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Archival description
Seagram collection Joseph E. Seagram and Sons, Ltd.
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Partnership Agreements: Certificate of Dissolution of Partnership between George Randall, Joseph Emm Seagram and William Roos, Who Traded Under the Style of George Randall & Co., July 10, 1878.

Verifax copy and ts. transcript of an original untitled document filed in the Registry Office in the County of Waterloo, signed by George Randall, Joseph E. Seagram, and William Roos, July 10, 1878.

Joseph E. Seagram and Sons, Ltd.

Labels: Old Times Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company.

Joseph E. Seagram and Sons, Ltd.

Labels: Seagram's King's Plate.

Contains several versions of this label, most of which include some reproduction of the A.H. Hider (1870-1952) lithograph of Seagram's Queen's and King's Plate Winners.

Joseph E. Seagram and Sons, Ltd.

Seagram General Store.

6 b&w images of King St. in Waterloo. Two appear to be originals, the rest are prints taken from publications, and include contacts, negatives and duplicate prints in various sizes. Most show the "Commercial Buildings," built in 1857 on the east side of King St. at Erb, where the Seagram General store was located. One original, cut from an album [?] has a photograph of a turn-of-the-century lacrosse team pasted on the verso.

Joseph E. Seagram and Sons, Ltd.

Seagram's Ltd. Information Centre Photograph Collection.

Ca. 216 images, b&w and col., photographs and negatives of employees and the plant, mounted on tabbed cards for easy reference. Many of these images are copy prints and negatives of early photographs and drawings, from ca. 1800's to the 1970's. Includes are photographs of employees at work, executives, visitors, plant interior and exteriors, Hopewell farms, etc.The original numbers employed by the Seagram's Ltd. Information Centre indicate the date of the original as the first element of the code, and the cards are arranged in chronological order. Some of these cards were removed by Seagram Museum staff for inclusion in their topical photo files. Many are duplicates of photographs found in other files.

Joseph E. Seagram and Sons, Ltd.

Distillery Plot Plans.

Microfiche of plans of Calvert Distillers Ltd., Amherstberg, Dec. 1955, of B.C. Distillery Co. Ltd., March, 1957, and of United Distillers Ltd., Marpole, March 1957.

Joseph E. Seagram and Sons, Ltd.

Labels.

Contains photocopies of early Seagram labels.

Joseph E. Seagram and Sons, Ltd.

Stationery.

Originals and photocopies of envelopes with pictorial engravings of the plant.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Stillhouse.

4 separate images of the Stillhouse, 3 with copy negatives, contacts and additional prints. The oldest is of the stillhouse ca. 1900 with cattle pens in the foreground. One is taken from a printed source, also ca. 1900, one is ca. 1925, and the fourth is a colour imapge from ca. 1980.

Joseph E. Seagram and Sons, Ltd.

Seagram Museum.

Ca. 50 images, b&w and col., photographs, negatives, transparency and slides of the exterior of Seagram Museum and the Seagram site. Includes two interior views during construction of the Museum.

Joseph E. Seagram and Sons, Ltd.

Distillery.

File consists of 1 Polaroid photograph of Seagram distillery front.

Joseph E. Seagram and Sons, Ltd.

Waterloo Manufacturing Co.

1 image of the Waterloo Manufacturing Co., b&w negative, print and transparency, taken from a publication [?] ca. 1900.

Joseph E. Seagram and Sons, Ltd.

Partnership Agreements: Declaration of Names and Residences of Partners of the Firm of George Randall & Co. of Waterloo Village Under the Registration of Co-partnerships Act, 1869.

Verifax copy and ts. transcript of an original document filed in the Registry Office in the County of Waterloo, signed by Geo. Randall, Jos. E. Seagram, and W. Roos, which states their partnership to have begun April 15, 1869.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: History.

Clippings, photocopies of articles, historical and biographical, on the history of the Seagram Company and the distillery site, originally published 1937-1979.

Joseph E. Seagram and Sons, Ltd.

Labels: V.O.

Contains identical original labels.

Joseph E. Seagram and Sons, Ltd.

Employees.

150 images, b&w negatives and contact sheets, of employees and of the plant. Some are of items already in represented in the collection while some are unique in this format.

Joseph E. Seagram and Sons, Ltd.

Site Plans.

Photocopies of plot plans, ca. 1964, 1965, 1969.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Directory Entries.

Photocopies of entries in gazetteers and other listings, originally published 1867-1878, 1920, 1957, 1972. Also includes a group of photographs of directory entries, as well as negatives and contact prints.

Joseph E. Seagram and Sons, Ltd.

Labels: White Wheat Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company. Also includes negatives.

Joseph E. Seagram and Sons, Ltd.

Distillery.

File consists of 1 photograph of Seagram distillery in field.

Joseph E. Seagram and Sons, Ltd.

Unidentified Photographs.

Ca. 55 images, b&w and col., photographs and negatives, unidentified as to location and/or purpose. Includes some of coopering, some of other distilleries, some of whiskey ephemera.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd. fonds.

This fonds contains originals and copies of correspondence, legal instruments, licenses, manuscripts, photographs, ephemera, plans, reports, and topical files relating to the early history of the Seagram Company to 1911, and from its incorporation in 1911 to 1928, when it was purchased by the Bronfman family. The records of Joseph E. Seagram and Sons, Ltd., actually stretch beyond the 1928 date, as many records emanate from the Waterloo plant and document certain of its activities to the 1950's and 1960's. The sousfonds contains information about the incorporation of the company under its various names, on imports and exports of alcohol to and from the plant, on registration of labels, and on subsidiary operations such as feed stuffs. It also includes information about the distillery site itself, in the form of topical files, reports, plans and photographs. Information on local history is also present, as the Seagram family and company figured largely in local business, political and social circles.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Photographs

Series consists of photographs, negatives, slides, transparencies and other images relating to the distillery, its employees, its history, and also to the local area. File titles are for the most part as assigned by the Seagram Museum.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Topical

This series consists of originals and photocopies of correspondence, clippings, ephemera, essays, newspapers, photographs, etc. relating to all aspects of the history of the Seagram Company and distilling in general, to other business interests such as CanBar and Hopewell Farms, to the history of the plant site itself and the place of Seagram's in the larger context of Waterloo and the industrial history of the area from the 1850's to the plant's closing in 1990.

Joseph E. Seagram and Sons, Ltd.

Employees.

22 images, b&w and col. snapshots and negatives of employees in the plant, at a Christmas party, visitors to the plant, etc., including two photographs of Alf Busch.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Site Records: Waterloo Plant

Series consists of correspondence, site plans and reports, all relating in some way to the physical site of the plant. Included are fire insurance reports and other documents which concern Laurel Creek, a wartime construction application , site plans ranging from a negative of an 1855 plan of Waterloo to photographic reproductions of 1940's fire insurance plans to 1980's site plans.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Interior: Bottling and Packaging Lines.

3 groups of material: 1 b&w print with copy neg. labelled "Bottling Room ca. 1955," 1 folder containing 15 b&w and col. snapshots and 1 large print by Colurychrome, also a group of 18 col. slides, ca. 1980, with 2 col. negatives and 1 print.

Joseph E. Seagram and Sons, Ltd.

Waterloo.

13 images, b&w and col., including negatives and col. prints. Includes Russell Theil with horses at firehall; Bowman House, which became the Waterloo Hotel; an early depiction of Waterloo in 1857; bandstand; negatives of a Berlin and Waterloo Electric Railway car; 2 prints and a sheet of contacts of the 1966 UW Homecoming Parade, which featured a float entitled "Coming Thru the Rye," with a birthday cake constructed with Seagram 5 Star bottles. These last were by Colurychrome.

Joseph E. Seagram and Sons, Ltd.

Waterloo: 125th Anniversary Photographs.

14 images, b&w prints taken from old photographs. Includes list of identifications; not all images listed are present. Includes Seagram home built ca. 1860, and other prints with a Seagram connection.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Site History.

Photocopy of an unattributed essay with title: "The Distillery Site," which includes plans, images and bibliographical references.

Joseph E. Seagram and Sons, Ltd.

Employees: Group Portraits.

2 images, one a photocopy. Includes copy photographs and photocopies of a panoramic group portrait "Staff and Employees at Joseph E. Seagram & Sons Distillery, July 6, 1929 and a photocopy only of "Office Staff and Excise Officers," 1929, each with partial identification lists. Photographer unknown.

Joseph E. Seagram and Sons, Ltd.

Waterloo: Liquor Merchants.

2 images, copy prints and negatives taken from old photographs. Includes one store interior and one delivery cart.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Door.

Ca. 14 images, b&w and col, includes duplicate prints, negatives and slides of the original door in place since 1857. Photographers include Max Sauer and Ontario Ministry of Agriculture and Food.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Early Drawings.

6 separate images, b&w and col., of early drawings [to ca. 1900] of the Seagram Distillery, including an artist's conception of the appearance of Granite Mills in 1857. Includes some negatives and duplicate prints in various sizes, one an oversize touched-up view.

Joseph E. Seagram and Sons, Ltd.

Distillery Licenses.

Distillery Licenses issued by Canada Customs and Excise, and other licenses used in the plant.

Joseph E. Seagram and Sons, Ltd.

Products: V.O.: File 3 of 4.

Photocopies of company-produced documents, ephemera, photographs, etc. relating to early 20th century history of the company and its products, particularly V.O.

Joseph E. Seagram and Sons, Ltd.

Products: V.O.: File 1 of 4.

Photocopies of company-produced documents, ephemera, etc. relating to early 20th century history of the company and its products, particularly V.O.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1886

Photocopy of a Joseph E. Seagram advertisement from the Berliner Journal, Aug. 4, 1886, announcing that he is going out of the dry goods business and is selling all his stock.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Ephemera

Series consists of ephemera including advertisements, business cards, calendars, labels, signs, stationery, trade cards, etc. which illustrate some aspect of Seagram history.

Joseph E. Seagram and Sons, Ltd.

Employees: Awards.

8 images, b&w and col., 7 photographs, 1 negative. The earliest is a 1941 Belair photo of an employee dinner. Most are group portraits of long-service employees, some with identifications.

Joseph E. Seagram and Sons, Ltd.

Waterloo: History.

Clippings, photocopies of articles and news items, historical and biographical, on the history of Waterloo, most of which include mention of Seagram's.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Operations: Waterloo Plant

Series consists of originals and photocopies, mostly "dept. files," detailing various operations in the Waterloo plant relating primarily to the production of alcohol. Includes applications, correspondence, declarations, ephemera, legal instruments, licenses, newsletters, permits, and photographs which document commercial feed stuffs registration from 1928-1953, distilling licenses, information about exports from the plant between 1887 to 1959, imports for re-distillation 1897-1942, label approval and registration doumentation from 1927-1941, also product evidence files all dating from ca. 1960, possibly used in a legal case, documenting the brands produced and exported in the early years of the twentierth century, accompanied by declarations by former employees.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Site History.

Some search results re distillery site: correspondence re Hespeler and Randall, instrument numbers obtained from the Registry Office, a partial list of early employees, one 1927 resolution re engagement of W.A. Lorimer as Secretary-Treasurer.

Joseph E. Seagram and Sons, Ltd.

Employees: Parade Floats.

3 images, b&w and col. Two images are of floats constructed by Local 48, one of which is a page taken from a publication. The colour print is of an Oktoberfest float.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. Bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 2.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior.

3 images, b&w and col., 2 by Herb Nott dated 1957, showing footbridge over Laurel Creek and streetscape with parked cars. Also includes 26 b&w snapshots of the grounds, including images of work being done on the creek bed.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. 79/002-C 1.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 3.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 1.

Joseph E. Seagram and Sons, Ltd.

Laurel Creek.

1 item: "Laurel Creek Channel Improvements, Stage 1, Silver Lake to Caroline Street, a Water Conservation Project of Grand River Conservation Authority." 2. p., photocopy, mostly images.

Joseph E. Seagram and Sons, Ltd.

Plant Profile.

"Profile of Waterloo Plant, Waterloo, Ontario,: prepared by D. Pashleigh, 1978. This document contains, as well as a compendium of facts about the plant's operation, personal information relating to plant employees. The file also includes information from tax assessment rolls [?], which contain facts about each building.

Joseph E. Seagram and Sons, Ltd.

Employees.

Ca. 255 images, b&w and col., mostly snapshots. These are mounted on scrapbook pages with identifications and comments and chronicle emplyee activities in and out of the plant, including photos of employees at work, at parties, picnics and dinners, visitors, etc. Some images are lacking. Photographers include Hayes Advertising, Waterloo, and Ralf Lilge-Gren, Winnipeg.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms.

News clippings, originals and photocopies, data prepared for K-W Record story, microfiche plan of Breslau property dated Jan. 1960, site plan copies dated 1962, 1965.

Joseph E. Seagram and Sons, Ltd.

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