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Archival description
Electrohome fonds.
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Board of directors : photographs.

File consists of material relating to the Electrohome board of directors from 1960 to 1986. Includes contact sheets and photographs of the board of directors and an [annual meeting?] in [1981?], photographs of the board of directors in the 1960s, portraits of board members and senior managers, memoranda and correspondence, draft and final versions of a news release, and a press clipping.

Portraits are of: directors W.A. Moeser, G.S. Dembroski, S.A. Wilgar, W.A. Bean; and senior managers Carl A. Pollock, B. Ellis, G. Duern, M. Monteith, H.W. Main, and D.H. Johnston. Includes multiple copies of some photographs.

Electrohome

Dahmer, Eugene G.

File consists of a portrait (plus duplicates) of Eugene Dahmer, and a photograph and a snapshot of Dahmer playing an organ.

Electrohome

Visual material : file 15.

File consists of a photograph of a model with an Electrohome phonograph, and a photograph of employees with the first organs off the production line in Plant 3.

Electrohome

Project "X".

File consists of material relating to the publicity arrangements for Perception Modules (modular home entertainment products). Includes incoming and outgoing correspondence and memoranda, news releases, ms. notes, reprinted copies of a Globe and Mail article about the products (August 29, 1961), and three photographs (plus copies) of the products.

Electrohome

Sparks and Chips : covers.

File consists of photographs for use on the covers of the employee newsletter Sparks and Chips. Includes photographs of general and seasonal scenes (e.g. boating, a park, a war memorial, highway traffic, a pumpkin person, Electrohome's outdoor nativity) and scenes enacted by employees (e.g. picnic, camping); photographs of products and employees, and other subjects. One of the photographs has been mounted on board and retouched by hand.

Electrohome

Viewpoint photos : before 1963.

File consists of photographs and snapshots of Electrohome employees, taken for use in the "Viewpoint" column of the employee newsletter Sparks and Chips. Some of the photographs contain identification on verso, and some have been mounted on paper.

Electrohome

Press conference : Dr. Charles F. Wilson and Carl A. Pollock.

File consists of a portfolio of material relating to a press conference for Dr. Charles F. Wilson (Consul General for Canada at Chicago) and Carl A. Pollock. Includes typed biographical sketches of Wilson and Pollock, a typed Electrohome fact sheet, portraits of Wilson and Pollock, and a photograph of Pollock's wife Helen.

Electrohome

Satellite sound.

File consists of material relating to the promotion of Electrohome's Satellite Sound system and the satellite sound concept. Includes incoming and outgoing memoranda and correspondence, typed notes, leaflets, news releases, ms. notes, an advertisement proof, two photographs (plus copies) of the sound system, and copies of a typed paper by Ernest J. Leggett (Engineering Department) on Electrohome's 360� Satellites (3 leaves).

Electrohome

McDonnell, Gerry.

File consists of copies of a portrait and two snapshots of Gerry McDonnell.

Electrohome

Miscellaneous : company activities.

File consists of three photographs of various activities around Electrohome, including a product or sales demonstration and group photograph taken at an inventor's night.

Electrohome

Production : appliances.

File consists of eight photographs of employees working on appliance production lines. Some photographs include identification on verso.

Electrohome

U.S. market.

File consists of material relating to Electrohome dealers in the U.S., and in particular to Kyle's for Better Living (Pueblo, CO). Includes news releases, press clippings of advertisements for Kyle's, and nine photographs (plus duplicates) of meetings, the remodeling at Kyle's, and the Castanet high-fidelity stereo.

Electrohome

Monteith, Maurice.

File consists of four portraits (plus duplicates) of Maurice Monteith.

Electrohome

Reutz, Harold J.

File consists of material relating to Harold J. Reutz. Includes 5 portraits (plus duplicates) of Reutz and a contact print of Reutz standing with four unidentified men, a news release, a letter, ms. notes, and biographical information. One of the portraits is mounted in a cardboard frame.

Electrohome

Production pictures : 1962-1964.

File consists of four photographs of employees posing with equipment and products at various stages of production. One photograph contains annotation on verso "Sparks & Chips - April 1962, Electrohome first with optical scanner".

Electrohome

Tour groups and visitors.

File consists of nine photographs of tour groups and visitors to Electrohome's plants and showroom. Some of the photographs include descriptions on verso.

Electrohome

Employee's store.

File consists of three photographs of the Electrohome employee's store.

Electrohome

Sell the stereo with the difference.

File consists of three large promotional booklets for dealers advertising Electrohome stereo and television products. Pocket on inside back covers contain advertisements, product literature, advertising schedules, radio announcement scripts, and other promotional material. One booklet also contains four photographs and two point-of-purchase display cards.

Electrohome

Facilities : snapshots.

File consists of 15 snapshots of Electrohome Plant 2 (480 Victoria Street North), Plant 3 (809 Wellington Street North), Plant 4 (152 Shanley Street), an antenna in a field, and an unidentified building for sale.

Electrohome

Johnson, Ron W.

File consists of material relating to Ron W. Johnson. Includes two portraits (plus duplicates) of Johnson, two photographs (one with his family), two contact prints, correspondence, and a draft and final copy of a news release announcing his appointment as Division Manager for the Distributor Products Division.

Electrohome

Facilities : aerial photographs.

File consists of 14 aerial photographs (plus duplicates) of Electrohome Plants 1 (283 Duke Street), Plant 2 (480 Victoria Street North), Plant 3 (809 Wellington Street North), Plant 4 (142 & 152 Shanley Street), and Plant 5 (140 Mansion Street) in Kitchener.

Electrohome

Facilities : Plant 6 : Kitchener.

File consists of and a glossy print of a drawing of Plant 6, located at the south end of Kitchener, with a typed cutline announcing the plant's construction; and an aerial photograph of the plant after it became operational. File also includes company brochures about the plant.

Electrohome

Malaysia appointments.

File consists of portraits of Electrohome senior managers and staff appointed to Electrohome Malaysia. Those identified include: G. Gutoski, Seb Englert, B. Panagapko, A. Gordon, Mike Ennis, Charles Rea, and David Johnston. Includes duplicate photographs. File also includes four snapshots of senior managers in a cafeteria and the plant floor with other employees.

Electrohome

Production spotlight : 1962-1964.

File consists of 11 photographs (plus duplicates) of employees at work in various departments, including sales, design, engineering, and on production lines. Some photographs include identification on verso.

Electrohome

Safety and fire production.

File consists of photographs relating to safety practices at Electrohome. Includes photographs and snapshots of employees receiving safety awards, plant safety committees, a fire drill, signs, safety demonstrations, and other subjects. One photograph has been retouched by hand. Some photographs include identification on verso.

Electrohome

Freure, Ron.

File consists of five portraits (plus duplicates) of Ron Freure.

Electrohome

Calgary branch : official opening of new location.

File consists of seven photographs (plus duplicates) taken at the official opening of the new location of the Electrohome branch in Calgary, AB. Includes photographs of Carl A. Pollock cutting the ribbon and posing with Western sales staff. File also includes a press clipping.

Electrohome

Containerization.

File consists of 11 photographs (plus copies) of the inter-plant trucking system implemented in 1963, in which light-weight portable containers replaced tractor-truck units.

Electrohome

Electrohome World : 1963-1964.

File consists of 50 photographs probably collected for use in the company publication Electrohome World during 1963 and/or 1964. Includes photographs of Electrohome dealers and sales staff in Canada and the U.S.; merchandise displays at dealer stores; dealers at conferences, dinners, and on a plant tour; Carl A. Pollock and H.W. Main together with dealers and other people. File also includes two memoranda, blank news release printing forms, and a negative containing the text "How dealer ingenuity sells Electrohome line."

Electrohome

U.S. dealers and conferences.

File consists of 13 photographs (plus duplicates) taken at Electrohome dealer stores, conferences, and trade shows in the U.S. Subjects of photographs include: Carl. A. Pollock with other senior managers, dealers, and politicians, and various showrooms and store windows. Some photographs have ms. cutlines and some contain descriptions on verso. File also includes a memorandum.

Electrohome

Containerization : February, 1963.

File consists of material relating to Electrohome's inter-plant trucking system using light-weight portable containers to replace tractor-truck units. Includes news releases, two photographs, a memorandum, and ephemera.

Electrohome

Viewpoint pictures, 1963-1966.

File consists of photographs of Electrohome employees, taken for use in the "Viewpoint" column in the employee newsletter Sparks and Chips. Most photographs contain identification on verso.

Electrohome

Press kit : stereo hi-fi and television line : 1963-1964.

File consists of two portfolios of material relating to Electrohome's 1963-1964 stereo hi-fi and television product line and the introduction of transistorized stereo. Includes news releases (some carbon copies), photographs of products with typed cutlines taped to them, and a press clipping. Portfolios are not identical in content, and one is annotated "return R. Lovell".

Electrohome

Long service award : 1963-1964.

File consists of 39 photographs of employees who received long service awards. Most photographs depict employees posing on the job, some are of employees being congratulated by senior personnel, and some are group shots taken at the Quarter Century Club Annual Meeting (1964). File also includes a typed list of employees pictured for the years 1963 and 1964. Some photographs include identification on verso.

Electrohome

Plant 6 : industrial park.

File consists of material relating to the announcement and construction of Plant 6 in Kitchener's industrial park. Includes a news release, three photographs of the ground-breaking ceremony, and four photographs of the plant at various stages of construction. Pictured with Carl A. Pollock at the ground-breaking ceremony are Art Balabazuk, R.D. Armstrong, and Kitchener Mayor Keith Hymmen.

Electrohome

Retirements.

File consists of photographs of employees upon retirement, some of them receiving gifts from senior managers.

Electrohome

Electrohome Showday 1963 press kit.

File consists of three portfolios of material relating to an open house for dealers and press at Electrohome's new product showroom at the Wellington Street head office building. Includes a news release, a script for a tour of the Consumer Products Engineering Division, product literature and order forms, and photographs with typed cutlines. Products featured in the press kit are the Springaire and Alpine humidifiers/air purifiers. Two portfolios are missing some material.

Electrohome

Merchandising manual : Electrohome.

File consists of material relating to the merchandising and display of Electrohome products. Includes product literature about home entertainment products and home appliances, leaflets and a photograph depicting product displays, dealer advertisements, and a franchising agreement.

Electrohome

Product release re: "Caprice" organ on C.N.E. [Canadian National Exhibition] Music Day : Aug. 22, 1963.

File consists of material relating to the introduction of the Caprice organ. Includes a draft and final version of a news release, a photograph (plus duplicates) of the organ, and a typed cutline for the photograph. News release is entitled "Electrohome breaks price barrier; introduces Canada's first low-cost electronic organ."

Electrohome

Sales kit : excellence in action.

File consists of two portfolios of material relating to the 1964 "Excellence in action" advertising campaign. Includes memoranda and instructions to sales staff; advertising schedules; national advertisements; suggested advertisement layouts; radio announcement scripts; a brochure, flyers, and two photographs relating to in-store advertising and decor; single-sheet advertisements; and other material. The "Excellence in action" campaign featured Electrohome home comfort products (Humidaire, Springaire, intercom) and Phonola consoles.

Electrohome

Conferences and seminars : 1964.

File consists of seven photographs taken at various Electrohome seminars and sales conferences during 1964. Some of the photographs include descriptions on verso.

Electrohome

Retirements : Bertha Becker.

File consists of photographs of Bertha Becker upon her retirement. Includes photographs of Becker at a company dinner, playing an organ, and shaking hands with Carl A. Pollock.

Electrohome

Electrohome press kit : 1964-1965 home entertainment product line.

File consists of three portfolios of material relating to Electrohome's 1964-1965 home entertainment product line. Includes news releases, photographs of products with typed cutlines, and company brochures. One portfolio is annotated "Bob Lovell" and also contains press clippings (some photocopied), correspondence, and carbon copies of a press preview schedule. The portfolios are not identical and some appear incomplete.

Electrohome

Press kit : 1964-1965 home entertainment product line.

File consists of a portfolio of material relating to the 1964-1965 line of Electrohome home entertainment products. Includes multiple copies of two news releases and a company brochure, an edited news release, and five product photographs (plus duplicates) with typed cutlines.

Electrohome

Campbell Electric : 1964-1965.

File consists of ten photographs and three negatives of lamps manufactured by Campbell Electric Limited (Brantford, ON) for Deilcraft. Some photographs include typed descriptions glued to verso. Includes duplicate copies of some photographs.

Electrohome

Deilcraft press kit : 1964 furniture show.

File consists of a portfolio of material relating to the line of Deilcraft furniture unveiled at Canada's Furniture Show in 1964. Includes a news release, an advertisement, and two product photographs with typed cutlines. File also includes a news release regarding the appointment of Glen Wightman as Deilcraft sales representative for northwestern Ontario and a portrait of Wightman.

Electrohome

Visual material : file 8.

File consists of three photographs and three copy negatives of the Fairmont television and the Montalvo and Crescendo stereo consoles.

Electrohome

Visual material : file 9.

File consists of 30 transparencies and 3 copy negatives of Electrohome consumer products (stereo/phonographs, television sets, humidifiers, dehumidifiers), Deilcraft furniture, and employees at work on production lines and at an AABEX service desk. Some transparencies are mounted in paper frames.

Electrohome

Correspondence : F.

File consists of approximately 23 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "F." File also contains some press clippings as well as photographs of Pollock posing in the Electrohome showroom and at the University of Waterloo for use in an advertisement in the Financial Post.

Electrohome

Events : miscellaneous.

File consists of photographs of events and presentations. Includes a photograph of the presentation of a cheque to the Canadian Mental Health Association, the runner-up in the Miss Grey Cup contest receiveing an Electrohome stereo, and Carl A. Pollock doing a draw (on verso: "Reader's Digest Promotion").

Electrohome

Acoustech : CS 400.

File consists of three copies of a photograph and one copy negative of the CS400 stereo receiver.

Electrohome

Canada : dealers.

File consists of 13 photographs taken at events at Canadian dealers, including store openings and special promotions. File also includes a snapshot of a shipment of television units outside a dealer in Barbados.

Electrohome

Employee Recreation Association : events and teams.

File consists of 22 photographs relating to the activities of the Employee Recreation Association (ERA). Includes photographs of sports teams, trophy and award winners, rallies, a Christmas dance, a roller skating party, a skating party, and the ERA executive.

Electrohome

Electrohome Montreal TV-music show press kit.

File consists of a portfolio of material relating to the unveiling of Electrohome home entertainment products and organs at a Montreal TV-music show. Includes a news release and a photograph of the Italia stereo with a typed cutline.

Electrohome

Visual material : file 29.

File consists of two copies of a photograph of a woman holding an Electrohome brochure and standing near a ceiling-mounted turntable.

Electrohome

Vancouver office : Ken Kerr : correspondence.

File consists of material relating to Electrohome's Vancouver office. Includes memoranda from Ken Kerr (Vancouver office manager), press clippings (some photocopied), an internal news release, snapshots of the Electrohome booth at the 1964 Victoria Fair, and a portrait of a staff person.

Electrohome

CS800R2 Acoustech play-record.

File consists of three copies of a photograph, one copy negative, and one transparency of the CS800R2 eight-track tape player and recorder.

Electrohome

Habitat '67 : reports and publicity.

File consists of material relating to Electrohome's contribution to the furnishing of 36 housing units in Habitat '67, a project at Expo '67 (Montreal, QC). Includes reports, correspondence, press clippings, memoranda, a project brief, news releases, photographs of Habitat '67, and other material.

Electrohome

Stickney, Homer E.

File consists of two portraits and a half-tone print of Homer E. Stickney, and an engraving order form.

Electrohome

Deilcraft : 1966 Furniture Mart.

File consists of two portfolios of material relating to the 1966 line of Deilcraft furniture unveiled at the 1966 Canadian Furniture Mart exhibition. Includes a news release, four product photographs with typed cutlines, and a photograph of the 1966 Canadian Furniture Mart design award for occasional furniture, won by Deilcraft.

Electrohome

Visual material : file 20.

File consists of four photographs (plus duplicates) of the Montalvo and Crescendo stereo consoles and the Fairmont television console, possibly taken for a particular promotional campaign. Some photographs have news releases taped to them.

Electrohome

Facilities : Plant 6 construction : informal progress photographs.

File consists of 99 snapshots taken during the construction of Electrohome's Plant 6 in Kitchener's industrial park (Goodrich Drive and Wilson Avenue), from June to October in 1965, and the move of equipment from Plant 4 to Plant 6. Some photographs include identification on verso. Photographs are in no particular order, and duplication may exist.

Electrohome

1964 annual report (file 3 of 3).

File consists of material relating to the production and distribution of Electrohome's 1964 annual report and the merit award received through Financial World's annual report survey. Includes correspondence, memoranda, an award certificate, an issue of Financial World, drafts of the director's report to shareholders, three photographs for the report, a production and printing schedule, and other material.

Electrohome

Financial Post : Mr. C.A. Pollock

File consists of material relating to an article about Carl A. Pollock published in the Financial Post. Includes four photographs (potentially) used in the article, and the sixth section of the Financial Post from April 3, 1965, which consists of a special feature on the city of Windsor. It is unclear how the items are related.

Electrohome

Press kit : stereo supplement : 1965-1966.

File consists of a portfolio of material relating to Electrohome's 1965-1966 line of home entertainment products. Includes draft and final versions of news releases, products photographs, and a photograph of Carl A. Pollock with H.W. Main and a speaker chassis.

Electrohome

Pollock, Carl A. : television and radio station events.

File consists of five photographs and snapshots of Carl A. Pollock at events relating to Central Ontario Television, including the company's 12th anniversary and the opening of new radio and television stations. One photograph has been glued to stiff paper and one is taped to tracing paper with instructions for retouching. File also includes ms. notes.

Electrohome

Electrohome home entertainment products : 1966.

File consists of three portfolios of material relating to Electrohome's 1965-1966 home entertainment product line. Includes news releases, photographs of products with typed cutlines, and copies of an invitation from Robert Lovell to the press preview in Montreal. Portfolios are not identical in content.

Electrohome

Deilcraft Le Chateau dining room.

File consists of material relating to the Le Chateau collection of dining room furniture from Deilcraft. Includes three transparencies (plus duplicates), two photographs (plus duplicates), two copy negatives, and a single-sheet advertisement.

Electrohome

60th anniversary : working file 2.

File consists of material relating to the planning and publicity of Electrohome's 60th anniversary celebrations. Includes agenda and minutes for meetings of the 60th anniversary committee, the employee sales sub-committee, and the museum committee; memoranda; advertisements; typed reports, and other material. File also includes two photographs of in-store display stands. File may have belonged to W. Hemphill (Secretary of anniversary committee).

Electrohome

Acoustech : CS 400R.

File consists of three copies of a photograph and one copy negative of the CS400R stereo receiver.

Electrohome

Quarter Century Club.

File consists of photographs and one copy negative relating to events and members of the Quarter Century Club. Includes group photographs, photographs of employees at work, and photographs taken at club social events and dinners. File also includes photograph of Carl A. Pollock on his 40th anniversary with Electrohome and a typed note from the club to Pollock on the company's 70th anniversary. There are duplicate photographs present. Some photographs include identification on verso.

Electrohome

Official opening : Plant 6 (file 2 of 2).

File consists of material relating to the organization of and publicity for the official opening of Electrohome's Plant 6 in Kitchener's industrial park on November 29, 1966. Includes correspondence addressed to Carl A. Pollock, memoranda, invitation reply cards, a schedule and program for the opening ceremonies, copies of the address made by Pollock, a brochure, a news release, four photographs (plus duplicates) with typed cutlines, and a guest book.

Electrohome

Circa '75 publicity.

File consists of material relating to publicity of the 1966/67 home entertainment product range, including the Circa '75 models. Includes news releases and 11 photographs (plus copies), some with typed cutlines.

Electrohome

Dealer newsletter.

File consists of material relating to the production of E Dealer News, a newsletter for Electrohome dealers in the US. Includes 12 photographs of products, press clippings and senior staff (Ken Kerr, Bern Ellis, and John A. Pollock) for use in the publication; corresonpondence; memoranda; a press clipping; and two issues of the newsletter.

Electrohome

Habitat '67 : photographs and brochures.

File consists of material relating to Electrohome's contribution to the furnishing of 36 housing units in Habitat '67, a project at Expo '67 (Montreal, QC). Includes photographs of Habitat '67 models and apartment interiors, brochures about the project, correspondence, ephemera, and a signed lease agreement.

Electrohome

Electronics : stereo hi-fi.

File consists of photographs, slides, and copy negatives of Electrohome stereo consoles and phonographs and store displays of these products. Some photographs include typed cutlines, some have been mounted on board, and some have been retouched. There are duplicate photographs present.

Electrohome

Sales conferences.

File consists of photographs taken at various sales conferences, including a 1969 appliance sales conference and the Showtime '66 conference. Includes photographs of Carl A. Pollock speaking and greeting conference participants.

Electrohome

Electrohome 1966 home entertainment products.

File consists of two portfolios of material relating to the 1966 line of Electrohome home entertainment products. Includes a news release and four product photographs with typed cutlines.

Electrohome

Trendholm Colonial occasional tables.

File consists of material relating to the Colonial collection of occasional tables from Trendholm. Includes three photographs (plus duplicates), three copy negatives, one slide (plus duplicates) one transparency, and a single-sheet advertisement.

Electrohome

Electrohome conference.

File consists of 69 photographs, some or all of which were taken at a conference held at the University of Waterloo in 1966. Includes snapshots of female models in posing with televisions, stereos, and furniture on a stage; conference participants touring an Electrohome plant, in a lecture hall, and taking turns dancing with a woman in a lobby area; and men and women, including Carl A. Pollock, having cocktails. One snapshot shows banners on either side of a stage reading "Younger by design" and "Happy 60th anniversary".

Electrohome

Pollock, John A.

File consists of photographs of John A. Pollock posing at his desk, on the plant floor, with politicians and other senior personnel, and at various events. People identified in the photographs include Bette Stephenson (Ontario Minister of Education), Hon. John B. Aird, Herb Epp (MPP), John Tibbits (president, Conestoga College), and Donald S. Sykes and Howard W. Main of Electrohome.

Electrohome

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