File consists of the employee newsletter Sparks and Chips from 1977. Includes one issue: vol. 36, no. 1.

File consists of the employee newsletter Sparks and Chips from 1997. Includes one issue: vol. 3 no. 5.

File consists of six sales and marketing reports prepared in 1969 relating to home entertainment products, sales to department stores, and Canadian consumer patterns. File also includes two copies of a 1967 proposal regarding the Service Department, and a summary of discussions from a marketing seminar in 1969 on Canadian consumer patterns.

File consists of 11 sales and marketing reports prepared in 1969 relating to various products (home entertainment, electronics, appliances) and geographic regions.

File consists of a portfolio of material relating to the marketing of colour television in Canada, the merchandising and advertising strategies of Electrohome, and the company's sales and dealer structure. Includes a typed report, as well as product literature and line drawings of televisions (photocopies). Material is divided by the following tabs: Introduction, Statistics, Colour T.V., Conclusion, and [?].

Series consists of records accumulated and used by Jeffrey Brum, Marketing and Communications Manager, Projection Systems. In 1987, the Electrohome Electronics group was divided into four business sectors: Display Systems, Projection Systems, Digital Video (i.e. Jazz Systems), and Operational Services (e.g. circuit board operations). At that time, it seems that the marketing, communications, and public relations functions were transferred from a centralized department to each of these sectors.

Records in this series relate to the development of marketing and communications plans for the Projection Systems sector, the design and production of product literature and publicity material, advertising plans and activities in co-operation with dealers, and the development of a long-range strategic plan for the sector.

Includes correspondence and memoranda (including faxes and some e-mail print-outs); marketing, communications, and advertising proposals, plans and budgets; product literature, including dummies, layouts, and blueline proofs; news releases; meeting agendas and minutes; agreements; and other material.

File consists of material relating to the dealer co-operative advertising program from Projection Systems. Includes dealer monthly sales charts for 1994, correspondence (some faxed), a dealer advertisement, and the co-operative advertising plan guidelines.

File consists of an edited draft version and three final copies of the 1993 communications plan for Projection Systems.

File consists of advertisements for Electrohome Projection Systems from Comunicafiones e Informatica (Mexico), originally in an envelope with a ms. note to Jeffrey Brum. Advertisements are based on Electrohome Europe product literature.

File consists of material relating to business conducted with Projection Systems dealer Comunicaciones e Informatica (Mexico). Includes memoranda, ms. notes, and typed notes.

File consists of material relating to Projection Systems dealer co-operative advertising. Includes memoranda, correspondence, photocopies of dealer advertisements, Projection Systems advertisements, and other material.

File consists of material relating to the production of publicity material and product literature for E-link projector remote control emulation software. Includes memoranda, photocopies of draft sketches of the E-link logo, edited draft and final versions of a news release, ms. notes, minutes of a meeting, press clippings of competitor software advertisements, and single-sheet advertisements.

File consists of material relating to the planning, coordination, and publicity for the sales incentive trip to Quebec City and Montreal in 1994 for Projection Systems sales representatives. Includes correspondence and memoranda (some faxed), completed registration forms, ms. notes, tourism brochures, edited draft versions of the travel itinerary and information booklet, print-outs of presentation slides, snapshots of hotel facilities, draft versions of a video script advertising the trip, copies of the trip logo, and other material.

File consists of material presented at a conference about total quality management, organized by the Kitchener section of the American Society for Quality Control and held in Kitchener in 1992. Includes the transcripts of presentations and advertisements.

File consists of the original copy of the revised version of the Toward 2000 long range planning document for Electrohome Electronics. File also includes ms. notes.

File consists of a memorandum to electronic product sales staff and supervisors from the Senior Advertising Coordinator regarding a sales contest to win a Christmas turkey.

File consists of a stand-up booklet used for presenting the features of Electrohome colour television to sales staff and/or dealers and distributors.

File consists of two portfolios of material advertising Deilcraft furniture collections. One portfolio includes single-sheet advertisements and product information sheets, and one includes six photographs of Deilcraft furniture. Some material may have been prepared for distribution at the Toronto Furniture Show (January, 1981). Includes business card for D.J. (Don) Mayou, National Sales Manager.

File consists of two copies of a portfolio of material relating to the Contemporaire stereo console. Includes three leaves of information about the product, a price list, and a photograph.

File consists of five scripts to accompany slide presentations to sales staff about Electrohome's home comfort products. Material is divided by the following tabs: Cooling load, Springaire, Humidaire, Dehumidifier, and Air conditioner.

File consists of material relating to historical products manufactured by Electrohome and other aspects of Electrohome history, possibly compiled for use in a sales meeting video made by Aldel [last name unknown]. Includes slides of Electrohome products and employees, photographs of Carl A. Pollock and of a meeting, photocopies of photographs of historical products, a booklet about the Electrohome members' group insurance plan, and other material.

File consists of three copies of a flyer about the Moisture Beaters dehumidifier sales awards programme for sales staff, and French and English dehumidifer brochures.

File consists of a portfolio of material for dealers and distributors relating to the promotion of Electrohome's 12 month warranty program. Includes a form letter, photocopied press clippings, advertisements, a banner, and a mail-in warranty card.

File consists of a portfolio of material for sales staff and dealers relating to the satellite sound party promotional campaign. Includes instructions for sales staff and for dealers, product literature, advertisements, advertising schedules, and radio announcement scripts.

File consists of a portfolio of material relating to the "360 satellite space age sound" advertising campaign for Electrohome stereos with satellite sound. Includes a memorandum and instructions for sales staff, a booklet for dealers about how to stage a successful promotion, national and dealer advertisements and layouts, a print advertising schedule, radio announcement and telephone solicitation scripts, and product literature.

File consists of a portfolio of material for sales staff and dealers relating to the promotion of the automatic intercom device (A.I.D.). Includes instructions for sales staff, product literature, advertisements, and advertising schedules.

File consists of portfolios of material relating to the "fall color premiere" promotional campaign, some in English and some in French. Portfolios contain a letter to dealers, single-sheet advertisements for insertion into a binder with other product literature, dealer advertisements, radio advertisement scripts, a price list, and a product tag.

File consists of three portfolios of material for sales staff and dealers relating to Electrohome Kinsman electronic organs. Portfolios include product literature, advertising schedules, advertisements, memoranda and instructions for sales staff, a price list, banners, and a point-of-purchase display. One portfolio relates specifically to the Rhythm King organ, and one portfolio is incomplete.

File consists of two portfolios of material relating to the 1964 "Excellence in action" advertising campaign. Includes memoranda and instructions to sales staff; advertising schedules; national advertisements; suggested advertisement layouts; radio announcement scripts; a brochure, flyers, and two photographs relating to in-store advertising and decor; single-sheet advertisements; and other material. The "Excellence in action" campaign featured Electrohome home comfort products (Humidaire, Springaire, intercom) and Phonola consoles.

File consists of two portfolios of material relating to the "Go go go with envoy" advertising campaign featuring the Envoy portable television. Each portfolio includes a memorandum for dealers, advertising schedules, dealer advertisements, and dealer display order forms.

File consists of a portfolio of advertising material for sales staff and dealers relating to the "Golden Opportunity" promotional campaign. Includes memoranda and instructions for sales staff, a prize list, advertising schedules, radio announcement scripts, television commercial storyboards, advertisements, and product literature. File also includes the July 1963 issue of Readers' Digest and a Readers' Digest research report on circulation.

File consists of a portfolio of advertising material for sales staff and dealers relating to a promotional campaign for the Cascade stereo hi-fi. Includes a memorandum and instructions for sales staff, advertisements, radio announcement scripts, and product literature. Portfolio itself folds out into a large sample advertisement.

File consists of a portfolio of material relating to the fall 1966 promotional campaign "Showtime '66". Includes a memorandum and instructions for sales staff, advertisements, a catalogue, and a brochure about dealer decor.

File consists of a sales manual for Electrohome products, including radios, radio phonograph combinations, televisions, fans, and Horton-Electrohome washing machines. Manual includes prices lists, and contains loose pages and brochures.

File consists of a sales manual for Electrohome consumer products. Material is divided into the following tabs: Combination radios, Standard radios, Television, Battery radios, Air conditioners, and Electric Fans. Includes price lists.

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

File consists of a dealer catalogue of Deilcraft product literature. Includes single-sheet advertisements and price lists. Material is divided by the following tabs: Maple, Pine, Oak (empty), and Miscellaneous (empty).

File consists of a manual for Deilcraft dealers (and in particular The Bay) containing product literature and typed information sheets. Material is divided by the following tabs: Occasional tables, Bedroom, and Dining room. Manual includes four product photographs and upholstery fabric swatches.

File consists of four sales manuals for Electrohome portable air conditioners (humidifiers) and triple purpose air conditioners.

File consists of a portfolio of material for sales staff relating to the V.I.P. [Very Important Prizes] campaign. Includes campaign rules, price lists, product literautre, and a form letter to sales staff.

File consists of a contact print of a model standing with the EDP 56 projection unit.

File consists of material relating to the production of an advertisement called For us, excellence began 80 years ago. Includes a layout, printing proof and negative of the advertisement.

File consists of material relating to discussions with Lewis Lektronix Inc. (Sunnyvale, CA) regarding the point-of-purchase advertising system, ScanVertiser. Includes a letter from Jack Young, Vice President Marketing at Lewis Lektronix Inc. to Michael W. Scott, three copies of the ScanVertiser brochure, and photocopies of operations manuals:

• The Scanvertiser Operations Manual (Revised edition, June 1978)
• Eprom System Operation [1979]
• Addendum for Programming a "FLASHER" [1979]
• Break-out System Operation [1979]

File consists of photographs, transparencies, and slides depicting Electrohome Projection Systems products and their applications in various corporations and organizations. Applications pictured include: CSX Transportation Control Center (Jacksonville, FL), Canadian Embassy (Tokyo, Japan), Rochester Gas and Electric (Rochester, NY), Thames River Water System (London, UK), National Bowling Stadium (Reno, NV), the Barcelona Stock Exchange (Spain), and others.

File consists of three photographs (plus duplicates) of an unidentified video projection system. One of the photographs is a composite of the other two.

File consists of material relating to the production of an advertisement for the electrostatic air cleaner. Includes a photocopy of a product specification sheet and a typed edited draft of the copy for the advertisement.

File consists of two photographs of humidifiers (HM733 and HM755), a photograph of an Airguide temperature/relative humidity gauge, a colour transparency of a humidifier part, and a transparency of a hotel room.

File consists of four copies of a photograph of the EK105 bug lantern, one of which has been mounted on board and retouched by hand, a transparency of the Yard Guard bug killer, and a transparency of another bug lantern.

File consists of seven photographs and four negatives of portable electric heaters manufactured for Canadian Tire. One of the photographs is annotated on verso: Mastercraft heaters, 1976.

File consists of three copies of a composite photograph of the DH80 and DH90 dehumidifiers.

File consists of three copies of a photograph and one copy negative of a composite image of the HR11/HR12 heater.

File consists of three copies of a photograph and one copy negative of the AH261 Humidaire. One copy of the photograph has been mounted on board and retouched by hand, and the other copies are reproduced from this one.

File consists of two photographs and two copy negatives of the H35 Humidaire. One of the photographs has been mounted on board and retouched by hand.

File consists of one photograph of the AH261 humidifier.

File consists of one transparency of an unidentified humidifier.

File consists of two composite photographs (plus duplicates) of humidifiers, one of the AH106 and AH112, and one of the H35, AH106, and AH112. The latter photograph has been cut so that the image of the AH112 is separate from the others.

File consists of a two photographs (plus duplicates) and one copy negative of the W01-803 and W01-802 microwave ovens.

File consists of a composite copy negative of the W01-802, W01-903, and W01-901 microwave ovens.

File consists of seven transparencies, three photographs, and two slides (plus duplicates) of air conditioners, dehumidifiers, humidifiers, heaters, and bug lanterns. File also includes three copies of a leaflet advertising Humidaires.

File consists of material relating to the advertisement of summer comfort products. Includes summer comfort product brochures, and air coniditioner brochure, and warranty stickers for air conditioners.

File consists of material relating to summer comfort products and humidifiers. Includes single-sheet advertisements for dehumidifiers, humidifiers, air conditioners, fans, and bug killers; and transparencies, a negative, a contact print, and ten slides (plus duplicates) of air conditioners and humidifiers.

File consists of two transparencies of Yard Guard electronic bug lantern, and three copies of a single-sheet advertisement for the product.

Series consists of material used in the production of advertisements for display and communications products, including data and video display monitors, educational receiver/monitors, satellite receivers, Telidon videotex terminals, and accessories for these products. Includes photographs, negatives, and other visual material, as well as final versions of product literature and news releases. Most of the material was used for the production of single-sheet advertisements intended for insertion into a portfolio with other product literature.

File consists of three copies of a photograph of the C50 video monitor.

File consists of one photograph (plus duplicates) and one copy negative of the Educator 19 colour receiver/monitor.

File consists of two photographs (plus duplicates), two copy negatives, and one printing proof of the CMT-7A and CMT-8 models in the Contract series of receiver/monitors. Printing proof has been mounted on board.

File consists of three copies of a composite photograph and one copy negative of the D2 colour monitor and chassis viewed from different angles.

File consists of a single-sheet advertisement and two photographs (plus duplicates) of the ECM 1200 series 12" high resolution trading room monitors.

File consists of a single-sheet advertisement and three copies of a photograph of the ECM 1400 series 14" high resolution monochrome monitor, and a news release announcing the product.

File consists of a single-sheet advertisement and three copies of a photograph of the ECM 1420 SVGA 14" high resolution color monitor, and a news release announcing the product.

File consists of a single-sheet advertisement and three copies of a photograph of the ECM 1560 and 1760 vari-scan flat square tube color monitors, and a news release announcing the product.

File consists of a single-sheet advertisement and three copies of a photograph of the ECM 2000 series of 20" high resolution vari-scan colour monitors, and a news release announcing the product.

File consists of one photograph (plus duplicates) and one copy negative of the ECRM-19 receiver/monitor.

File consists of four photographs (plus duplicates) and three copy negatives of the ECV-25N monitor and chassis, viewed from the front and back.

File consists of material relating to the Educator 25 receiver/monitor. Includes four copies of a photograph, one copy negative, and copies of a single-sheet advertisement. One of the photographs has been mounted on board and retouched by hand.

File consists of three copies of a photograph and one copy negative of the EVM-14R video monitor.

File consists of two photographs and two copy negatives of the EVM-1710 video monitor. A piece of tracing paper has been taped to one photograph, the other has been mounted on board, and both have been retouched by hand.

File consists of a single-sheet advertisement and three copies of a photograph of EVM series high resolution monochrome monitors.

File consists of three photographs (plus duplicates) and one copy negative of the G09 colour monitor chassis.

File consists of three copies of a photograph and one copy negative of the G22 monitor chassis.

File consists of five contact sheets, four photographs (plus duplicates), and one copy negative of the Electrohome audio visual control centre [at an exhibition?] and various sizes of chassis and receiver/monitors shot from different angles.

File consists of three copies of each of two single-sheet advertisements for the EVM series of monochrome video monitors. One of the advertisements is in English, French, and German.

File consists of two copies of a photograph and one copy negative of the new D2 colour monitor.

File consists of four copies of a photograph and one copy negative of six different video monitors.

File consists of material relating to Electrohome satellite receivers. Includes two photographs and an article from the April 1, 1985, issue of Coop's Satellite Digest about the E1 receiver.

File consists of two copies of a photograph of the Electrohome satellite remote hand unit.

File consists of material relating to the pay TV SD-3 encoder and the de-scrambler. Includes two photographs (plus duplicates) and single-sheet advertisements.

File consists of three copies of a photograph and one copy negative of the Sony ETV receiver/monitor.

File consists of two photographs and a single-sheet advertisement for a stereo decoder.

Series consists of material used in the production of advertisements for furniture collections, mainly Deilcraft but also Trendholm, Flexsteel, and Electrohome. Includes photographs, negatives, transparencies, and other visual material, as well as final versions of the single-sheet advertisements, which were intended for insertion into a portfolio with other product literature.

File consists of material relating to the Academy Hill collection of bedroom furniture from Deilcraft. Includes two transparencies (plus duplicates), one photograph, and a single-sheet advertisement.

File consists of three copies of a single-sheet advertisement for the Barclay collection of bedroom furniture from Deilcraft.

File consists of material relating to the Burgundy collection of bedroom furniture from Deilcraft. Includes nine copy negatives (plus duplicates), five transparencies (plus duplicates), four photographs, four slides (plus duplicates), and a single-sheet advertisement.

File consists of one negative and three copies of a photograph of the Canto II style of occasional tables from Deilcraft.

File consists of three copies of a printing proof of the Cape Moratu collection of bedroom furniture from Deilcraft.

File consists of material relating to the Capri collection of bedroom furniture from Deilcraft. Includes three photographs, three copy negatives, three transparencies (plus duplicates), and a single-sheet advertisement.

File consists of three copies of a single sheet advertisement for the Castle collection of dining room furniture from Deilcraft.

File consists of five photographs (plus duplicates) of the Cornwall collection of upholstered furniture from Deilcraft.

File consists of material relating to the Country Casual collection of bedroom furniture from Deilcraft. Includes two transparencies (plus duplicates), one photograph, and a single-sheet advertisement.