- SCA188-GA420-2-22
- File
- 1975
Part of Dare Foods Limited.
A copy of Dare Cookie News, volume 1, no. 1 released in 1975. The front page of this volume highlights the pinto promotion, which was launched by Dare Foods Limited in 1975. The promotion involved the give-away of seven Ford Pinto station wagons, the distribution of over 3 million coupons, in-store displays of Dare cookies and the placement of point of purchase advertising material throughout Ontario. The promotion was likely launched to encourage certain supermarket chains to relist Dare products following the strike in 1972.
This file also includes a memorandum written by Bryan Dare providing detailed historical information about the pinto promotion.
Dare Foods Limited