Snapshot, likely taken by Norman C. Schneider, of Ethel Lapsley and Clarence Moebus outdoors in winter standing against a gnarled tree trunk. Ethel is seen looking at the camera and Clarence is looking over at her with a smile.

Proof plate of Norman C. Schneider likely used for election campaign posters.

Formal portrait of Norm Schneider and Alfred Schneider Gofton. They are dressed in overalls but are wearing shirts and ties. Includes a note on the verso of the photograph about Alfred Gofton's relationship to Norm Schneider.

Fully body studio portrait of Norm Schneider and Alfred Schneider Gofton. Norm is standing with arm on Alfred's shoulder. Both are wearing coveralls with a shirt and tie underneath.

Three copies of a studio portrait of J.M. Schneider with son Norman. Norman is seen with elbow on J.M's left shoulder with ringlets in his hair, wearing a plaid garment with a collar and bow.

Three copies of studio portrait of Norman C. Schneider seen looking off camera dressed in suit and tie.

Photograph taken by Jackie Cassell of Norman C. Schneider at a camp on the point on Dundee Dam. Note in scrapbook by Norman C. Schneider: "Photograph taken by Jakie Cassell of our camp on the point on Dundee Dam. My father, J.M. Schneider, hauled our tent and equipment and food out to New Dundee in a horse drawn wagon, the five boys rode out and back on our bicycles. Year about 1902, to the best of my recollection."

Left to right: Mrs. Wing, mother of Ross, Miss Wing, Norman Schneider, Carl Ahrens, Ross Wing, Henry Feick, Milton Detweiler.

Three snapshots of the "Hungry Seven", a musical group composed of Norman and Fred Schneider, Walter Zeller, Alf Gofton, Gordon and Fred Bowman at camp at Freeport.

Six snapshots of Norman and Fred Schneider, their friends, and Ahrens cousins. Includes photographs of Norman and Carl Ahrens rowing a boat, Norman and Fred Schneider and Carl Ahrens on a swing, Norman, Walter Zeller and Alf Gofton with bicycles, and mini-portraits (head shots) of Walter Zeller and Arthur White.

Image of Norman C. Schneider seated on a wooden swing with arms wrapped around the legs of (left to right) Fred Schneider and Carl Ahrens, who are standing at his sides on the seat of the swing.

Snapshot of a bridge running over the Grand River at Freeport.

Eight candid snapshots and negatives of Norman and Fred Schneider and their friends, including Alf Gofton, Walter P. Zeller, Ivan Keffer, Carl Ahrens, Floss Ahrens, Mabel Ahrens, Agnes Law and Ethel Lapsley. Includes shots of people camping, wearing bowler hats, and with bicycles.

One photograph of the J.M. Schneider addition built in 1909 with four adults in white aprons standing on the front porch and steps. From left to right: [Charles Alexander], [?], [?] and Norman.

Photograph of Ahrens, Daniels and Schneider family members standing outdoors at Grand Bend. From left to right: Stella Daniels, Lottie Ahrens, Emma Schneider, Emma Ahrens, Ella Daniels, J.M. Schneider, Floss Ahrens, [Chales August Ahrens] and Norman C. Schneider.

Candid portraits of Norman C. Schneider. One of Schneider sitting outdoors with a dog on lap and a head and shoulders shot cut from a larger photograph.

One modern print of a photograph taken by Norman Schneider ca. 1910. The photograph shows the exterior of the "Ice House" with a horse-drawn ice wagon being loaded with ice by three unidentified people.

One negative of an informal group portrait taken outside the shop of a group of men, some holding sausages, taken by Norman C. Schneider.

Two copies of a head and torso studio portrait of Norman C. Schneider seen looking off camera and dressed in a suit and tie.

One modern print of a photograph taken by Norman Schneider in 1912. The photograph shows the exterior of the original Schneider plant on Courtland Ave. It includes 11 adults posed standing and two seated at various point along the front of the building. A child is visible at right looking on. John Metz Schneider is standing fourth from left, in partial profile, wearing a hat.

Modern prints of a photograph taken by Norman C. Schneider of the first Schneider truck called the "Brantford truck." Elsewhere in the collection it is tentatively dated at 1912 but in a speech Norman Schneider indicates that it was manufactured in Brantford ca. 1914.

One snapshot (two copies) by Norman C. Schneider showing a group of young people in the first J.M. Schneider truck, a Brantford. The truck is parked in a field and the group is seen seated in and standing next to the vehicle.

Unidentified photographs of the Ahrens and extended family members including a group portrait in front of the cottage "Berlin"; a view of the cottage "Ohio"; unidentified people in the water; and Norman, with Florence and Lottie Ahrens in a boat.

Candid unidentified group portrait, taken at a picnic or other outing. Includes Norman and Emma Schneider.

Postcard photograph of an informal group portrait of a number of young people, posed indoors at a dance hall in Grand Bend, Ont. This was sent as a postcard from Norman Schneider to Emma Schneider, postmarked Aug. 10, 1914: "Dear Emma, Don't know whether you have seen this. Had a grand dance Sat. eve. and the floor was crowded. Lots of pretty girls up here so of course I am having a good time. Norm."

One group portrait of the 108th officers training class taken outside.

Back row, left to right: Sergeant Major Kreutzer, Reinhold Lang, Lionel Washburn, Carl Heinrich, Dr. Rittinger, Mr. Wier, Frank Rooney, Col. Bowman, Hugo Bingham.

Middle row, left to right: Fred Davies, Norman Schneider, Solon Albright, Harry Halliwell, Brown, Hallman, McKelvie.

Front row, left to right: Al Pernfuss, E. Woolner, Harry Porteous, Russell, Leo Leyes, J. Harold Smyth.

Studio portrait of Norman C. Schneider in uniform.

Informal group portrait taken outdoors of (left to right) Norman C. Schneider in uniform and holding dog, Ethel Lapsley, Carl Heimrich, Margaret [?], Emma Schneider, Basil Gilbert.

Formal group portrait of the Mechanical Transport Class taken outdoors in Ottawa. Subjects unidentified and posed between two trucks. Norman C. Schneider is seated in the front row, second from right.

Snapshot taken outdoors, possibly during picnic, of (left to right) Emma Schneider, Margaret [?], Basil Gilbert and Norman C. Schneider. Basil and Norman are seen in uniform, holding car seats.

Snapshot of Lieut. Norman C. Schneider and Captain Harry Snyder. Both are in uniform, outdoors, with a family group.

Two informal snapshots. The first is a group portrait taken outdoors of (left to right) Norman C. Schneider in uniform and holding dog, Ethel Lapsley, Carl Heimrich, Margaret [?], Emma Schneider, Basil Gilbert. snapshot is an informal group portrait taken outdoors. The second is of Norman C. Schneider in uniform and on an outing with Floss Ahrens, Mabel Ahrens Pickard, and an unidentified woman and child.

Snapshots of Norman C. Schneider and friends, described as "Bide-a-wee" and "Devil's pulpit". Includes some identifications.

Photographs of Charles August Ahrens and Emma Ahrens and Norman C. Schneider wrapped blankets and in redface in front of a teepee.

Photograph of Norman C. Schneider seated in front of a teepee wrapped in a woollen tartan blanket. He is seen in redface smoking a pipe and wearing a feather headdress.

Photograph of Norman C. Schneider kneeling on the back of a boat with Lottie and Floss Ahrens seated in side. Norman is smiling at camera and holding open a Canadian Red Ensign.

Photograph of Norman C. Schneider on an outing with a large group of unidentified friends.

Photograph of Ahrens family standing in water and looking toward camera. The group is seen dressed in bathing costumes. From left to right: Emma Ahrens, unidentified person, unidentified person, Norman C. Schneider, unidentified person, Charles August Ahrens.

Negative taken by Norman C. Schneider of a rail car from the Berlin Street Railway full of passengers stopped along a tree-lined street with a crowd of people waiting to board. Adult in street looking toward camera with hand at waist possibly Charles Alexander Schneider.

Three snapshots : one of a picnic, two of family groups with cars. Some identifications provided: Norman Schneider, Hyalie Macdonald, Edith Macdonald, Fred, Mabel Ahrens Pickard, Emma, Margaret Hachborn

Photograph of Charles August and Emma Ahrens (back row at left) seated on a porch with (left to right) Floss Ahrens, Lottie Ahrens, unidentified person, and Norman C. Schneider.

Two copies of an informal group portrait taken at Grand Bend or Southampton, with cottage visible in background.
Back row, left to right: Lotte (Ahrens) Shupe, Emma (Hirshey) Ahrens, J.M. Schneider, Charles A. Ahrens, Norman C. Schneider.
front row, left to right: Stella Daniels, Emma Schneider, Ella Daniels, Floss Ahrens.

Two copies of a group portrait of family and friends, taken outdoors at the home of J.M. Schneider on the occasion of Emma Louise Schneider's marriage to Walter V. Siegner.

Back standing row, third and seventh from left: Carl Ahrens and Frederick H. Ahrens
Standing second from left: Lillian Daniels
Standing second from right: Fred Schneider (with hands crossed at front)
First person, third seated row: Charles August Ahrens
Third seated row, third from left: Laura Emma Hirschey Ahrens
Third seated row, fifth and seventh from left: Lottie Ahrens (with child on lap) and [Charles Alexander Schneider]
Third seated row at centre: J.M. and Helena Schneider
Second seated row, sixth from left: Floss Ahrens.
Second seated row, third from right: Minnie A. Von Ende
Second seated row, fifth and sixth from right: Walter and Emma Louise
Seated first row, second from left with child on lap: Norman C. Schneider
Seated frist row, sixth from left: Ethel Schneider.

Image of Mabel (second from left) and Bill Pickard (far right) on their wedding day posting for the couple with Norman C. Schneider and Florence Ahrens, likely members of the wedding party. The group is seen standing in a row wearing formal dresses and suits; Norman and Bill are looking toward the camera and Mabel and Florence are looking down at the flower bouquets they are holding.

Photograph of (left to right) Norman C. Schneider, Alf Gofton, Charlotte Braun and Ethel Schneider on the Gofton's wedding day. The group is seen dressed in formal wear, standing on the balcony of a residential home. Charlotte and Ethel are holding bouquets of flowers.

Snapshots showing Alf Gofton and Charlotte Braun on their wedding day. Includes Ethel (Lapsley) Schneider as bridesmaid or matron of honour and Norman C. Schneider.

One photograph album featuring snapshots taken by Norman C. Schneider of J.M. Schneider, Inc. Includes snapshots of the first abattoir behind J.M.'s home, construction progress photographs, 1924, news clippings, Frank Waechter's first homemade electric cattle goad. Includes clippings from 1927 and 1931.

Eight progress photographs by Denton & Gifford showing the construction of the Schneider plant in 1924.

1 snapshot of Ethel Lapsley Schneider on her wedding day, 1 snapshot of Norman C. Schneider [on his wedding day?], and 1 snapshot of Emma Joachimi Buck holding an unidentified baby.

Informal portraits of Ethel May Lapsley and Norman C. Schneider's wedding. Identified are: Helena Schneider, Floss Ahrens, Grandma Joachimi, Norman C. Schneider, Ethel Lapsley Schneider, J.M. Schneider, Grandma [Clara] Lapsley, Reverend Depuis [sic]. Includes a wedding invitation.

Announcement and certificate regarding the May 20, 1925 wedding of Norman C. Schneider and Ethel Lapsley.

One group portrait of the Ethel and Norman C. Schneider and their families, identified by Norman, and one informal portrait of Ethel (Lapsley) Schneider taken outdoors, May 20, 1925, in her wedding dress. File also includes three snapshots, identified by Norman: "Ethel the Bride", "Bridesmaid Floss and Bride Ethel", "Marriage service in our church, corner King and Water St."

Left to right: Mother Schneider, Granda Joachimi, Norman, Ethel, Floss, J.M. Schneider, Mother Lapsley, Rev. Depuis[sic].

At rear: Mrs. Depuis.

Honeymoon snapshots. Norman and Ethel were married May 20, 1925. Edith Ahrens and Hyalie MacDonald married on May 21, 1925, the day after Norman and Ethel Schneider and both couples stayed in the same hotel in Niagara Falls afterwards.

Snapshot of Norman Schneider and Ethel Lapsley Schneider standing with Hyalie Macdonald and Edith Ahrens Macdonald at Queenston Heights on their honeymoon.

Photograph of Ivan W. Keffer standing with Mary Jane Keffer, who is seated in a baby carriage. The pair is seen in front of a statue of Albrecht II along the Siegesallee in Berlin.

Informal group portrait of Ahrens and Schneider family members taken at Southampton. The group is seen seated on the beach in front of a tree-lined fence and smiling at camera.

Seated back row: unidentified adult, unidentified adult, Floss Ahrens, unidentified adult, unidentified adult, Edith McPhail, Ethel Schneider

Seated front row: Gord McPhail, Emma Anthes, unidentified adult, Lillian Daniels, unidentified adult, Herbert Schneider, Norm Schneider.

One informal group portrait of fifteen people, posed outdoors at Emmie Anthes' property at Freeport.

Standing (left to right): [Helena Schneider?]; unidentified woman; Walter V. Siegner, Irmengarde Hagen, Ethel Lapsley Schneider, Ohnerene Hagen, Brodie Koenig; Edith Ahrens MacDonald, Norman C. Schneider.

Seated (left to right): Emmie Anthes, Emma Schneider Siegner, Ella Daniels Schneider, Mabel Ahrens Picard, unidentified girl, unidentified man.

Four snapshots of pairs of husbands and wives employed at Schneiders and three snapshots of employees working in the office, most identified. Couples include: Cyril and Mrs. Hayes, Harry and Mrs. Schmidt, Norman C. and Ethel Schneider, and Charlie and Mrs Thurlow.

Informal family portrait of, left to right, Ethel Schneider holding Herbert[?], Grandma Joachimi, Norman C. Schneider, Mrs. Lapsley, Mr. Lapsley[?]

Ten snapshots of the exterior of the Schneider plant on Courtland Avenue in Kitchener, Ontario likely taken by Norman C. Schneider. These are part of a series, numbered on the verso: 1-5, 7-8, 11, 13-14. They include the views of Schneider sign, bicycle and vehicle parking areas, the doorway to the general offices, and a view of the plant taken from a distance.

Image of Mr. and Mrs. Norm Schneider.

Canister includes handwritten notes by unknown hand about place and people in film. They include:

• Bob Foot
• Hyalie MacDonald
• Norman C. Schneider
• Dr. Wynn
• George Ziegler

List of film contents also includes reference to "Indian kids".

Clipping from a Brantford newspaper dated February 27, 1931 and titled "N.C. Schneider at Lion's Club," reporting on a talk given by Norman C. Schneider.

Group portrait of men standing in front of a plane. Left to right: Unidentified, Harry Sehl, Harvey Sims, Mac Douglas, Alex Welker, Norman Schneider, Lord Trenchard, Unidentified, Lester Shelley, Unidentified, Harold Ballantyne, Ernie Barrie, Clayton Dotzert.

Group portrait taken outside at the Sims home in Kitchener, Ont. Occasion not specified, possibly the visit by British Air Admiral Lord Trenchard.

Back row, left to right: Major Hal Ballantyne, A.E. Martin, Lieut. Ken Sims, Lieut. Norman C. Schneider.

Front row, left to right: Major Heather, Col. H.J. Sims Q.C., Lord Trenchard, British Air Admiral, Hon. W.D. Euler M.P., Louis Lang.

Diary kept by Norman C. Schneider of a trip, June 9-July 7, 1931, to the Rotary International Convention in Vienna, Austria.

Film of people skating and playing hockey in Victoria park. Includes crowds of people skating with views of the boathouse in view; a group playing pick-up hockey with the bandstand visible in background; and members of the Schneider family, including Norman C. Schneider, skating and walking together across the ice.

Film box includes handwritten notes about film that read: "Skating at Victoria Park + Hockey, Fred, Herb, Jean, FHS, NCS?, John, Kay, Walter, [illegible], Kay, Walte Siegner, Fred P, [Herb?], Walter Siegner no skates, Kay, Jean, NCS, Bump Backwards."

Film of Brita Schneider's first birthday party that beings with the view of a sign board that reads: "Britay May / "Sweet Gal" / Age 1 Year Mar. 21 1932". Includes footage of children in party hats seated around a candle lit table drinking from tea cups; Brita in a high chair reacting excitedly and in front of a cake with one candle on top; children seated on a floor with Brita among them. Footage then cuts to a close up Herbert and Howard seated beside each other playing and smiling at the camera. Footage cuts once more to the grounds surrounding a trout pond in Mount Forest, including Alf Gofton, Norman Schneider and an unidentified man showing off fish laid along the length of a piece of wood.

Film box includes handwritten notes about film that read: "Herb + Howie close up. Mount Forest trout pond. Brita birthday party 76 Schneider Ave. Close up Herb + Howie. Trout pond property. Alf Gofton on right + NCS at right."

Typescript speech delivered by Norman C. Schneider on the occasion of his parents' 50th wedding anniversary.

Film of Schneider and extended family at Southampton during the summer. Includes [Kay?] and John Seigner and Buddy Koenig pulling a toy boat through the water with other children; Walter Sienger washing his hair; unidentified teenagers and Norman C. Schneider diving and jumping into water; and Herbert and Howard Schneider jumping into sand and building a castle with Norman.

Film box includes handwritten notes about film that read: "On beach toy boat, Kay Siegner, Buddy Koenig in boat, Herb ? ? ?, Walter Siegner washing hair, Diving ? NCS, Waves, Herb + Howie jump + sand + NCS"

Diary kept by Norman C. Schneider of a trip taken October 12-November 1, 1934.

Three photographs of Norman C. Schnedier's trip to Berlin in 1934. Consists of one snapshot of Schneider on board a ship, one of him at the Keffer's piano in Berlin, and one of the Keffer family and guests, including Schneider, at their home in Berlin, Germany. File also includes one postcard of Norman C. Schneider taken in front of Köln Cathedral while on a visit to Ivan W. Keffer. On the verso is a note addressed to his mother and father dated Nov. 9, 1934.

Snapshot of an unidentified group on taken on the occasion of the Rotary flag raising at Chicopee. Norman C. Schneider is partially kneeling at far left. According to N.C. Schneider's letter to the editor in 1940, the Rotary oversaw some reforestation ca. 1934

Eight photographs taken during Norman C. Schneider's trip to Berlin [in 1934?]. Consists of two snapshots of the Empress of Britain and six taken in the Keffers' yard in Berlin.

Film of the Schneider family and friends. Includes Herbert and Howard Schneider dressed up in in hats, glasses a rubber nose and beards; Norman C. Schneider dressed up like Hebert and Howard lighting a cigar; a dark view of Victoria Park; Alf Gofton outside a home with Gord McPhail and another unidentified adult; a view of a road taken from a car as it drives under a sign that reads "Gateway of the North / City of North Bay"; a panoramic view of a fishing camp and surrounding lake as someone unloads a car and others converse along the shoreline; and general views of buildings on the lake and people, including Gord McPhail and Fred Schneider, fishing and eating on a rocky shoreline.

Film box includes handwritten notes about film that read: "Herb + Howie Funny faces, NCS - Cigar, Victoria Park, Alf Gofton House, Gateway to North ? , Lake ?, Camp, Gord McPhail, Alf Gofton, Fred H"

Home portrait of (left to right) Howard Schneider, Norman C. Schneider with Brita on his lap, and Herbert J. Schneider, with dog [likely Pal].

Canister includes handwritten notes by Norman C. Schneider about places and people in film. Individuals include:

• Joe Schiedel
• Dave Schneider
• Norman C. Schneider

Two postcards written by Norman C. Schneider on a trip to Germany to Roy and Enoch Steffler c/o J.M. Schneider Limited. One is of an airplane "Fock-Wulf".

Photograph of Norman C. Schneider in a deck chair, possibly taking in 1936 on trip to Berlin.

Snapshots of family at Freeport cottage. Includes one of Herbert, Howard and Brita; a photo of Howard and Herbert jumping into a pool; a casual family portrait taken at Highwood; and one showing Norman and Ethel Schneider and their three children.

Negative by Norman C. Schneider of Sam Humphrey with truck after hitting 100,000 miles.

Postcard photograph of Norman C. Schneider (right) and Willie Beick on board the S.S. Europa en route to the Olympic Games in Berlin. Both are seen standing and looking at the camera dressed with cigars in their mouths.

Film of Norman, Ethel, Brita, Herbert and Howard visiting Emma Anthes at The Birches. Includes shots of the children walking in a row; the family moving around the grounds; views of the flower gardens; and the group standing among a large patch of blooming hollyhocks.

Film box includes handwritten notes about film that read: "Herb Howie Brita, Brita with parasol, Brita Howie Herb, Emmie + Ethel Sch!, Emmie in the hollyhocks, Bird feeders, Emmie + NCS"

Film taken while touring various towns in Germany including Munich, Garmisch-Partenkirchen, Zugspitze, and Augsburg. Ivan Keffer appears at certain points and is likely the person filming Norman Schneider playing and digging in snow. The majority of the footage consists of scenic landscape views of mountain ranges and lakes taken from moving cards, trains and a gondola, as well as shots taken while stationary on a snow covered mountain and in town squares. Various architectural features, such as the Clock Tower and Hercules Fountain in Augsburg, are included as are shots of towns people and tourists, some dressed in lederhosen and others rock climbing.

Canister includes notes by unknown hand about places and people in film. Individuals include, among others:

• Jake Baetz
• Jack Hallowell
• Vince Hauck
• Dave Schneider
• Frederick Schneider
• Norman C. Schneider

"The inside story of a modern packing plant," a publication issued by J.M. Schneider, Ltd. on the history of the company and operations of the plant. Includes portraits of J.M., Frederick Henry, Norman C. Schneider and H.A. Volker, and interior and exterior views of the plant.

Group portrait of Board of Trade Directors taken in 1937 a the start of excavating for new Kitchener post office.

Left to right: Mr. Dahmer (City Treasurer), A.J. Cundick, N.C. Schneider, Tom Kay, Carl Web[er?], Bill Milner, L.O. Breithaupt, Hon. W.D. Euler, Art Kabel, Harold Ball, Bob Dietrich, Mayor Albert Smith, Norm Riffer (Secretary, Board of Trade).

Snapshots of Ivan Keffer and Norman C. Schneider at Chicopee dated February 1937; four snapshots of Brita Schneider and Mary Jane Keffer holding Boston terriers.

One informal group portrait taken at the home of Frederick Henry Schneider.

Back row, left to right: Norman Schneider, Walter Siegner; John White[?], Harry Schmidt, Charles Thurlow, Walter P. Zeller.

Middle row, left to right: unidentified woman, Emma Siegner, Ruby Thurlow, Ella Schneider, Ethel Schneider.

Front row, left to right: unidentified woman, Catharine Schmidt, Fred Schneider.

Two original group portraits and one copy taken of the Board of Trade Directors on the steps of a building at the opening of the new Kitchener post office on December 1938. Norman C. Schneider is in the back row at the far right. Louis O. Breithaupt is also in the photograph.

Two images of sailors climbing the rigging. Taken at noon on July 7, 1938 on foredeck of C.P. "Empress of Britain".

One photograph taken in Victoria Park, Kitchener, Ontario showing ice on trees, skaters behind.

Photograph of the Chicopee Ski Club taken by Norman C. Schneider. Joe Schiedel in foreground.

Photograph of Norman C. Schneider with Vera Koeple and her sister in a boat, showing their catch of lake trout.

Snapshots, including one of skiiers climbing a hill (Howie in the rear), one identified elsewhere as Norman. Herbert and Howie at Hanover, 1941.