Eight candid snapshots and negatives of Norman and Fred Schneider and their friends, including Alf Gofton, Walter P. Zeller, Ivan Keffer, Carl Ahrens, Floss Ahrens, Mabel Ahrens, Agnes Law and Ethel Lapsley. Includes shots of people camping, wearing bowler hats, and with bicycles.

Six snapshots of Norman and Fred Schneider, their friends, and Ahrens cousins. Includes photographs of Norman and Carl Ahrens rowing a boat, Norman and Fred Schneider and Carl Ahrens on a swing, Norman, Walter Zeller and Alf Gofton with bicycles, and mini-portraits (head shots) of Walter Zeller and Arthur White.

Head and shoulders studio portrait of Walter Zeller seen looking at camera dressed in suit and tie.

Three snapshots of the "Hungry Seven", a musical group composed of Norman and Fred Schneider, Walter Zeller, Alf Gofton, Gordon and Fred Bowman at camp at Freeport.

Four photographs and one news story about the Schneider family's Pope Hartford car. One photograph shows Norman and Fred Schneider, Alf Gofton, Walter Zeller and Carl Ahrens in the car, with Norman Schneider's note : "Our first car, a fifth hand Pope-Hartford". One shot shows Freeport Bridge in background.

Clipping of article from the February 19, 1975 edition of the Kitchener-Waterloo Record titled "Zeller a leading merchant," by Ernie Ronnenberg. Walter Zeller was a boyhood friend of Norman C. Schneider.

Manuscript (original) of an "old Berlin" talk given by Norman C. Schneider on January 23, 1975 to the Retired Business and Professional Men's Club at Kitchener Waterloo Y. Includes childhood memories of swimming holes, fishing, bicycles, climbing the water tower, Norman's first airplane ride, a description of the first plane to fly in Berlin, Ont. Information about Christoph Schneider and Charles Andrew Ahrens, and memories of William Lyon MacKenzie King are included, along with memories of childhood friends who became prominent citizens: Walter P. Zeller, Ivan Keffer, and Fred Bowman.

Studio portrait of Walter Zeller seen looking off camera, dressed in suit and tie.

Clipping about Walter Zeller, friend of Norman C. Schneider and founder of the Zeller's chain of stores.

One informal group portrait taken at the home of Frederick Henry Schneider.

Back row, left to right: Norman Schneider, Walter Siegner; John White[?], Harry Schmidt, Charles Thurlow, Walter P. Zeller.

Middle row, left to right: unidentified woman, Emma Siegner, Ruby Thurlow, Ella Schneider, Ethel Schneider.

Front row, left to right: unidentified woman, Catharine Schmidt, Fred Schneider.

Snapshots of Walter Zeller, friend of Norman C. Schneider and founder of the Zeller's chain of stores.