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Electrohome fonds. Zuber's Studio
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Material for 1957 annual report.

File consists of material used in the production of the annual report for 1957. Includes eight photographs, most of which are related to Electrohome's 50th anniversary celebrations; a press clipping; and two paste-ups. Some photographs contain inscriptions on verso. One photograph depicts Carl A. Pollock, Helen Pollock, W. E. Curry, Dr. Sidney Smith, Edna Staebler, and Dr. J.G. Hagey all seated on a couch.


Deilcraft : awards, conferences, and products.

File consists of 33 photographs of Deilcraft showrooms and displays, Deilcraft furniture, Deilcraft conferences and the Canadian Furniture Mart, and design awards received at furniture shows. Deilcraft lines identified in the photographs include Accent, Burgundy, Montego, Cortina, and Madrid. File also includes two news releases about Deilcraft furniture and line drawings of furniture pieces taped to paper.

Includes photo of CAP with Luigi Tiengo and award received, and photo of CAP and another man with an award.

Duplicates of photographs may be present.


Electronics : television (file 2 of 2).

File consists of photographs of Electrohome television sets, consoles, and receiver/monitors, as well as the RCA SelectaVision MagTape system and stock market quotation video display systems. Some photographs include typed cutlines and some include product identification on verso. Duplicate photographs are present.


Motors : production.

File consists of photographs of employees at work on motor production lines. Some photographs inlcude typed cutlines. One photograph has been mounted on board and retouched by hand. Most of the employees on these production lines are women.


Product pictures : appliances.

File consists of 12 photographs (plus duplicates) of humidifiers, portable and unit heaters, and a portable food warmer. Some photographs have a typed cutline taped to them with details about the product, including price information. Products pictured include: Humidaire, Seasonaire, and Thermobay.


Sales kit : excellence in action.

File consists of two portfolios of material relating to the 1964 "Excellence in action" advertising campaign. Includes memoranda and instructions to sales staff; advertising schedules; national advertisements; suggested advertisement layouts; radio announcement scripts; a brochure, flyers, and two photographs relating to in-store advertising and decor; single-sheet advertisements; and other material. The "Excellence in action" campaign featured Electrohome home comfort products (Humidaire, Springaire, intercom) and Phonola consoles.


Sales manual 3.

File consists of material relating to the sale of Electrohome products. Includes price lists, typed product specification sheets and photographs, a production schedule, advertising copy, a list of dealers, and other material.


Miscellaneous : Gordon Fowler.

File consists of material relating to the Electrohome museum and the twentieth anniversary of the Quarter Century Club. Includes correspondence, minutes from two meetings of the Museum Committee, ms. notes, two photographs of a stereo console and a television set, a typed list of historical products, and other material. File probably belonged to Gordon W. Fowler.


Production : 1938-1952.

File consists of 33 photographs of employees (both men and women) at work on production lines and operating machinery. Many photographs depict production during World War II. File also includes 2 photographs of senior personnel in a meeting room, including one with Arthur B. Pollock. Some photographs include identification on verso.