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Seagram collection
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The Seagram's V.O. Bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 2.

Joseph E. Seagram and Sons, Ltd.

Waterloo.

13 images, b&w and col., including negatives and col. prints. Includes Russell Theil with horses at firehall; Bowman House, which became the Waterloo Hotel; an early depiction of Waterloo in 1857; bandstand; negatives of a Berlin and Waterloo Electric Railway car; 2 prints and a sheet of contacts of the 1966 UW Homecoming Parade, which featured a float entitled "Coming Thru the Rye," with a birthday cake constructed with Seagram 5 Star bottles. These last were by Colurychrome.

Joseph E. Seagram and Sons, Ltd.

Waterloo: 125th Anniversary Photographs.

14 images, b&w prints taken from old photographs. Includes list of identifications; not all images listed are present. Includes Seagram home built ca. 1860, and other prints with a Seagram connection.

Joseph E. Seagram and Sons, Ltd.

Seagram, Blanche Alexandrine ("Adine"), 1871-1919: Scrapbook.

Clippings, ephemera, telegrams. The subject matter includes events of personal and family interest, such as weddings, obituaries, society events, sports, etc. Family names which occur often are Bland, Warnock, Bowlby and Seagram. Also included are items of national and international scope, such as items concerning the death of Queen Victoria, items about other royalty and items pertaining to musicians and composers.

Of particular interest are original telegrams to Mayor Bowlby concerning the visit to Berlin on Oct. 10, 1901 of the Duke and Duchess of York. During their scheduled stop of five minutes they were met by Mayor Bowlby, introduced to Mrs. J.E. Seagram, Mr. and Mrs. L.J. Breithaupt and Mrs. G.H. Bowlby, and were presented with a bouquet tied with Seagram colours.

Local ephemera is also present, some of it loose:

  • Church of St. John the Evangelist, Berlin, Ont.: Opening of the New Church Building, Order of Services, Sunday, October 7th, 1894;
  • Hymns: Opening Services, New Church of St. John the Evangelist, Berlin, Sunday October 7th, 1894;
  • In Memoriam [Queen Victoria] 1819-1901, The Church of St. John the Evangelist, Berlin, Saturday, Feb. 2nd, 1901.

Seagram Family

Seagram, Frederick Frowd, 1783-1861: Estate.

Corrrespondence, correspondence copies, legal documents and copies relating to the possible claim of Mrs. William Seagram against the estate of Frederick Frowd Seagram, both pecuniary and in property. Includes correspondence and notes of J.A. Davies, a Montreal solicitor, including a letter to the Secretary Treasurer of Galt, Ont. re a property "opposite Lovel's Hotel", one to the Mayor of Warminster, Eng. about money bequeathed to individuals, and one letter regarding the results of his queries. Includes: "Last Will of William Seagram," March 2, 1892; "Re Seagram Power of Attorney, Copy," from William Seagram, Montreal to John Seagram, England; "The Executors of theLate Ann Frowd Davies in Account with the Estate," Oct. 3, 1878. Also included are one calling card, and a family record of the children of Thomas Seagram, 1810-1878 and Emily Hore, 1819-1871.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 7, June 1942 to May 1944.

Clippings, corrrespondence, ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada. Original items include a letter of congratulation to J.E.F.S. from Col. John Michie. Also pasted in is: "Pioneer Map of Waterloo County", compiled and drawn by Jerrine Wells Kinton, produced by the Waterloo Trust and Savings Co., [194-?].

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 18, Oct. 1963 to Oct. 1966.

Clippings, correspondence and ephemera relating to Seagram family and interests, including horse racing, golf, social events, and Seagram business interests. Local reporting includes items on Grand River railway, obituaries of prominent local individuals including T.W. Seagram, history of the Kitchener Waterloo Panthers, St. Mary's Hospital opening ephemera, Canbar, Seagram Plant expansion, history of Seagram's plant and operations. Includes cards from Sheila Seagram, a copy of J.E.F.S' Christmas Card, 1963 which features a photo of "Strongboy" and Seagram colours.

Seagram Family

Seagram, Joseph Emm, 1841-1919.

Original ts. copies of four biographical essays taken from publications, photocopies of correspondence and ephemera relating to early Seagram business interests.

Seagram Family

Seagram, Joseph Emm, 1841-1919: Canadian Wheelman's Association.

Article "C.W.A. Meet, Waterloo, July 1st and 2nd," Saturday Globe, June 22, 1895: [1]. This article concerns the annual meet of the C.W.A. [Canadian Wheelman's Association?] to be held in Waterloo, Ont. in 1895. Joseph E. Seagram was Honorary President of the Waterloo Bicycle Club and donated a horse as a prize for this meet. The article also includes two images of the Waterloo Bicycle Club Track, as well as portraits of local individuals: D. Hybner, Mayor, Berlin; Simon Snyder, Mayor, Waterloo; Waterloo Bicycle Club officers J.W. Fear, J.M. Scully, Geo. Wegenast, F.G. Hughes, A.H. Snyder, C.W. Wells; also W.G. Roos, C.H. Froelich.

Seagram Family

MacLachlan Family: Portraits.

7 images, b&w photographs, mostly studio portraits. Subjects include Graham MacLachlan, James Sill MacLachlan (killed 1916), and a family portrait taken on the front porch of their home. Photographers include Kennedy, Guelph, and 1 portrait by Wm. Notman & Sons, Montreal.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Portraits.

20 images, b&w photographs and negatives , originals and copy prints, some oversize, 1 panorama. Included are individual portraits as well as group portraits from Upper Canada College of classes and of teams, and of the 48th Highlanders. Photographers include Geo. H. Trussler, Waterloo, Charles Ayton, Howard Gordon, Leatherdale, Toronto, Rice, Montreal, R.H. Peter, Toronto, Peake & Whittingham, Toronto.

Seagram Family

Seagram Family: Horse Racing.

21 images, b&w photographs and negatives, many oversize. Most are originals. Subjects include a Old Woodbine Racetrack, 1898, of Seagram horses, their jockeys and trainers. Includes one colour print taken from a painting.

Seagram Family

Seagram Family: Residences.

8 images, b&w photographs and negatives, copies and 5 originals. Subjects include Bratton House, 22 Willow St., Waterloo, a house on King St. S. lived in by E.F. Seagram from 1903-1919, and interior views of J.E.F. Seagram's home on Albert St. taken ca. 1982.

Seagram Family

Alcohol General: ephemera

Series consists of alcohol-related ephemera for which no direct Seagram connection is apparent, and includes an advertisement, bill of lading, charter, invoice from a Galt merchant, liquor permits, a temperance pledge card, prohibition ribbon, and wine lists.

Seagram Museum

Bill of Lading.

Bill of lading for whiskey consigned to the Grand Trunk Railway System by J.P. Wiser, destined for Shanghai.

Seagram Museum

Liquor Permits.

Individual liquor permits issued by the Liquor Control Boards of Saskatchewan and British Columbia.

Seagram Museum

Seagram Museum

Series consists of materials relating to the history and operation of the Seagram Museum. Includes acquisitions registers, source and purchase records, and more.

Seagram Museum

Library Source Records: L82.1 - L82.11.

  • Seagram Company
  • Early American Industries Association
  • Village Book Store
  • Jan Longone (Wine and Food Library)
  • The Book Exchange
  • American Association for State and Local History (AASLH)
  • The Bookshelf
  • Flint Institute of Arts
  • Yale University Press
  • No Source
  • WLU

Seagram Museum

Library Source Records: L83.1 - L83.10.

  • Nelson Scheifele
  • Christie's Wine Publications (N. Y.)
  • Alcohol & Drug Addiction Research Foundation
  • Shire Publications Ltd.
  • University of Waterloo Bookstore
  • Nelson Doubleday Inc.
  • American Association for State and Local History
  • Wm. C. Brown Publishers
  • Hunsberger Gallery

Seagram Museum

Library Source Records: L83.11 - L83.20.

  • Wilfrid Laurier University Press
  • The Bookshelf
  • Tom Williams
  • Paul Holcombe
  • Book Box
  • Special Libraries Association
  • A. J. Shepherdson
  • D. & E. Lake Ltd.
  • Pala Graphics Limited
  • Strand Book Store

Seagram Museum

Library Source Records: L85.11 - L85.20.

  • Supply and Services (Canadian Government Pub. Centre)
  • No source assigned.
  • Association of Canadian Distillers
  • Ontario Museum Association
  • The German Wine Information Service
  • Cooks Books
  • M. M. Einhorn Maxwell
  • Society of American Archivists
  • G. R. Welch Co. Ltd.
  • Barton & Guestier

Seagram Museum

Library Source Records: L85.31 - L85.40.

  • McBurnie & Cutler Booksellers
  • Bill Saks
  • American Association for State & Local History
  • National Museum of Man
  • K-W Art Gallery, The Gallery Shop
  • General Publishing Company
  • Peter Beattie
  • Early American Industries Association
  • Bookshelf Cafe
  • Words Worth Books

Seagram Museum

Library Source Records: L87.41 - L87.50.

  • Editions du Grand-Pont
  • Sandra Lowman
  • Queens University Archives
  • M. M. Einhorn Maxwell
  • Waterloo Arts Research Group
  • Strand Book Store
  • John Pitts, Doubleday
  • Peter Swann
  • Christopher Williams
  • Cooks Books

Seagram Museum

Library Source Records: L87.51 - L87.60.

  • Janet Clarke
  • Marion Gore
  • Decanter Bookshop
  • Christie's Publications Department
  • G. H. Mumm & Co.
  • Peter Willis
  • The Coat of Arms Co.
  • Gail Wilson Bookseller
  • Acadia Bookstore
  • David Nasby

Seagram Museum

Library Source Records: L89.31 - L89.40.

  • Barbara Edmonson
  • M. Shanken Communications
  • Steve Finer
  • The Boston Mills Press
  • Peter Willis
  • Robert J. Williams
  • John Lyle
  • Sea Dream Music
  • Jobson Publishing Corp.
  • Scholarly Book Services

Seagram Museum

Seagram Museum Rare Book Collection

In 1997, the Seagram Company and the Seagram Museum donated the rare book collection and the early archives held by the Seagram Museum Library to the University of Waterloo Library.

The collection of more than 1200 titles covers every aspect of the beverage alcohol industry. Topics include distillation, wine and wine making, brewing, viticulture, bottling and cooperage, taxation and government regulations, temperance and prohibition, the culinary arts, and advertising.

The collection complements the University of Waterloo Library's existing research collections in the fields of chemistry, chemical engineering, and the history of technology as well as the decorative arts, temperance, and social history.

The earliest imprint is the 1545 Italian translation of Charles Estienne's Vinetum..., an early work on viticulture. Other notable early works include De Secretis Remediis aut Potius Thesaurus by Konrad Gesner (1554), and Livre du Vigneron et du Fabricant du Cidre ... et Autres Vins de Fruits by Joseph de Mauny de Mornay (1838).

The collection includes many examples of fine bindings and illustrations.

Also present is a small group of books that belonged to the Seagram family.

Seagram Museum

By-Law Number 19, November 22, 1926.

This by-law concerns sale of assets by Joseph E. Seagram & Sons Limited as incorporated 1911, to Joseph E. Seagram & Sons Limited as incorporated 1926.

Joseph E. Seagram and Sons, Ltd.

Distillery Plot Plans.

Microfiche of plans of Calvert Distillers Ltd., Amherstberg, Dec. 1955, of B.C. Distillery Co. Ltd., March, 1957, and of United Distillers Ltd., Marpole, March 1957.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Operations: Waterloo Plant

Series consists of originals and photocopies, mostly "dept. files," detailing various operations in the Waterloo plant relating primarily to the production of alcohol. Includes applications, correspondence, declarations, ephemera, legal instruments, licenses, newsletters, permits, and photographs which document commercial feed stuffs registration from 1928-1953, distilling licenses, information about exports from the plant between 1887 to 1959, imports for re-distillation 1897-1942, label approval and registration doumentation from 1927-1941, also product evidence files all dating from ca. 1960, possibly used in a legal case, documenting the brands produced and exported in the early years of the twentierth century, accompanied by declarations by former employees.

Joseph E. Seagram and Sons, Ltd.

Correspondence.

Correspondence, invoice for and sample of Seagram's V.O. export booklet.

Joseph E. Seagram and Sons, Ltd.

Exports, 1890-1959: Excise Documents.

Correspondence and statements from Canada. Dept of National Revenue. Customs and Exise, Excise Division, consisting of statements of yearly exports from the District of Guelph from 1890-1920 and other information re Joseph E. Seagram & Sons Ltd. Also includes a chart of "Sales to the Provincial Liquor Commission," 1929-1934, by brand name, a chart "Seagram (Trade Mark) Sales in Canada," 1929-1959, and "Registered Canadian Trade Marks of Joseph E. Seagram & Sons, Limited," [1959?].

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from Customs and Excise Canada, as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to the Collector of Customs and Excise, Kitchener, re authority to sign papers, as of June 1926 and as of Nov. 1926. Includes "Appointment of an Attorney or Agent" forms.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from Customs and Excise Canada, well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Product evidence files : Schlosser, Edgar : declaration.

Declaration by Edgar Schlosser, employee of Seagrams in the early 20th century regarding knowledge of the brands produced, bottling procedures and exports to the United States during his period of employment. Also includes evidence files refered to in the documentation.

Joseph E. Seagram and Sons, Ltd.

Product evidence files : Feik, Louis : declaration.

Copy of declaration by Louis Feik employee of Seagrams in the early 20th century regarding knowledge of the brands produced, bottling procedures and exports to the United States during his period of employment. Also includes evidence files refered to in the documentation, as well as pages of sales and export records.

Joseph E. Seagram and Sons, Ltd.

Laurel Creek.

1 item: "Laurel Creek Channel Improvements, Stage 1, Silver Lake to Caroline Street, a Water Conservation Project of Grand River Conservation Authority." 2. p., photocopy, mostly images.

Joseph E. Seagram and Sons, Ltd.

Plant Profile.

"Profile of Waterloo Plant, Waterloo, Ontario,: prepared by D. Pashleigh, 1978. This document contains, as well as a compendium of facts about the plant's operation, personal information relating to plant employees. The file also includes information from tax assessment rolls [?], which contain facts about each building.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Topical

This series consists of originals and photocopies of correspondence, clippings, ephemera, essays, newspapers, photographs, etc. relating to all aspects of the history of the Seagram Company and distilling in general, to other business interests such as CanBar and Hopewell Farms, to the history of the plant site itself and the place of Seagram's in the larger context of Waterloo and the industrial history of the area from the 1850's to the plant's closing in 1990.

Joseph E. Seagram and Sons, Ltd.

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