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Archival description
Electrohome fonds.
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Product release re: "Caprice" organ on C.N.E. [Canadian National Exhibition] Music Day : Aug. 22, 1963.

File consists of material relating to the introduction of the Caprice organ. Includes a draft and final version of a news release, a photograph (plus duplicates) of the organ, and a typed cutline for the photograph. News release is entitled "Electrohome breaks price barrier; introduces Canada's first low-cost electronic organ."

Electrohome

Sales kit : excellence in action.

File consists of two portfolios of material relating to the 1964 "Excellence in action" advertising campaign. Includes memoranda and instructions to sales staff; advertising schedules; national advertisements; suggested advertisement layouts; radio announcement scripts; a brochure, flyers, and two photographs relating to in-store advertising and decor; single-sheet advertisements; and other material. The "Excellence in action" campaign featured Electrohome home comfort products (Humidaire, Springaire, intercom) and Phonola consoles.

Electrohome

Conferences and seminars : 1964.

File consists of seven photographs taken at various Electrohome seminars and sales conferences during 1964. Some of the photographs include descriptions on verso.

Electrohome

Electrohome World : 1963-1964.

File consists of 50 photographs probably collected for use in the company publication Electrohome World during 1963 and/or 1964. Includes photographs of Electrohome dealers and sales staff in Canada and the U.S.; merchandise displays at dealer stores; dealers at conferences, dinners, and on a plant tour; Carl A. Pollock and H.W. Main together with dealers and other people. File also includes two memoranda, blank news release printing forms, and a negative containing the text "How dealer ingenuity sells Electrohome line."

Electrohome

Production pictures : 1962-1964.

File consists of four photographs of employees posing with equipment and products at various stages of production. One photograph contains annotation on verso "Sparks & Chips - April 1962, Electrohome first with optical scanner".

Electrohome

Profit-sharing retirement plan.

File consists of photographs relating to Electrohome's profit-sharing retirement plan. Includes photographs and snapshots of employees, some receiving cheques and awards, and photographs taken at an event to celebrate the passing of the $1,000,000 mark by the plan trust fund. Several photographs include Carl A. Pollock. Some photographs were taken for use in the employee newsletter Sparks and Chips and some include identification on verso.

Electrohome

Retirements : Bertha Becker.

File consists of photographs of Bertha Becker upon her retirement. Includes photographs of Becker at a company dinner, playing an organ, and shaking hands with Carl A. Pollock.

Electrohome

U.S. dealers and conferences.

File consists of 13 photographs (plus duplicates) taken at Electrohome dealer stores, conferences, and trade shows in the U.S. Subjects of photographs include: Carl. A. Pollock with other senior managers, dealers, and politicians, and various showrooms and store windows. Some photographs have ms. cutlines and some contain descriptions on verso. File also includes a memorandum.

Electrohome

Electrohome press kit : 1964-1965 home entertainment product line.

File consists of three portfolios of material relating to Electrohome's 1964-1965 home entertainment product line. Includes news releases, photographs of products with typed cutlines, and company brochures. One portfolio is annotated "Bob Lovell" and also contains press clippings (some photocopied), correspondence, and carbon copies of a press preview schedule. The portfolios are not identical and some appear incomplete.

Electrohome

Press kit : 1964-1965 home entertainment product line.

File consists of a portfolio of material relating to the 1964-1965 line of Electrohome home entertainment products. Includes multiple copies of two news releases and a company brochure, an edited news release, and five product photographs (plus duplicates) with typed cutlines.

Electrohome

Campbell Electric : 1964-1965.

File consists of ten photographs and three negatives of lamps manufactured by Campbell Electric Limited (Brantford, ON) for Deilcraft. Some photographs include typed descriptions glued to verso. Includes duplicate copies of some photographs.

Electrohome

Employee's store.

File consists of three photographs of the Electrohome employee's store.

Electrohome

Deilcraft press kit : 1964 furniture show.

File consists of a portfolio of material relating to the line of Deilcraft furniture unveiled at Canada's Furniture Show in 1964. Includes a news release, an advertisement, and two product photographs with typed cutlines. File also includes a news release regarding the appointment of Glen Wightman as Deilcraft sales representative for northwestern Ontario and a portrait of Wightman.

Electrohome

Visual material : file 8.

File consists of three photographs and three copy negatives of the Fairmont television and the Montalvo and Crescendo stereo consoles.

Electrohome

Events : miscellaneous.

File consists of photographs of events and presentations. Includes a photograph of the presentation of a cheque to the Canadian Mental Health Association, the runner-up in the Miss Grey Cup contest receiveing an Electrohome stereo, and Carl A. Pollock doing a draw (on verso: "Reader's Digest Promotion").

Electrohome

Canada : dealers.

File consists of 13 photographs taken at events at Canadian dealers, including store openings and special promotions. File also includes a snapshot of a shipment of television units outside a dealer in Barbados.

Electrohome

Plant 6 : industrial park.

File consists of material relating to the announcement and construction of Plant 6 in Kitchener's industrial park. Includes a news release, three photographs of the ground-breaking ceremony, and four photographs of the plant at various stages of construction. Pictured with Carl A. Pollock at the ground-breaking ceremony are Art Balabazuk, R.D. Armstrong, and Kitchener Mayor Keith Hymmen.

Electrohome

Production spotlight : 1962-1964.

File consists of 11 photographs (plus duplicates) of employees at work in various departments, including sales, design, engineering, and on production lines. Some photographs include identification on verso.

Electrohome

Scholarship winners.

File consists of six photographs and portraits (plus duplicates) of winners of the Electrohome Electronics Education award. Includes some photographs of Carl A. Pollock with scholarship winners. Some photographs include identification on verso.

Electrohome

Electrohome Montreal TV-music show press kit.

File consists of a portfolio of material relating to the unveiling of Electrohome home entertainment products and organs at a Montreal TV-music show. Includes a news release and a photograph of the Italia stereo with a typed cutline.

Electrohome

Visual material : file 29.

File consists of two copies of a photograph of a woman holding an Electrohome brochure and standing near a ceiling-mounted turntable.

Electrohome

Electronic organs : products and press conference.

File consists of 18 photographs and 1 negative of Electrohome electronic organs, a press conference introducing the Allegro organ and featuring musician Paul Berg, and a customer with her organ strapped to the top of her car. Other organs identified in the photographs include Clarion, Cathedral, Canterbury, Richelieu, Concord, and Rhythm King. Some photographs were taken for use in company publications including Sparks and Chips. Some photographs have typed cutlines stapled to them. Duplicate photographs are present. File also includes a ms. organ price list.

Electrohome

Suggestion plan.

File consists of photographs of Electrohome employees receiving suggestion awards from managers. Some include identification on verso, and some include typed cutlines.

Electrohome

Tour groups and visitors.

File consists of nine photographs of tour groups and visitors to Electrohome's plants and showroom. Some of the photographs include descriptions on verso.

Electrohome

Stickney, Homer E.

File consists of two portraits and a half-tone print of Homer E. Stickney, and an engraving order form.

Electrohome

Visual material : file 20.

File consists of four photographs (plus duplicates) of the Montalvo and Crescendo stereo consoles and the Fairmont television console, possibly taken for a particular promotional campaign. Some photographs have news releases taped to them.

Electrohome

Financial Post : Mr. C.A. Pollock

File consists of material relating to an article about Carl A. Pollock published in the Financial Post. Includes four photographs (potentially) used in the article, and the sixth section of the Financial Post from April 3, 1965, which consists of a special feature on the city of Windsor. It is unclear how the items are related.

Electrohome

Press kit : stereo supplement : 1965-1966.

File consists of a portfolio of material relating to Electrohome's 1965-1966 line of home entertainment products. Includes draft and final versions of news releases, products photographs, and a photograph of Carl A. Pollock with H.W. Main and a speaker chassis.

Electrohome

Production : appliances.

File consists of eight photographs of employees working on appliance production lines. Some photographs include identification on verso.

Electrohome

Safety and fire production.

File consists of photographs relating to safety practices at Electrohome. Includes photographs and snapshots of employees receiving safety awards, plant safety committees, a fire drill, signs, safety demonstrations, and other subjects. One photograph has been retouched by hand. Some photographs include identification on verso.

Electrohome

U.S. market.

File consists of material relating to Electrohome dealers in the U.S., and in particular to Kyle's for Better Living (Pueblo, CO). Includes news releases, press clippings of advertisements for Kyle's, and nine photographs (plus duplicates) of meetings, the remodeling at Kyle's, and the Castanet high-fidelity stereo.

Electrohome

Electrohome home entertainment products : 1966.

File consists of three portfolios of material relating to Electrohome's 1965-1966 home entertainment product line. Includes news releases, photographs of products with typed cutlines, and copies of an invitation from Robert Lovell to the press preview in Montreal. Portfolios are not identical in content.

Electrohome

Merchandising manual : Electrohome.

File consists of material relating to the merchandising and display of Electrohome products. Includes product literature about home entertainment products and home appliances, leaflets and a photograph depicting product displays, dealer advertisements, and a franchising agreement.

Electrohome

Christmas party : 1960-1966.

File consists of 36 photographs of Electrohome employee Christmas parties. Includes photographs of children with Santa Claus and receiving gifts, an employee dinner and dance, and performers on stage for a talent show. Includes a photograph of Carl A. Pollock seated at an organ with an unidentified man.

Electrohome

Official opening : Plant 6 (file 2 of 2).

File consists of material relating to the organization of and publicity for the official opening of Electrohome's Plant 6 in Kitchener's industrial park on November 29, 1966. Includes correspondence addressed to Carl A. Pollock, memoranda, invitation reply cards, a schedule and program for the opening ceremonies, copies of the address made by Pollock, a brochure, a news release, four photographs (plus duplicates) with typed cutlines, and a guest book.

Electrohome

Circa '75 publicity.

File consists of material relating to publicity of the 1966/67 home entertainment product range, including the Circa '75 models. Includes news releases and 11 photographs (plus copies), some with typed cutlines.

Electrohome

Containerization : February, 1963.

File consists of material relating to Electrohome's inter-plant trucking system using light-weight portable containers to replace tractor-truck units. Includes news releases, two photographs, a memorandum, and ephemera.

Electrohome

Miscellaneous : 1964-1965.

File consists of 31 photographs and snapshots of employees; meetings, conferences and exhibitions; employee recreational events; plant canteens; and other subjects. File also includes 2 printing proofs of line drawings for use in the employee newsletter Sparks and Chips. Some photographs include identification on verso.

Photos include: Electrohome display at the 1965 Pacific National Exhibition, two men standing with a boxed organ in front of a Hudson's Bay Company truck, 1965 Waterloo county Dairy Princess, Waterloo College Associate Faculties' (now UW) new Chemistry and Chemical Engineering Building, "Santiago [?] presented to Al Ecuyer, Edmonton Eskimo" and more.

Electrohome

Safety.

File consists of photographs relating to employee safety at Electrohome. Includes photographs of employees receiving safety awards, at "firemen's school", and posing with first aid kits; and photographs of employees illustrating safety breeches probably taken for the purpose of advertising employee safety through company publications. Some photographs include identification on verso.

Electrohome

Sparks and Chips : covers.

File consists of photographs for use on the covers of the employee newsletter Sparks and Chips. Includes photographs of general and seasonal scenes (e.g. boating, a park, a war memorial, highway traffic, a pumpkin person, Electrohome's outdoor nativity) and scenes enacted by employees (e.g. picnic, camping); photographs of products and employees, and other subjects. One of the photographs has been mounted on board and retouched by hand.

Electrohome

Viewpoint pictures, 1963-1966.

File consists of photographs of Electrohome employees, taken for use in the "Viewpoint" column in the employee newsletter Sparks and Chips. Most photographs contain identification on verso.

Electrohome

Deilcraft : 1966 Furniture Mart.

File consists of two portfolios of material relating to the 1966 line of Deilcraft furniture unveiled at the 1966 Canadian Furniture Mart exhibition. Includes a news release, four product photographs with typed cutlines, and a photograph of the 1966 Canadian Furniture Mart design award for occasional furniture, won by Deilcraft.

Electrohome

Electrohome 1966 home entertainment products.

File consists of two portfolios of material relating to the 1966 line of Electrohome home entertainment products. Includes a news release and four product photographs with typed cutlines.

Electrohome

Electrohome conference.

File consists of 69 photographs, some or all of which were taken at a conference held at the University of Waterloo in 1966. Includes snapshots of female models in posing with televisions, stereos, and furniture on a stage; conference participants touring an Electrohome plant, in a lecture hall, and taking turns dancing with a woman in a lobby area; and men and women, including Carl A. Pollock, having cocktails. One snapshot shows banners on either side of a stage reading "Younger by design" and "Happy 60th anniversary".

Electrohome

Facilities : Plant 6 construction : informal progress photographs.

File consists of 99 snapshots taken during the construction of Electrohome's Plant 6 in Kitchener's industrial park (Goodrich Drive and Wilson Avenue), from June to October in 1965, and the move of equipment from Plant 4 to Plant 6. Some photographs include identification on verso. Photographs are in no particular order, and duplication may exist.

Electrohome

1964 annual report (file 3 of 3).

File consists of material relating to the production and distribution of Electrohome's 1964 annual report and the merit award received through Financial World's annual report survey. Includes correspondence, memoranda, an award certificate, an issue of Financial World, drafts of the director's report to shareholders, three photographs for the report, a production and printing schedule, and other material.

Electrohome

Official opening : Plant 6 (file 1 of 2).

File consists of material relating to the organization of and publicity for the official opening of Electrohome's Plant 6 in Kitchener's industrial park on November 29, 1966. Includes correspondence addressed to Carl A. Pollock, memoranda, invitation reply cards, a schedule and program for the opening ceremonies, copies of the address made by Pollock, a brochure, a news release, four photographs (plus duplicates) with typed cutlines, and a guest book.

Electrohome

Official opening : Plant 6 : publicity.

File consists of material relating to the publicity of the opening of Plant 6 in Kitchener's industrial park in 1966. Includes incoming and outgoing correspondence and memoranda, copies of news releases (some edited), 15 photographs of the plant (including several aerial shots) and the opening ceremonies, and a brochure about the plant. File also includes a typed copy of the remarks presented by Hon. Stanley J. Randall (Ontario Minister of Economics and Development), and a typed copy of the remarks presented by Hon. C.M. Drury (Minister of Industry).

Electrohome

Winnipeg.

File consists of material relating to the official opening of Electrohome's Winnipeg branch. Includes copies of memoranda and a photograph of Carl A. Pollock speaking at the opening. File also includes an annotated photostat copy of a speech, probably written and presented by Carl A. Pollock, entitled "Trade associations in Canada".

Electrohome

Johnson, Ron W.

File consists of material relating to Ron W. Johnson. Includes two portraits (plus duplicates) of Johnson, two photographs (one with his family), two contact prints, correspondence, and a draft and final copy of a news release announcing his appointment as Division Manager for the Distributor Products Division.

Electrohome

Miller, Jack.

File consists of material relating to Jack Miller, and in particular his appointment as Manager, Manufacturing for the Distributor Products Division. Includes two portraits (plus duplicates) of Miller, a letter, and draft and final versions of a news release.

Electrohome

Long service award : 1963-1964.

File consists of 39 photographs of employees who received long service awards. Most photographs depict employees posing on the job, some are of employees being congratulated by senior personnel, and some are group shots taken at the Quarter Century Club Annual Meeting (1964). File also includes a typed list of employees pictured for the years 1963 and 1964. Some photographs include identification on verso.

Electrohome

Miscellaneous : company activities.

File consists of three photographs of various activities around Electrohome, including a product or sales demonstration and group photograph taken at an inventor's night.

Electrohome

1965 annual report.

File consists of material relating to the production of Electrohome's 1965 annual report. Includes five photographs, two dummies of the report, and a negative proof of the report.

Electrohome

Employee Recreation Association : events and teams.

File consists of 22 photographs relating to the activities of the Employee Recreation Association (ERA). Includes photographs of sports teams, trophy and award winners, rallies, a Christmas dance, a roller skating party, a skating party, and the ERA executive.

Electrohome

Personnel : miscellaneous (file 1 of 2).

File consists of photographs and snapshots of employees, most of which were taken for use in the emplyee newsletter Sparks and Chips. Includes photographs of employees posing at work, participating in training, receiving awards, at recreational events; employee head shots and groups shots; and other subjects. File also includes photographs of trucks, signs and product displays, and construction. Some photographs include identification verso. Duplication among photographs and negatives may exist.

Electrohome

Personnel : miscellaneous (file 2 of 2).

File consists of photographs and snapshots of employees, most of which were taken for use in the emplyee newsletter Sparks and Chips. Includes photographs of employees posing at work, participating in training, receiving awards, at recreational events; employee head shots and groups shots; and other subjects. File also includes photographs of trucks, signs and product displays, and construction. Some photographs include identification verso. Duplication among photographs and negatives may exist.

Electrohome

Habitat '67 : photographs and brochures.

File consists of material relating to Electrohome's contribution to the furnishing of 36 housing units in Habitat '67, a project at Expo '67 (Montreal, QC). Includes photographs of Habitat '67 models and apartment interiors, brochures about the project, correspondence, ephemera, and a signed lease agreement.

Electrohome

Habitat '67 : reports and publicity.

File consists of material relating to Electrohome's contribution to the furnishing of 36 housing units in Habitat '67, a project at Expo '67 (Montreal, QC). Includes reports, correspondence, press clippings, memoranda, a project brief, news releases, photographs of Habitat '67, and other material.

Electrohome

Deilcraft furniture press kit : 1968.

File consists of a portfolio of material relating to the 1968 line of Deilcraft furniture. Includes four news releases and three product photographs with typed cutlines.

Electrohome

Miscellaneous : Gordon Fowler.

File consists of material relating to the Electrohome museum and the twentieth anniversary of the Quarter Century Club. Includes correspondence, minutes from two meetings of the Museum Committee, ms. notes, two photographs of a stereo console and a television set, a typed list of historical products, and other material. File probably belonged to Gordon W. Fowler.

Electrohome

Annual report, 1967.

File consists of material relating to the the production of the 1967 annual report. Includes ms. notes, preliminary design sketches, a leaflet advertising television and stereo, and photographs and negatives of employees working on production lines.

Electrohome

Motors : personnel.

File consists of two photographs (plus a duplicate) of employees at work on motor production lines. Employees on these production lines are women.

Electrohome

Plant tours.

File consists of photographs of various groups, including families of employees, touring Electrohome plants.

Electrohome

Deilcraft : production.

File consists of photographs of employees at work on Deilcraft furniture production lines and photographs of the machines used in the process. Some photographs include identification of the machines on verso and one is mounted on board. Duplicate photographs are present.

Electrohome

Hill TV and Appliances.

File consists of two photographs of a group of young men visiting an Electrohome dealer in Hamilton, Hill TV and appliances. File also includes a business card.

Electrohome

Shipping and advertising.

File consists of material relating to the shipping and advertising of Electrohome products. Includes advertising budgets and statements, dealer advertisements, product literature (including an instruction booklet about the Horton portable ironer), charts and lists of Canadian shipping rates and schedules, a printing proof depicting an outdoor Electrohome sign, and other material. Some of the material was probably kept in a three-ring binder as a manual, possibly for an advertising manager.

Electrohome

Reed, Ken.

File consists of copies of two portraits (plus duplicates) of Ken Reed.

Electrohome

Association of Professional Industrial Designers of Ontario : industrial design competition, June, 1968.

File consists of material relating to the Association of Professional Industrial Designers of Ontario's (APIDO) 1968 industrial design competition, in which Electrohome's Gordon Duern (Design Manager) won in the category of home decor with his design for the Circa 705 stereo. Includes news releases, a photocopied press clipping, and photographs (some in duplicate) and descriptions of the submissions and the judges.

Electrohome

Suggestion awards.

File consists of material relating to suggestion award winners. Includes photographs of winners receiving their awards from managers and a news release.

Electrohome

Trendholm Oriental occasional tables.

File consists of material relating to the Oriental collection of occasional tables from Trendholm. Includes one photograph (plus duplicates), one copy negative, one transparency, and two single-sheet advertisements.

Electrohome

Englert, Seb.

File consists of six portraits (plus duplicates) of Seb Englert, Motors and Metal Products Division. File also includes a printing proof and two photographs of Englert, one of which includes Carl A. Pollock and an unidentified man.

Electrohome

EPH-2.

File consists of two photographs (plus duplicates) and two copy negatives of the EPH-2 phonograph.

Electrohome

Product line, 1968-1969.

File consists of material relating to publicity arrangements for the release of the 1968-1969 product line, including a press conference and preview for 50 new television and stereo product designs. Includes edited draft and final versions of news releases, outgoing correspondence and memoranda, lists of press contacts, ms. and typed notes, a home entertainment product catalogue, typed cutlines for photographs, and 15 photographs and 8 negatives depicting products and the Vancouver showroom.

Electrohome

60th anniversary : working file 2.

File consists of material relating to the planning and publicity of Electrohome's 60th anniversary celebrations. Includes agenda and minutes for meetings of the 60th anniversary committee, the employee sales sub-committee, and the museum committee; memoranda; advertisements; typed reports, and other material. File also includes two photographs of in-store display stands. File may have belonged to W. Hemphill (Secretary of anniversary committee).

Electrohome

Pollock, Carl A. : portraits.

File consists of four formal portraits of Carl A. Pollock, in three different poses. One photograph has been glued to stiff paper and one has been cut to an oval shape and has adhesive on the verso.

Electrohome

Trendholm Modern occasional tables.

File consists of material relating to the Modern collection of occasional tables from Trendholm. Includes two photographs (plus duplicates), two copy negatives, one transparency, and single-sheet advertisements.

Electrohome

Hohert, Robb.

File consists of two copies of a portrait of Robb Hohert.

Electrohome

Resigned personnel (file 2 of 2).

File consists of photographs (plus duplicates) of senior personnel, including nine portraits, seven contact prints, three photographs, and one printing proof.

Personnel identified are: Ted Turner, David E. Corbett, John Murray, F.A.O. Banks, George Eitel, and J.G. Tufts.

Electrohome

Senior personnel (file 1 of 4).

File consists of 48 portraits (plus duplicates) of senior personnel, 2 photographs of employees, and a half-tone print of one of the portraits. The personnel in the portraits are all identified:

  • Robert Babin,
  • Ken Brown,
  • Bob Cronk,
  • Hugh Bauld,
  • Leo F. Fitzpatrick,
  • E.A. Greenwood,
  • A. Cooper,
  • Ken De Coppell,
  • Grant McVey,
  • Ian J. Main,
  • H. Wedderbern,
  • J. Wright,
  • Donald R. Steele,
  • Paul Richmond,
  • L. Tiengo,
  • John Rideuot,
  • L. Shaub,
  • G. Lenner,
  • Bob Moore,
  • E. Stobart,
  • Ken Kerr,
  • J. Kochin,
  • Pat Kent,
  • Jim King,
  • Doug Jamison,
  • G. Glennie, and
  • W. Hemphill.

Electrohome

Motors : production.

File consists of photographs of employees at work on motor production lines. Some photographs inlcude typed cutlines. One photograph has been mounted on board and retouched by hand. Most of the employees on these production lines are women.

Electrohome

Photographs not used.

File consists of 37 photographs and snapshots of US dealers' stores, product displays, groups of employees posing with trophies, a meeting and tour of Electrohome, production lines, and other subjects. Some photographs include Carl A. Pollock and some include typed cutlines. File also includes ms. notes and memos.

Electrohome

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