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Seagram collection
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Fire Insurance: Report Submitted by Reed, Shaw & McNaught, Insurance Brokers and Fire Prevention Engineers, [to] Joseph E. Seagram & Sons, Limited, Waterloo, Ontario: "Creek" Flowing Through Distillery Property, March, 1945.

Re Laurel Creek: concerns posible hazards of burning alcohol flowing down the creek. Includes "Diagram of Downstream Course of Creek," dated Feb., 1945, a plan showing the course of the creek from Erb. St. West, across King St. and Queen (i.e. Regina) St., to Erb. St. E., Peppler St. and Bridgeport Road.

Joseph E. Seagram and Sons, Ltd.

Laurel Creek.

1 item: "Laurel Creek Channel Improvements, Stage 1, Silver Lake to Caroline Street, a Water Conservation Project of Grand River Conservation Authority." 2. p., photocopy, mostly images.

Joseph E. Seagram and Sons, Ltd.

Plant Profile.

"Profile of Waterloo Plant, Waterloo, Ontario,: prepared by D. Pashleigh, 1978. This document contains, as well as a compendium of facts about the plant's operation, personal information relating to plant employees. The file also includes information from tax assessment rolls [?], which contain facts about each building.

Joseph E. Seagram and Sons, Ltd.

Site Plans.

Photocopies of plot plans, ca. 1964, 1965, 1969.

Joseph E. Seagram and Sons, Ltd.

Site Plans: Fire Insurance Plans.

One original fire insurance plan dated 1943, also 4 oversize photographs of fire insurance plans dated 1908 to 1926, including the distillery site, the liquor store and bottling works at Erb and King. Sts. and the Hop Kinlns on Herbet St.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms.

News clippings, originals and photocopies, data prepared for K-W Record story, microfiche plan of Breslau property dated Jan. 1960, site plan copies dated 1962, 1965.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms: Construction.

One binder or photograph album containing 205 photographs, some col., detailing the construction of buildings, barns and warehouses, and also showing machinery used in daily operations.

Joseph E. Seagram and Sons, Ltd.

Products: Seagram's '83.

Correspondence, notes from a speech made by J.E. Frowde Seagram at the Ontario Division Sales Meeting of Joseph E. Seagram and Sons, Limited, held on Wednesday May 18, 1960, on the history of the company and of the whiskey known as "Seagram's '83" in particular.

Joseph E. Seagram and Sons, Ltd.

Products: V.O.: File 1 of 4.

Photocopies of company-produced documents, ephemera, etc. relating to early 20th century history of the company and its products, particularly V.O.

Joseph E. Seagram and Sons, Ltd.

Products: V.O.: File 3 of 4.

Photocopies of company-produced documents, ephemera, photographs, etc. relating to early 20th century history of the company and its products, particularly V.O.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Directory Entries.

Photocopies of entries in gazetteers and other listings, originally published 1867-1878, 1920, 1957, 1972. Also includes a group of photographs of directory entries, as well as negatives and contact prints.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: History.

Clippings, photocopies of articles, historical and biographical, on the history of the Seagram Company and the distillery site, originally published 1937-1979.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: History.

One copy of "Noteworthy Neighbor Communities, Kitchener and Waterloo," Saturday Night, Aug. 7, 1937. This special publication contains an article on the history of the Seagram company, "Seagram's growth is Human Interest Story," p. 38, as well as an aerial view of the plant. The Seagram name appears elswhere in the publication in connection with other businesses.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Site History.

Photocopy of an unattributed essay with title: "The Distillery Site," which includes plans, images and bibliographical references.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Site History.

Some search results re distillery site: correspondence re Hespeler and Randall, instrument numbers obtained from the Registry Office, a partial list of early employees, one 1927 resolution re engagement of W.A. Lorimer as Secretary-Treasurer.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Site History: "Whiskey Trout."

Correspondence, photocopies and originals of a pamphlet "Trout Pool at Distillery Teems With Real Beauties," an abstract from the Toronto Daily Star, Feb. 23, 1927.

Joseph E. Seagram and Sons, Ltd.

Waterloo: History.

Clippings, photocopies of articles and news items, historical and biographical, on the history of Waterloo, most of which include mention of Seagram's.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1886

Photocopy of a Joseph E. Seagram advertisement from the Berliner Journal, Aug. 4, 1886, announcing that he is going out of the dry goods business and is selling all his stock.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1890.

Toronto Saturday Night, Holiday Number, July 1, 1890, containing an advertisement on. p. 34; also negative and contact print of same. Bookseller's stamp on cover reads: "W. Cooper & Co., Booksellers, Clinton."

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1897.

Advertisement on p. 18 of the Supplement to the Mail and Empire, Christmas 1897.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1905.

Advertisement on p. 28 of The Wine and Spirit Journal and Brewers Review 7, no. 7 (July 1905).

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

Advertisement from an unidentified publication, lists "83", Star, White Wheat as products.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

One issue of Canada Kalendar, 1906, with advertisement on p. 69.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1912.

Advertisement on p. 25 of The Wine and Spirit Journal of Canada 14 no. 1 (Jan. 1912).

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

One issue of from Canada Kalendar, 1918, with advertisement on p. 80.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

Evening Telegram, March 25, 1918, p. 16, original, negatives. This laminated page contains an advertisement from Ontario Quick Service Co., listing prices of whiskey, including Seagram products.

Joseph E. Seagram and Sons, Ltd.

Calendars: Seagram Distillers Corporation.

1947 calendar and accompanying set of six col. prints, also 1965 calendar, both containing reproductions of wildlife paintings from the copyrighted collection of the House of Seagram.

Joseph E. Seagram and Sons, Ltd.

Labels.

Contains photocopies of early Seagram labels.

Joseph E. Seagram and Sons, Ltd.

Labels: Old Times Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company.

Joseph E. Seagram and Sons, Ltd.

Labels: Seagram's King's Plate.

Contains several versions of this label, most of which include some reproduction of the A.H. Hider (1870-1952) lithograph of Seagram's Queen's and King's Plate Winners.

Joseph E. Seagram and Sons, Ltd.

Labels: V.O.

Contains identical original labels.

Joseph E. Seagram and Sons, Ltd.

Labels: White Wheat Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company. Also includes negatives.

Joseph E. Seagram and Sons, Ltd.

Signs: Seagram's Soft Drinks, Limited.

Two pasteboard signs for Seagram's Dry Ginger Ale, from Seagram's Soft Drinks Limited, Preston Ontario. The signs are red, yellow and black, with a horse's head included.

Joseph E. Seagram and Sons, Ltd.

Stationery.

Originals and photocopies of envelopes with pictorial engravings of the plant.

Joseph E. Seagram and Sons, Ltd.

Trade Cards: Joseph E. Seagram.

Three trade cards which could be exchanged for a whiskey sample: Hiram Walker, [1893] and 1897, Joseph E. Seagram, 1900.

Joseph E. Seagram and Sons, Ltd.

Miscellaneous: Patriotic poster.

World War Two anti-fascism poster issued by Imperial Chemical Industries Ltd., Toronto. Seagram conneection unknown.

Joseph E. Seagram and Sons, Ltd.

Employees.

1 postcard of a family with a bottle of Seagram's Canadian Whiskey. The two men are identified as Harold Henrich and Jack Uttley.

Joseph E. Seagram and Sons, Ltd.

Employees.

22 images, b&w and col. snapshots and negatives of employees in the plant, at a Christmas party, visitors to the plant, etc., including two photographs of Alf Busch.

Joseph E. Seagram and Sons, Ltd.

Employees.

Ca. 255 images, b&w and col., mostly snapshots. These are mounted on scrapbook pages with identifications and comments and chronicle emplyee activities in and out of the plant, including photos of employees at work, at parties, picnics and dinners, visitors, etc. Some images are lacking. Photographers include Hayes Advertising, Waterloo, and Ralf Lilge-Gren, Winnipeg.

Joseph E. Seagram and Sons, Ltd.

Employees.

150 images, b&w negatives and contact sheets, of employees and of the plant. Some are of items already in represented in the collection while some are unique in this format.

Joseph E. Seagram and Sons, Ltd.

Employees: Arthur Dawe.

3 images, b&w, taken during a Product Knowledge Seminar, week of Jan. 21, 1972. Other individuals include Mel McLenaghan, A.W. Dorval and G. De Bly.

Joseph E. Seagram and Sons, Ltd.

Employees: Awards.

8 images, b&w and col., 7 photographs, 1 negative. The earliest is a 1941 Belair photo of an employee dinner. Most are group portraits of long-service employees, some with identifications.

Joseph E. Seagram and Sons, Ltd.

Employees: Group Portraits.

2 images, one a photocopy. Includes copy photographs and photocopies of a panoramic group portrait "Staff and Employees at Joseph E. Seagram & Sons Distillery, July 6, 1929 and a photocopy only of "Office Staff and Excise Officers," 1929, each with partial identification lists. Photographer unknown.

Joseph E. Seagram and Sons, Ltd.

Employees: Parade Floats.

3 images, b&w and col. Two images are of floats constructed by Local 48, one of which is a page taken from a publication. The colour print is of an Oktoberfest float.

Joseph E. Seagram and Sons, Ltd.

Employees: Picnics.

5 images, one a photocopy. Copy photographs and negatives of photographs of picnics held ca. 1910, 1929, 1946, ca. 1955, some with partial identification lists. Photographers include Denton Photo and Arnold Studio.

Joseph E. Seagram and Sons, Ltd.

Employees: Sports.

2 images, b&w photographs. One is a mounted team portrait with identifications: Seagram's Softball Team, Industrial Int. 'B' and 'C' Champions 1947," 2 copies. The other is an enlarged snapshot of a bowling team ca. 196?.

Joseph E. Seagram and Sons, Ltd.

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