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Dare Foods Limited.
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Dare Foods Limited : cookies competitive reel / [produced by] D’Arcy Masius Benton & Bowles Canada Inc.

Contains one videocassette of competitor's advertisements produced between 1984 and 1988. The videocassette includes the following commercials:

  • Dad’s – “3’ 8”,
  • Oreo – “Open an Oreo,”
  • Chips Ohoy [sic] – “Counting,”
  • Keebler – “Mailman,”
  • Mr. Christie – “Chewey,”
  • Duncan Hines Chocolate,
  • Chips Ohoy [sic],
  • Beatrice Colonial,
  • “Master Baker,”
  • Duncan Hines – “Raining Chips"
  • Country Fibre “Boy/Glasses"
  • Country Fibre “Man/Glasses"
  • Fudgee-O’s “Measuring Cookies"
  • Peak Freans Bourbon Cream – “Cuckoo"
  • Peak Freans Shortcake – “Fishbowl"
  • Peak Freans Digestive – “Graduation"
  • Peak Freans Fruit Cremes – “Figurines"
  • Peak Freans Cookies – “Bon Voyage"
  • Peak Freans Orange Chocolate – “Knights Cat"
  • and Oreo Chocolate – Fudge Intro.

The advertisements are 15, 30, or 60 seconds each in length. A list of the advertisements, length, order, and production date is included.

Dare Foods Limited

Standard procedure manual : branch warehouse

Contains one Standard Procedure Manual, Branch Warehouse. The manual includes many procedures and is divided into the following tabs:

  • Branch Weekly Report Procedure,
  • Branch Ordering Procedure,
  • Freight Allowance Procedure,
  • Branch Warehouse Safety Procedure,
  • Code Date Control Procedure,
  • Finished Product Protection Procedure,
  • Warehouse Sanitation Procedure,
  • Vehicle Sanitation Procedure,
  • Vehicle Security Procedure,
  • Warehouse Security Procedure,
  • Purchasing Policy, Purchasing Procedure,
  • Capital Expenditure Procedure,
  • Personnel Procedure,
  • Hiring Procedure - Hourly Employees,
  • Direct Route Sales Procedure,
  • Position Descriptions.

The manuals were used by warehouse staff who reported to regional and district sales managers. Several procedures are missing.

Dare Foods Limited

Sales manual.

Contains one sales manual separated by the following dividers:

  • Introduction,
  • Product Knowledge,
  • Communications,
  • Policies,
  • Procedures,
  • Account Classification,
  • Merchandising,
  • Selling Aids,
  • Dare Selling Formula,
  • Sales Promotion Information,
  • Selling Seasonal Products,
  • Distribution,
  • Cars,
  • Territory Management, and
  • The Ultimate Goal.

Dare Foods Limited

Saratoga : financial statements (file 2 of 2).

Contains seven annual financial statements for Saratoga Products Limited.

  • The June 1954 to June 1955 statements include both Hamilton and Toronto plants and were prepared by John S. Entwistle & Company, certified public accountants, Toronto.
  • The June 1955 to June 1956 statement is addressed to the shareholders and was prepared by Strickland, Gower & Hogg, chartered accountants, Toronto.
  • The June 1956 to June 1957 statement is addressed to the directors and was prepared by Peat, Marwick, Mitchell & Co., chartered accountants, Toronto.
  • The June 1957 to January 1960 statements were prepared by Thorne, Mulholland, Howson & McPherson, chartered accountants, Toronto.

Dare Foods Limited

Television advertisements : Dare Foods Limited.

Two DVDs each containing an identical compilation of various television advertisements (commercials) created between 1966 and 2002 for products made by Dare Foods Limited. Some of the advertisements are recorded in English and some are recorded in French. Copies of these commercials were originally donated to Special Collections & Archives on videocassettes in accession GA163. The videocassettes were digitized in 2006 by Dare Foods Limited and made available on the DVDs in this file.

Videocassettes from GA163 that were digitized and are now available on these DVDs include:

SCA188-GA163-27-314. Includes commercials titled, “Dream Sweet Dare,” “Tree House,” “Meadow,” and “Hansel & Gretel.”

SCA188-GA163-27-315. Includes commercials titled, “Tree House," "Meadow," "Hansel & Gretel," and "Ingredient." 

SCA188-GA163-27-316. Includes commercials titled, "Treehouse," "Meadows," "Hansel & Gretel," "Swing," "Fishing," "Farm," "Chocolate Chip," "Variety," "Alice in Wonderland," "Treasure Island," "School Bus," "Gym," and "Dans l'Air." Several commercials are in French including "Chocolate Chip," "Alice in Wonderland," "Treasure Island," and "Dans l'Air."

SCA188-GA163-27-322. Includes commercials titled, "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.”

SCA188-GA163-27-329. Includes the commercial titled, “On Its Own."

SCA188-GA163-27-331. Includes the commercial titled, “Dare Cookies."

SCA188-GA163-27-333. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-335. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-338. Includes commercials titled, “Say When,” “Brussells,” “Party is Tomorrow,” “Elfin Loaves,” and “Man up at Night.”

SCA188-GA163-27-340. Includes the commercial titled, “Black Forest Belmont."

SCA188-GA163-27-344. Includes the commercials titled, “Frere Jacques” and “Dare Bears.”

SCA188-GA163-27-346. Includes the commercial titled, “Featuring Dare's Tin Tie Cookies."

SCA188-GA163-27-348. Includes the commercial titled, "Anything Goes."

SCA188-GA163-27-350. Includes the commercial titled, “Soft Spot.”

SCA188-GA163-27-351. Includes the commercial titled, “Whippet le Lait." 

SCA188-GA163-27-353. Includes the commercial titled, “Le mondial.”

Dare Foods Limited

Television advertisements : RealFruit Gummies, Pineapple, Crunch, and Bobbing.

Three television advertisements (commercials) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercials were produced with Zig Inc., a digital media agency. The commercials are titled, “Pineapple,” “Crunch,” and “Bobbing.” Individually, the running time for each commercial is 15 seconds.

Dare Foods Limited

Press release: Whippet cookies.

A press release issued by Dare Foods Limited regarding Whippet cookies debut in stores across the United States of America. Previously, Whippet cookies were only available for purchase in Canada.

The press release was created in partnership with Carris & Associates. The press release was originally housed in a presentation folder, which is included in the file.

Dare Foods Limited

Television advertisement : Simple Pleasures cookies, Jukebox.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Jukebox." The commercial was produced with TBWA/Chiat/Day advertising agency. The videocassette includes one version of the commercial recorded in English and another version recorded in French. Individually, the running time for each version of the commercial is 30 seconds.

Dare Foods Limited

Television advertisement : Vinta crackers, All the Presidents Parrots.

A television advertisement (commercial) for Vinta crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with TBWA/Chiat/Day advertising agency. The commercial is titled, "All the Presidents Parrots” and is repeated three times on the videocassette. The running time of the commercial is approximately 30 seconds. At the end of the videocassette, there are outtakes from the commercial.

Dare Foods Limited

Transaction builder program.

Brochure and information sheets related to the 1998 transaction builder program created by Dare Foods Limited for retailers. The program was designed to help retailers increase candy sales and leverage candy as a high margin transaction builder. The brochure and information sheets were originally housed in a presentation folder, which is also included in the file.

Dare Foods Limited

Television advertisements : Tin tie cookies, Croquignole a la Cannalle, Say Something, and Politically Correct.

Two videocassettes each containing identical recordings of three television advertisements (commercials) for tin tie cookies made by Dare Foods Limited. The commercials were produced with TBWA/Chiat/Day advertising agency. The commercials are titled, “Croquignole a la Cannalle,” “Say Something,” and “Politically Correct.” Individually, the running time for each commercial is 30 seconds.

Dare Foods Limited

Television advertisements : Tin tie cookies, Professionnel, Symbole, Miettes, and Un Pour.

Four television advertisements (commercials) for tin tie cookies made by Dare Foods Limited. The commercials were produced with TBWA/Chiat/Day advertising agency. The commercials are titled, “Professionnel,” “Symbole,” “Miettest,” and “Un Pour.” All of the commercials are recorded in French. Individually, the running time for each commercial is 15 seconds.

Dare Foods Limited

Television advertisement : Breton crackers, No Truth.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with the Stringer Veroni Ketchum Advertising agency. The commercial is titled, "No Truth." This videocassette is labeled as a screening copy.

Dare Foods Limited

Television advertisements : Breton crackers, No Truth, Everyone Claims, and Great Debate.

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds. The videocassette is labeled as a screening copy.

Dare Foods Limited

Television advertisement : Breton crackers, No Truth, Everyone Claims, and Great Debate.

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds.

The commercial titled, “No Truth” is repeated twice on the videocassette.

The commercial titled, “Everyone Claims” is repeated three times on the videocassette. In the third instance of “Everyone Claims,” the commercial features alternate endings.

The commercial titled, “Great Debate” is repeated twice on the videocassette.

Approximately halfway through the total running time of the videocassette, there is a short recording of a clip from the television series, Royal Canadian Air Farce, in which Breton crackers are mentioned.

At the end of the videocassette, there are two gag reels featuring outtakes from the filming of all three commercials.

The videocassette was originally housed in a case labeled, "RealFruit Dummies - Cowboys Sept./96.” This label does not reflect the contents of the videocassette.

Dare Foods Limited

Television advertisement : RealFruit Gummies, Soft Spot.

A television advertisement (commercial) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercial was produced with Stringer Veroni Ketchum Advertising agency. The commercial is titled, “Soft Spot.” The videocassette was originally housed in a case labeled, "Dawning of New Tin Tie, September 1995.” This label does not reflect the contents of the videocassette.

Dare Foods Limited

Television advertisement : Breton crackers, Anytime Anywhere.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial is titled, "Anytime Anywhere" and is repeated twice on the videocassette. The running time of the commercial is 30 seconds.

Dare Foods Limited

Dare Foods Limited fonds.

Fonds consists of records generated in the course of business by Dare Foods Limited and its subsidiary companies. It includes financial statements; account books; minutes; correspondence; letters patent; legal records; share registers; biscuit, cracker and candy formulas; architectural drawings; biscuit, cracker and candy packaging samples; price lists; photographs; television, radio and print advertisements; publications; artifacts; manuals; the records of J.R. Worthington; internal newsletters; and newspaper clippings. Fonds also contains the records of The Almer Company Limited and Sunbeam Shoes, companies acquired privately by Carl Dare.

Dare Foods Limited

On its own.

Contains one videocassette recording of the Dare Foods Limited television advertisement "On Its Own." The advertisement promotes Breton crackers.

Dare Foods Limited

On its own.

Contains one videocassette recording of the Dare Foods Limited television advertisement, "On Its Own." The advertisement promotes Breton crackers.

Dare Foods Limited

Dare products / [produced by] MacLaren Advertising.

Contains one videocassette that consists of television advertisements. The videocassette includes the following 12 spots: "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.” The advertisements were produced between 1976-1979 and 1982.

Dare Foods Limited

Dare Foods Limited.

Contains one film reel of Dare Foods Limited television advertisements. The film consists of two identical versions of "Dare Delicious," [EN] and two identical versions of "Opera," [FR]. Each film is 30 seconds in length and features white actors.

The Dare Delicious films feature a jingle with the same name. They include shots of children eating and stacking towers of cookies, hands taking cookies off of a serving plate, a tuba player, and a butler holding a plate of cookies. The films end with a child taking a bite of a cookie and stating: "Dare delicious."

The Opera films feature a French version of the Dare Delicious jingle. They include an opera starring two children singing as another child, dressed as a villain in a cape and hat, tries to steal cookies being watched by an audience eating Dare cookies. The films end with the child actors smiling at the camera and stating: "Les bons gagnent tout le temps."

Dare Foods Limited

Dare : Quality.

Contains one film reel of the Dare Foods Limited television commercial "Quality."

Dare Foods Limited

Clippings, 1990 : US market.

Contains one clipping of an article entitled "Canadians eager to enter U.S. upscale food market," Toronto Star, Tuesday, June 5, 1990, Business Today, Section E, E1. The photograph that accompanies the article includes an image of three people standing in front of the Dare Foods Limited display at the Food Marketing Institute supermarket convention in Chicago.

Dare Foods Limited

Safety Calendar.

A twelve-month calendar created by Dare Foods Limited for employees featuring the Dare safety vision, values, and mission. The calendar also features ideas and drawings submitted by Dare employee's children and grandchildren (ages 3 to 12) relating to safety on and off the job.

Dare Foods Limited

Viau Biscuits : memorabilia.

Memorabilia from Viau biscuits likely produced during the company's final year of operation in 2004. Includes a travel mug, an apron, a keychain, and a printed message from Guy Quiron, Director, Viau Biscuits.

This file also includes one memorandum written by Bryan Dare providing detailed historical information about Viau and its relationship to Dare Foods Limited.

Dare Foods Limited

Dare Foods Limited and Girl Guides of Canada partnership : commemorative clock and photograph frame.

An analog clock with roman numerals on the clock face and the following engraving: Girl Guides of Canada / Dare / Partners in Success / Bryan Dare. Also includes a built-in photograph frame that holds one 5" x 7" picture. The clock and photograph frame feature a hinge-open design so that the piece could sit on a desktop or similar flat surface.

In 2002, Dare Foods Limited was chosen as the executive supplier of cookies for the Girl Guides of Canada. It is likely that the clock and photograph frame were created to commemorate this new partnership.

Dare Foods Limited

Centennial anniversary print given by the City of Edmonton.

A mounted print featuring a cityscape of the City of Edmonton that was given to Dare Foods Limited by Jan Reimer, Mayor, City of Edmonton on behalf of the people of Edmonton. The print was given to Dare Foods Limited to commemorate the company's 100th anniversary on February 8, 1992. The print also features a congratulatory message and a seal of the City of Edmonton. The print is mounted on foam core board.

City of Edmonton

Centennial pin.

A pin created by Dare Foods Limited in celebration of the company's centennial anniversary in 1992. The pin features the company's centennial logo used in 1992 which includes Professor Bear of the Dare Bears.

Dare Foods Limited

Keychains.

Two keychains created by Dare Foods Limited. One keychain features the cartouche logo used by Dare Foods Limited in the 1990's and WHIMIS hazard symbols. The second keychain features the cartouche logo used by Dare Foods Limited in the 1990's, the Breton crackers logo, and the Olympic torch alongside the words, 'Sydney 2000.' The 2000 Summer Olympic Games were held in Sydney, Australia.

Dare Foods Limited

Buttons.

Four large buttons featuring the "cookie jar" logo, used by Dare Foods Limited in the 1970's and 1980's. Also includes seven buttons featuring a logo similar to the cartouche logo used by Dare Foods Limited in the 1990's. However, the logo featured on these buttons noticeably includes a distinct gold or yellow outline and bears some resemblance to the current shield logo that was introduced by Dare Foods Limited in 2004.

Dare Foods Limited

Dare Foods Limited : employees on Anvers Island, Antartica.

A photograph of Dare Foods Limited employees on Anvers Island, Antartica. The photograph has been mounted to a foam board.

Top row, left to right: Benoit Parent, Arnaud Dhallenne, Mathieu Latourrette, Patrick Richebé, Renée Paquet.

Bottom row, left to right: Juliette Hennequil, Eve Guibert, Steven Herteleer.

Dare Foods Limited

Dare Foods Limited : head office.

A photograph of Dare Foods Limited's head office located at 2481 Kingsway Drive, Kitchener, Ontario likely taken soon after the building was constructed.

Dare Foods Limited

Loney's : dried soup containers.

Six containers for different flavours of Loney's dried soups including beef, vegetable, chicken, onion, and fat-free onion.The containers for the beef, vegetable, chicken and fat-free onion dried soups are cylinder in shape and made of plastic. The container for the onion soup is a square carton and made of paperboard. The labeling on all of the containers is written in English and French.

This file also includes a memorandum written by Bryan Dare providing detailed historical information about the history of Loney's, and its relationship to Dare Foods Limited.

Dare Foods Limited

Morinaga : wheatgerm crackers carton template.

A printed template pattern for a Morinaga wheatgerm crackers carton. Morinaga wheatgerm crackers were possibly a Breton cracker product made under license by Morinaga & Company, Ltd. in Japan. The labeling on the carton is written in English and Japanese.

Dare Foods Limited

Dare Foods Limited : the Breton crisper.

One Breton crisper, a plastic cylinder container sold by Dare Foods Limited to keep Breton crackers crisp. Also includes a packet of order forms to purchase the Breton crisper.

Dare Foods Limited

Dare Foods Limited : plastic bag.

A plastic bag featuring the Dare Foods Limited logo and spokesperson, Professor Bear of the Dare Bears. The labeling on the bag is written in English and French.

The Dare Bears, including Professor, Cookie and Fudge, were retired as spokespersons for Dare Foods Limited in winter 1998. The cartoon characters were first introduced in the mid-1980's by Dare Foods Limited.

Dare Foods Limited

Dare Foods Limited : jelly bears sample film and related material.

A partial reprint of a publication from H&R Contact regarding the raw materials and production methods of German gummi bears, specifically those produced by Katjes, a company in Emmerich, Germany. Dare Foods Limited had a license to produce German style soft candies including gummi bears from Katjes. Also includes one memo to B.R. Dare from G.A. Hudson regarding the construction and durability of pegtop candy films and a sample of film that could be used to package Dare jelly bears. The labeling on the sample film is written in both English and French.

Dare Foods Limited

Verkade : Shuttles cracker carton.

A carton used to package Shuttles crackers, a Breton cracker product made under license by Verkade in the Netherlands. The labeling on the carton is written in French.

Dare Foods Limited

Arnott's : Breton crackers carton.

A carton used to package Arnott's Breton cracker biscuits, a Breton cracker product possibly made under license by Arnott's in Australia.

Dare Foods Limited

Dare Food Limited : tin-tie cookie bags.

Four tin-tie bags used to store different flavours of Dare cookies including chocolate chip, swiss creme, and choc-olè cookies. The labeling on the package is written in both English and French.

Dare Foods Limited

Howe Candy Company Limited : ju jube bags.

A photograph of three bags of ju jubes made by Howe Candy Company of Hamilton, Ontario. Also includes four bag ties used to tie bags of ju jube candies by Howe Candy Company.

Dare Foods Limited

Dare Foods Limited : sweet cream sodas carton.

A carton used to store and transport Dare's sweet cream sodas likely used around 1950. Two printed photographs are also included in the file to help date the box. The photographs show Dare trucks from 1950 with similar designs on the cargo trailer to the sweet cream soda box.

Dare Foods Limited

Print advertisements and articles.

Print advertisements featuring products made by Dare Foods Limited as well as articles discussing marketing and advertising strategies used by Dare Foods Limited. The articles and advertisements were featured in magazines and newsletters including including WiseCracks, Snack Food & Wholesale Bakery, Exchange, Candy Industry, All You Need is Cheese, and Canadian Packaging. Many of the advertisements and articles were clipped from the various publications.

Dare Foods Limited

Print advertisements : Bremner Biscuit Company.

Six print advertisements and one sticker for different varieties of Bremner wafers and crackers. The advertisements and sticker were originally housed in a presentation folder, which is included in the file.

This file also contains one memorandum written by Bryan Dare providing detailed historical information about the history of Bremner Biscuit Company, and its relationship to Dare Foods Limited.

Dare Foods Limited

Product information sheets.

Product information sheets for various products including biscuits, crackers, and candy produced by Dare Foods Limited. The sheets were likely used by sales personnel to advertise products to potential buyers. The sheets include colour images of products, product specifications, and occasionally store display options.

Dare Foods Limited

Product information sheets.

Product information sheets for various products including biscuits, crackers, candy, giant frostics, as well as Pepperidge Farm crackers and cookies produced by Dare Foods Limited. The sheets were likely used by sales personnel to advertise products to potential buyers. The sheets include colour images of products, product specifications, and occasionally store display options.

Dare Foods Limited

Product information sheets.

Product information sheets for various products including biscuits, cookies, crackers, candy, and super pops produced by Dare Foods Limited. The sheets were likely used by sales personnel to advertise products to potential buyers. The sheets include colour images of products, product specifications, and occasionally store display options.

Dare Foods Limited

Product information sheets.

Product information sheets for various products including biscuits, crackers, candy, Bremner Wafers, Grissol fine breads, Loney's soups and bouillons, Robinson ice cream cones, and Breton crackers produced by Dare Foods Limited. Also includes information sheets for Dare food service. The sheets were likely used by sales personnel to advertise products to potential buyers. The sheets include colour images of products, product specifications, and occasionally store display options.

Dare Foods Limited

Pinto promotion.

A copy of Dare Cookie News, volume 1, no. 1 released in 1975. The front page of this volume highlights the pinto promotion, which was launched by Dare Foods Limited in 1975. The promotion involved the give-away of seven Ford Pinto station wagons, the distribution of over 3 million coupons, in-store displays of Dare cookies and the placement of point of purchase advertising material throughout Ontario. The promotion was likely launched to encourage certain supermarket chains to relist Dare products following the strike in 1972.

This file also includes a memorandum written by Bryan Dare providing detailed historical information about the pinto promotion.

Dare Foods Limited

Grissol and Loney's products.

Twenty photographs of various Grissol products, possibly used for marketing and advertising purposes, including bread sticks, Melba toast, toasted bread, rusks, Dutch rusks, bread crumbs, browned flour, croutons, ready mix stuffing, corn puffs, cheese pops, pretzel sticks, pretzel rings, bits n pieces, pretzels, cookies, and different flavours of Loney's soup bases and soup mixes. Many of the photographs show product packaging written in both English and French.

This file also includes two memorandums written by Bryan Dare providing detailed historical information about the history of Grissol, Loney's, and their relationship to Dare Foods Limited.

Dare Foods Limited

Dare Canada B.E.S.T. Video.

A video likely produced for retailers to encourage them to carry Dare Foods Limited products in their stores. The video promotes specific products, discusses sales and market growth rates in Canada, as well as Dare Foods Limited distribution and advertising strategies. In addition, the video outlines the Dare Foods Limited business philosophy B.E.S.T. The B.E.S.T. acronym stands for build brands, execute brilliantly, stay flexible, and think big.

Dare Foods Limited

DARE Centennary Video, 1992, transfer from VHS.

A video created to celebrate Dare Foods Limited’s centennial anniversary (1892-1992). The video features a speech from Carl Dare, owner, as well as a variety of photographs from anniversary events and store displays. The video was digitized in 2019 and is available in two digital formats (mp4, avi). The running time of the video is 9 min., 14 sec.

This file also includes one letter written by Bryan Dare to University of Waterloo. Special Collections & Archives briefly describing the purpose of the anniversary video.

Dare Foods Limited

Cultural values.

A copy of Dare Foods Limited's cultural values adhered to a foam core board likely for display purposes.

Dare Foods Limited

Kitchener plant guiding principles.

A copy of Dare Foods Limited's guiding principles for its Kitchener plant. The guiding principles are adhered to a large foam core board likely for display purposes.

Dare Foods Limited

Quality policy.

A copy of Dare Foods Limited's quality policy. The policy was printed on a large mat board likely for display purposes.

Dare Foods Limited

Royalty receipt.

Dare Food Limited's first royalty receipt from Koninklijke Verkade N.V., Zaandam, Netherlands for their license of Dare Food Limited's Breton crackers, called "Shuttles" in the Netherlands. The monetary amount paid to Dare Foods Limited is 84,192 Dutch guilders. The receipt is mounted on a large mat board that is decorated with images of Shuttles crackers.

Dare Foods Limited

Corporate brochures.

Two corporate brochures created by Dare Foods Limited outlining the corporate policy of the company along with its history, product information, manufacturing processes, packaging and more. The brochures were likely created in different years. One brochure is written in French and the other is written in English.

Dare Foods Limited

Dare Foods Limited strike.

Press clippings, correspondence and legal documents accumulated by Dare Foods Limited during the course of the 1972 strike.

Dare Foods Limited

Double signature plate.

A signature plate with two signatures used for cheque signing. The signatures are for Jack Graham and Tom Miller.

Dare Foods Limited

Single signature plate.

A signature plate with a single signature used for cheque signing. The signature is for Dare.

Dare Foods Limited

1964 budget.

A copy of Dare Food's Limited's budget in 1964, specifically for the company's Western Division. Also includes a copy of the 1963 and 1965 budgets for Dare Foods Limited Western Division.

Dare Foods Limited

Reports, press clippings and correspondence.

Documents created or accumulated by Dare Foods Limited related to the company's guidelines, organizational structure, sales and more. Includes parts of reports, drafts of reports, press clippings, historical timelines, and office memos.

Dare Foods Limited

Organizational manual.

One copy of an organizational manual for Dare Foods Limited created between 1961 and 1962. The manual outlines the responsibilities and relationships of individuals within the company's management team.

Dare Foods Limited

Ledger sheets and press clippings.

Original ledger sheets used by the Dare Foods Limited Western Division in Surrey, British Columbia to record petty cash, inventory, accounts receivable, land, buildings, machinery and equipment, office equipment, and banking information. Also includes a schedule of male employees job classifications and wage rates. In addition, the file contains press clippings related to Dare Foods Limited Western Division, particularly its cookie factory in Surrey, British Columbia .

Dare Foods Limited

Sales journal.

A journal recording sales made by Dare Foods Limited from 1955-1958.

Dare Foods Limited

Predecessor companies : recipe and formula books.

Four recipe or formula books dating from 1938 to 1942 that originally belonged to Dare Foods Limited's predecessor companies including the Paulin-Chambers Company Limited and McCormick's Limited.

The first book is identified on the spine with the word, 'Paulins.' This book contains formulas written between 1938-1939 for a few products which remain in Dare's product line, although the formulas used today are quite different, including those for Ruffles and Normandy (now spelled "Normandie").

The second book is identified on the spine with the word, 'Weston.' This book was likely used in the McCormick plant in London, Ontario, which was owned at the time by George Weston Limited. The recipes in this book were written in 1940.

The third book is identified on the spine with the words, 'English [&] Canada.' This book is likely a compilation of recipes from England and Canada written in and around 1942. Some of the recipes list a name in the top right (e.g. T. Jamieson for "Alsation" biscuits) or refer to their having been made in "King's England." Other recipes are ascribed to "McCormick," "CBF" (a reference to "Cracker Baker," possibly an industry handbook) and "McV & P" (McVitie & Price of Edinburgh, Scotland). At the end of the book there are seven pages of handwritten notes and recipes on the back of McCormick biscuit wrappers.

The fourth book is not identified on the spine however, it contains recipes for fillings, coatings and mixtures written in 1941. Fillings and coatings were applied to cookies after they were baked. Mixtures were packages of assorted biscuits, typically with a different cookie in each row.

This file also includes one memorandum written by Bryan Dare providing detailed historical information about Dare Foods Limited's predecessor companies, recipes, and manufacturing technologies referred to in the books.

Dare Foods Limited

C.H. Doerr and Company : interior of plant.

Photograph of men and women employees, some seen wearing white aprons, standing beside machinery inside the C.H. Doerr & Company building, likely the the biscuit manufacturing section of the plant.

Dare Foods Limited

Dare Foods Limited : products.

Contains colour photographs of cookie products, cookie tin tie and cellophane packages, various candies, candy brochures and price lists. Includes images of special occasion candies such as Valentine's Day, Easter.

Dare Foods Limited

Dare family and friends.

File consists of four photographs showing members of the Dare family and their friends at both the Dare family home at 221 Pandora Cres. and the Walper Terrace hotel. Identifications present on versos include:

  • Russell, Jack
  • Dare, Carl
  • O'Hara, Kevin
  • McFadzen, Ralph
  • Lumby, Jim
  • McFadzen, Gath
  • Hopp, Oscar
  • Wild, Les
  • Russell, Em
  • Dare, Ruth
  • Lumby, Marie
  • O'Hara, Marion
  • Wild, Jean

Dare Foods Limited

Distinguished salesman award presentation.

File consists of one photograph of the distinguished salesman award presentation for Maurice Villemaire. Identifications from verso:

  • Savage, R.
  • Reeve, D.V.
  • Dare, Carl Merner
  • Villemaire, Maurice
  • Carpenter, K.
  • Willoughby, T.

Dare Foods Limited

The Dare Company Limited : photos.

Contains one binder labelled "Photos." The binder contains a black and white newspaper advertisement "Our first customer" [ca. 1967]; a Union Carbide plastic products advertisement featuring Dare biscuits; black and white photographs of products; portraits of staff; the interior and exterior of the plant in Surrey, B.C.; new wage agreement at the Surrey plant; an advertisement for a contest; and store displays. The majority of the photographs are labelled.

  • Bill Mitchell, 2 photographs : b&w ; 13 x 17 cm
  • J.D. Burke, 2 photographs : b&w ; 13 x 17 cm
  • John McKay, 2 photographs : b&w ; 12 x 17 cm
  • John McKay, Doug Soanes, Ken O’Hara, Jack Graham, and C.M. Dare at the plant in Surrey, B.C. January, 1962, 2 photographs : b&w ; 17 x 13 cm
  • Dare Coconut creams, 2 photographs : b&w ; 13 x 18 cm
  • Dare Whole Wheat Digestive biscuits, 2 photographs : b&w ; 18 x 13 cm
  • Dare Potato Chips, 2 photographs : b&w ; 13 x 18 cm
  • Dare Candy Chest of Fruit Jellies, 2 photographs : b&w ; 18 x 13 cm
  • Bert Luckhurst, Peterboro, 1 photograph : b&w; on mount 22 x 27 cm
  • Dare Foods personnel, Mr. J. M. Lumby (left), members of the Employees’ Committee, and Mr. K. K. O’Hara (left centre) are shown with Mr. William White of Local 457 of the Bakery and Confectionery Workers Union, after satisfactory negotiation of a new wage agreement at the Surrey plant, 1 photograph : b&w ; 21 x 26 cm
  • Mr. K. K. O’Hara (left) of Dare Foods shown here with Mr. William White of Local 475 of the Bakery and Confectionery Workers Union after satisfactory negotiation of a new wage agreement., 1 photograph : b&w ; 26 x 21 cm
  • Bill Gill, 1 photograph : b&w ; 13 x 17 cm
  • Tom Warren, 1 photograph : b&w ; 12 x 18 cm
  • John Bull, 1 photograph : b&w ; 12 x 17 cm
  • B. Sanders, 1 photograph : b&w ; 12 x 18 cm
  • D. Grischow, 1photograph : b&w ; 13 x 17 cm
  • C.A. Preistman, 1 photograph : b&w ; 13 x 17 cm
  • J.M. Langley, 1 photograph : b&w ; 13 x 17 cm
  • Deal B, 1 photograph : b&w ; 17 x 26 cm
  • Deal A, 1 photograph : b&w ; 18 x 26 cm
  • Dare biscuit display, 1 photograph : colour ; 13 x 18 cm
  • Dare's potato chip display, 1 photograph : colour ; 13 x 18 cm
  • Dare Lemon Cremes, 1 photograph : b&w ; 13 x 18 cm
  • Product display, 1 photograph : b&w ; 16 x 26 cm
  • Dare's and Dare potato chips, 1 photograph : b&w ; 16 x 26 cm
  • Dare Chocolate Chip cookies, 1 photograph : b&w ; 13 x 17 cm
  • Saratoga by Dare's potato chips, 1 photograph : b&w ; 13 x 17 cm
  • Dare products and space exploration buttons, 1 photograph : b&w ; 13 x 17 cm
  • Devonsheer Melba Toast by Dare's, 1 photograph : b&w ; 12 x 10 cm
  • Dare Romper Room and Peanut Crunch biscuits, 1 photograph : b&w ; 13 x 17 cm
  • Step Right Up Folks promotion, 1 photograph : b&w ; 23 x 17 cm
  • Dare Delicious! display, 1 photograph : b&w ; 15 x 26 cm
  • John McKay standing beside machinery at the Surrey plant, 1 photograph : b&w ; 13 x 17 cm ; 21 x 26 cm
  • Machinery at the Surrey plant, 2 photographs : b&w ; 17 x 13 cm ; 21 x 26 cm
  • Interior of Surrey plant, 1 photograph : b&w ; 13 x 17 cm
  • Display, 1 photograph : b&w ; 9 x 15 cm
  • Exterior of Surrey plant, 1 photograph : b&w ; 17 x 11 cm

Dare Foods Limited

Dare Foods Limited fonds : 2018 accrual.

Material created and accumulated by Dare Foods Limited and its predecessor companies. Includes records related to the organization and operation of the company as well as historical records, photographs, and ephemera.

Dare Foods Limited

Dare Foods Limited fonds : 2015 accrual.

Accrual consists of materials created and accumulated by Dare Foods Ltd., including materials created or accumulated by previous names under which it was run and its subsidiaries. Materials include photographs, packaging, historical records, ephemera and more.

Dare Foods Limited

Dare Foods Limited fonds : 2014 accrual.

Accrual consists of materials created and accumulated by Dare Foods Inc., including materials created or accumulated by previous names under which it was run and its subsidiaries. Contains organizational and financial records, historical information, ephemera and photographs.

Dare Foods Limited

Dare Foods Limited fonds : 2010 accrual.

Accrual consists primarily of material accumulated by William J. Hopp, a baker and plant supervisor at the Dare Biscuit Company in Kitchener, Ontario, and other material relating to the incorporation and history of Dare Foods Limited, including two labour strikes.

Includes letters patent and by-laws, training and conference materials relating to the manufacture of cookies and crackers, recipe books containing cookie and cracker formulae, research reports, clippings, bulletins, correspondence and memoranda, photographs, catalogues and brochures, packaging, and other material.

Dare Foods Limited

Dare Co. Ltd. factory employees.

File consists of two identical photographs of factory employees of Dare Co. Ltd. from 1951. The photograph was taken on the grounds outside of the factory and the employees are mostly women and are dressed in white baking outfits. Employees are identified on a separate piece of paper.

Included in the photo:

Atkinson, [?]
Beirs, Amanda
Burkhardt, Emmerson
Clendenrusig, Bill
Crooks, [?]
Crooks, Phoebe
Dare, Carl
Dargell, Carl
Dawe, Marg
de Uries, [?]
Dodge, George
Erb, Erma
Erb, Wilma
Fehreubach, [?]
Fischer, [?]
Forler, Inez
Gellner, Susan
Grishow, Doug
Hopp, Oscar
Headley, Lila
Heintz, Mary
Homuth, Howard
Hopf, Bill
Huntz, Martha
Jantzi, John
Kaufman, Lorraine
Kinzie, Orpha
Kwiakoski, Bill
Lotzke, Lorne
Lwandowski, Rose
Meinzinger, Dolores
Menyes, Maria
Mezer, Kay
Montag, Mari
Norton, Edith
Reist, Orval
Rouse, Vi
Ruhl, Joan
Russell, Jack
Schmidt, Reggie
Schmitt, Cully
Schuster, [?]
Shantz, [?]
Shantz, Abe
Shantz, Eileen
Shoemaker, Marybelle
Sider, Johnny
Stelmach, Joan
Street, Dorothy
Stuckerat, Helen
Trompke, Emdie
Wagner, Russell
Weber, Jeanette
Weiler, Alma
White, Jenny
Windsor, Marion
Wittie, Harold
Wright, Ruby
[?], Ann
[?], Anna
[?], Barb
[?], Bill
[?], Connie
[?], Evelyn
[?], George
[?], George
[?], Gladys
[?], Gwen
[?], Joan
[?], Johnny
[?], Margaret
[?], Margaret
[?], Olga
[?], Olga
[?], Rose
[?], Sally
[?], Steve
[?], Tom
[?], Winnie

Dare Foods Limited

Dare sales wagon at H. K. Forler

Photograph of Ralph Doerr and William Kettleborne standing next to a horse-drawn C.H. Doerr & Co. sales wagon outside of the H. K. Forler storefront in Wellesley.

Dare Foods Limited

Dare sales wagon

Photograph of Ralph Doerr and William Kettleborne seated in the passenger seat of a horse-drawn C. H. Doerr & Co. sales wagon, along a dirt road in Wellesley.

Dare Foods Limited

Dare sales wagon.

File consists of two photographs of Ralph Doerr and William Kittleborne with a C.H. Doerr horse-drawn sales wagon Wellesley, Ontario. One photograph shows the two in front of H.K. Forler's grocery and the other shows them in the wagon, along a dirt road.

Dare Foods Limited

Dargel, Carl.

File consists of one photograph of Carl Dargel standing on a water-bordered lawn in warm weather with a dog at his feet.

Dare Foods Limited

National Sales Executive Club award night.

File consists of two photographs from the 1963 National Sales Executive Club award night. One photograph shows G. William Allendorf receiving an award from Carl Dare and the other shows a group of award winners. Also includes a clipping on the event from the Kitchener-Waterloo Record.

Photo caption from clipping reads: "TOP SALESMEN - Eight Twin City companies honored their top 1963 salesmen last night at the K-W Sales Marketing Executive Club's president night. Shown are (left to right) G. William Allendorf of Galt, Leonard Riley who accepted the award for Reginal Bingeman of Cornwall, Henry Brule of Montreal; (back) Douglas Hall, Joseph Shantzenbacher, who accepted for Marcel Beland of Kapuskasing, Joseph Kustra of Galt and Robert Mitchell."

Dare Foods Limited

Cherry Dixie label.

File consists of one label for Cherry Dixie Chocolate bars, made by C.H. Doerr Co. Limited.

Dare Foods Limited

C.H. Doerr and Company : staff and exterior of plant.

Photograph of employees standing outside of C.H. Doerr & Co. Biscuit & Confectionery Works looking at camera. They are seen standing on the front steps of the building and next to horse-drawn delivery buggies parked along the side.

Dare Foods Limited

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