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Archival description
Electrohome fonds.
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Speeches : university talks.

File consists of material relating to speeches and remarks made by Carl A. Pollock at the University of Waterloo (UW) for building and exhibit openings, convocation ceremonies, dinners and luncheons, senate meetings, contests, and other events.

Includes typed copies of Pollock's remarks (some annotated, some carbon copies), ms. notes, event programs (some annotated), approximately 21 pieces of incoming and outgoing correspondence, a UW press release, and two photographs of Pollock with students at an exhibit. File also includes press clippings about Pollock and about the University of Waterloo.

Electrohome

Personnel appointments, 1960-1969 (file 1 of 2).

File consists of material relating to announcements of Electrohome senior personnel appointments in the media. Includes incoming and outgoing memoranda and correspondence (some carbon and photostat copies), draft and final versions of news releases (some edited), ms. notes, press clippings, invoices, and three portraits and a printing proof of senior personnel.

Electrohome

Personnel appointments, 1960-1969 (file 2 of 2).

File consists of material relating to announcements of Electrohome senior personnel appointments in the media. Includes incoming and outgoing memoranda and correspondence (some carbon and photostat copies), draft and final versions of news releases (some edited), ms. notes, press clippings, invoices, and three portraits and a printing proof of senior personnel.

Electrohome

Profit sharing.

File consists of material relating to communications about Electrohome's Profit Sharing Retirement Plan to employees and the celebrations of the trust fund reaching the $1 million mark. Includes incoming and outgoing memoranda and correspondence, edited draft and final versions of news releases, minutes for a meeting about planning the celebrations, ephemera, and other information about the plan.

Electrohome

Miscellaneous : magazine articles.

File consists of issues of magazines containing articles about Electrohome. Includes:

  • Executive (v. 22, n. 10, October 1980) with the article "Electrohome comes back from the brink" (p. 50-54).
  • Canadian Interiors (v. 2, n. 5, May 1965) with the article "Electrohome showroom is flexible and attractive" (p. 43).
  • Profit Sharing Trends (v. 8, n. 5, 1960) with the article "Profit sharing: a way of life" (p. 12-15).
  • Wallpaper (Sept./Oct. 1996) with the article "Sphere and now" (colour photocopy).
  • Printers' Ink (v. 284, n. 4, July 1963) with the article "All the U.S. is its newest market" (p. 46-47).

Electrohome

Circa '75 (file 2 of 2).

File consists of material relating to the Circa '75 concept and home entertainment centre and the film "Circa '75." Includes incoming and outgoing correspondence, news releases, a proposal from Moreland Latchford Productions Ltd. (Toronto, ON) for producing a film about Electrohome, and a carbon copy of a film script.

Electrohome

Electronic organ.

File consists of material relating to publicity for electronic organs (including Electrohome's first electronic organ, the Allegro), the license for Kinsman electronic organs, and the product line for 1968/69. Includes incoming and outgoing correspondence and memoranda, draft and final versions of news releases (some edited) ms. notes, press clippings, several Kinsman brochures, schedules for a press conference and exhibitions, and four blueline drawings of organs. File also includes six photographs of people playing and posing with organs.

Electrohome

Color TV with the difference.

File consists of a stand-up booklet used for presenting the features of Electrohome colour television to sales staff and/or dealers and distributors.

Electrohome

Scrapbook 4 : competitive advertisements.

File consists of a scrapbook of competitor advertisements clipped from newspapers and magazines. Includes advertisements from Clairtone, Sony, RCA, Philips, General Electric, and others.

Electrohome

Lowater, David.

File consists of material relating to David Lowater's career at Electrohome and his appointment to Printed Circuit Board Operations in the Electronics division. Includes eight portraits and a photograph of Lowater, edited draft and final versions of a news release, memoranda and correspondence, a press clipping, and Lowater's biography. Includes multiple copies of some photographs.

Electrohome

McCuaig, D.R.

File consists of four portraits (plus duplicates) of D.R. McCuaig.

Electrohome

Resigned personnel (file 2 of 2).

File consists of photographs (plus duplicates) of senior personnel, including nine portraits, seven contact prints, three photographs, and one printing proof.

Personnel identified are: Ted Turner, David E. Corbett, John Murray, F.A.O. Banks, George Eitel, and J.G. Tufts.

Electrohome

Appliances : electric heating.

File consists of four photographs of Electrohome portable heaters. Some photographs contain product identification on verso.

Electrohome

Christmas party : 1960-1966.

File consists of 36 photographs of Electrohome employee Christmas parties. Includes photographs of children with Santa Claus and receiving gifts, an employee dinner and dance, and performers on stage for a talent show. Includes a photograph of Carl A. Pollock seated at an organ with an unidentified man.

Electrohome

Credit union.

File consists of 71 photographs relating to the Electrohome Employees Credit Union. Includes snapshots of an open house at the Credit Union, of a staff appreciation dinner, and of the Credit Union building; snapshots of Credit Union staff and the board of directors; and portraits of some staff members. Includes a snapshot of Carl A. Pollock at the open house. Some photographs include descriptions on verso, and some have tracing paper taped to them. Duplicate photographs may be present.

Electrohome

Dealer information.

File consists of photographs of Electrohome dealers and their stores and showrooms in Canada and the U.S., some of which were taken for the newsletter E Dealer News. File also includes photographs of Marantz products and Marantz and Electrohome managers shaking hands. Some photographs include identification on verso.

Electrohome

Electronic organs : products and press conference.

File consists of 18 photographs and 1 negative of Electrohome electronic organs, a press conference introducing the Allegro organ and featuring musician Paul Berg, and a customer with her organ strapped to the top of her car. Other organs identified in the photographs include Clarion, Cathedral, Canterbury, Richelieu, Concord, and Rhythm King. Some photographs were taken for use in company publications including Sparks and Chips. Some photographs have typed cutlines stapled to them. Duplicate photographs are present. File also includes a ms. organ price list.

Electrohome

Electronics : phonographs.

File consists of photographs and copy negatives of Electrohome phonographs. Some photographs include product identification on verso. Duplicate photographs are present.

Electrohome

Photographs not used.

File consists of 37 photographs and snapshots of US dealers' stores, product displays, groups of employees posing with trophies, a meeting and tour of Electrohome, production lines, and other subjects. Some photographs include Carl A. Pollock and some include typed cutlines. File also includes ms. notes and memos.

Electrohome

Shareholders' meeting.

File consists of six photographs taken at an unidentified Electrohome shareholders' meeting.

Electrohome

Viewpoint photos.

File consists of photographs of Electrohome employees, taken for use in the "Viewpoint" column in the employee newsletter Sparks and Chips. Some photographs contain identification on verso.

Electrohome

Ellis, William.

File consists of two copies of a portrait of William Ellis.

Electrohome

Fowler, G.

File consists of three copies of a portrait of G. Fowler.

Electrohome

Hohert, Robb.

File consists of two copies of a portrait of Robb Hohert.

Electrohome

Famous Players Canadian Corporation Limited : agreement.

File consists an agreement between Famous Players Canadian Corporation Limited, Carl A. Pollock, and Dominion Electrohome Industries Limited relating to the control of Central Ontario Television Limited. File also includes a declaration of trust.

Electrohome

Eby, Harold I.

File consists of three portraits of Harold I. Eby.

Electrohome

Appliances : dehumidifiers.

File consists of three photographs of Electrohome dehumidifiers. Photographs contain product identification on verso.

Electrohome

Becker, Bertha

File consists of a photograph of Bertha Becker, long time Electrohome employee.

Electrohome

Deilcraft : lamps.

File consists of photographs of lamps by Deilcraft. Some photographs include product identification on verso and one photograph is mounted on paper with a typed cutline. Duplicate photographs are present.

Electrohome

Employee education program.

File consists of a photograph of Electrohome employees sitting in a classroom and a photograph of an employee who appears to be doing homework. Photographs were probably taken for use in the employee newsletter Sparks and Chips, and relate to an educational program for employees.

Electrohome

Motors : products.

File consists of two photographs of employees at work on motor production lines.

Electrohome

Sparks and Chips : 1960.

File consists of the employee newsletter Sparks and Chips from 1960. Includes eight issues: January, February, March, May, July, September, November, and December. Issues are misnumbered as: vol. 18 no. 9, vol. 19 no. 10, vol. 20 no. 11, vol. 21 no. 11, vol. 21 no. 12, vol. 22 no. 12, vol. 23 no. 13, and [unnumbered].

Electrohome

Sales kit : Electrohome first nighter promotion.

File consists of a portfolio of material relating to the planning of a "first nighter" event at dealer stores to promote Electrohome satellite speakers and three-dimensional sound. Includes instructions and information for sales staff and dealers, fliers, dealer advertisements, radio announcement and telephone solicitation scripts, a press kit, and other material.

Electrohome

Sales kit : Electrohome's annual spring sound sale.

File consists of a portfolio of material relating to a promotional campaign for a spring sound sale. Includes flyers for dealers with tips for building sales, sample advertisement layouts, sample direct mail advertisements, radio announcement scripts, a price list, point-of-purchase advertisements, and an in-store banner advertisement.

Electrohome

Electrohome dealers and branches.

File consists of a photograph of an Electrohome dealer in New York, the store front of the Hydro Shop (Waterloo, ON?), and the Vancouver branch of Electrohome.

Electrohome

Furniture : Deilcraft lamps.

File consists of adverting material for Deilcraft lamps, including some produced by Campbell Electric Limited. Advertisements are in the form of fold-out brochures and single sheets, intended for insertion into a binder with other product literature. File also includes a price list.

Electrohome

Organs : manuals.

File consists of two owner's manuals for Electrohome organs.

Electrohome

Electrohome museum.

Materials created by the Electrohome museum, by John Koegler the Electrohome historian. Includes information about Electrohome antiques in private hands.

Electrohome

Television and stereo product literature (file 1 of 2).

File consists of advertising material for Electrohome television and stereo products, in the form of leaflets, catalogues, and single-sheet advertisements. Some material is stamped with order information. File also includes a 1964 price list, fabric swatches for the Circa 704 chair, and veneer samples. Material probably belonged to Bern Ellis, Advertising Manager.

Electrohome

Point-of-purchase : display signs.

File consists of point-of-purchase advertising in the form of in-store display signs.

Includes: A carousel of values (2 signs with adhesive), a colour TV sign to stand on top of product, and a red/yellow/blue plastic with adhesive sign for Signet (a TV) goes anywhere.

Electrohome

Dominion Life Assurance Company : board of directors meeting.

File consists of four photographs taken at a Domintion Life Assurance Company board of directors meeting. Includes a photograph of the directors, including Carl A. Pollock, seated around a table for a meal; and three photographs of [the chairman] presenting gifts to Alfred S. Upton upon retiring as president and to two other unidentified men.

Electrohome

Slides : plants and products.

File consists of 11 slides of the exterior of various Electrohome plants, including several aerial shots, and 6 slides of various television and stereo products.

Electrohome

Catalogue pages : loose.

File consists of three sample pages used in catalogues advertising Electrohome home entertainment products. One has stamp indicating receipt from printer by [advertising department].

Electrohome

Television and stereo product literature (file 2 of 2).

File consists of advertising material for Electrohome television and stereo products, in the form of leaflets, catalogues, and single-sheet advertisements. Some material is stamped with order information. File also includes a 1964 price list, fabric swatches for the Circa 704 chair, and veneer samples. Material probably belonged to Bern Ellis, Advertising Manager.

Electrohome

It's a big wide colorful world.

File consists of a reprint of a large leaflet advertising Electrohome television and stereo products. Back page of leaflet states "as advertised in Maclean's Magazine".

Electrohome

Organs : leaflets.

File consists of material advertising electronic organs in the form of a small leaflets.

Electrohome

Viking : Rover portable television.

File consists of two sheets advertising the Rover E7P 2721 portable television from Viking, intended for insertion into a binder with other product literature.

Electrohome

Viking : television and stereo merchandise and price information.

File consists of advertisements for Viking television and stereo products, in the form of single-sheets intended for insertion into a binder with other product literature. Retail prices have been added (ms.). File also includes two memoranda to Carl A. Pollock from J.G. Tufts.

Electrohome

Research : news releases.

File consists of five news releases and nine typed cutlines to accompany product photographs.

Electrohome

Visual material : file 22.

File consists of nine photographs (plus some duplicates) of employees at work on various production lines, including motors, stereos, and circuit boards.

Electrohome

Sales kit : now from Canada's largest stereo laboratories : so much quality to sell at an amazingly low price.

File consists of two portfolios of material relating to a promotional campaign for the Chancellor stereo, the Chancellor television, and Electrohome hi-fi stereo features. Includes single-sheet advertisements and other product literature, radio announcement scripts, dealer advertisements, point-of-purchase advertising, and information for dealers.

Electrohome

Sales manual 6.

File consists of material relating to the advertisement of Electrohome products, including phonographs, stereos, televisions, radios, dehumidifiers, fans, and intercom systems. Includes single-sheet advertisements, price lists, dealer advertisements, car radio installation guides, and information for dealers. Material is divided by the following tabs: Custom products, Radio & phonograph, Intercom, and Merchandising aids; and was probably compiled and kept by a dealer or distributor.

Electrohome

Baker, Bob.

File consists of two portraits (plus duplicates) of Bob Baker.

Electrohome

Rayner, Earl.

File consists of three portraits (plus duplicates) of Earl Rayner.

Electrohome

Wilhelm, Clare.

File consists of three portraits (plus duplicates) of Clare Wilhelm.

Electrohome

Appliances : air conditioners.

File consists of ten photographs of Electrohome air conditioners, some of which include product deification on verso. File also includes a news release.

Electrohome

Appliances : air purifiers.

File consists of eight photographs of Electrohome air purifiers, one of which includes a typed cutline. Duplicate photographs are present.

Electrohome

Award winners.

File consists of five photographs of Electrohome employees receiving awards. Some of the photographs include identification on verso. Some photoraphs include Carl A. Pollock.

Electrohome

Deilcraft furniture : finishing line process.

File consists of eight photographs of employees at work on the Deilcraft furniture finishing line, depicting the various stages of the process. File also includes a piece of cardboard on which each stage is briefly identified.

Electrohome

Electronic organs.

File consists of photographs of Electrohome electronic organs, an organ concert, organ dealer stores, and employees working on organ production lines. Some photographs include product identification on verso.

Electrohome

Intercom.

File consists of a photograph of an Electrohome intercom system.

Electrohome

History of Electrohome : Mrs. Pollock (file 1 of 2).

  • SCA207-GA186-45-2636
  • File
  • [196-?]-1987, predominantly 1986-1987
  • Part of Electrohome fonds.

File consists of material relating to a history of Electrohome written by Joyce Pollock. Includes one full and one partial typed copies of the manuscript (both annotated), a memorandum from Robert Lovell with his comments on the manuscript, and a memorandum to John A. Pollock about company history books. File also includes ms. notes and an article (photocopy) about the history of humidifier production at Electrohome.

Electrohome

Visual material : file 25.

File consists of nine photographs (plus copies) of stereo consoles. Some photographs have typed cutlines attached to them. Includes photographs of John A. Pollock and Howard W. Main posing with stereo consoles.

Electrohome

Visual material : file 44.

File consists of transparencies and photographs of products from the Electrohome museum collection, most of which were taken in 1996 for use in the book Visionary Thinking: the Story of Canada's Electrohome. Includes transparencies and photographs of phonographs, radios, televisions, stereos, and product labels. Duplicate images are present.

Electrohome

Press clippings : 1960-1969

File consists of press clippings relating to Electrohome for the period 1960-1969. File also includes an issue (vol. 23, no. 5, 1964) of the employee newsletter Sparks and Chips.

Electrohome

Pollock, Carl A. : group photographs.

File consists of four group photographs containing Carl A. Pollock. Two photographs were taken at an unidentified event, one was taken with employees completing 40 years of service in 1969, and one is possibly the Board of Directors or the executive committee, including John A. Pollock, in 1977.

Electrohome

Rolodex of Carl A. Pollock.

File consists of a rolling index containing telephone contact information. Carl A. Pollock's name is engraved on the top.

Electrohome

Board of directors : photographs.

File consists of material relating to the Electrohome board of directors from 1960 to 1986. Includes contact sheets and photographs of the board of directors and an [annual meeting?] in [1981?], photographs of the board of directors in the 1960s, portraits of board members and senior managers, memoranda and correspondence, draft and final versions of a news release, and a press clipping.

Portraits are of: directors W.A. Moeser, G.S. Dembroski, S.A. Wilgar, W.A. Bean; and senior managers Carl A. Pollock, B. Ellis, G. Duern, M. Monteith, H.W. Main, and D.H. Johnston. Includes multiple copies of some photographs.

Electrohome

Dahmer, Eugene G.

File consists of a portrait (plus duplicates) of Eugene Dahmer, and a photograph and a snapshot of Dahmer playing an organ.

Electrohome

Packer, Ed J.

File consists of three copies of a portrait of Ed J. Packer.

Electrohome

Annual meetings.

File consists of photographs taken at Electrohome annual meetings. Includes photographs of Carl A. Pollock. Duplicate photographs may be present.

Electrohome

Appliances : humidifiers.

File consists of photographs of Electrohome humidifiers. Some photographs include product identification on verso and some include typed cutlines. Duplicate photographs are present.

Electrohome

Appliances : production.

File consists of two photographs of employees in appliance product facilities, and three copies of a photograph of the Appliance Division plant (Plant 4).

Electrohome

Buildings and signs.

File consists of photographs and snapshots of Electrohome plants, warehouses, offices, and subsidiaries, including exterior, aerial, and interior shots. Some photographs contain identification on verso. File also includes a photograph of the Physics Building at the University of Waterloo during construction.

Electrohome

Deilcraft : awards, conferences, and products.

File consists of 33 photographs of Deilcraft showrooms and displays, Deilcraft furniture, Deilcraft conferences and the Canadian Furniture Mart, and design awards received at furniture shows. Deilcraft lines identified in the photographs include Accent, Burgundy, Montego, Cortina, and Madrid. File also includes two news releases about Deilcraft furniture and line drawings of furniture pieces taped to paper.

Includes photo of CAP with Luigi Tiengo and award received, and photo of CAP and another man with an award.

Duplicates of photographs may be present.

Electrohome

Electronics components.

File consists of photographs of Electrohome stereo components and consoles and photographs of closed-circuit television systems applications. Some photographs include typed cutlines or identification on verso. File also includes two paste-ups and ms. notes.

Electrohome

Electronics : production.

File consists of seven photographs of employees at work on television, stereo, and phonograph production and distribution lines. File also includes a memorandum

Electrohome

Electronics : television (file 2 of 2).

File consists of photographs of Electrohome television sets, consoles, and receiver/monitors, as well as the RCA SelectaVision MagTape system and stock market quotation video display systems. Some photographs include typed cutlines and some include product identification on verso. Duplicate photographs are present.

Electrohome

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