Showing 19 results

A carton used to package Arnott's Breton cracker biscuits, a Breton cracker product possibly made under license by Arnott's in Australia.

A video created to celebrate Dare Foods Limited’s centennial anniversary (1892-1992). The video features a speech from Carl Dare, owner, as well as a variety of photographs from anniversary events and store displays. The video was digitized in 2019 and is available in two digital formats (mp4, avi). The running time of the video is 9 min., 14 sec.

This file also includes one letter written by Bryan Dare to University of Waterloo. Special Collections & Archives briefly describing the purpose of the anniversary video.

Three binders documenting the history of Dare Foods. The binders primarily focus on employees and employee social events such as birthdays, weddings and retirements, as well as important events in the history of the company. Included are photographs, ephemera, and publications put out by Dare Foods.

Six containers for different flavours of Loney's dried soups including beef, vegetable, chicken, onion, and fat-free onion.The containers for the beef, vegetable, chicken and fat-free onion dried soups are cylinder in shape and made of plastic. The container for the onion soup is a square carton and made of paperboard. The labeling on all of the containers is written in English and French.

This file also includes a memorandum written by Bryan Dare providing detailed historical information about the history of Loney's, and its relationship to Dare Foods Limited.

A printed template pattern for a Morinaga wheatgerm crackers carton. Morinaga wheatgerm crackers were possibly a Breton cracker product made under license by Morinaga & Company, Ltd. in Japan. The labeling on the carton is written in English and Japanese.

A copy of Dare Cookie News, volume 1, no. 1 released in 1975. The front page of this volume highlights the pinto promotion, which was launched by Dare Foods Limited in 1975. The promotion involved the give-away of seven Ford Pinto station wagons, the distribution of over 3 million coupons, in-store displays of Dare cookies and the placement of point of purchase advertising material throughout Ontario. The promotion was likely launched to encourage certain supermarket chains to relist Dare products following the strike in 1972.

This file also includes a memorandum written by Bryan Dare providing detailed historical information about the pinto promotion.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with the Stringer Veroni Ketchum Advertising agency. The commercial is titled, "No Truth." This videocassette is labeled as a screening copy.

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds.

The commercial titled, “No Truth” is repeated twice on the videocassette.

The commercial titled, “Everyone Claims” is repeated three times on the videocassette. In the third instance of “Everyone Claims,” the commercial features alternate endings.

The commercial titled, “Great Debate” is repeated twice on the videocassette.

Approximately halfway through the total running time of the videocassette, there is a short recording of a clip from the television series, Royal Canadian Air Farce, in which Breton crackers are mentioned.

At the end of the videocassette, there are two gag reels featuring outtakes from the filming of all three commercials.

The videocassette was originally housed in a case labeled, "RealFruit Dummies - Cowboys Sept./96.” This label does not reflect the contents of the videocassette.

A television advertisement (commercial) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercial was produced with Stringer Veroni Ketchum Advertising agency. The commercial is titled, “Soft Spot.” The videocassette was originally housed in a case labeled, "Dawning of New Tin Tie, September 1995.” This label does not reflect the contents of the videocassette.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Jukebox." The commercial was produced with TBWA/Chiat/Day advertising agency. The videocassette includes one version of the commercial recorded in English and another version recorded in French. Individually, the running time for each version of the commercial is 30 seconds.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Muskoka Chair." The commercial was produced with Reason Partners (previously Holmes & Lee) advertising agency.

A television advertisement (commercial) for Vinta crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with TBWA/Chiat/Day advertising agency. The commercial is titled, "All the Presidents Parrots” and is repeated three times on the videocassette. The running time of the commercial is approximately 30 seconds. At the end of the videocassette, there are outtakes from the commercial.

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds. The videocassette is labeled as a screening copy.

A looped compilation of various television advertisements (commercials) for products made by Dare Foods Limited.

Three television advertisements (commercials) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercials were produced with Zig Inc., a digital media agency. The commercials are titled, “Pineapple,” “Crunch,” and “Bobbing.” Individually, the running time for each commercial is 15 seconds.

Two videocassettes each containing identical recordings of three television advertisements (commercials) for tin tie cookies made by Dare Foods Limited. The commercials were produced with TBWA/Chiat/Day advertising agency. The commercials are titled, “Croquignole a la Cannalle,” “Say Something,” and “Politically Correct.” Individually, the running time for each commercial is 30 seconds.

Four television advertisements (commercials) for tin tie cookies made by Dare Foods Limited. The commercials were produced with TBWA/Chiat/Day advertising agency. The commercials are titled, “Professionnel,” “Symbole,” “Miettest,” and “Un Pour.” All of the commercials are recorded in French. Individually, the running time for each commercial is 15 seconds.

A carton used to package Shuttles crackers, a Breton cracker product made under license by Verkade in the Netherlands. The labeling on the carton is written in French.