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Electrohome
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Press kit : Electrohome Deilcraft/Flexsteel : Toronto Furniture Show, January 1975.

File consists of a portfolio of material relating to new furniture groupings by Deilcraft and Flexsteel to be unveiled at the 1975 Toronto Furniture Market. Includes news releases and product literature, as well as a photograph, two glossy prints of line drawings, and two negatives of furniture products. Some photographs have typed cutlines taped to them with details about the products and design.

Electrohome

Press kit : Electrohome furniture : 1979.

File consists of a portfolio of material relating to Electrohome's furniture designs for 1979. Includes news releases, carbon copies of correspondence and memoranda, ms. notes, and eight photographs with typed cutlines (some in French).

Electrohome

Press kit : Electrohome furniture : 1980.

File consists of a portfolio of material relating to Electrohome's 1980 furniture line. Includes photographs and contact prints of furniture (some with typed cutlines), single-sheet advertisements, and a news release.

Electrohome

Press kit : home entertainment : 1971.

File consists of a portfolio of material relating to publicity for the 1971 line of home entertainment products from Electrohome. Includes draft and final versions of news releases, five photographs, typed cutlines, and a company brochure. Front of portfolio is annotated "master".

Electrohome

Press kit : home entertainment products : 1972-1973.

File consists of a portfolio of material relating to publicity for the 1972-1973 line of home entertainment products from Electrohome. Includes six photographs with typed cutlines taped to them, an edited news release, and ms. notes.

Electrohome

Press kit : home entertainment products 1974-1975.

File consists of a portfolio of material relating to the 1974-1975 range of home entertainment products for Canadian and export markets. Includes a news release and six photographs of television sets and stereo consoles. Photographs have typed cutlines taped to them with details about the products. Front of press kit is annotated "master."

Electrohome

Press kit : master copy : press conference, May 1969.

File consists of a portfolio of material relating to publicity for Electrohome home entertainment products. Includes ten photographs, some with typed cutlines; eight copy negatives; and carbon copies of news releases. Duplicate photographs are present.

Electrohome

Press kit : Stellarton furniture plant, March 28, 1974.

File consists of a portfolio of material relating to Electrohome's purchase of a wood-working plant in Stellarton, NS. Includes news releases and other publicity material, an Electrohome brochure, and two photographs, one with a typed cutline, depicting officials of Electrohome and Industrial Estates Limited signing documents and viewing a map. Portfolio is annotated "master".

Electrohome

Press kit : stereo hi-fi and television line : 1963-1964.

File consists of two portfolios of material relating to Electrohome's 1963-1964 stereo hi-fi and television product line and the introduction of transistorized stereo. Includes news releases (some carbon copies), photographs of products with typed cutlines taped to them, and a press clipping. Portfolios are not identical in content, and one is annotated "return R. Lovell".

Electrohome

Press kit : stereo supplement : 1965-1966.

File consists of a portfolio of material relating to Electrohome's 1965-1966 line of home entertainment products. Includes draft and final versions of news releases, products photographs, and a photograph of Carl A. Pollock with H.W. Main and a speaker chassis.

Electrohome

Press kit : Stratford Festival of Fine Furniture : file kit : 1973.

File consists of a portfolio of material relating to publicity for an array of Flexsteel upholstered products introduced at the 1973 Stratford Festival of Fine Furniture. Includes nine photographs and typed cutlines, draft and final versions of news releases, brochures from Flexsteel and Imperial Furniture, memoranda, and ms. notes.

Electrohome

Press releases and general background information : 1977.

File consists of news releases and other material relating to public relations activities for 1977. Includes news releases, interim reports to shareholders, copies of memoranda from John A. Pollock and James Holmes to various divisions, and a portfolio of material on the 1977-1978 colour television line, which includes photographs with cutlines, ms. notes, and a fold-out brochure.

Subjects of news releases include: product and contract announcements, financial results, organizational changes, labour contract negotiations, and the Enterprise Development Board loan through the Royal Bank of Canada.

Electrohome

Press releases and general background information : 1978 (file 1 of 2).

File consists of news releases and other material relating to public relations activities for 1978. Includes news releases (some drafts), interim reports to shareholders, memoranda (including some from John A. Pollock), ms. notes, product photographs, ephemera, and a portfolio of material on the 1978-1979 line of home entertainment products, which includes product photographs with cutlines and a news release.

Subjects of news releases include: product and contract announcements, financial results, organizational changes, labour contract negotiations, Carl A. Pollock's death, and board and management appointments.

Electrohome

Press releases and general background information : 1978 (file 2 of 2).

File consists of news releases and other material relating to public relations activities for 1978. Includes news releases (some drafts), interim reports to shareholders, memoranda (including some from John A. Pollock), ms. notes, product photographs, ephemera, and a portfolio of material on the 1978-1979 line of home entertainment products, which includes product photographs with cutlines and a news release.

Subjects of news releases include: product and contract announcements, financial results, organizational changes, labour contract negotiations, Carl A. Pollock's death, and board and management appointments.

Electrohome

Product line, 1968-1969.

File consists of material relating to publicity arrangements for the release of the 1968-1969 product line, including a press conference and preview for 50 new television and stereo product designs. Includes edited draft and final versions of news releases, outgoing correspondence and memoranda, lists of press contacts, ms. and typed notes, a home entertainment product catalogue, typed cutlines for photographs, and 15 photographs and 8 negatives depicting products and the Vancouver showroom.

Electrohome

Product photographs.

File consists of a material relating to product photographs for an Electrohome Road Show video. Includes a letter from Alguire and a photograph of the manufacturing facility at Planar Circuits.

Electrohome

Product pictures : appliances.

File consists of 12 photographs (plus duplicates) of humidifiers, portable and unit heaters, and a portable food warmer. Some photographs have a typed cutline taped to them with details about the product, including price information. Products pictured include: Humidaire, Seasonaire, and Thermobay.

Electrohome

Product pictures : colour TV.

File consists of material relating to the introduction of a 19" colour television set for domestic and international markets, and of an eleven-model range of colour television units. Includes four photographs of colour television sets on display in a showroom and on the production line. Some photographs have a typed cutline with details about the product, including price information.

Electrohome

Product pictures : stereo.

File consists of 12 photographs (plus duplicates) of stereos. Models and lines identified are: SC 392, 711, Tempo, Manhattan, Graphic, Westmount, Circa 789, and Circa 850. Some photographs have a typed cutline taped to them with details about the product, including price information. File also includes 3 copies of a page clipped from a magazine article on the 'lunar look' in furniture, noting Electrohome's Space Bubble phonograph.

Electrohome

Product release re: "Caprice" organ on C.N.E. [Canadian National Exhibition] Music Day : Aug. 22, 1963.

File consists of material relating to the introduction of the Caprice organ. Includes a draft and final version of a news release, a photograph (plus duplicates) of the organ, and a typed cutline for the photograph. News release is entitled "Electrohome breaks price barrier; introduces Canada's first low-cost electronic organ."

Electrohome

Product shot.

File consists of a photograph of John A. Pollock, Doug Wismer, and a third, unidentified man posing with a video display monitor.

Electrohome

Production : 1938-1952.

File consists of 33 photographs of employees (both men and women) at work on production lines and operating machinery. Many photographs depict production during World War II. File also includes 2 photographs of senior personnel in a meeting room, including one with Arthur B. Pollock. Some photographs include identification on verso.

Electrohome

Production : appliances.

File consists of eight photographs of employees working on appliance production lines. Some photographs include identification on verso.

Electrohome

Production : commercial electronics.

File consists of 15 snapshots of employees at work in the design, production, and assembly of commercial electronics, including projection and display systems products.

Electrohome

Production : Deilcraft.

File consists of 14 photographs of employees at work on Deilcraft production lines and posing with finished products. File also includes a photograph and copy negative of upholstered living room furniture. Some photographs include identification on verso.

Electrohome

Production : electronics.

File consists of seven photographs of employees at work on production lines for televisions, stereos, and phonographs. Includes a photograph of boxed television sets in a warehouse bound for Mexico (for 1968 Olympics), and a photograph of the Mitsubishi manufacturing line.

Electrohome

Production : motors.

File consists of 21 photographs and snapshots of employees at work on motor and metal products production lines in Plant 2. Some photographs include identification on verso. File also includes 2 snapshots of boyscouts in a field.

Electrohome

Production photos (old) (file 1 of 2).

File consists of photographs, negatives, and contact prints depicting production in various departments and on production lines, including woodworking, press shop, paint shop, motors, and appliances. Some photographs have short typed cutlines, and some are labelled on verso: "EPD Sept. '59" or "CED May '60". Includes one photograph of Carl A. Pollock and an unidentified man posing with a television set.

File also includes a photograph of the Electrohome display at the Pacific National Exhibition [1951?], and a photograph of three long service employees posing with a phonograph. Duplication among photographs, negatives, and contact prints may exist.

Electrohome

Production photos (old) (file 2 of 2).

File consists of photographs, negatives, and contact prints depicting production in various departments and on production lines, including woodworking, press shop, paint shop, motors, and appliances. Some photographs have short typed cutlines, and some are labelled on verso: "EPD Sept. '59" or "CED May '60". Includes one photograph of Carl A. Pollock and an unidentified man posing with a television set.

File also includes a photograph of the Electrohome display at the Pacific National Exhibition [1951?], and a photograph of three long service employees posing with a phonograph. Duplication among photographs, negatives, and contact prints may exist.

Electrohome

Production pictures : 1962-1964.

File consists of four photographs of employees posing with equipment and products at various stages of production. One photograph contains annotation on verso "Sparks & Chips - April 1962, Electrohome first with optical scanner".

Electrohome

Production pictures (old).

File consists of 67 photographs and 44 contact prints of plant and office employees at work and of production facilities. File also includes 2 reproduction photographs of a Berlin [?] street with streetcars and horse-drawn carriage traffic, and a printing proof of the Wellington Street plant. Some photographs include identification on verso. Duplication among the photographs and contact prints may exist.

Includes identification (on verso) of some of the departments and processes depicted: new automatic sander, Plant 9, key punch section, Univac 120, engineering CED, riveting section, wire cutter, punch press forming motor covers, production floor A, quality control, swing saw rough lumber, 'slug' painter, Mansion St. Plant, canteen, furnishing area Plant 4.
Some of the employees depicted in the photographs are identified on verso: Walter Olszewik, David Janzen, Bill Skelly, Bruce Bombach, and Wanda Wiebe.

Electrohome

Production spotlight : 1962-1964.

File consists of 11 photographs (plus duplicates) of employees at work in various departments, including sales, design, engineering, and on production lines. Some photographs include identification on verso.

Electrohome

Products : miscellaneous.

File consists of miscellaneous product photographs used for advertising purposes. Includes photographs of phonographs, televisions, stereos, monitors, furniture, and heaters. Some photographs include identification on verso, and some include typed cutlines. File also includes one paste-up.

Electrohome

P.R.O.F.I.T. line : broken sets : 1982.

File consists of 20 slides of stereo receivers, portable cassette tape players and radios, clock radios, and stereo system cabinets, probably by Soundesign. Duplicate copies of slides may be present.

Electrohome

Profit-sharing retirement plan.

File consists of photographs relating to Electrohome's profit-sharing retirement plan. Includes photographs and snapshots of employees, some receiving cheques and awards, and photographs taken at an event to celebrate the passing of the $1,000,000 mark by the plan trust fund. Several photographs include Carl A. Pollock. Some photographs were taken for use in the employee newsletter Sparks and Chips and some include identification on verso.

Electrohome

Project "X".

File consists of material relating to the publicity arrangements for Perception Modules (modular home entertainment products). Includes incoming and outgoing correspondence and memoranda, news releases, ms. notes, reprinted copies of a Globe and Mail article about the products (August 29, 1961), and three photographs (plus copies) of the products.

Electrohome

Projection systems : miscellaneous photographs.

File consists of photographs, negatives, and transparencies of projection systems products, including ECP 3100/4100, SL-1000 screen, a data decoder, a data selector, and the ECP 2000 CAD/CAM. Includes multiple copies of some photographs. File also includes single-sheet advertisements.

Electrohome

Projection Systems : photographs.

File consists of material relating to Electrohome projection systems and the history of the division and product development. Includes seven photographs (plus duplicates) of projection systems, accompanied by and ms. notes. Includes a photograph of a mock-up monitor never put into production

Electrohome

Projection systems and 1998 annual report production (file 1 of 2).

File consists of material relating to Electrohome projection systems, the HAL series of high resolution projectors using reflective light valve technology, and the production of the 1998 annual report.

Includes single-sheet advertisements and product brochures, an issue of the newsletter Projections, slides and photographs of projection systems, transparencies of projectors and portraits of senior personnel (including Daniel Wright, [Dave Lowater?], and Gerry Remers), memoranda, news releases, reports about the projection systems division and reflective light valve technology, and a request for proposals to produce the 1998 annual report.

File also includes a folded four-section special feature on the hi-tech sector of Waterloo Region from the Kitchener-Waterloo Record, and other material. Some of the material is contained in a portfolio labelled "Infocomm booth #905".

Electrohome

Projection systems and 1998 annual report production (file 2 of 2).

File consists of material relating to Electrohome projection systems, the HAL series of high resolution projectors using reflective light valve technology, and the production of the 1998 annual report.

Includes single-sheet advertisements and product brochures, an issue of the newsletter Projections, slides and photographs of projection systems, transparencies of projectors and portraits of senior personnel (including Daniel Wright, [Dave Lowater?], and Gerry Remers), memoranda, news releases, reports about the projection systems division and reflective light valve technology, and a request for proposals to produce the 1998 annual report.

File also includes a folded four-section special feature on the hi-tech sector of Waterloo Region from the Kitchener-Waterloo Record, and other material. Some of the material is contained in a portfolio labelled "Infocomm booth #905".

Electrohome

Projection Systems application photographs.

File consists of photographs, transparencies, and slides depicting Electrohome Projection Systems products and their applications in various corporations and organizations. Applications pictured include: CSX Transportation Control Center (Jacksonville, FL), Canadian Embassy (Tokyo, Japan), Rochester Gas and Electric (Rochester, NY), Thames River Water System (London, UK), National Bowling Stadium (Reno, NV), the Barcelona Stock Exchange (Spain), and others.

Electrohome

Projection Systems press kits.

File consists of two different portfolios of material relating to publicity for projection systems, and in particular the ECP Graphics and ECP 3000 systems. Includes product photographs with typed cutlines and news releases.

Electrohome

Projection television system.

File consists of three photographs of a projection television system in a living room. Two of the photographs have been pasted to board and retouched by hand.

Electrohome

Promotions.

File consists of material relating to promotional opportunities in co-operation with other companies and brands, including the Kellog Company of Canada, Robin Hood Four Mills, Sunkist, and Kayser-Roth Canada. Includes incoming and outgoing correspondence, and two sheets of contact prints and five photographs of an interview and presentation about CFL football on CTV.

Electrohome

Public relations : 1980.

File consists of material relating to Electrohome's public relations activities for the year 1980. Includes news releases, interim reports to shareholders, ms. notes, form correspondence from John A. Pollock and James Holmes, two photographs of television sets, statements to the media, and other documents.

Electrohome

Public relations photographs : miscellaneous file.

File consists of material relating to the 19th Annual Broadcasting Awards dinner at Conestoga College (Kitchener, ON). Includes correspondence, a news release, and two photographs of the winners of the CKCO-TV/Betty Thompson Broadcaster of the Year award and the Carl A. Pollock Memorial Award.

Electrohome

Publicity : 1981 (file 1 of 2).

File consists of material relating to public relations activities for the year 1981.

Publicity relates to new products, organizational changes, company performance, and special events. Includes draft and final versions of news releases, interim reports to shareholders, typed copies of statements to the media, copies of form letters to employees, typed copies of remarks by Stewart Maclellan (President and CEO) and John A. Pollock (Chairman of the Board) given at conferences and the annual meeting, product photographs with typed cutlines, correspondence and memoranda, and press kits for home entertainment products, Deilcraft furniture, and the 1981 annual meeting.

Electrohome

Publicity : 1981 (file 2 of 2).

File consists of material relating to public relations activities for the year 1981.

Publicity relates to new products, organizational changes, company performance, and special events. Includes draft and final versions of news releases, interim reports to shareholders, typed copies of statements to the media, copies of form letters to employees, typed copies of remarks by Stewart Maclellan (President and CEO) and John A. Pollock (Chairman of the Board) given at conferences and the annual meeting, product photographs with typed cutlines, correspondence and memoranda, and press kits for home entertainment products, Deilcraft furniture, and the 1981 annual meeting.

Electrohome

Publicity : 1982-1983 (file 1 of 2).

File consists of material relating to public relations activities for the years 1982 and 1983. Includes news releases, memoranda, copies of form letters to employees and dealers from John A. Pollock, product photographs with typed cutlines, typed remarks by John A. Pollock given at the 1982 annual meeting, the first issue of the newsletter Electrohome World, and press kits for Electrohome Electronics, Deilcraft furniture, and the 1982 annual meeting.

File also includes a portfolio from the Morristown Area Chamber of Commerce (Morristown, TN) containing news releases about Electrohome's purchase of a production facility there and 16 photographs of the plant during construction.

Electrohome

Publicity : 1982-1983 (file 2 of 2).

File consists of material relating to public relations activities for the years 1982 and 1983. Includes news releases, memoranda, copies of form letters to employees and dealers from John A. Pollock, product photographs with typed cutlines, typed remarks by John A. Pollock given at the 1982 annual meeting, the first issue of the newsletter Electrohome World, and press kits for Electrohome Electronics, Deilcraft furniture, and the 1982 annual meeting.

File also includes a portfolio from the Morristown Area Chamber of Commerce (Morristown, TN) containing news releases about Electrohome's purchase of a production facility there and 16 photographs of the plant during construction.

Electrohome

Quarter Century Club.

File consists of photographs and one copy negative relating to events and members of the Quarter Century Club. Includes group photographs, photographs of employees at work, and photographs taken at club social events and dinners. File also includes photograph of Carl A. Pollock on his 40th anniversary with Electrohome and a typed note from the club to Pollock on the company's 70th anniversary. There are duplicate photographs present. Some photographs include identification on verso.

Electrohome

Quickpel board.

File consists of a photograph and a copy negative of the Quickpel board for computer monitors.

Electrohome

Radio console in living room.

File consists of a photograph used in advertising material. Depicts a man and woman sitting on a couch beside an Electrohome radio console.

Electrohome

Radomsky, Ken.

File consists of material relating to an announcement about the appointment of Ken Radomsky as Regional Sales Manager, Manitoba and Saskatchewan, for the Consumer Electronic Products Division. Includes a portrait of Radomsky, memoranda, correspondence, and draft and final versions of a news release.

Electrohome

Rayner, Earl.

File consists of three portraits (plus duplicates) of Earl Rayner.

Electrohome

Reed, Ken.

File consists of copies of two portraits (plus duplicates) of Ken Reed.

Electrohome

Research : air conditioner design and advertising.

File consists of material relating to the design and advertisement of Electrohome air conditioners (humidifiers). Includes dealer advertisements, a memorandum, and hand-drawn sketches of air conditioner units. File also includes a photograph of an in-store display of fan heaters.

Electrohome

Research : Horton-Electrohome appliances.

File consists of material relating to Electrohome's business venture with the Horton Manufacturing Company (Fort Wayne, IN). Includes memoranda, minutes of meetings of a committee formed to discuss the washing machine program, an issue of the company newsletter The Horton Pioneer containing an article about the partnership with Electrohome, and two photographs of a Horton-Electrohome portable ironer and a washing machine.

Electrohome

Research : reverse osmosis advertising.

File consists of material relating to the production of advertising material for the Reverse Osmosis Division of Electrohome. Includes photographs, copy negatives, contact sheets, and a slide of reverse osmosis systems and applications; single-sheet advertisements for ultrafiltration systems soluble oil waste treatment and for maple sap concentration by reverse osmosis; and blank letterhead. Some of the photographs depict reverse osmosis systems at Bud Automotive (Kitchener, ON), TRW Canada Ltd. (St. Catharines, ON), Schwitzer (Stratford, ON), and an unidentified plant in Windsor, ON.

Some photographs have been mounted on board and retouched. Duplicate photographs are present.

Electrohome

Resigned personnel (file 1 of 2).

File consists of photographs (plus duplicates) of 22 portraits, 4 contact prints, 4 printing proofs (including one half-tone relief), and 3 snapshots of senior personnel. File also includes 3 photographs of production facilities and biographical information about senior vice-president J.G. Tufts.

Personnel identified in portraits are: W.G. Scott, Ron Ward, Geo. Harper, Jim Court, N.J. Long, W.E. Cury, F.A.O. Banks, [Robert T.M. Jordan], Col. Donald F. McRae, Jack Boehmer, Tom Bruce, and Ken Summerville; some are not identified.

Electrohome

Resigned personnel (file 2 of 2).

File consists of photographs (plus duplicates) of senior personnel, including nine portraits, seven contact prints, three photographs, and one printing proof.

Personnel identified are: Ted Turner, David E. Corbett, John Murray, F.A.O. Banks, George Eitel, and J.G. Tufts.

Electrohome

Retirements.

File consists of photographs of employees upon retirement, some of them receiving gifts from senior managers.

Electrohome

Retirements : Bertha Becker.

File consists of photographs of Bertha Becker upon her retirement. Includes photographs of Becker at a company dinner, playing an organ, and shaking hands with Carl A. Pollock.

Electrohome

Reutz, Harold J.

File consists of material relating to Harold J. Reutz. Includes 5 portraits (plus duplicates) of Reutz and a contact print of Reutz standing with four unidentified men, a news release, a letter, ms. notes, and biographical information. One of the portraits is mounted in a cardboard frame.

Electrohome

Richardson, Thomas K.

File consists of material relating to an announcement about the appointment of Thomas K. Richardson as Regional Sales Manager, British Columbia, for the Consumer Electronic Products Division. Includes two portraits (plus duplicates) of Richardson, memoranda, a letter, and a news release.

Electrohome

Richmond.

File consists of three copies of a photograph of the Richmond television console.

Electrohome

Richmond color TV, C38-727.

File consists of a photograph (plus duplicates), one copy negative, and one slide (plus duplicates) of the Richmond color TV, C38-727. One copy of the photograph has been mounted on board and retouched by hand, and the other copies have been reproduced from this one.

Electrohome

Richmond stereo.

File consists of three copies of a photograph of the Richmond stereo console.

Electrohome

Robertson, John H.

File consists of material relating to an announcement about the appointment of John H. Robertson as Regional Sales Manager, Toronto and Eastern Ontario, for the Consumer Electronic Products Division. Includes two portraits of Richardson, memoranda, a letter, and a draft news release. One of the photographs has been retouched by hand.

Electrohome

Romper Room.

File consists of three photographs of Betty Thompson on the set of the CKCO-TV program Romper Room.

Electrohome

Rudd, Frank.

File consists of material relating to an announcement about the appointment of Frank Rudd as Manager, Pacific Regional Service. Includes two portraits and a half-tone negative of Rudd, a memorandum, and copies of a news release.

Electrohome

Rush, Grant A.

File consists of material relating to an announcement about the appointment of Grant A. Rush as Manager, Distribution Services. Includes two portraits (plus duplicates), memoranda, a news release, and a letter.

Electrohome

S10 receiver.

File consists of material relating to Electrohome satellite receivers. Includes two photographs and an article from the April 1, 1985, issue of Coop's Satellite Digest about the E1 receiver.

Electrohome

Safari television set.

File consists of four copies of a photograph and one copy negative of the Safari television set. One of the photographs has been pasted to board and retouched by hand.

Electrohome

Safety.

File consists of photographs relating to employee safety at Electrohome. Includes photographs of employees receiving safety awards, at "firemen's school", and posing with first aid kits; and photographs of employees illustrating safety breeches probably taken for the purpose of advertising employee safety through company publications. Some photographs include identification on verso.

Electrohome

Safety and fire production.

File consists of photographs relating to safety practices at Electrohome. Includes photographs and snapshots of employees receiving safety awards, plant safety committees, a fire drill, signs, safety demonstrations, and other subjects. One photograph has been retouched by hand. Some photographs include identification on verso.

Electrohome

Saguenay television console.

File consists of a photograph, a copy negative, and a slide of the Saguenay television console. Includes duplicates of the photograph and slide. One of the photographs has been pasted to board and retouched by hand.

Electrohome

Salem.

File consists of a photograph of the Salem television console. Photograph has been pasted to board and retouched by hand.

Electrohome

Salem television console.

File consists of a photograph, a copy negative, and a slide of the Salem television console. Includes duplicates of the photograph and slide. One of the photographs has been pasted to board and retouched by hand.

Electrohome

Sales and technical information : fans.

File consists of material relating to technical specifications and sales information for fans and their motors, and pricing for merchandise (including furniture and home entertainment products) manufactured for other stores. Includes product literature for fans; typed lists of prices, discounts, distributors, and agencies; memoranda and correspondence; four photographs of fans; and two blueprints of graphs relating to motor operations. Material is divided into the following tabs: Electrohome motor, Eaton's, Simpson's, Hudson's Bay, and Macleod's Limited (latter three tabs are empty).

Electrohome

Sales conferences.

File consists of photographs taken at various sales conferences, including a 1969 appliance sales conference and the Showtime '66 conference. Includes photographs of Carl A. Pollock speaking and greeting conference participants.

Electrohome

Sales kit : excellence in action.

File consists of two portfolios of material relating to the 1964 "Excellence in action" advertising campaign. Includes memoranda and instructions to sales staff; advertising schedules; national advertisements; suggested advertisement layouts; radio announcement scripts; a brochure, flyers, and two photographs relating to in-store advertising and decor; single-sheet advertisements; and other material. The "Excellence in action" campaign featured Electrohome home comfort products (Humidaire, Springaire, intercom) and Phonola consoles.

Electrohome

Sales manual : Deilcraft/The Bay.

File consists of a manual for Deilcraft dealers (and in particular The Bay) containing product literature and typed information sheets. Material is divided by the following tabs: Occasional tables, Bedroom, and Dining room. Manual includes four product photographs and upholstery fabric swatches.

Electrohome

Sales manual 3.

File consists of material relating to the sale of Electrohome products. Includes price lists, typed product specification sheets and photographs, a production schedule, advertising copy, a list of dealers, and other material.

Electrohome

Sales manual 4 (file 1 of 3).

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

Electrohome

Sales manual 4 (file 2 of 3).

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

Electrohome

Sales manual 4 (file 3 of 3).

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

Electrohome

Sales representative reward program : trip to Quebec : 1994 (file 1 of 2).

File consists of material relating to the planning, coordination, and publicity for the sales incentive trip to Quebec City and Montreal in 1994 for Projection Systems sales representatives. Includes correspondence and memoranda (some faxed), completed registration forms, ms. notes, tourism brochures, edited draft versions of the travel itinerary and information booklet, print-outs of presentation slides, snapshots of hotel facilities, draft versions of a video script advertising the trip, copies of the trip logo, and other material.

Electrohome

Sales representative reward program : trip to Quebec : 1994 (file 2 of 2).

File consists of material relating to the planning, coordination, and publicity for the sales incentive trip to Quebec City and Montreal in 1994 for Projection Systems sales representatives. Includes correspondence and memoranda (some faxed), completed registration forms, ms. notes, tourism brochures, edited draft versions of the travel itinerary and information booklet, print-outs of presentation slides, snapshots of hotel facilities, draft versions of a video script advertising the trip, copies of the trip logo, and other material.

Electrohome

Santa Monica television console.

File consists of a photograph, a copy negative, and a slide of the Santa Monica television console. Includes duplicates of the slide and the photograph as well as a red transparency overlay for the photograph.

Electrohome

Santiago stereo console.

File consists of three copies of a photograph and one copy negative of the Santiago stereo console.

Electrohome

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