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Dare Foods Limited.
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English sales meeting : new commercials.

Contains one film reel of new Dare Foods Limited television commercials that were probably shown at the English sales meeting. The film reel includes "Meadow," "Treehouse," and "Hansel & Gretel."

Dare Foods Limited

Dream sweet Dare.

Contains one videocassette recording of the Dare Foods Limited television commercial "Dream Sweet Dare." The videocassette also includes "Tree House," "Meadow" and "Hansel & Gretel."

Dare Foods Limited

Dare Foods / [produced by] MacLaren Advertising.

Contains one videocassette recording of Dare Foods Limited television commercials "Tree House," "Meadow," "Hansel & Gretel," and "Ingredient." All the commercials were produced in 1966 except for "Ingredient" which was produced in 1977.

Dare Foods Limited

Dare historical reel.

Contains one film reel entitled Dare Historical Reel. The film reel consists of Dare Foods Limited television commercials between 1966 and 1976. Film includes "Treehouse," "Meadows," "Hansel & Gretel," "Swing," "Fishing," "Farm," "Chocolate Chip," "Variety," "Alice in Wonderland," "Treasure Island," "School Bus," "Gym," and "Dans l'Air." Several commercials are in French including "Chocolate Chip," "Alice in Wonderland," "Treasure Island," and "Dans l'Air." The majority of commercials are 60 seconds each in length.

Dare Foods Limited

Commercials.

Contains one film reel that includes Dare Foods Limited television advertisements "Farm," "Treasure Island," "Alice and Wonderland," and "Dare Dans L'Air."

Dare Foods Limited

Dare Cookies.

Contains one film reel that includes Dare Foods Limited television advertisements "Treasure Island," and "Alice in Wonderland." Each advertisement is 60 seconds in length.

Dare Foods Limited

Dare, September 1971 / [produced by] JWT.

Contains one film reel that includes Dare Foods Limited television advertisements "Chocolate Chip," and "Variety." The reel includes four versions of "Chocolate Chip" and three versions of "Variety." Each version is either 30 or 60 seconds each in length. A note inside the original film canister lists Reef, "Celebration Bathroom." Two versions of "Celebration Bathroom" are listed one 30 seconds and the other 60 seconds in length.

Dare Foods Limited

Dare products / [produced by] MacLaren Advertising.

Contains one videocassette that consists of television advertisements. The videocassette includes the following 12 spots: "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.” The advertisements were produced between 1976-1979 and 1982.

Dare Foods Limited

Opera.

Contains one film reel of the Dare Foods Limited, Kitchener, Ontario, television advertisement "Opera."

Dare Foods Limited

Ingredients.

Contains one film reel of the Dare Foods Limited television advertisement "Ingredients."

Dare Foods Limited

Dare Foods Limited.

Contains one film reel of Dare Foods Limited television advertisements. The film consists of two versions of "Dare Delicious,"and two versions of "Opera," each 30 seconds in length.

Dare Foods Limited

Dare Foods Limited : cookies competitive reel / [produced by] D’Arcy Masius Benton & Bowles Canada Inc.

Contains one videocassette of competitor's advertisements produced between 1984 and 1988. The videocassette includes the following commercials: Dad’s – “3’ 8”, Oreo – “Open an Oreo,” Chips Ohoy [sic] – “Counting,” Keebler – “Mailman,” Mr. Christie – “Chewey,” Duncan Hines Chocolate, Chips Ohoy [sic], Beatrice Colonial, “Master Baker,” Duncan Hines – “Raining Chips, ” Country Fibre “Boy/Glasses, ” Country Fibre “Man/Glasses, ” Fudgee-O’s “Measuring Cookies, ” Peak Freans Bourbon Cream – “Cuckoo, ” Peak Freans Shortcake – “Fishbowl, ” Peak Freans Digestive – “Graduation, ” Peak Freans Fruit Cremes – “Figurines, ” Peak Freans Cookies – “Bon Voyage, ” Peak Freans Orange Chocolate – “Knights Cat, ” and Oreo Chocolate – Fudge Intro.

The advertisements are 15, 30, or 60 seconds each in length. A list of the advertisements, length, order, and production date is included.

Dare Foods Limited

Katjes.

Contains one videocassette including recordings of television and radio advertisements for Katjes gummi candies. The advertisements included are “Supermarkt,” “Entgleisung,” “Filmriss,” “Kaufhaus,” “Schwimmbad,” “Berwerbung,” “Programmänderung,” and “Reiseleitung.”

Dare Foods Limited

Soft spot, September 1996.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Soft Spot." The advertisement promotes Real Fruit Gummies.

Dare Foods Limited

Whippet le lait / [produced by] TQS.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Whippet le Lait." The commercial advertises the promotion "Pur délire à Hollywood."

Dare Foods Limited

Dare Breton in Japan.

Contains one videocassette recording of the Dare Foods Limited television advertisement for Breton crackers used in Japan. The Breton cracker product was under license as "Moringa Digestives." The advertisement played off the popularity in Japan of Anne of Green Gables.

Dare Foods Limited

Le mondial, August 16, 2002.

Contains one videocassette recording of the television advertisement "Le mondail." The advertisement promotes Whippet biscuits with the slogan "Pur Délice/Pur Délire."

Dare Foods Limited

Whippet, August 2002.

Contains one CD-ROM. The CD-ROM has three files that include a Microsoft Power Point presentation and two television commercials. The file, Dare ppt 2002-08-20, is a Power Point presentation, "Présentation de l’activité marketing et des possibilities de marchandisage, Whippet,” and is 2,621 KB. The file, DARWH~GI.MPG, is a television commercial for Whippet cookies, is 1,796 KB (mpeg) and is dated 2002-08-14. The file, Whippet TQS.MPG, is also a television commercial for Whippet cookies is 9,365 KB (mpeg) and is dated 2002-08-20.

Dare Foods Limited

Dare Bear at Wintario / [produced by] Milad Bess.

Contains one videocassette recording of the television production of the Ontario Lottery Corporation's Wintario draw held at the Gravenhurst High School during the Muskoka Winter Fair in [ca. 1989]. The Dare Bear mascot helped the Mayor of Gravenhurst push the button to start the Wintario draw.

Dare Foods Limited

Juiced Up van, Juiced Up mascots.

Contains one videocassette recording of an informational video promoting the new Dare Foods Limited van decorated with images of the Juiced Up characters. The Juiced Up mascots also appear in the video.

Dare Foods Limited

Kitchener 1 (file 1 of 9).

Contains one videocassette recording of employees at the Dare Foods Limited head office and plant in Kitchener wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 1 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Ottawa 4 (file 2 of 9).

Contains one videocassette recording of employees at the Ottawa office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 4 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Toronto 5 (file 3 of 9).

Contains one videocassette recording of employees at the Toronto office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 5 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Quebec region 1992 6 (file 4 of 9).

Contains one videocassette recording of employees at the office in Quebec wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 6 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Winnipeg 7 (file 5 of 9).

Contains one videocassette recording of employees at the Winnipeg office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 7 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Edmonton 8 (file 6 of 9).

Contains one videocassette recording of employees at the Edmonton office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 8 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Moncton 9 (file 7 of 9).

Contains one videocassette recording of employees at the Moncton office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 9 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

B.C. branch 10 (file 8 of 9).

Contains one videocassette recording of employees at the British Columbia branch office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 10 of 10. These recordings were included in a longer video birthday wish, Mr. C.M. Dare's 75th birthday.

Dare Foods Limited

Happy birthday Mr. Dare (file 9 of 9).

Contains one videocassette recording of staff from the Atlantic District, Halifax and Moncton, wishing Carl Dare a happy 75th birthday. The recording was included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Revolution.

Contains the master videocassette recording of "Revolution."

Dare Foods Limited

Dare Rant, Big Ned.

Contains one videocassette recording of "Big Ned," a territory manager for sales, acting out his interpretation of the Molson Canadian "I am Canadian" advertising campaign. The words of the "I am Canadian" rant are changed to reflect Dare Foods Limited.

Dare Foods Limited

Costa Del Sol travel incentive.

Contains one videocassette recording of the Costa Del Sol travel incentive. The vacation was used to motivate and subsequently award successful sales personnel.

Dare Foods Limited

Incentive trip (file 1 of 2).

Contains one videocassette recording of a vacation promotion. The vacation was used to motivate and subsequently award successful sales personnel.

Dare Foods Limited

Incentive trip (file 2 of 2).

Contains one videocassette recording of a vacation promotion. The vacation was used to motivate and subsequently award successful sales personnel.

Dare Foods Limited

Cabane a sucre Dare.

Contains one videocassette recording of a Dare Foods Limited employee at his display of Dare Foods Limited products as part of maple syrup festivals held outside of several different grocery stores in Quebec between March and April 2001.

Dare Foods Limited

Television advertisement : Breton crackers, Anytime Anywhere.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial is titled, "Anytime Anywhere" and is repeated twice on the videocassette. The running time of the commercial is 30 seconds.

Dare Foods Limited

Television advertisement : Breton crackers, No Truth, Everyone Claims, and Great Debate.

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds.

The commercial titled, “No Truth” is repeated twice on the videocassette.

The commercial titled, “Everyone Claims” is repeated three times on the videocassette. In the third instance of “Everyone Claims,” the commercial features alternate endings.

The commercial titled, “Great Debate” is repeated twice on the videocassette.

Approximately halfway through the total running time of the videocassette, there is a short recording of a clip from the television series, Royal Canadian Air Farce, in which Breton crackers are mentioned.

At the end of the videocassette, there are two gag reels featuring outtakes from the filming of all three commercials.

The videocassette was originally housed in a case labeled, "RealFruit Dummies - Cowboys Sept./96.” This label does not reflect the contents of the videocassette.

Dare Foods Limited

Television advertisements : Breton crackers, No Truth, Everyone Claims, and Great Debate.

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds. The videocassette is labeled as a screening copy.

Dare Foods Limited

Television advertisement : Breton crackers, No Truth.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with the Stringer Veroni Ketchum Advertising agency. The commercial is titled, "No Truth." This videocassette is labeled as a screening copy.

Dare Foods Limited

Television advertisements : Tin tie cookies, Professionnel, Symbole, Miettes, and Un Pour.

Four television advertisements (commercials) for tin tie cookies made by Dare Foods Limited. The commercials were produced with TBWA/Chiat/Day advertising agency. The commercials are titled, “Professionnel,” “Symbole,” “Miettest,” and “Un Pour.” All of the commercials are recorded in French. Individually, the running time for each commercial is 15 seconds.

Dare Foods Limited

Television advertisements : Tin tie cookies, Croquignole a la Cannalle, Say Something, and Politically Correct.

Two videocassettes each containing identical recordings of three television advertisements (commercials) for tin tie cookies made by Dare Foods Limited. The commercials were produced with TBWA/Chiat/Day advertising agency. The commercials are titled, “Croquignole a la Cannalle,” “Say Something,” and “Politically Correct.” Individually, the running time for each commercial is 30 seconds.

Dare Foods Limited

Television advertisement : Vinta crackers, All the Presidents Parrots.

A television advertisement (commercial) for Vinta crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with TBWA/Chiat/Day advertising agency. The commercial is titled, "All the Presidents Parrots” and is repeated three times on the videocassette. The running time of the commercial is approximately 30 seconds. At the end of the videocassette, there are outtakes from the commercial.

Dare Foods Limited

Television advertisement : Simple Pleasures cookies, Jukebox.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Jukebox." The commercial was produced with TBWA/Chiat/Day advertising agency. The videocassette includes one version of the commercial recorded in English and another version recorded in French. Individually, the running time for each version of the commercial is 30 seconds.

Dare Foods Limited

Television advertisements : RealFruit Gummies, Pineapple, Crunch, and Bobbing.

Three television advertisements (commercials) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercials were produced with Zig Inc., a digital media agency. The commercials are titled, “Pineapple,” “Crunch,” and “Bobbing.” Individually, the running time for each commercial is 15 seconds.

Dare Foods Limited

Television advertisements : Dare Foods Limited.

Two DVDs each containing an identical compilation of various television advertisements (commercials) created between 1966 and 2002 for products made by Dare Foods Limited. Some of the advertisements are recorded in English and some are recorded in French. Copies of these commercials were originally donated to Special Collections & Archives on videocassettes in accession GA163. The videocassettes were digitized in 2006 by Dare Foods Limited and made available on the DVDs in this file.

Videocassettes from GA163 that were digitized and are now available on these DVDs include:

SCA188-GA163-27-314. Includes commercials titled, “Dream Sweet Dare,” “Tree House,” “Meadow,” and “Hansel & Gretel.”

SCA188-GA163-27-315. Includes commercials titled, “Tree House," "Meadow," "Hansel & Gretel," and "Ingredient." 

SCA188-GA163-27-316. Includes commercials titled, "Treehouse," "Meadows," "Hansel & Gretel," "Swing," "Fishing," "Farm," "Chocolate Chip," "Variety," "Alice in Wonderland," "Treasure Island," "School Bus," "Gym," and "Dans l'Air." Several commercials are in French including "Chocolate Chip," "Alice in Wonderland," "Treasure Island," and "Dans l'Air."

SCA188-GA163-27-322. Includes commercials titled, "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.”

SCA188-GA163-27-329. Includes the commercial titled, “On Its Own."

SCA188-GA163-27-331. Includes the commercial titled, “Dare Cookies."

SCA188-GA163-27-333. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-335. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-338. Includes commercials titled, “Say When,” “Brussells,” “Party is Tomorrow,” “Elfin Loaves,” and “Man up at Night.”

SCA188-GA163-27-340. Includes the commercial titled, “Black Forest Belmont."

SCA188-GA163-27-344. Includes the commercials titled, “Frere Jacques” and “Dare Bears.”

SCA188-GA163-27-346. Includes the commercial titled, “Featuring Dare's Tin Tie Cookies."

SCA188-GA163-27-348. Includes the commercial titled, "Anything Goes."

SCA188-GA163-27-350. Includes the commercial titled, “Soft Spot.”

SCA188-GA163-27-351. Includes the commercial titled, “Whippet le Lait." 

SCA188-GA163-27-353. Includes the commercial titled, “Le mondial.”

Dare Foods Limited

Dare (Grissol) Ads, 2017.

Two copies of an advertisement for Grissol products. One copy is recorded in English and has a running time of 55 seconds. The other copy is recorded in French and has a running time of 40 seconds.

Dare Foods Limited

Dare 125th Anniversary Maple Special Edition, 2017.

Three advertisements for special edition maple cookies made by Dare Foods Limited in celebration of the company's 125th anniversary in 2017. The advertisements are recorded in English and French. One advertisement has a running time of 53 seconds. The other two advertisements both have a running time of 1 min., 59 sec.

Dare Foods Limited

Dare Cookie Chips Ads, 2017.

Two copies of an advertisement for Cookie Chips made by Dare Foods Limited. One copy of the advertisement is recorded in English and the other copy is recorded in French. Both copies have a running time of 36 seconds.

Dare Foods Limited

DARE Croquignole a la Cannelle Cookies 1996 TV Ad, transfer from VHS.

Two copies of a television advertisement (commercial) for tin tie cookies made by Dare Foods Limited. The commercial was produced with TBWA/Chiat/Day advertising agency in 1997 and digitized by Dare Foods Limited in 2019. The commercial is titled, “Croquignole a la Cannalle.” The running time of the commercial is 36 seconds.

TBWA/Chiat/Day

DARE Soft Spot RealFruit Gummies 1996 TV Ad, transfer from VHS.

Two copies of a television advertisement (commercial) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercial was produced with Stringer Veroni Ketchun Advertising agency in 1996 and was later digitized by Dare Foods Limited in 2019. The commercial is titled, “Soft Spot.” The running time of the commercial is 36 seconds.

Stringer Veroni Ketchum Advertising