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Seagram collection Joseph E. Seagram and Sons, Ltd.
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Labels: Old Times Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company.

Joseph E. Seagram and Sons, Ltd.

Stationery.

Originals and photocopies of envelopes with pictorial engravings of the plant.

Joseph E. Seagram and Sons, Ltd.

Labels: White Wheat Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company. Also includes negatives.

Joseph E. Seagram and Sons, Ltd.

Waterloo.

13 images, b&w and col., including negatives and col. prints. Includes Russell Theil with horses at firehall; Bowman House, which became the Waterloo Hotel; an early depiction of Waterloo in 1857; bandstand; negatives of a Berlin and Waterloo Electric Railway car; 2 prints and a sheet of contacts of the 1966 UW Homecoming Parade, which featured a float entitled "Coming Thru the Rye," with a birthday cake constructed with Seagram 5 Star bottles. These last were by Colurychrome.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Topical

This series consists of originals and photocopies of correspondence, clippings, ephemera, essays, newspapers, photographs, etc. relating to all aspects of the history of the Seagram Company and distilling in general, to other business interests such as CanBar and Hopewell Farms, to the history of the plant site itself and the place of Seagram's in the larger context of Waterloo and the industrial history of the area from the 1850's to the plant's closing in 1990.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Ephemera

Series consists of ephemera including advertisements, business cards, calendars, labels, signs, stationery, trade cards, etc. which illustrate some aspect of Seagram history.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd. fonds.

This fonds contains originals and copies of correspondence, legal instruments, licenses, manuscripts, photographs, ephemera, plans, reports, and topical files relating to the early history of the Seagram Company to 1911, and from its incorporation in 1911 to 1928, when it was purchased by the Bronfman family. The records of Joseph E. Seagram and Sons, Ltd., actually stretch beyond the 1928 date, as many records emanate from the Waterloo plant and document certain of its activities to the 1950's and 1960's. The sousfonds contains information about the incorporation of the company under its various names, on imports and exports of alcohol to and from the plant, on registration of labels, and on subsidiary operations such as feed stuffs. It also includes information about the distillery site itself, in the form of topical files, reports, plans and photographs. Information on local history is also present, as the Seagram family and company figured largely in local business, political and social circles.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram

Series consists of originals and photocopies of correspondence, invoices, partnership agreements re the business interests of Joseph Emm Seagram, George Randall and William Roos from 1869-1899.

Joseph E. Seagram and Sons, Ltd.

Seagram General Store.

6 b&w images of King St. in Waterloo. Two appear to be originals, the rest are prints taken from publications, and include contacts, negatives and duplicate prints in various sizes. Most show the "Commercial Buildings," built in 1857 on the east side of King St. at Erb, where the Seagram General store was located. One original, cut from an album [?] has a photograph of a turn-of-the-century lacrosse team pasted on the verso.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Photographs

Series consists of photographs, negatives, slides, transparencies and other images relating to the distillery, its employees, its history, and also to the local area. File titles are for the most part as assigned by the Seagram Museum.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1890.

Toronto Saturday Night, Holiday Number, July 1, 1890, containing an advertisement on. p. 34; also negative and contact print of same. Bookseller's stamp on cover reads: "W. Cooper & Co., Booksellers, Clinton."

Joseph E. Seagram and Sons, Ltd.

Trade Cards: Joseph E. Seagram.

Three trade cards which could be exchanged for a whiskey sample: Hiram Walker, [1893] and 1897, Joseph E. Seagram, 1900.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Operations: Waterloo Plant

Series consists of originals and photocopies, mostly "dept. files," detailing various operations in the Waterloo plant relating primarily to the production of alcohol. Includes applications, correspondence, declarations, ephemera, legal instruments, licenses, newsletters, permits, and photographs which document commercial feed stuffs registration from 1928-1953, distilling licenses, information about exports from the plant between 1887 to 1959, imports for re-distillation 1897-1942, label approval and registration doumentation from 1927-1941, also product evidence files all dating from ca. 1960, possibly used in a legal case, documenting the brands produced and exported in the early years of the twentierth century, accompanied by declarations by former employees.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1897.

Advertisement on p. 18 of the Supplement to the Mail and Empire, Christmas 1897.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue concerning importing activities of the company. Most letters are to and from Wm. Dawson, Officer-in-Charge at the Seagram Distillery, Waterloo regarding spirits brought in to the distillery for purposes of re-distillation and accounting for quantities of same.

Joseph E. Seagram and Sons, Ltd.

Randall & Roos, Wholesale Grocers: Invoices and Receipts.

Contains invoices and receipts re account of Wm. Kreisel, New Dundee. The letterhead includes an engraving of the building. This is probably the business carried on by William Roos after he and J.E. Seagram dissolved their partnership in 1883.

Joseph E. Seagram and Sons, Ltd.

Partnership Agreements: Certificate of Dissolution of Partnership between George Randall, Joseph Emm Seagram and William Roos, Who Traded Under the Style of George Randall & Co., July 10, 1878.

Verifax copy and ts. transcript of an original untitled document filed in the Registry Office in the County of Waterloo, signed by George Randall, Joseph E. Seagram, and William Roos, July 10, 1878.

Joseph E. Seagram and Sons, Ltd.

Labels: Seagram's King's Plate.

Contains several versions of this label, most of which include some reproduction of the A.H. Hider (1870-1952) lithograph of Seagram's Queen's and King's Plate Winners.

Joseph E. Seagram and Sons, Ltd.

Seagram's Ltd. Information Centre Photograph Collection.

Ca. 216 images, b&w and col., photographs and negatives of employees and the plant, mounted on tabbed cards for easy reference. Many of these images are copy prints and negatives of early photographs and drawings, from ca. 1800's to the 1970's. Includes are photographs of employees at work, executives, visitors, plant interior and exteriors, Hopewell farms, etc.The original numbers employed by the Seagram's Ltd. Information Centre indicate the date of the original as the first element of the code, and the cards are arranged in chronological order. Some of these cards were removed by Seagram Museum staff for inclusion in their topical photo files. Many are duplicates of photographs found in other files.

Joseph E. Seagram and Sons, Ltd.

Distillery Plot Plans.

Microfiche of plans of Calvert Distillers Ltd., Amherstberg, Dec. 1955, of B.C. Distillery Co. Ltd., March, 1957, and of United Distillers Ltd., Marpole, March 1957.

Joseph E. Seagram and Sons, Ltd.

Labels.

Contains photocopies of early Seagram labels.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Stillhouse.

4 separate images of the Stillhouse, 3 with copy negatives, contacts and additional prints. The oldest is of the stillhouse ca. 1900 with cattle pens in the foreground. One is taken from a printed source, also ca. 1900, one is ca. 1925, and the fourth is a colour imapge from ca. 1980.

Joseph E. Seagram and Sons, Ltd.

Plant, Waterloo.

File consists of 1 aerial view photograph of Seagram plant and surrounding area illustration.

Joseph E. Seagram and Sons, Ltd.

Distillery.

File consists of 1 Polaroid photograph of Seagram distillery front.

Joseph E. Seagram and Sons, Ltd.

Waterloo Manufacturing Co.

1 image of the Waterloo Manufacturing Co., b&w negative, print and transparency, taken from a publication [?] ca. 1900.

Joseph E. Seagram and Sons, Ltd.

Partnership Agreements: Declaration of Names and Residences of Partners of the Firm of George Randall & Co. of Waterloo Village Under the Registration of Co-partnerships Act, 1869.

Verifax copy and ts. transcript of an original document filed in the Registry Office in the County of Waterloo, signed by Geo. Randall, Jos. E. Seagram, and W. Roos, which states their partnership to have begun April 15, 1869.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: History.

Clippings, photocopies of articles, historical and biographical, on the history of the Seagram Company and the distillery site, originally published 1937-1979.

Joseph E. Seagram and Sons, Ltd.

Labels: V.O.

Contains identical original labels.

Joseph E. Seagram and Sons, Ltd.

Site Plans.

Photocopies of plot plans, ca. 1964, 1965, 1969.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Directory Entries.

Photocopies of entries in gazetteers and other listings, originally published 1867-1878, 1920, 1957, 1972. Also includes a group of photographs of directory entries, as well as negatives and contact prints.

Joseph E. Seagram and Sons, Ltd.

Plant, Waterloo.

File consists of 1 aerial photograph of Seagram plant and surrounding area illustration.

Joseph E. Seagram and Sons, Ltd.

Distillery.

File consists of 1 photograph of Seagram distillery in field.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1905.

Advertisement on p. 28 of The Wine and Spirit Journal and Brewers Review 7, no. 7 (July 1905).

Joseph E. Seagram and Sons, Ltd.

Legal Instruments: Appointment of An Attorney or Agent to Transact Inland Revenue Business.

Four documents: Canada. Inland Revenue Division. Power of Attorney. Joseph Emm Seagram to Edward Frowd Seagram, July 31, 1906; Joseph Emm Seagram to Joseph Hamilton Seagram, Jan. 10, 1906; Joseph Emm Seagram to Thomas William Seagram, Mar. 31, 1915; Edward Frowde Seagram to William Carthew, Oct. 4, 1918.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

Advertisement from an unidentified publication, lists "83", Star, White Wheat as products.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

One issue of Canada Kalendar, 1906, with advertisement on p. 69.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Employees: Picnics.

5 images, one a photocopy. Copy photographs and negatives of photographs of picnics held ca. 1910, 1929, 1946, ca. 1955, some with partial identification lists. Photographers include Denton Photo and Arnold Studio.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1912.

Advertisement on p. 25 of The Wine and Spirit Journal of Canada 14 no. 1 (Jan. 1912).

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Site Records: Waterloo Plant

Series consists of correspondence, site plans and reports, all relating in some way to the physical site of the plant. Included are fire insurance reports and other documents which concern Laurel Creek, a wartime construction application , site plans ranging from a negative of an 1855 plan of Waterloo to photographic reproductions of 1940's fire insurance plans to 1980's site plans.

Joseph E. Seagram and Sons, Ltd.

Site Plans.

Negative of "Map of the Village of Waterloo and Part of the Town of Berlin, Laid out for John Hoffman Esquire by M.G. Schofield, P.L.S., 1855." Also contains 1 city plan, "Plan of Part of the Corporation of Waterloo Showing Location of Hydrants and Fire Alarm Boxes, "1913, initialled J.W., 50 x 60 cm. It appears to be a blueline print reproduction. The Seagram Distillery site and the Seagram Stables are shown.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

Evening Telegram, March 25, 1918, p. 16, original, negatives. This laminated page contains an advertisement from Ontario Quick Service Co., listing prices of whiskey, including Seagram products.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

One issue of from Canada Kalendar, 1918, with advertisement on p. 80.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of Customs and Excise forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Employees.

1 postcard of a family with a bottle of Seagram's Canadian Whiskey. The two men are identified as Harold Henrich and Jack Uttley.

Joseph E. Seagram and Sons, Ltd.

Distiller's Licenses.

Correspondence, applications for Distiller's Licenses submitted to Dept. of Inland Revenue, Customs & Excise, and Dept. of National Revenue, 1920 - 1944.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

This file contains looseleaf pages on which labels and neck strips are pasted and which are annotated with Customs and Exise registration information and/or authority from original distiller. These pages are in two sizes and probably originated from different sources. The smaller pages have been re-pasted to larger pages and annotated; some have "A. Dawe, JES & Sons" on verso. They appear to have come from binders kept at the Waterloo plant to record label and product registration dates and numbers.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from Customs and Excise Canada, as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

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