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Seagram collection
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Correspondence : Newton, Gordon, Johnston & Co., Wine Merchants, Madeira.

1 item of correspondence from Gordon Newton of Johnston & Co. Wine Merchants. Newton Gordon was one of the major suppliers to Canada at that time and this group of letters offers insights into the problems of quality, shipping, supply and demand, as well as into the drinking habits of the time.

Seagram Museum

Manuscript diary: gin distilling.

A 2 v. ms. diary Kept by the owner or manager of a distillery in London, England. Entries describe in detail the work and processes carried out each day, and describe as well some of the family and social activities of the writer. The volumes are bound in vellum with brass clasps.

Seagram Museum

Advertisements: 1890.

Toronto Saturday Night, Holiday Number, July 1, 1890, containing an advertisement on. p. 34; also negative and contact print of same. Bookseller's stamp on cover reads: "W. Cooper & Co., Booksellers, Clinton."

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Emm, 1841-1919: Canadian Wheelman's Association.

Article "C.W.A. Meet, Waterloo, July 1st and 2nd," Saturday Globe, June 22, 1895: [1]. This article concerns the annual meet of the C.W.A. [Canadian Wheelman's Association?] to be held in Waterloo, Ont. in 1895. Joseph E. Seagram was Honorary President of the Waterloo Bicycle Club and donated a horse as a prize for this meet. The article also includes two images of the Waterloo Bicycle Club Track, as well as portraits of local individuals: D. Hybner, Mayor, Berlin; Simon Snyder, Mayor, Waterloo; Waterloo Bicycle Club officers J.W. Fear, J.M. Scully, Geo. Wegenast, F.G. Hughes, A.H. Snyder, C.W. Wells; also W.G. Roos, C.H. Froelich.

Seagram Family

Advertisements: 1897.

Advertisement on p. 18 of the Supplement to the Mail and Empire, Christmas 1897.

Joseph E. Seagram and Sons, Ltd.

Seagram, Frederick Frowd, 1783-1861: Estate.

Corrrespondence, correspondence copies, legal documents and copies relating to the possible claim of Mrs. William Seagram against the estate of Frederick Frowd Seagram, both pecuniary and in property. Includes correspondence and notes of J.A. Davies, a Montreal solicitor, including a letter to the Secretary Treasurer of Galt, Ont. re a property "opposite Lovel's Hotel", one to the Mayor of Warminster, Eng. about money bequeathed to individuals, and one letter regarding the results of his queries. Includes: "Last Will of William Seagram," March 2, 1892; "Re Seagram Power of Attorney, Copy," from William Seagram, Montreal to John Seagram, England; "The Executors of theLate Ann Frowd Davies in Account with the Estate," Oct. 3, 1878. Also included are one calling card, and a family record of the children of Thomas Seagram, 1810-1878 and Emily Hore, 1819-1871.

Seagram Family

Joseph E. Seagram

Series consists of originals and photocopies of correspondence, invoices, partnership agreements re the business interests of Joseph Emm Seagram, George Randall and William Roos from 1869-1899.

Joseph E. Seagram and Sons, Ltd.

Randall & Roos, Wholesale Grocers: Invoices and Receipts.

Contains invoices and receipts re account of Wm. Kreisel, New Dundee. The letterhead includes an engraving of the building. This is probably the business carried on by William Roos after he and J.E. Seagram dissolved their partnership in 1883.

Joseph E. Seagram and Sons, Ltd.

Bill of Lading.

Bill of lading for whiskey consigned to the Grand Trunk Railway System by J.P. Wiser, destined for Shanghai.

Seagram Museum

Trade Cards: Joseph E. Seagram.

Three trade cards which could be exchanged for a whiskey sample: Hiram Walker, [1893] and 1897, Joseph E. Seagram, 1900.

Joseph E. Seagram and Sons, Ltd.

Plant, Waterloo.

File consists of 1 aerial view photograph of Seagram plant and surrounding area illustration.

Joseph E. Seagram and Sons, Ltd.

Plant, Waterloo.

File consists of 1 aerial photograph of Seagram plant and surrounding area illustration.

Joseph E. Seagram and Sons, Ltd.

Seagram Stephanie, 1846-1909: Photograph Album.

A note in this album indicates that it belonged to Stephanie Seagram, wife of Joseph Emm Seagram. It contains studio portraits of family and friends, including Seagram, Warnock and Bland families. Many are unidentified. Photographers include Notman & Fraser, Toronto.

Seagram Family

Seagram, Blanche Alexandrine ("Adine"), 1871-1919: Scrapbook.

Clippings, ephemera, telegrams. The subject matter includes events of personal and family interest, such as weddings, obituaries, society events, sports, etc. Family names which occur often are Bland, Warnock, Bowlby and Seagram. Also included are items of national and international scope, such as items concerning the death of Queen Victoria, items about other royalty and items pertaining to musicians and composers.

Of particular interest are original telegrams to Mayor Bowlby concerning the visit to Berlin on Oct. 10, 1901 of the Duke and Duchess of York. During their scheduled stop of five minutes they were met by Mayor Bowlby, introduced to Mrs. J.E. Seagram, Mr. and Mrs. L.J. Breithaupt and Mrs. G.H. Bowlby, and were presented with a bouquet tied with Seagram colours.

Local ephemera is also present, some of it loose:

  • Church of St. John the Evangelist, Berlin, Ont.: Opening of the New Church Building, Order of Services, Sunday, October 7th, 1894;
  • Hymns: Opening Services, New Church of St. John the Evangelist, Berlin, Sunday October 7th, 1894;
  • In Memoriam [Queen Victoria] 1819-1901, The Church of St. John the Evangelist, Berlin, Saturday, Feb. 2nd, 1901.

Seagram Family

Advertisements: 1905.

Advertisement on p. 28 of The Wine and Spirit Journal and Brewers Review 7, no. 7 (July 1905).

Joseph E. Seagram and Sons, Ltd.

Seagram, Stephanie, 1846-1909: Correspondence.

3 postcards.

  • Date and Place from: April 19, 1905 Toronto, Ont. To Seagram, Joseph E., Mrs. From ? Notes: Postcard: King Edward Hotel, Toronto, col. Message: Arrived this morning from Montreal--intend going down to Galt tomorrow and hope to be with you on Saturday.
  • Date and Place from: July 10, 1905 London, Ont. To Seagram, Joseph E., Mrs. From ? Notes: Postcard: Das Kronprinzenpaar v.d. Potsdamer Rathaus, 20. Juni 1905, b&w. Message: [no message]
  • Date and Place from: July 17, 1906 Gernsbach, Germany To Seagram, Joseph E., Mrs. From ? Notes: Postcard: Baden: Schloss Eberstein, col. Message: Walked to here and return to B. Baden by auto. Wish you could be with me to enjoy this beautiful country. Our friends here send love to you.

Seagram Family

Advertisements: 1906.

Advertisement from an unidentified publication, lists "83", Star, White Wheat as products.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

One issue of Canada Kalendar, 1906, with advertisement on p. 69.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue concerning importing activities of the company. Most letters are to and from Wm. Dawson, Officer-in-Charge at the Seagram Distillery, Waterloo regarding spirits brought in to the distillery for purposes of re-distillation and accounting for quantities of same.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1912.

Advertisement on p. 25 of The Wine and Spirit Journal of Canada 14 no. 1 (Jan. 1912).

Joseph E. Seagram and Sons, Ltd.

Seagram, Edward Frowde, 1873-1937: Correspondence.

1 postcard from Flying Ace Louis Gertson. The card has faded badly, showing a barely perceptible biplane.
Date and Place from: Oct. 28, 1912 Chicago, Ill. To Seagram, Edward Frowde, Mr. From Gertson, Louis Notes: Postcard: Mississippi-Alabama Fair, Oct. 14 to 19-12 [blank]. Message: I have to thank you for having my name mentioned in the Waterloo paper. I just returned from the South and just got your letter. Will write you later.

Seagram Family

Site Plans.

Negative of "Map of the Village of Waterloo and Part of the Town of Berlin, Laid out for John Hoffman Esquire by M.G. Schofield, P.L.S., 1855." Also contains 1 city plan, "Plan of Part of the Corporation of Waterloo Showing Location of Hydrants and Fire Alarm Boxes, "1913, initialled J.W., 50 x 60 cm. It appears to be a blueline print reproduction. The Seagram Distillery site and the Seagram Stables are shown.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Legal Instruments: Appointment of An Attorney or Agent to Transact Inland Revenue Business.

Four documents: Canada. Inland Revenue Division. Power of Attorney. Joseph Emm Seagram to Edward Frowd Seagram, July 31, 1906; Joseph Emm Seagram to Joseph Hamilton Seagram, Jan. 10, 1906; Joseph Emm Seagram to Thomas William Seagram, Mar. 31, 1915; Edward Frowde Seagram to William Carthew, Oct. 4, 1918.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

Evening Telegram, March 25, 1918, p. 16, original, negatives. This laminated page contains an advertisement from Ontario Quick Service Co., listing prices of whiskey, including Seagram products.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

One issue of from Canada Kalendar, 1918, with advertisement on p. 80.

Joseph E. Seagram and Sons, Ltd.

MacLachlan Family: Portraits.

7 images, b&w photographs, mostly studio portraits. Subjects include Graham MacLachlan, James Sill MacLachlan (killed 1916), and a family portrait taken on the front porch of their home. Photographers include Kennedy, Guelph, and 1 portrait by Wm. Notman & Sons, Montreal.

Seagram Family

Seagram Family: Unidentified Portraits.

10 images, b&w photographs, originals, mostly studio portraits, some oversize. Subjects include two brides and a baby. Photographers include Ashley and Crippen, MacAdam, Montreal, 2 by Notman & Son, Montreal, Freeland, Toronto, and Lyonde, Toronto. Also one photograph by N. Kennedy, location unknown.

Seagram Family

Seagram, Campbell, 1906- : Correspondence.

1 postcard.
Date and Place from: Aug. 10, 1923 Glasgow, Scotland To Seagram, Campbell C. From [Mother] Notes: Postcard: Municipal Buildings, Glasgow, col. Message: Have had a long trip by boat to-day. Left there at 8:20 reaching here [?]. It was lovely. Scenery grand.

Seagram Family

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of Customs and Excise forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from Customs and Excise Canada, as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

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