Two copies of a television advertisement (commercial) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercial was produced with Stringer Veroni Ketchun Advertising agency in 1996 and was later digitized by Dare Foods Limited in 2019. The commercial is titled, “Soft Spot.” The running time of the commercial is 36 seconds.

Two copies of a television advertisement (commercial) for tin tie cookies made by Dare Foods Limited. The commercial was produced with TBWA/Chiat/Day advertising agency in 1997 and digitized by Dare Foods Limited in 2019. The commercial is titled, “Croquignole a la Cannalle.” The running time of the commercial is 36 seconds.

A letter to Graham Dare and Bryan Dare from the Prime Minister of Canada, Justin Trudeau. In the letter, the Prime Minister noted that Dare Foods Limited's 125th anniversary is shared with Canada's 150th anniversary of Confederation.

Two copies of an advertisement for Grissol products. One copy is recorded in English and has a running time of 55 seconds. The other copy is recorded in French and has a running time of 40 seconds.

Three advertisements for special edition maple cookies made by Dare Foods Limited in celebration of the company's 125th anniversary in 2017. The advertisements are recorded in English and French. One advertisement has a running time of 53 seconds. The other two advertisements both have a running time of 1 min., 59 sec.

A video showcasing the new digital full service sales tools used by TM's at Dare Foods Limited to help them manage their tasks, responsibilities and relationships with retailers more efficiently. The running time for the video is 2 min., 35 sec.

Two copies of an advertisement for Whippet cookies made by Dare Foods Limited. One copy of the advertisement is recorded in English and has a running time of 32 seconds. The other copy is recorded in French and has a running time of 17 seconds.

Two copies of an advertisement for Cookie Chips made by Dare Foods Limited. One copy of the advertisement is recorded in English and the other copy is recorded in French. Both copies have a running time of 36 seconds.

File consists of one document put together by Bryan Dare documenting the history of Dare logos from 1889-2014.

An article written by Harry Drews describing his career working for Dare Foods Limited for 38 years from 1973-2012.

A photograph of Dare Foods Limited employees on Anvers Island, Antartica. The photograph has been mounted to a foam board.

Top row, left to right: Benoit Parent, Arnaud Dhallenne, Mathieu Latourrette, Patrick Richebé, Renée Paquet.

Bottom row, left to right: Juliette Hennequil, Eve Guibert, Steven Herteleer.

A twelve-month calendar created by Dare Foods Limited for employees featuring the Dare safety vision, values, and mission. The calendar also features ideas and drawings submitted by Dare employee's children and grandchildren (ages 3 to 12) relating to safety on and off the job.

File consists of one Simple Pleasures Digestive boxboard package. Box contained 300g of cookies. The dimensions of the box, when assembled, are 7 x 27 x 7 cm.

File consists of one Simple Pleasures Oatmeal & Dark Chocloate boxboard package. Box contained 300g of cookies. The dimensions of the box, when assembled, are 7 x 27 x 7 cm.

Two DVDs each containing an identical compilation of various television advertisements (commercials) created between 1966 and 2002 for products made by Dare Foods Limited. Some of the advertisements are recorded in English and some are recorded in French. Copies of these commercials were originally donated to Special Collections & Archives on videocassettes in accession GA163. The videocassettes were digitized in 2006 by Dare Foods Limited and made available on the DVDs in this file.

Videocassettes from GA163 that were digitized and are now available on these DVDs include:

SCA188-GA163-27-314. Includes commercials titled, “Dream Sweet Dare,” “Tree House,” “Meadow,” and “Hansel & Gretel.”

SCA188-GA163-27-315. Includes commercials titled, “Tree House," "Meadow," "Hansel & Gretel," and "Ingredient." 

SCA188-GA163-27-316. Includes commercials titled, "Treehouse," "Meadows," "Hansel & Gretel," "Swing," "Fishing," "Farm," "Chocolate Chip," "Variety," "Alice in Wonderland," "Treasure Island," "School Bus," "Gym," and "Dans l'Air." Several commercials are in French including "Chocolate Chip," "Alice in Wonderland," "Treasure Island," and "Dans l'Air."

SCA188-GA163-27-322. Includes commercials titled, "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.”

SCA188-GA163-27-329. Includes the commercial titled, “On Its Own."

SCA188-GA163-27-331. Includes the commercial titled, “Dare Cookies."

SCA188-GA163-27-333. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-335. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-338. Includes commercials titled, “Say When,” “Brussells,” “Party is Tomorrow,” “Elfin Loaves,” and “Man up at Night.”

SCA188-GA163-27-340. Includes the commercial titled, “Black Forest Belmont."

SCA188-GA163-27-344. Includes the commercials titled, “Frere Jacques” and “Dare Bears.”

SCA188-GA163-27-346. Includes the commercial titled, “Featuring Dare's Tin Tie Cookies."

SCA188-GA163-27-348. Includes the commercial titled, "Anything Goes."

SCA188-GA163-27-350. Includes the commercial titled, “Soft Spot.”

SCA188-GA163-27-351. Includes the commercial titled, “Whippet le Lait." 

SCA188-GA163-27-353. Includes the commercial titled, “Le mondial.”

Six containers for different flavours of Loney's dried soups including beef, vegetable, chicken, onion, and fat-free onion.The containers for the beef, vegetable, chicken and fat-free onion dried soups are cylinder in shape and made of plastic. The container for the onion soup is a square carton and made of paperboard. The labeling on all of the containers is written in English and French.

This file also includes a memorandum written by Bryan Dare providing detailed historical information about the history of Loney's, and its relationship to Dare Foods Limited.

Memorabilia from Viau biscuits likely produced during the company's final year of operation in 2004. Includes a travel mug, an apron, a keychain, and a printed message from Guy Quiron, Director, Viau Biscuits.

This file also includes one memorandum written by Bryan Dare providing detailed historical information about Viau and its relationship to Dare Foods Limited.

Three television advertisements (commercials) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercials were produced with Zig Inc., a digital media agency. The commercials are titled, “Pineapple,” “Crunch,” and “Bobbing.” Individually, the running time for each commercial is 15 seconds.

A printed template pattern for a Morinaga wheatgerm crackers carton. Morinaga wheatgerm crackers were possibly a Breton cracker product made under license by Morinaga & Company, Ltd. in Japan. The labeling on the carton is written in English and Japanese.

Contains three Simple Pleasures Oatmeal Cookies boxboard packages. Each box contained 11.5 ounces of cookies.

Contains three Simple Pleasures Lemon Thins boxboard packages. Each box contained 10.6 ounces of cookies.

Contains three Simple Pleasures Chocolate Thins boxboard packages. Each box contained 10.6 ounces of cookies.

Contains one CD-ROM. The CD-ROM has three files that include a Microsoft Power Point presentation and two television commercials. The file, Dare ppt 2002-08-20, is a Power Point presentation, "Présentation de l’activité marketing et des possibilities de marchandisage, Whippet,” and is 2,621 KB. The file, DARWH~GI.MPG, is a television commercial for Whippet cookies, is 1,796 KB (mpeg) and is dated 2002-08-14. The file, Whippet TQS.MPG, is also a television commercial for Whippet cookies is 9,365 KB (mpeg) and is dated 2002-08-20.

Contains three Simple Pleasures Ginger Spice boxboard packages. Each box contained 12.3 ounces of cookies.

An analog clock with roman numerals on the clock face and the following engraving: Girl Guides of Canada / Dare / Partners in Success / Bryan Dare. Also includes a built-in photograph frame that holds one 5" x 7" picture. The clock and photograph frame feature a hinge-open design so that the piece could sit on a desktop or similar flat surface.

In 2002, Dare Foods Limited was chosen as the executive supplier of cookies for the Girl Guides of Canada. It is likely that the clock and photograph frame were created to commemorate this new partnership.

Contains three Simple Pleasures Almond Cookies boxboard packages. Each box contained 11.5 ounces of cookies.

Contains one Variety Pack boxboard package. The Variety Pack included one sleeve each of Vivant, Cabaret, Breton, and Breton sesame crackers. The package contained one pound, 15 ounces of crackers. The Variety Pack was produced at the Dare plant in Spartanburg, South Carolina.

Contains one videocassette recording of the television advertisement "Le mondail." The advertisement promotes Whippet biscuits with the slogan "Pur Délice/Pur Délire."

A press release issued by Dare Foods Limited regarding Whippet cookies debut in stores across the United States of America. Previously, Whippet cookies were only available for purchase in Canada.

The press release was created in partnership with Carris & Associates. The press release was originally housed in a presentation folder, which is included in the file.

Contains three Simple Pleasures Sugar Cookies boxboard packages. Each package contained 12.3 ounces of cookies.

Contains three Simple Pleasures Tea Biscuits boxboard packages. Each box contained 10.6 ounces of cookies.

A video likely produced for retailers to encourage them to carry Dare Foods Limited products in their stores. The video promotes specific products, discusses sales and market growth rates in Canada, as well as Dare Foods Limited distribution and advertising strategies. In addition, the video outlines the Dare Foods Limited business philosophy B.E.S.T. The B.E.S.T. acronym stands for build brands, execute brilliantly, stay flexible, and think big.

A plaque given to Bryan R. Dare and Graham N. Dare in recognition of their efforts towards the planning and execution of the integration of the CFS businesses including Viau/McCormick's, Grissol, and Loney's into Dare Foods Limited.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Muskoka Chair." The commercial was produced with Reason Partners (previously Holmes & Lee) advertising agency.

Contains one videocassette recording of a Dare Foods Limited employee at his display of Dare Foods Limited products as part of maple syrup festivals held outside of several different grocery stores in Quebec between March and April 2001.

Contains one sales manager's policy and procedures manual. The manual includes policies and forms and is divided by tabs.

Contains two colour photographs. The photographs are images of the Dare Foods Limited Events Cruiser. The cruiser was a PT Cruiser decoarted with images of Dare Foods Limited logos .

Contains one videocassette.

Contains one videocassette recording of a vacation promotion. The vacation was used to motivate and subsequently award successful sales personnel.

Contains Entertainment Collection cardboard and boxboard packages. The Entertainment Collection included one Vivant, one Cabaret and two Breton sleeves of crackers. The package contained one pound, 15 ounces of crackers. The Entertainment Collection was produced at the Dare plant in Spartanburg, South Carolina. The boxboard package was introduced in October 2001.

Contains three Breton Sesame crackers boxboard packages. Each box contained eight ounces of crackers. Breton crackers were produced at the Dare Foods Limited plant in Spartanburg, South Carolina.

Contains 13 colour photographs documenting the launch of Simple Pleasures Chocolate Thins biscuits. The photographs are images of staff celebrating and eating on board a "ship" in a shopping mall beside an ice rink. Two photographs are group images behind the ice rink and Simple Pleasures advertisements on the rink boards.

Contains one videocassette recording of a vacation promotion. The vacation was used to motivate and subsequently award successful sales personnel.

Contains one videocassette recording of the Dare Foods Limited corporate sales award.

Contains one videocassette recording of the sales representative of the year presentation.

Contains three Breton Reduced Fat and Sodium crackers boxboard packages. Each package contained eight ounces of crackers. The box notes that the crackers contain 50% less fat and 45% less sodium than regular Breton crackers. Breton crackers were produced at the Dare plant in Spartanburg, South Carolina.

File consists of one fact sheet about the Dare Milton candy plant from the Dare Milton family day.

A tin used to package Breton crackers in Sweden. The labels on the tin are written in Swedish.

Contains one videocassette recording of the Dare Foods Limited television advertisement for Breton crackers used in Japan. The Breton cracker product was under license as "Moringa Digestives." The advertisement played off the popularity in Japan of Anne of Green Gables.

Contains one videocassette recording of "Big Ned's" Dare rant, based on the Molson Canadian "I am Canadian" advertising campaign.

Contains one videocassette recording of the Costa Del Sol travel incentive. The vacation was used to motivate and subsequently award successful sales personnel.

A composite photograph of employees working at the Dare Foods Limited Kitchener bakery.

Contains colour photographs and negatives of staff sitting in their offices at Dare Foods Limited head office in Kitchener.

Contains one enlarged colour composite photograph of employees, products and the exterior of the Dare Foods Limited head office and plant in Kitchener.

Contains eight colour photographs of the Class of 2000. The photographs are images of a banquet and the class of 2000.

Contains one colour photograph. The photograph is an image of a man with a pallet truck. A sign on the pallet truck reads, "RIP 1906-2000, Gone to the big warehouse in the sky."

Contains one colour composite photograph of employees, products and the exterior of the Dare Foods Limited head office and plant in Kitchener.

Contains the master videocassette recording of "Revolution."

Contains one videocassette recording of "Big Ned," a territory manager for sales, acting out his interpretation of the Molson Canadian "I am Canadian" advertising campaign. The words of the "I am Canadian" rant are changed to reflect Dare Foods Limited.

File consists of one advertisement printed from the web for an antique display shelf originally used by the C.H. Doerr company.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Whippet le Lait." The commercial advertises the promotion "Pur délire à Hollywood."

A television advertisement (commercial) for Vinta crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with TBWA/Chiat/Day advertising agency. The commercial is titled, "All the Presidents Parrots” and is repeated three times on the videocassette. The running time of the commercial is approximately 30 seconds. At the end of the videocassette, there are outtakes from the commercial.

Six print advertisements and one sticker for different varieties of Bremner wafers and crackers. The advertisements and sticker were originally housed in a presentation folder, which is included in the file.

This file also contains one memorandum written by Bryan Dare providing detailed historical information about the history of Bremner Biscuit Company, and its relationship to Dare Foods Limited.

Contains one colour slide of staff at Bremner. The slide is labelled left to right, Chelle Mollohan, Suzie Roser, Kate Bailey, Cathy Bacon and Teresa Farney.

Contains three Breton Minis Garden Vegetable crackers boxboard packages. Each box contained eight ounces of bite-size crackers.

Contains 12 colour photographs. The photographs are images of staff at a retirement party.

Contains nine colour photographs of staff at a retirement party.

A looped compilation of various television advertisements (commercials) for products made by Dare Foods Limited.

Contains one videocassette recording of the candy video presentation.

Brochure and information sheets related to the 1998 transaction builder program created by Dare Foods Limited for retailers. The program was designed to help retailers increase candy sales and leverage candy as a high margin transaction builder. The brochure and information sheets were originally housed in a presentation folder, which is also included in the file.

Contains five colour photographs and 25 negatives. The photographs are images of Graham Dare cutting a birthday cake and receiving a gift, and a woman with an award with C.M. Dare. The negatives also include images of a wedding, a dinner, and children playing in piles of leaves.

Contains one colour photograph. The photograph is an image of the American, Canadian and South Carolina flags in front of the Southland plant, Spartanburg, South Carolina. A note from Ken Petrie to Bryan Dare is attached to the photograph.

Contains eight Vivant crackers boxboard package. The boxes contained 5.3 and 8 ounces of crackers. The eight ounce size boxes were introduced in November, 2001. Vivant crackers were produced at the Dare plant in Spartanburg, South Carolina.

Contains 10 colour photographs and 13 negatives. The photographs and negatives are images of the Morinaga & Company Limited, Japan, visit to the Dare Foods Limited head office in Kitchener, to sign the Dare-Morinaga licensing agreement; Doug Reeves retirement party at the Kitchener plant; staff; and an awards presentation at a special event.

Contains five colour photographs. The photographs are images of a large group of Dare employees riding the big bike for stroke.

Contains one videocassette recording of a candy presentation for Shoppers Drugmart.

Four television advertisements (commercials) for tin tie cookies made by Dare Foods Limited. The commercials were produced with TBWA/Chiat/Day advertising agency. The commercials are titled, “Professionnel,” “Symbole,” “Miettest,” and “Un Pour.” All of the commercials are recorded in French. Individually, the running time for each commercial is 15 seconds.

Two videocassettes each containing identical recordings of three television advertisements (commercials) for tin tie cookies made by Dare Foods Limited. The commercials were produced with TBWA/Chiat/Day advertising agency. The commercials are titled, “Croquignole a la Cannalle,” “Say Something,” and “Politically Correct.” Individually, the running time for each commercial is 30 seconds.

Contains eight colour photographs. The photographs are images of women at a party, and a cake with icing that reads "Welcome Friends Lynn, Elise, Sophie, Rosina, Nancy, Heddy, Keily, Joanne & Lynda."

Contains one colour photograph of a display of Simple Pleasures products on a table.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with the Stringer Veroni Ketchum Advertising agency. The commercial is titled, "No Truth." This videocassette is labeled as a screening copy.

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds. The videocassette is labeled as a screening copy.

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds.

The commercial titled, “No Truth” is repeated twice on the videocassette.

The commercial titled, “Everyone Claims” is repeated three times on the videocassette. In the third instance of “Everyone Claims,” the commercial features alternate endings.

The commercial titled, “Great Debate” is repeated twice on the videocassette.

Approximately halfway through the total running time of the videocassette, there is a short recording of a clip from the television series, Royal Canadian Air Farce, in which Breton crackers are mentioned.

At the end of the videocassette, there are two gag reels featuring outtakes from the filming of all three commercials.

The videocassette was originally housed in a case labeled, "RealFruit Dummies - Cowboys Sept./96.” This label does not reflect the contents of the videocassette.

A television advertisement (commercial) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercial was produced with Stringer Veroni Ketchum Advertising agency. The commercial is titled, “Soft Spot.” The videocassette was originally housed in a case labeled, "Dawning of New Tin Tie, September 1995.” This label does not reflect the contents of the videocassette.

Contains nine colour photographs. The photographs are images of tapping a keg, drinking beer, and preparing food for a BBQ all at the Kitchener plant.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Soft Spot." The advertisement promotes Real Fruit Gummies.

Contains three colour photographs of a group of Swedish visitors to the Kitchener plant.

Contains one black and white photograph portrait of Gerry Miko. The back of the photograph is stamped by Gibson Photo, 107 Broadway Avenue, Saskatoon, Saskatchewan.

Contains one colour photograph. The photograph is an image of Bryan Dare, Jack and two guests at the Kitchener plant.

Contains 11 colour photographs. The photographs are images of staff eating, socializing and preparing food at the annual safety BBQ held at the Kitchener plant.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial is titled, "Anytime Anywhere" and is repeated twice on the videocassette. The running time of the commercial is 30 seconds.

Contains one WiseCracks TortillaSnacks Salsa boxboard package. The package contained 175 grams of snack crackers.

Contains nine photographs. The photographs are portraits of Orlene Campbell, Karen Doyle, Gino di-Guilio, Roger Babineau, Mario Desgroseilliers, Louise Poirier, and Stephen Booth.

Contains one colour photograph of a Breton cracker display in a grocery store.

Contains one videocassette recording of the Dare Foods Limited Southland plant in Spartanburg, South Carolina.

File consists of historical information on the history of Bremner Biscuits. Includes folders with history and photographs, as well as a written history and company CV.

File consists of one advertisement for Dare Foods from Sweden. The ad shows a display of Dare cookies along with information on Canada that was set up for the 1995 men's world ice hockey championships that were held in Sweden.

Contains 27 colour photographs. The photographs are images of staff socializing and eating at the Kitchener plant annual staff BBQ.

Contains three colour photographs. The photographs are images of Dare Foods Limited staff at an event at the Chateau Montebello.

Contains two colour photographs of Mel's 28th anniversary at the Kitchener plant. The photographs are an image of Mel cutting the cake, and an image of the cake. A note included with the photographs to Marilyn suggests that the photographs could be included in Professor's Press.