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Archival description
Electrohome
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Furniture : wrought iron furniture.

File consists of material advertising wrought iron furniture by Meadowcraft (from the Birmingham Ornamental Iron Company, Birmingham, AL) and by Superior Industries (Toronto, ON). Advertisements are in the form of catalogues, one of which includes fabric samples; a leaflet; and a newspaper advertisement. File also includes memoranda to dealers.

Electrohome

Annual report, 1962.

File consists of three copies of the 1962 annual report for Dominion Electrohome Industries Limited. One copy includes a program for the 1964 annual company picnic.

Electrohome

Annual report, 1963.

File consists of the 1963 annual report for Dominion Electrohome Industries Limited, a pamphlet entitled "1963 Annual Report Highlights," and a prospectus prepared by Dominion Securities Corporation Limited for a $2,000,000 5 3/4 % preferred stock issue.

Electrohome

1964 annual report (file 1 of 3).

File consists of material relating to the production of Electrohome's 1964 annual report and the Financial Post awards for annual reports in 1964. Includes correspondence, ms. notes, a press clipping, two dummies of the 1964 annual report, a dummy for the cover of the 1963 annual report, and a proposal from a marketing firm regarding planning for the annual report.

Electrohome

1967 World Exhibition.

File consists of booklets relating to participation in and the organization of the 1967 World Exhibition in Montreal, published by the Canadian Corporation for the 1967 World Exhibition. One booklet, Canada at home, is a formal invitation to participate in the event. The remaining booklets are organized into portfolios corresponding to the following sections: General information, The theme, Ground plan, Publicity, Construction, The organization, and The exhibition. Porfolios are contained in a black cardboard case.

Electrohome

Events : miscellaneous.

File consists of photographs of events and presentations. Includes a photograph of the presentation of a cheque to the Canadian Mental Health Association, the runner-up in the Miss Grey Cup contest receiveing an Electrohome stereo, and Carl A. Pollock doing a draw (on verso: "Reader's Digest Promotion").

Electrohome

Press clippings : January-May, 1964 (file 2 of 2).

File consists of press clippings relating to Electrohome and Carl. A. Pollock, from Canadian newspapers and industry-related publications. Subjects include exports, tarrifs, corporate taxes, product packaging and design, the dealer decor program, and shows and exhibitions. Material is divided by the following tabs: exports, financial, miscellaneous, personnel, plants, C.A. Pollock, and products. Some clippings are headlines only and some are photocopies.

Electrohome

Sa motte vi USA och Kanada.

File consists of an issue of the Swedish magazine SIA (Skogsindustriarbetaren) containing an article entitled "Sa motte vi USA och Kanada", about a delegation to North America, which visited Electrohome. File also includes ms. and typed translations of the portion of the article discussing Kitchener and Electrohome.

Electrohome

Policies and objectives.

File consists of a photocopied document describing Electrohome's business philosophy and the company's policies and objectives in the areas of ownership, development, organization, profit and finances, marketing, public relations, and personnel.

Electrohome

Sales kit : electronic organs.

File consists of material relating to the co-operative advertising for Electrohome electronic organs for 1964. Includes information about the dealer co-operative advertising program, advertisements, radio announcement scripts, and other material.

Electrohome

Speeches : 1960-1964.

File consists of ms. and typed speeches written and presented by Carl A. Pollock in 1960 and 1964 relating to the Dominion Life Assurance Company, the post-war Canadian economy, and the electronics industry. Speeches included are:

  • Untitled remarks, 2 leaves, presented at the Dominion Life Assurance Company annual meeting in 1960
  • Untitled remarks, 4 leaves, presented at the Dominion Life Assurance Company annual meeting in 1964
  • Untitled statement of the Board of Directors of the Dominion Life Assurance Company expressing appreciation to Alfred S. Upton upon retiring as president
  • Untitled speech and notes, 45 leaves, presented at an EIA [Electronics Industry Association?] luncheon

Electrohome

Canada : dealers.

File consists of 13 photographs taken at events at Canadian dealers, including store openings and special promotions. File also includes a snapshot of a shipment of television units outside a dealer in Barbados.

Electrohome

Plant 6 : industrial park.

File consists of material relating to the announcement and construction of Plant 6 in Kitchener's industrial park. Includes a news release, three photographs of the ground-breaking ceremony, and four photographs of the plant at various stages of construction. Pictured with Carl A. Pollock at the ground-breaking ceremony are Art Balabazuk, R.D. Armstrong, and Kitchener Mayor Keith Hymmen.

Electrohome

Production spotlight : 1962-1964.

File consists of 11 photographs (plus duplicates) of employees at work in various departments, including sales, design, engineering, and on production lines. Some photographs include identification on verso.

Electrohome

Scholarship winners.

File consists of six photographs and portraits (plus duplicates) of winners of the Electrohome Electronics Education award. Includes some photographs of Carl A. Pollock with scholarship winners. Some photographs include identification on verso.

Electrohome

Electrohome Montreal TV-music show press kit.

File consists of a portfolio of material relating to the unveiling of Electrohome home entertainment products and organs at a Montreal TV-music show. Includes a news release and a photograph of the Italia stereo with a typed cutline.

Electrohome

Sales kit : Electrohome Alpine : winter promotion.

File consists of two portfolios of material relating to the 1964 winter promotional campaign for Electrohome Alpine humidifiers. Each portfolio includes a memorandum and instructions to distributors and sales staff, advertising schedules, radio announcement scripts, national and dealer advertisements, a single-sheet advertisement, and a paper humidity indicator. A red candy symbolizing a vitamin was taped to the memorandum, which has the subject line: "Electrohome Humidaires going like vitamins."

Electrohome

Visual material : file 29.

File consists of two copies of a photograph of a woman holding an Electrohome brochure and standing near a ceiling-mounted turntable.

Electrohome

Press clippings : October-December, 1964

File consists of press clippings relating to Electrohome from October to December, 1964. Material is divided by the following tabs: Export, [?], Miscellaneous, [?], Mr. C.A. Pollock, Products, Shows & exhibitions.

Electrohome

Phonola : clock and mantel radios.

File consists of advertising material for Phonola clock and mantel radios, in the form of a single sheet intended for insertion into a binder of other product literature.

Electrohome

Television and stereo : catalogues : [1965].

File consists of a catalogue advertising the [1965?] line of stereo/hi-fi and television products. One copy contains annotations, and the pages of one copy have been folded.

Electrohome

Electronic organs : products and press conference.

File consists of 18 photographs and 1 negative of Electrohome electronic organs, a press conference introducing the Allegro organ and featuring musician Paul Berg, and a customer with her organ strapped to the top of her car. Other organs identified in the photographs include Clarion, Cathedral, Canterbury, Richelieu, Concord, and Rhythm King. Some photographs were taken for use in company publications including Sparks and Chips. Some photographs have typed cutlines stapled to them. Duplicate photographs are present. File also includes a ms. organ price list.

Electrohome

Suggestion plan.

File consists of photographs of Electrohome employees receiving suggestion awards from managers. Some include identification on verso, and some include typed cutlines.

Electrohome

Tour groups and visitors.

File consists of nine photographs of tour groups and visitors to Electrohome's plants and showroom. Some of the photographs include descriptions on verso.

Electrohome

Dominion Electrohome Industries Limited and subsidiaries : financial statements : December 31, 1964.

File consists of financial statements for Dominion Electrohome Industries Limited and its subsidiaries (Hawkesville Lumber, Campbell Electric, and International Electrohome) for the year ended December 31, 1964. Statements were prepared by Thorne, Mulholland, Howson & McPherson, Chartered Accountants (Toronto, ON). Statements are annotated "C.A. Pollock".

Electrohome

Estate of Mr. C.H. Boehmer.

File consists of material relating to the settlement of the C.H. Boehmer estate. Includes correspondence (containing financial information), ms. notes, and copies and drafts of legal documents. File also includes the 1964 financial statement for the Athletic Association of Kitchener and Waterloo, Limited, but it is unclear how this document is related to Boehmer's estate.

Electrohome

Pollock : Western trip 1965.

File consists of material relating to the co-ordination of public relations activities for Carl A. Pollock's trip to Vancouver and Seattle in February 1965, and speeches at the Rotary Clubs in those cities. Includes incoming and outgoing correspondence and memoranda, ms. notes, and typed copies of Pollock's speeches. Speeches are entitled We Canadians do have a new look (Vancouver) and We're more than neighbours (Seattle).

Electrohome

Wood Products Industries : special article.

File consists of material relating to a feature article in the December 1964 issue of Canadian Wood Products Industries (furniture production edition) about Deilcraft, entitled "Big changes in finishing and machining departments update Deilcraft operations" by Alfred H. Bird. Includes article reprints and clippings, and outgoing correspondence and memoranda.

Electrohome

News releases : 1964-1965

File consists of carbon copies and edited draft versions of news releases relating to Electrohome home entertainment products from 1964 to 1965. File also includes a memorandum and the minutes of a product committee meeting.

Electrohome

General background information.

File consists of press clippings annotated "file general background information". Subjects include the automobile and television industries, business news, Electrohome competitors, and celebrating a corporate birthday.

Electrohome

Stickney, Homer E.

File consists of two portraits and a half-tone print of Homer E. Stickney, and an engraving order form.

Electrohome

Visual material : file 20.

File consists of four photographs (plus duplicates) of the Montalvo and Crescendo stereo consoles and the Fairmont television console, possibly taken for a particular promotional campaign. Some photographs have news releases taped to them.

Electrohome

Press clippings : May-June 1965 (file 1 of 2).

File consists of press clippings relating to Electrohome and Carl. A. Pollock, from Canadian newspapers and industry-related publications. Subjects include the construction of Plant 6, furniture design, the furniture industry, colour television, and education programs for employees. Material is divided by the following tabs: products, meeting, back-to-school move, financial, C.A. Pollock, personnel, miscellaneous, James King [chairman of Canadian Furniture Manufacturers' Association], and buildings The buildings section also contains miscellaneous clippings. Some clippings are photocopies.

Electrohome

Annual report, 1964.

File consists of two copies of the 1964 annual report for Dominion Electrohome Industries Limited, and a booklet entitled "Information on the deferred profit sharing plan and the pension plan for employees of Dominion Electrohome Industries Limited".

Electrohome

Speeches : 1965 (file 1 of 3).

File consists of typed speeches written and presented by Carl A. Pollock in 1965 relating to Canada-US trade relations and economic development in Canada. Some speeches include annotations. Speeches included are:

  • "We Canadians Do Have a New Look," 23 leaves, presented to the Vancouver Rotary Club (2 copies)
  • "We're More Than Neighbours," 22 leaves, presented to the Seattle Rotary Club (4 copies)

Electrohome

Financial Post : Mr. C.A. Pollock

File consists of material relating to an article about Carl A. Pollock published in the Financial Post. Includes four photographs (potentially) used in the article, and the sixth section of the Financial Post from April 3, 1965, which consists of a special feature on the city of Windsor. It is unclear how the items are related.

Electrohome

Pollock article : Business Quarterly.

File consists of material relating to the editing and publication of a manuscript by Carl A. Pollock in Business Quarterly (School of Business Administration, University of Western Ontario). Includes incoming and outgoing correspondence and memoranda, an annotated printing proof of the article, a reprint of the final article, and Business Quarterly 29, no. 5 (Spring, 1964) and 30, no. 2 (Summer, 1965). Pollock's article, "Ship south, young company, ship south!" was published in the latter issue.

Electrohome

Press kit : stereo supplement : 1965-1966.

File consists of a portfolio of material relating to Electrohome's 1965-1966 line of home entertainment products. Includes draft and final versions of news releases, products photographs, and a photograph of Carl A. Pollock with H.W. Main and a speaker chassis.

Electrohome

Board of Directors Minutes

Series consists of records relating to the administration of Dominion Electrohome Industries Limited and two of its predecessors, the Phonola Company of Canada and Pollock-Welker Limited. Includes minutes of board of directors meetings, meeting agendas, financial statements, correspondence, memoranda, and other material accompanying the minutes. Board of directors minutes for Electrohome are from 1959-1965 only.

Electrohome

Maps and tourist information.

File consists of material relating to travelling and sightseeing, probably collected by Carl A. Pollock. Includes road maps and tourist maps, leaflets and booklets from tourist attractions, and typed and ms. notes. Maps are for Kitchener, Ontario, various American states and cities, and Stuttgart, Germany.

Electrohome

Speeches : 1965 (file 2 of 3).

File consists of typed and ms. speeches written and presented by Carl A. Pollock in 1965 relating to Canada-US trade relations and management philosophy. Speeches included are:

  • "Paper on Trade For Canada," 29 leaves, presented to the meeting of the Canada-United States Committee of the Chamber of Commerce of the United States and the Canadian Chamber of Commerce in Washington, D.C. (2 copies)
  • Untitled speech, 17 p., presented at General Officers' Management Symposium in St. Hubert, Quebec
  • Untitled speech, 8 p., presented at the National Design Council Meeting in Toronto
  • Untitled notes and speech, 24 [i.e. 35] leaves, presented at Department of Transport Seminar in Mont Gabriel, Quebec

Electrohome

Speeches : 1965 (file 3 of 3).

File consists of typed (some carbon copies) and ms. speeches written and presented by Carl A. Pollock in 1965 relating to management philosophy. Some speeches contain annotations. Speeches include

  • "Are You Profitably Managing You?," 25 leaves, presented at the Third Management Seminar sponsored by the Canadian Industrial Management Association (Sarnia & District Chapter), the Administrative Management Society (International Chapter), and the Sarnia & District Personnel Association (3 copies)
  • "Is Your Philosophy Showing?," 23 leaves, presented to the Administrative Management Society in London, Ontario (2 copies)

Electrohome

Clairtone Sound Corporation : press clippings and information.

File consists of material relating to the Clairtone Sound Corporation, a major competitor of Electrohome, and the construction of a Clairtone plant in Nova Scotia. Includes press clippings, two issues of the company newsletter "Clairtone News", a news release, the Toronto Stock Exchange listing statement for Clairtone, the company's 1963 annual report, and other material. Some material is annotated "file company X". File also contains some press clippings relating to RCA and Sony.

Electrohome

Home entertainment : newspaper supplements : 1963-1965.

File consists of newspaper sections and supplements about home entertainment and stereo products, some of which contain Electrohome dealer advertisements and press coverage about Electrohome consumer products. File also includes memoranda and correspondence.

Electrohome

Symbol of progress.

File consists of a brochure about Electrohome's divisions and export markets.

Electrohome

Sparks and Chips : 1965.

File consists of the employee newsletter Sparks and Chips from 1965. Includes 11 issues: vol. 24 no. 1-10 and [11].

Electrohome

Sales kit : Electrohome distributor products : spring promotion guide.

File consists of material relating to the advertisement of Electrohome distributor products, and dehumidifiers in particular, for the spring of 1965. Includes advertising schedules, photocopies of advertisement layouts, a dummy brochure, single-sheet advertisements, radio announcement scripts, and other material.

Electrohome

Press clippings : December 1964-April 1965.

File consists of press clippings relating to Electrohome and Carl. A. Pollock, from Canadian newspapers and industry-related publications. Subjects include the growth of exports, free trade, profit sharing, furniture design, industrial education, and James King's work as chairman of the Canadian Furniture Manufacturers' Association. Material is divided by the following tabs: export, financial, miscellaneous, personnel, C.A. Pollock, products, Furniture Mart '65, and shows and exhibitions. Some clippings are photocopies.

Electrohome

Press clippings : 1965 (file 1 of 2).

File consists of press clippings relating to Electrohome products, personnel, facilities, and the electronics and furniture manufacturing industries. Includes clippings from Canadian newspapers and industry-related publications. Material is divided by the following tabs: C.A. Pollock, colour TV, financial, products, Deilcraft products, school (empty), personnel, James King [chairman of Canadian Furniture Manufacturers' Association], buildings, and miscellaneous. Some clippings are headlines only and some are photocopies.

Electrohome

Press clippings : 1965 (file 2 of 2).

File consists of press clippings relating to Electrohome products, personnel, facilities, and the electronics and furniture manufacturing industries. Includes clippings from Canadian newspapers and industry-related publications. Material is divided by the following tabs: C.A. Pollock, colour TV, financial, products, Deilcraft products, school (empty), personnel, James King [chairman of Canadian Furniture Manufacturers' Association], buildings, and miscellaneous. Some clippings are headlines only and some are photocopies.

Electrohome

Kitchener-Waterloo : Financial Post.

File consists of section 6 of the Financial Post from June 5, 1965, a special section on Kitchener-Waterloo. Includes articles about Electrohome furniture and television manufacturing on pages 81 and 83.

Electrohome

Production : appliances.

File consists of eight photographs of employees working on appliance production lines. Some photographs include identification on verso.

Electrohome

Welcoming remarks for French delegation.

File consists of an audio reel containing two recordings in French of welcoming remarks for a French delegation visiting Electrohome, and a personal greeting for Carl A. Pollock.

Electrohome

1963 annual report.

File consists of material relating to the production and distribution of Electrohome's 1963 annual report and awards for annual reports. Includes correspondence, memoranda, drafts of the directors' report, a draft of the copy for the report, a production and printing schedule, a dummy for the report cover, and other material.

Electrohome

Safety and fire production.

File consists of photographs relating to safety practices at Electrohome. Includes photographs and snapshots of employees receiving safety awards, plant safety committees, a fire drill, signs, safety demonstrations, and other subjects. One photograph has been retouched by hand. Some photographs include identification on verso.

Electrohome

U.S. market.

File consists of material relating to Electrohome dealers in the U.S., and in particular to Kyle's for Better Living (Pueblo, CO). Includes news releases, press clippings of advertisements for Kyle's, and nine photographs (plus duplicates) of meetings, the remodeling at Kyle's, and the Castanet high-fidelity stereo.

Electrohome

Electrohome home entertainment products : 1966.

File consists of three portfolios of material relating to Electrohome's 1965-1966 home entertainment product line. Includes news releases, photographs of products with typed cutlines, and copies of an invitation from Robert Lovell to the press preview in Montreal. Portfolios are not identical in content.

Electrohome

Distributor promotions : "champagne" and "showtime".

File consists of three portfolios of material relating to Electrohome distributor products and the "champagne" and "showtime" distributor promotions. Includes fliers, single-sheet advertisements, national advertisements, blank order and registration forms, memoranda, and other material.

Electrohome

Merchandising manual : Electrohome.

File consists of material relating to the merchandising and display of Electrohome products. Includes product literature about home entertainment products and home appliances, leaflets and a photograph depicting product displays, dealer advertisements, and a franchising agreement.

Electrohome

Press clippings : May-June 1965 (file 2 of 2).

File consists of press clippings relating to Electrohome and Carl. A. Pollock, from Canadian newspapers and industry-related publications. Subjects include the construction of Plant 6, furniture design, the furniture industry, colour television, and education programs for employees. Material is divided by the following tabs: products, meeting, back-to-school move, financial, C.A. Pollock, personnel, miscellaneous, James King [chairman of Canadian Furniture Manufacturers' Association], and buildings The buildings section also contains miscellaneous clippings. Some clippings are photocopies.

Electrohome

Sales kit : Electrohome third annual spring sound sale.

File consists of a portfolio of material relating to the promotional campaign for the third annual spring sound sale. Includes flyers for dealers with tips for building sales, sample advertisement layouts, sample direct mail advertisements, radio announcement scripts, product brochures, and a memorandum to sales staff.

Electrohome

Sales kit : fiesta fun sale promotion.

File consists of a portfolio of material relating to the 1965 "fiesta fun sale" promotion. Includes a memorandum for sales staff, promotion information for dealers, radio announcement scripts, advertisements, and other productl literature about Electrohome stereos and televisions.

Electrohome

Sales kit : Oasis dehumidifiers.

File consists of a portfolio of material relating to a 1965 advertising campaign for Oasis dehumidifiers. Includes a single-sheet advertisement and other product literature, a humidity tester, radio announcement scripts, a dealer display agreement, and an advertising material order form.

Electrohome

Scrapbook 5 : U.S. advertisements.

File consists of a scrapbook of advertisements that appeared in U.S. publications, including Home Furnishings Daily, Home Entertainment Retailing, and Electrical Merchandising Week.

Electrohome

Sales kit : go go go with envoy.

File consists of two portfolios of material relating to the "Go go go with envoy" advertising campaign featuring the Envoy portable television. Each portfolio includes a memorandum for dealers, advertising schedules, dealer advertisements, and dealer display order forms.

Electrohome

Sales kit : showtime '66.

File consists of a portfolio of material relating to the fall 1966 promotional campaign "Showtime '66". Includes a memorandum and instructions for sales staff, advertisements, a catalogue, and a brochure about dealer decor.

Electrohome

Christmas party : 1960-1966.

File consists of 36 photographs of Electrohome employee Christmas parties. Includes photographs of children with Santa Claus and receiving gifts, an employee dinner and dance, and performers on stage for a talent show. Includes a photograph of Carl A. Pollock seated at an organ with an unidentified man.

Electrohome

Sparks and Chips : 1966.

File consists of the employee newsletter Sparks and Chips from 1966. Includes 11 issues: vol. 25 no. 1-10 and December.

Electrohome

Annual report, 1965.

File consists of the 1965 annual report for Dominion Electrohome Industries Limited.

Electrohome

1964 annual report (file 2 of 3).

File consists of material relating to the production and distribution of Electrohome's 1964 annual report, and the organization of the annual meeting in May, 1965. Includes correspondence, memoranda, a news release, the address given by Carl A. Pollock at the meeting, some page layouts for the 1964 annual report, typed copy for the report, a production and printing schedule, and other material.

Electrohome

Speeches : 1966 (file 1 of 2).

File consists of typed and ms. speeches written and presented by Carl A. Pollock in 1966 relating to management philosophy and Canada-US trade relations. Some speeches contain annotations. File also includes a seminar program. Speeches included are:

  • Untitled speech, 34 p., presented at the Department of Transport Senior Officer Management Seminar in Mont Gabriel, Quebec
  • "Is Your Philosophy Showing?," 25 leaves, presented to the Society for Advancement of Management in London, Ontario
  • "We're More Than Neighbours," 20 leaves, presented to the Rotary club of St. Petersburg, Florida

Electrohome

Speeches : address by H.B. Style, 1966.

File consists of a copy of "Address by H.B. Style, President of the Canadian Manufacturers' Association and Chairman of the Board, John Inglis Company Limited, Toronto, Ont., Before the Manitoba Branch of the CMA at Winnipeg, Manitoba, Monday, March 14, 1966," 12 leaves. Address is annotated "We're More Than Neighbours" (title of one of Carl A. Pollock's speeches).

Electrohome

Official opening : Plant 6 (file 2 of 2).

File consists of material relating to the organization of and publicity for the official opening of Electrohome's Plant 6 in Kitchener's industrial park on November 29, 1966. Includes correspondence addressed to Carl A. Pollock, memoranda, invitation reply cards, a schedule and program for the opening ceremonies, copies of the address made by Pollock, a brochure, a news release, four photographs (plus duplicates) with typed cutlines, and a guest book.

Electrohome

Research.

File consists of a letter and proposal from Opinion Research Corporation International, Limited (Toronto, ON), soliciting Electrohome's participation in a research project on corporate public image.

Electrohome

Circa '75 publicity.

File consists of material relating to publicity of the 1966/67 home entertainment product range, including the Circa '75 models. Includes news releases and 11 photographs (plus copies), some with typed cutlines.

Electrohome

Containerization : February, 1963.

File consists of material relating to Electrohome's inter-plant trucking system using light-weight portable containers to replace tractor-truck units. Includes news releases, two photographs, a memorandum, and ephemera.

Electrohome

Miscellaneous : 1964-1965.

File consists of 31 photographs and snapshots of employees; meetings, conferences and exhibitions; employee recreational events; plant canteens; and other subjects. File also includes 2 printing proofs of line drawings for use in the employee newsletter Sparks and Chips. Some photographs include identification on verso.

Photos include: Electrohome display at the 1965 Pacific National Exhibition, two men standing with a boxed organ in front of a Hudson's Bay Company truck, 1965 Waterloo county Dairy Princess, Waterloo College Associate Faculties' (now UW) new Chemistry and Chemical Engineering Building, "Santiago [?] presented to Al Ecuyer, Edmonton Eskimo" and more.

Electrohome

Safety.

File consists of photographs relating to employee safety at Electrohome. Includes photographs of employees receiving safety awards, at "firemen's school", and posing with first aid kits; and photographs of employees illustrating safety breeches probably taken for the purpose of advertising employee safety through company publications. Some photographs include identification on verso.

Electrohome

Sparks and Chips : covers.

File consists of photographs for use on the covers of the employee newsletter Sparks and Chips. Includes photographs of general and seasonal scenes (e.g. boating, a park, a war memorial, highway traffic, a pumpkin person, Electrohome's outdoor nativity) and scenes enacted by employees (e.g. picnic, camping); photographs of products and employees, and other subjects. One of the photographs has been mounted on board and retouched by hand.

Electrohome

Viewpoint pictures, 1963-1966.

File consists of photographs of Electrohome employees, taken for use in the "Viewpoint" column in the employee newsletter Sparks and Chips. Most photographs contain identification on verso.

Electrohome

Deilcraft : 1966 Furniture Mart.

File consists of two portfolios of material relating to the 1966 line of Deilcraft furniture unveiled at the 1966 Canadian Furniture Mart exhibition. Includes a news release, four product photographs with typed cutlines, and a photograph of the 1966 Canadian Furniture Mart design award for occasional furniture, won by Deilcraft.

Electrohome

Electrohome 1966 home entertainment products.

File consists of two portfolios of material relating to the 1966 line of Electrohome home entertainment products. Includes a news release and four product photographs with typed cutlines.

Electrohome

Advertising : past, present, future.

File consists of a 1949 report on the advertising activities of Electrohome. File also includes a copy of the advertising budget for 1952-1953 with an annotation dated 1966.

Electrohome

Sales kit : discover correlation : an exclusive Electrohome promotion.

File consists of a portfolio of material for a promotional campaign featuring the idea of product correlation. Includes single sheet advertisements and price lists intended for insertion into a binder of product literature, dealer advertisements and suggested layouts, radio announcement scripts, a suggested press release, and a presentation for dealers about how to use correlation to sell Electrohome products. Includes three copies.

Electrohome

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