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Archival description
Electrohome fonds.
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Advertising : past, present, future.

File consists of a 1949 report on the advertising activities of Electrohome. File also includes a copy of the advertising budget for 1952-1953 with an annotation dated 1966.

Electrohome

Radio broadcasting in the Kitchener-Waterloo area : surveys.

File consists of two reports on surveys by Gruneau Research Limited (Toronto, ON): A survey of retailers' opinions on radio in the Ktichener-Waterloo area and A survey of opinions held [about radio broadcasting] by senior officers of community organizations in the Kitchener-Waterloo area.

Electrohome

Financial statements : 1963-1972 (file 1 of 2).

File consists of financial statements of the Andrew Malcolm Furniture Company. Includes the report on the financial statements for the years 1963 to 1970 and 1972. The reports were prepared by Clarkson, Gordon, & Co. Chartered Accountants (Toronto, ON).

Electrohome

Financial statements : 1963-1972 (file 2 of 2).

File consists of financial statements of the Andrew Malcolm Furniture Company. Includes the report on the financial statements for the years 1963 to 1970 and 1972. The reports were prepared by Clarkson, Gordon, & Co. Chartered Accountants (Toronto, ON).

Electrohome

Potential acquisition : working file 1.

File consists of material relating to the potential acquisition of the Andrew Malcolm Furniture Company by Electrohome. Includes memoranda and correspondence (some carbon copies), financial statements, a copy of an application for financial assistance from the Ontario government, and other material. File probably belonged to Harold Eby, Secretary-Treasurer.

Electrohome

Sales and marketing studies, 1968.

File consists of six sales and marketing reports prepared in 1969 relating to home entertainment products, sales to department stores, and Canadian consumer patterns. File also includes two copies of a 1967 proposal regarding the Service Department, and a summary of discussions from a marketing seminar in 1969 on Canadian consumer patterns.

Electrohome

Sales and marketing studies, 1969.

File consists of 11 sales and marketing reports prepared in 1969 relating to various products (home entertainment, electronics, appliances) and geographic regions.

Electrohome

Marketing of colour television in Canada.

File consists of a portfolio of material relating to the marketing of colour television in Canada, the merchandising and advertising strategies of Electrohome, and the company's sales and dealer structure. Includes a typed report, as well as product literature and line drawings of televisions (photocopies). Material is divided by the following tabs: Introduction, Statistics, Colour T.V., Conclusion, and [?].

Electrohome

Sales and marketing studies, 1970.

File consists of five sales and marketing reports prepared in 1970 relating to dealer product sales, sales to department stores, electronic products, and home entertainment products. File also includes a report about federal government assistance through the Department of Industry, Trade and Commerce.

Electrohome

Corporate marketing policies & guidelines.

File consists of material relating to Electrohome's corporate marketing policies and guidelines. Material is divided by the following tabs: Committees, Product responsibility, Policies, Guidelines, and Formats.

Electrohome

Consumer electronics : marketing report.

File consists of a report about Electrohome's marketing strategy for consumer electronics. Report is divided by the following tabs: Introduction, Statistics, Support facilities, and Conclusion. Report includes photographs of Service Electrohome branches across Canada.

Electrohome

Beta software capabilities notice.

File consists of four typed annotated drafts of instructions, notes, and diagrams regarding the operation of the Marquee projector with beta version software.

Electrohome

Potential acquisition : working file 2.

File consists of material relating to the potential acquisition of the Andrew Malcolm Furniture Company by Electrohome. Includes draft copies of a purchase agreement, memoranda and correspondence (some carbon copies), financial statements, reports, and ms. notes. File probably belonged to D. S. Sykes, Executive Vice-President, Finance, and Vice-Chairman of the Board of Directors.

Electrohome

Canadian Advanced Technology Association executive mailer : Electrohome today.

File consists of material relating to the production of a corporate information sheet to be distributed through the Canadian Advanced Technology Association. Includes faxed correspondence and memoranda, ms. notes, a price quotation, edited drafts of marketing copy, and a final copy of the corporate information sheet.

Electrohome

Co-operative advertising program : 1994.

File consists of material relating to the dealer co-operative advertising program from Projection Systems. Includes dealer monthly sales charts for 1994, correspondence (some faxed), a dealer advertisement, and the co-operative advertising plan guidelines.

Electrohome

Co-operative marketing issues.

File consists of material relating to the improvement of the Projection Systems dealer co-operative advertising program. Includes correspondence (some faxed), the co-operative advertising guidelines and overview, and material from advertising agency ADResources Incorporated (Atlanta, GA).

Electrohome

Communications plan : 1993.

File consists of an edited draft version and three final copies of the 1993 communications plan for Projection Systems.

Electrohome

Comunicaciones e Informatica : dealer advertisements.

File consists of advertisements for Electrohome Projection Systems from Comunicafiones e Informatica (Mexico), originally in an envelope with a ms. note to Jeffrey Brum. Advertisements are based on Electrohome Europe product literature.

Electrohome

Dealer co-operative advertising : 1990-1991

File consists of material relating to Projection Systems dealer co-operative advertising. Includes memoranda, a dealer sales chart, Projection Systems advertisements, and two airline magazines.

Electrohome

Dealer co-operative advertising : 1992-1994.

File consists of material relating to Projection Systems dealer co-operative advertising. Includes memoranda, correspondence, photocopies of dealer advertisements, Projection Systems advertisements, and other material.

Electrohome

Dealer co-operative advertising : 1992 (file 1 of 2).

File consists of material relating to Projection Systems dealer co-operative advertising. Includes Projection Systems dealer advertisements, price lists, an advertising schedule, correspondence and memoranda (some faxed), ms. notes, and other material.

Electrohome

Potential acquisition : working file 3.

File consists of material relating to the potential acquisition of the Andrew Malcolm Furniture Company by Electrohome. Includes the 1973 report on the financial statements of the Andrew Malcolm Furniture Company (prepared by Clarkson, Gordon, & Co., Toronto, ON), copies of ms. financial statements, correspondence and memoranda (some carbon copies), a list of properties owned by the company, and other material.

Electrohome

Electrohome antiques : photographs.

Four snapshots of Electrohome antiques provided by W.J. Fowley, A buyer in the appliance division. The images are of A 1944 radio phonograph and A Highgate S model combined television, radio, phonograph.

Electrohome

Dealer co-operative advertising : 1992 (file 2 of 2).

File consists of material relating to Projection Systems dealer cooperative advertising. Includes a letter, four copy negatives used for printing a circular, final copies of the circular, and three magazines containing dealer advertisements.

Electrohome

Dealer co-operative advertising assistance : 1994.

File consists of material relating to requests for assistance through the co-operative advertising program available to Projection Systems dealers, and other advertising opportunities. Includes correspondence and memoranda (some faxed), original and photocopies of dealer advertisements, Projection Systems product literature, and advertising material from various publications.

Electrohome

Dealer co-operative advertising : Maya Video Products.

File consists of material relating to co-operative advertising with Maya Video Products Inc. (New York, NY). Includes correspondence and memoranda, article reprints, a Maya corporate brochure, a meeting agenda, photocopies of a dummy and the copy for an advertisement, information about the co-operative advertising plan, an editorial calendar from a New York business publication, and other material.

Electrohome

Dealer co-operative advertising program contacts : 1994.

File consists of material relating to the dealer co-operative advertising program from Projection Systems. Includes product literature, Projection Systems customer brochures (including some in Chinese and Arabic), correspondence (some faxed), and ms. notes.

Electrohome

Dealer incentive travel program background, 1994.

File consists of material relating to plans for the 1994 dealer incentive program trip to Quebec City and Montreal. Includes typed and ms. notes, draft registration forms and eligibility requirements, draft itineraries and estimated trip costs, and a brochure.

Electrohome

E-link projector remote control emulation software.

File consists of material relating to the production of publicity material and product literature for E-link projector remote control emulation software. Includes memoranda, photocopies of draft sketches of the E-link logo, edited draft and final versions of a news release, ms. notes, minutes of a meeting, press clippings of competitor software advertisements, and single-sheet advertisements.

Electrohome

ECP 500 series : advertising and publicity.

File consists of material relating to the production of advertising and publicity material for the ECP 500 series of projector systems. Includes memoranda (some faxed), edited draft versions of a news release, edited faxed copies of product literature and advertisement proofs, ms. notes, and photocopied press clippings.

Electrohome

Electrohome Electronics Group : brochure production.

File consists of material relating to the production of a corporate brochure for the Electrohome Electronics Group, which includes the Projection Systems and Display Systems divisions. Includes memoranda (some faxed), two copies of a proposal from Cormark Communication Inc. (London, ON), print-outs of the project description, edited draft versions of the copy for the brochure, and two copies of a photograph of a projector with the top removed.

Electrohome

Electrohome Europe correspondence, 1993.

File consists of material relating to market research and the marketing of projection systems for Electrohome Europe. Includes correspondence (including faxes), product brochures, a marketing communications plan and a sales and marketing plan for the fiscal year 1993, and a magazine article about product and technology trends at Infocomm (US audio-visual event).

Electrohome

Electrohome Projection Systems : $7 million team : celebration.

File consists of material relating to an internal promotional campaign for Electrohome Projection Systems called the "$7 million team". Includes photocopies of campaign logos, ms. notes regarding prizes and activities for employees, a photocopied Electrohome merchandise order form, and an invoice.

Electrohome

Potential acquisition : working file 4.

File consists of material relating to the potential acquisition of the Andrew Malcolm Furniture Company by Electrohome. Includes ms. and typed financial statements and budgets, copies of site plans, copies of a draft purchase agreement, reports, and ms. notes.

Electrohome

European advertisements : 1992.

File consists of material relating to Projection Systems advertising for Electrohome Europe. Includes press clippings of dealer advertisements, faxed memoranda, a travel itinerary, advertising from a public relations firm, and a photograph of an advertisement.

Electrohome

First half 1993 communications plan.

File consists of the Projection Systems communications plan for the first half of 1993 and a print-out of presentation slides relating to the plan.

Electrohome

Fiscal budgeting, 1994.

File consists of material relating to the finances of the Marketing Communications department. Includes expense reports, budgets, projections, memoranda, and ms. notes.

Electrohome

In Focus, 1994.

File consists of material relating to business conducted with In Focus Systems, Inc. (Wilsonville, OR), and in particular a meeting at Electrohome in Kitchener regarding the joint development of the ShowStar LCD projection system. Includes correspondence (faxed and e-mail printouts), annotated draft meeting agendas, ms. notes, meeting minutes, a printout of a computer presentation, and a news release.

Electrohome

Infra-Structures Inc. literature (file 1 of 2).

File consists of material relating to the development of product literature for large screen projection technology in partnership with Infra-Structures Inc. (Brentwood, NY). Includes correspondence and memoranda (including faxes sent and received), edited drafts of marketing and advertising copy, dummies of brochures, specifications for the Marquee series products, photocopies of photographs, ms. notes, schedules, and other faxed documents.

Electrohome

Infra-Structures Inc. literature (file 2 of 2).

File consists of material relating to the development of product literature for large screen projection technology in partnership with Infra-Structures Inc. (Brentwood, NY). Includes correspondence and memoranda (including faxes sent and received), edited drafts of marketing and advertising copy, dummies of brochures, specifications for the Marquee series products, photocopies of photographs, ms. notes, schedules, and other faxed documents.

Electrohome

LCD literature.

File consists of material relating to the development of a brand name and logo for a new LCD projection system (ShowStar) and the re-design of the LCD projection system marketing literature. Includes correspondence and memoranda (some faxed), ms. notes, and draft and revised product brochures. File also includes confidential disclosure agreements with Applied Electronics (Mississauga, ON) and American Video Communications (Los Alamitos, CA), and a report on the projection systems industry.

Electrohome

LCD marketing plan, Jan. 1994.

File consists of material relating to the development of a marketing strategy for LCD projectors. Includes performance specifications of Electrohome and competitors' products, correspondence (some faxed), a draft marketing plan, and annotated typed meeting notes.

Electrohome

Annual reports, 1952-1958.

File consists of annual reports for Dominion Electrohome Industries Limited for the years 1952-1958. Includes multiple copies of some reports.

Electrohome

Literature re-design proposal (file 1 of 2).

File consists of material relating to the re-design of the product literature for projection systems. Includes memoranda and correspondence (including faxes and e-mail print-outs); ms. notes; edited drafts of advertising copy; dummies, lay-outs, blueline proofs, and final copies of product brochures; competitor advertisements, price quotations from Cormark Communications Inc. (London, ON; advertising agency), and blank and completed dealer surveys.

Electrohome

Literature re-design proposal (file 2 of 2).

File consists of material relating to the re-design of the product literature for projection systems. Includes memoranda and correspondence (including faxes and e-mail print-outs); ms. notes; edited drafts of advertising copy; dummies, lay-outs, blueline proofs, and final copies of product brochures; competitor advertisements, price quotations from Cormark Communications Inc. (London, ON; advertising agency), and blank and completed dealer surveys.

Electrohome

Long range plan 1994-1997 : planning documents (file 1 of 2).

File consists of material relating to the development and internal promotion of a long range strategic plan for Projection Systems, entitled Toward 2000.

Includes minutes of meetings of the Toward 2000 group and the Electronics 2000 Technology Team group, memoranda and correspondence (some e-mail print-outs), drafts of strategic planning documents (some annotated) for the Projection Systems and the Display Systems divisions, ms. notes, photocopies of press clippings relating to industry trends, an overhead transparency and photocopies of others, completed employee surveys about the long range planning process, and other photocopied material.

Electrohome

Long range plan 1994-1997: planning documents (file 2 of 2).

File consists of material relating to the development and internal promotion of a long range strategic plan for Projection Systems, which became known as Toward 2000.

Includes minutes of meetings of the Toward 2000 group and the Electronics 2000 Technology Team group, memoranda and correspondence (some e-mail print-outs), drafts of strategic planning documents (some annotated) for the Projection Systems and the Display Systems divisions, ms. notes, photocopies of press clippings relating to industry trends, an overhead transparency and photocopies of others, completed employee surveys about the long range planning process, and other photocopied material.

Electrohome

Marketing communications plan : 1996.

File consists of material relating to the development of the marketing communications plan for 1996. Includes draft versions of various sections of the report, faxed memoranda, print-outs of presentation slides, an advertising production schedule, and other material.

Electrohome

Marquee 8000 3D.

File consists of material relating to the release of the Marquee 8000 stereoscopic projector. Includes a copy of a news release, a draft of a technical bulletin, faxed correspondence, product specifications and instructions, and two snapshots of people using the system.

Electrohome

Media budget and schedules, 1994.

File consists of material related to advertising rates, schedules, and budgets for Projection Systems for the 1994 fiscal year. Includes correspondence and memoranda (some faxed), drafts of advertisement copy, and editorial calendars and brochures with pricing information for various publications.

Electrohome

Phoenix marketing plan.

File consists of material relating to the development of the 1992 marketing plan for the Phoenix line of projection systems. Includes memoranda, edited draft and final versions of the marketing plan, and typed and ms. notes. File also includes the 1994 marketing plan for the Marquee 8000 projection system.

Electrohome

Photograph : party.

File consists of a photograph of unidentified people singing and dancing at a party.

Electrohome

Product line plan : original.

File consists of a computer print-out of the product line plan for Projection Systems. The document contains information about market and technology trends, a competitive assessment, and product information (including specifications) for the ECP series, the Marquee series, Showstar products, and various accessories.

Electrohome

Product plan background.

File consists of material relating to product planning for the Project Systems division. Includes memoranda, a product planning team meeting agenda, and draft and revised copies of a product line plan.

Electrohome

Annual report, 1960.

File consists of three copies of the 1960 annual report for Dominion Electrohome Industries Limited.

Electrohome

Regional sales meeting, Jan. 1994.

File consists of material relating to the Electrohome Graphics Wall System and a presentation at a regional sales meeting in January, 1994. Includes ms. notes, print-outs of computer slides for two presentations, photocopied product brochures, faxed advertising order forms, and other material. Presentations are entitled: "Communications briefing: Electrohome Projection Systems LCD introduction" and "Graphics wall system: status update".

Electrohome

Sales representative reward program : trip to Quebec : 1994 (file 1 of 2).

File consists of material relating to the planning, coordination, and publicity for the sales incentive trip to Quebec City and Montreal in 1994 for Projection Systems sales representatives. Includes correspondence and memoranda (some faxed), completed registration forms, ms. notes, tourism brochures, edited draft versions of the travel itinerary and information booklet, print-outs of presentation slides, snapshots of hotel facilities, draft versions of a video script advertising the trip, copies of the trip logo, and other material.

Electrohome

Sales representative reward program : trip to Quebec : 1994 (file 2 of 2).

File consists of material relating to the planning, coordination, and publicity for the sales incentive trip to Quebec City and Montreal in 1994 for Projection Systems sales representatives. Includes correspondence and memoranda (some faxed), completed registration forms, ms. notes, tourism brochures, edited draft versions of the travel itinerary and information booklet, print-outs of presentation slides, snapshots of hotel facilities, draft versions of a video script advertising the trip, copies of the trip logo, and other material.

Electrohome

ShowStar user's manual : update.

File consists of material relating to the revision of the ShowStar projection system user's manual. Includes memoranda (some faxed), a print-out of the image thumbnails in an Electrohome graphics collection, and other photocopied material.

Electrohome

Stereographics Corporation : press kit.

File consists of a portfolio of material relating to Stereographics Corporation (San Rafael, CA) and the CrystalEyes stereo three-dimensional viewing system for personal computers. Includes news releases, a white paper, a company timeline, advertisements, product brochures, and other material.

Electrohome

Stereoscopic information.

File consists of material relating to the science of stereoscopic images, electro-stereoscopic displays, and applications of this technology. Includes a handbook, photocopied press clippings from industry-related magazines, an issue of the magazine Virtual Reality, and advertising and news releases relating to StereoGraphics Corporation (San Rafael,CA).

Electrohome

Stereoscopic products.

File consists of material relating to the marketing and publicity of stereoscopic technology for Electrohome projectors, made available through StereoGraphics Corporation (San Rafael, CA). Includes correspondence and memoranda (some faxed), a draft news release, draft and final price lists, a copy of a signed letter of agreement, a manual for stereoscopic product training, ms. notes, a lay-out for a brochure about the technology, and other material.

Electrohome

Three-year product plan.

File consists of material relating to product planning for the Project Systems division. Includes correspondence (including e-mail print-outs) and memoranda; minutes for meetings of the product planning team, copies of agendas, notes, and proposals for meetings; ms. notes; product specifications; photocopies of press clippings and competitor advertisements; and a copy of the report from an internal audit regarding ISO 9001 requirements.

Electrohome

Toward 2000 : long range plan 1994, draft.

File consists of a draft of the long range planning document for the Projection Systems division entitled Toward 2000, and a print-out of an e-mail regarding the planning process.

Electrohome

Annual report, 1961.

File consists of the 1961 annual report for Dominion Electrohome Industries Limited.

Electrohome

Toward 2000 promotional material.

File consists of material relating to the promotion of the Projection Systems strategic plan, entitled Toward 2000. Includes draft copies (one annotated) of a brochure about the plan and an annotated draft and a revised version of a computer presentation entitled "Toward 2000: Projection Systems strategic plan 1995-1997".

Electrohome

Toward 2000 revision 1.

File consists of a revised draft of the long range planning document for the Projection Systems division entitled Toward 2000, and a memorandum regarding the document.

Electrohome

Toward 2000 strategic plan : 1994 : working file 1.

File consists of material relating to the development of the strategic plan for 1994, entitled Toward 2000. Includes edited draft versions of portions of the document, financial statements, and annotated business analysis sheets.

Electrohome

Toward 2000 strategic plan : 1994 : working file 2.

File consists of material relating to the development of the strategic plan for 1994, entitled Toward 2000. Includes edited draft versions of portions of the document, ms. and typed notes, memoranda, financial statements, annotated business analysis sheets, and print-outs of presentation slides.

Electrohome

Wolf visualizer.

File consists of material relating to the distribution of the Wolfvision Visualizer in North America and the development of the Wolfvision/Electrohome logo and literature. Includes memoranda, ms. notes, edited draft news releases, product and price information, Wolfvision Visualizer brochures, and six snapshots taken at a product demonstration.

Electrohome

Christmas dinner 1972 : memorandum.

File consists of a memorandum to electronic product sales staff and supervisors from the Senior Advertising Coordinator regarding a sales contest to win a Christmas turkey.

Electrohome

Circa 75 road shows : working file.

File consists of a portfolio of material relating to the Circa 75 road show, a presentation and display about Electrohome's Circa 75 concept that travelled throughout Canada and the U.S. Includes memoranda regarding the travel schedule and the display kits, dealer advertisements, a presentation script, and instructions for planning and promoting a show.

Electrohome

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