Canada. Dept of National Revenue. Customs and Exise, Excise Division, consisting of statements of yearly exports from the District of Guelph from 1890-1920 and other information re Joseph E. Seagram & Sons Ltd. Also includes a chart of "Sales to the Provincial Liquor Commission," 1929-1934, by brand name, a chart "Seagram (Trade Mark) Sales in Canada," 1929-1959, and "Registered Canadian Trade Marks of Joseph E. Seagram & Sons, Limited," [1959?].

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

"Thanks a million!" advertisement around 1934, showing some of Seagram brands.

File consists of 1 photograph of a Seagram's advertisement describing 4 products: Seagram's "V.O." blended Canadian whisky, Seagram's 7 Crown blended whiskey, Seagram's Crown blended whiskey, and Seagram's King Arthur Distilled London dry gin with sketches of the bottles. Title reads: "Thanks A Million! Seagram Sales are Breaking All Records". Message from Seagram-Distillers Corporation, Offices: New York titled: "Thanks America!...Thanks for the greatest 3 months' sales in Seagram history'.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Seagram, Edward Frowde, 1873-1937.

Photocopy from "The Dominion," house organ of the Dominion Life Assurance Co., re E.F. Seagram's appointment as Third Vice-President, and a photocopy of obituary from Seagram Spotlight, 1937.

Seagram Family

Waterloo Plant: History.

One copy of "Noteworthy Neighbor Communities, Kitchener and Waterloo," Saturday Night, Aug. 7, 1937. This special publication contains an article on the history of the Seagram company, "Seagram's growth is Human Interest Story," p. 38, as well as an aerial view of the plant. The Seagram name appears elswhere in the publication in connection with other businesses.

Joseph E. Seagram and Sons, Ltd.

Portrait of Mr. Samuel Bronfman, President, and Allan Bronfman, Vice : President of Distillers Corporation : Seagram's Limited.

File consists of 1 photograph of page [5] clipping with photographs of Samuel Bronfman: President, Distillers Corporation-Seagram's, Limited, and Allan Bronfman: Vice-President, Distillers Corporation-Seagram's, Limited. Accompanying articled titled: 'Seagream Declares Dividend'. Verso reads: extra prints: B1/008 Do. 2.

Joseph E. Seagram and Sons, Ltd.

Seagram's farm at Waterloo, Ontario.

File consists of 1 aerial photograph of Seagram farm and surrounding area. Verso reads: used in the Seagram Spotlight, Oct. & Nov. 1937.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies and forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Miscellaneous: Patriotic poster.

World War Two anti-fascism poster issued by Imperial Chemical Industries Ltd., Toronto. Seagram conneection unknown.

Joseph E. Seagram and Sons, Ltd.

Exports: Licences.

Joseph E. Seagram & Sons Limited: Foreign Exchange Control Board: General Licence to Export Goods, Sept. 22, 1939.

Joseph E. Seagram and Sons, Ltd.

Correspondence.

Correspondence sent and received, Waterloo plant, probably from a company letter-book

Joseph E. Seagram and Sons, Ltd.

Commercial Feed Stuffs Registrations.

Correspondence, applications and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Organization Charts and Plot Plans.

Organization charts for Seagram's headquarters and for each North American plant, dated Oct. 1, 1941; also plot plans of Canadian plants datred 1967.

Joseph E. Seagram and Sons, Ltd.

Employees: Awards.

8 images, b&w and col., 7 photographs, 1 negative. The earliest is a 1941 Belair photo of an employee dinner. Most are group portraits of long-service employees, some with identifications.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 7, June 1942 to May 1944.

Clippings, corrrespondence, ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada. Original items include a letter of congratulation to J.E.F.S. from Col. John Michie. Also pasted in is: "Pioneer Map of Waterloo County", compiled and drawn by Jerrine Wells Kinton, produced by the Waterloo Trust and Savings Co., [194-?].

Seagram Family

Site Plans: Fire Insurance Plans.

One original fire insurance plan dated 1943, also 4 oversize photographs of fire insurance plans dated 1908 to 1926, including the distillery site, the liquor store and bottling works at Erb and King. Sts. and the Hop Kinlns on Herbet St.

Joseph E. Seagram and Sons, Ltd.

Fire Insurance: Report Submitted by Reed, Shaw & McNaught, Insurance Brokers and Fire Prevention Engineers, [to] Joseph E. Seagram & Sons, Limited, Waterloo, Ontario: "Creek" Flowing Through Distillery Property, March, 1945.

Re Laurel Creek: concerns posible hazards of burning alcohol flowing down the creek. Includes "Diagram of Downstream Course of Creek," dated Feb., 1945, a plan showing the course of the creek from Erb. St. West, across King St. and Queen (i.e. Regina) St., to Erb. St. E., Peppler St. and Bridgeport Road.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 8, May 1944 to May 1946.

Clippings and ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada, and some reporting on K-W individuals in the armed forces. Includes Bishop Strachan School ephemera, regimental ephemera, two gasoline licence and ration coupon books. Also pasted in is a copy of "Thanksgiving for Victory, Waterloo, Ontario, Canada: Waterloo Park, Sunday May 20, 1945."

Seagram Family

Liquor Permits.

Individual liquor permits issued by the Liquor Control Boards of Saskatchewan and British Columbia.

Seagram Museum

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 9, June 1946 to May 1949.

Clippings and ephemera, finish line photographs relating to Seagram family and interests, including horse racing, golf, social events, Scots Fusiliers, 48th Highlanders of Canada. Local reporting includes items on the K-W Industrial Exhibition, on the history of the Berlin-Waterloo Hockey Club. Includes Bishop Strachan School ephemera, regimental and horse-racing ephemera. Also pasted in is a programme, "Waterloo Cityhood Celebration, January Eighth, 6:15 p.m., Mutual Life Assembly Hall, Nineteen Hundred and Forty-Eight, Waterloo, Ontario, Canada." Loose ephemera includes a flyer for "The First Annual Chicopee Crow Shoot and Hunt Breakfast."

Seagram Family

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