A television advertisement (commercial) for Vinta crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with TBWA/Chiat/Day advertising agency. The commercial is titled, "All the Presidents Parrots” and is repeated three times on the videocassette. The running time of the commercial is approximately 30 seconds. At the end of the videocassette, there are outtakes from the commercial.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Jukebox." The commercial was produced with TBWA/Chiat/Day advertising agency. The videocassette includes one version of the commercial recorded in English and another version recorded in French. Individually, the running time for each version of the commercial is 30 seconds.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Muskoka Chair." The commercial was produced with Reason Partners (previously Holmes & Lee) advertising agency.

A press release issued by Dare Foods Limited regarding Whippet cookies debut in stores across the United States of America. Previously, Whippet cookies were only available for purchase in Canada.

The press release was created in partnership with Carris & Associates. The press release was originally housed in a presentation folder, which is included in the file.

Three television advertisements (commercials) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercials were produced with Zig Inc., a digital media agency. The commercials are titled, “Pineapple,” “Crunch,” and “Bobbing.” Individually, the running time for each commercial is 15 seconds.

Two DVDs each containing an identical compilation of various television advertisements (commercials) created between 1966 and 2002 for products made by Dare Foods Limited. Some of the advertisements are recorded in English and some are recorded in French. Copies of these commercials were originally donated to Special Collections & Archives on videocassettes in accession GA163. The videocassettes were digitized in 2006 by Dare Foods Limited and made available on the DVDs in this file.

Videocassettes from GA163 that were digitized and are now available on these DVDs include:

SCA188-GA163-27-314. Includes commercials titled, “Dream Sweet Dare,” “Tree House,” “Meadow,” and “Hansel & Gretel.”

SCA188-GA163-27-315. Includes commercials titled, “Tree House," "Meadow," "Hansel & Gretel," and "Ingredient." 

SCA188-GA163-27-316. Includes commercials titled, "Treehouse," "Meadows," "Hansel & Gretel," "Swing," "Fishing," "Farm," "Chocolate Chip," "Variety," "Alice in Wonderland," "Treasure Island," "School Bus," "Gym," and "Dans l'Air." Several commercials are in French including "Chocolate Chip," "Alice in Wonderland," "Treasure Island," and "Dans l'Air."

SCA188-GA163-27-322. Includes commercials titled, "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.”

SCA188-GA163-27-329. Includes the commercial titled, “On Its Own."

SCA188-GA163-27-331. Includes the commercial titled, “Dare Cookies."

SCA188-GA163-27-333. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-335. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-338. Includes commercials titled, “Say When,” “Brussells,” “Party is Tomorrow,” “Elfin Loaves,” and “Man up at Night.”

SCA188-GA163-27-340. Includes the commercial titled, “Black Forest Belmont."

SCA188-GA163-27-344. Includes the commercials titled, “Frere Jacques” and “Dare Bears.”

SCA188-GA163-27-346. Includes the commercial titled, “Featuring Dare's Tin Tie Cookies."

SCA188-GA163-27-348. Includes the commercial titled, "Anything Goes."

SCA188-GA163-27-350. Includes the commercial titled, “Soft Spot.”

SCA188-GA163-27-351. Includes the commercial titled, “Whippet le Lait." 

SCA188-GA163-27-353. Includes the commercial titled, “Le mondial.”

Contains seven annual financial statements for Saratoga Products Limited.

• The June 1954 to June 1955 statements include both Hamilton and Toronto plants and were prepared by John S. Entwistle & Company, certified public accountants, Toronto.
• The June 1955 to June 1956 statement is addressed to the shareholders and was prepared by Strickland, Gower & Hogg, chartered accountants, Toronto.
• The June 1956 to June 1957 statement is addressed to the directors and was prepared by Peat, Marwick, Mitchell & Co., chartered accountants, Toronto.
• The June 1957 to January 1960 statements were prepared by Thorne, Mulholland, Howson & McPherson, chartered accountants, Toronto.

Contains one sales manual separated by the following dividers:

• Introduction,
• Product Knowledge,
• Communications,
• Policies,
• Procedures,
• Account Classification,
• Merchandising,
• Selling Aids,
• Dare Selling Formula,
• Sales Promotion Information,
• Selling Seasonal Products,
• Distribution,
• Cars,
• Territory Management, and
• The Ultimate Goal.

Contains one Standard Procedure Manual, Branch Warehouse. The manual includes many procedures and is divided into the following tabs:

• Branch Weekly Report Procedure,
• Branch Ordering Procedure,
• Freight Allowance Procedure,
• Branch Warehouse Safety Procedure,
• Code Date Control Procedure,
• Finished Product Protection Procedure,
• Warehouse Sanitation Procedure,
• Vehicle Sanitation Procedure,
• Vehicle Security Procedure,
• Warehouse Security Procedure,
• Purchasing Policy, Purchasing Procedure,
• Capital Expenditure Procedure,
• Personnel Procedure,
• Hiring Procedure - Hourly Employees,
• Direct Route Sales Procedure,
• Position Descriptions.

The manuals were used by warehouse staff who reported to regional and district sales managers. Several procedures are missing.

Contains one videocassette of competitor's advertisements produced between 1984 and 1988. The videocassette includes the following commercials:

• Dad’s – “3’ 8”,
• Oreo – “Open an Oreo,”
• Chips Ohoy [sic] – “Counting,”
• Keebler – “Mailman,”
• Mr. Christie – “Chewey,”
• Duncan Hines Chocolate,
• Chips Ohoy [sic],
• Beatrice Colonial,
• “Master Baker,”
• Duncan Hines – “Raining Chips"
• Country Fibre “Boy/Glasses"
• Country Fibre “Man/Glasses"
• Fudgee-O’s “Measuring Cookies"
• Peak Freans Bourbon Cream – “Cuckoo"
• Peak Freans Shortcake – “Fishbowl"
• Peak Freans Digestive – “Graduation"
• Peak Freans Fruit Cremes – “Figurines"
• Peak Freans Cookies – “Bon Voyage"
• Peak Freans Orange Chocolate – “Knights Cat"
• and Oreo Chocolate – Fudge Intro.

The advertisements are 15, 30, or 60 seconds each in length. A list of the advertisements, length, order, and production date is included.

File consists of nine colour photographs showing the Dare factory in Kitchener as well as employees making cookies.