File consists of advertising material for Electrohome television and stereo products, in the form of leaflets, catalogues, and single-sheet advertisements. Some material is stamped with order information. File also includes a 1964 price list, fabric swatches for the Circa 704 chair, and veneer samples. Material probably belonged to Bern Ellis, Advertising Manager.

File consists of point-of-purchase advertising in the form of in-store display signs.

Includes: A carousel of values (2 signs with adhesive), a colour TV sign to stand on top of product, and a red/yellow/blue plastic with adhesive sign for Signet (a TV) goes anywhere.

File consists of a cardboard disk used for comparing the price of food per ounce. Disk contains advertising for the value of Electrohome stereo and television.

File consists of adverting material for Deilcraft lamps, including some produced by Campbell Electric Limited. Advertisements are in the form of fold-out brochures and single sheets, intended for insertion into a binder with other product literature. File also includes a price list.

File consists of two owner's manuals for Electrohome organs.

Materials created by the Electrohome museum, by John Koegler the Electrohome historian. Includes information about Electrohome antiques in private hands.

Two photographs that appear to be of an Electrohome retirement party.

File consists an agreement between Famous Players Canadian Corporation Limited, Carl A. Pollock, and Dominion Electrohome Industries Limited relating to the control of Central Ontario Television Limited. File also includes a declaration of trust.

File consists of a pamphlet about Electrohome's group security plan for salaried staff.

File consists of three portraits of Harold I. Eby.

File consists of six photographs taken at an Electrohome invitation golf tournament, or possibly more than one tournament.

File consists of two portraits (plus duplicates) of Bob Baker.

File consists of three portraits (plus duplicates) of Earl Rayner.

File consists of three portraits (plus duplicates) of Clare Wilhelm.

File consists of ten photographs of Electrohome air conditioners, some of which include product deification on verso. File also includes a news release.

File consists of eight photographs of Electrohome air purifiers, one of which includes a typed cutline. Duplicate photographs are present.

File consists of two photographs of Electrohome fans.

File consists of a photograph of the Electrohome solar tray.

File consists of five photographs of Electrohome employees receiving awards. Some of the photographs include identification on verso. Some photoraphs include Carl A. Pollock.

File consists of eight photographs of employees at work on the Deilcraft furniture finishing line, depicting the various stages of the process. File also includes a piece of cardboard on which each stage is briefly identified.

File consists of photographs of Electrohome electronic organs, an organ concert, organ dealer stores, and employees working on organ production lines. Some photographs include product identification on verso.

File consists of a photograph of an Electrohome intercom system.

File consists of a portfolio of advertising and display material and product literature for Electrohome dealers. Includes advertisements, various forms of product literature, advertising and selling aids, a typed copy of an advertising plan and a sales aid price list, and a franchise agreement.

File consists of two sheets advertising the Rover E7P 2721 portable television from Viking, intended for insertion into a binder with other product literature.

File consists of advertisements for Viking television and stereo products, in the form of single-sheets intended for insertion into a binder with other product literature. Retail prices have been added (ms.). File also includes two memoranda to Carl A. Pollock from J.G. Tufts.

File consists of five news releases and nine typed cutlines to accompany product photographs.

File consists of nine photographs (plus some duplicates) of employees at work on various production lines, including motors, stereos, and circuit boards.

File consists of four photographs taken at a Domintion Life Assurance Company board of directors meeting. Includes a photograph of the directors, including Carl A. Pollock, seated around a table for a meal; and three photographs of [the chairman] presenting gifts to Alfred S. Upton upon retiring as president and to two other unidentified men.

File consists of a photograph of the Fry & Blackhall Ltd. building in Wingham, ON.

File consists of 11 slides of the exterior of various Electrohome plants, including several aerial shots, and 6 slides of various television and stereo products.

File consists of two portfolios of material relating to a promotional campaign for the Chancellor stereo, the Chancellor television, and Electrohome hi-fi stereo features. Includes single-sheet advertisements and other product literature, radio announcement scripts, dealer advertisements, point-of-purchase advertising, and information for dealers.

File consists of material relating to the advertisement of Electrohome products, including phonographs, stereos, televisions, radios, dehumidifiers, fans, and intercom systems. Includes single-sheet advertisements, price lists, dealer advertisements, car radio installation guides, and information for dealers. Material is divided by the following tabs: Custom products, Radio & phonograph, Intercom, and Merchandising aids; and was probably compiled and kept by a dealer or distributor.

File consists of advertising material for Electrohome television and stereo products, in the form of leaflets, catalogues, and single-sheet advertisements. Some material is stamped with order information. File also includes a 1964 price list, fabric swatches for the Circa 704 chair, and veneer samples. Material probably belonged to Bern Ellis, Advertising Manager.

File consists of a reprint of a large leaflet advertising Electrohome television and stereo products. Back page of leaflet states "as advertised in Maclean's Magazine".

File consists of material advertising electronic organs in the form of a small leaflets.

File consists of a catalogue advertising Electrohme stereo/hi-fi and television products available in 1960.

File consists of three sample pages used in catalogues advertising Electrohome home entertainment products. One has stamp indicating receipt from printer by [advertising department].

File consists of a letter and postcard to Carl A. Pollock from John Koegler, photographs of Koegler and his house in Hawaii, and 2 press clippings on award-winning annual reports and Electrohome's developments in reverse osmosis.

File consists of ms. and typed speeches written and presented by Carl A. Pollock in 1960 and 1964 relating to the Dominion Life Assurance Company, the post-war Canadian economy, and the electronics industry. Speeches included are:

• Untitled remarks, 2 leaves, presented at the Dominion Life Assurance Company annual meeting in 1960
• Untitled remarks, 4 leaves, presented at the Dominion Life Assurance Company annual meeting in 1964
• Untitled statement of the Board of Directors of the Dominion Life Assurance Company expressing appreciation to Alfred S. Upton upon retiring as president
• Untitled speech and notes, 45 leaves, presented at an EIA [Electronics Industry Association?] luncheon

File consists of three copies of a portrait of Ed J. Packer.

File consists of photographs taken at Electrohome annual meetings. Includes photographs of Carl A. Pollock. Duplicate photographs may be present.

File consists of photographs of Electrohome humidifiers. Some photographs include product identification on verso and some include typed cutlines. Duplicate photographs are present.

File consists of two photographs of employees in appliance product facilities, and three copies of a photograph of the Appliance Division plant (Plant 4).

File consists of photographs and snapshots of Electrohome plants, warehouses, offices, and subsidiaries, including exterior, aerial, and interior shots. Some photographs contain identification on verso. File also includes a photograph of the Physics Building at the University of Waterloo during construction.

File consists of 33 photographs of Deilcraft showrooms and displays, Deilcraft furniture, Deilcraft conferences and the Canadian Furniture Mart, and design awards received at furniture shows. Deilcraft lines identified in the photographs include Accent, Burgundy, Montego, Cortina, and Madrid. File also includes two news releases about Deilcraft furniture and line drawings of furniture pieces taped to paper.

Includes photo of CAP with Luigi Tiengo and award received, and photo of CAP and another man with an award.

Duplicates of photographs may be present.

File consists of photographs of Electrohome stereo components and consoles and photographs of closed-circuit television systems applications. Some photographs include typed cutlines or identification on verso. File also includes two paste-ups and ms. notes.

File consists of seven photographs of employees at work on television, stereo, and phonograph production and distribution lines. File also includes a memorandum

File consists of photographs of Electrohome television sets, consoles, and receiver/monitors, as well as the RCA SelectaVision MagTape system and stock market quotation video display systems. Some photographs include typed cutlines and some include product identification on verso. Duplicate photographs are present.

File consists of material relating to the introduction of a 19" colour television set for domestic and international markets, and of an eleven-model range of colour television units. Includes four photographs of colour television sets on display in a showroom and on the production line. Some photographs have a typed cutline with details about the product, including price information.

File consists of 12 photographs (plus duplicates) of stereos. Models and lines identified are: SC 392, 711, Tempo, Manhattan, Graphic, Westmount, Circa 789, and Circa 850. Some photographs have a typed cutline taped to them with details about the product, including price information. File also includes 3 copies of a page clipped from a magazine article on the 'lunar look' in furniture, noting Electrohome's Space Bubble phonograph.

File consists of single-sheet advertisements for Electrohome consumer products for distribution at a national sales conference (June 5-7, 1960, in Preston, ON). File also includes a sales aid price list and summaries of advertising coverage for 1960.

File consists of material relating to a history of Electrohome written by Joyce Pollock. Includes one full and one partial typed copies of the manuscript (both annotated), a memorandum from Robert Lovell with his comments on the manuscript, and a memorandum to John A. Pollock about company history books. File also includes ms. notes and an article (photocopy) about the history of humidifier production at Electrohome.

File consists of nine photographs (plus copies) of stereo consoles. Some photographs have typed cutlines attached to them. Includes photographs of John A. Pollock and Howard W. Main posing with stereo consoles.

File consists of transparencies and photographs of products from the Electrohome museum collection, most of which were taken in 1996 for use in the book Visionary Thinking: the Story of Canada's Electrohome. Includes transparencies and photographs of phonographs, radios, televisions, stereos, and product labels. Duplicate images are present.

File consists of press clippings relating to Electrohome for the period 1960-1969. File also includes an issue (vol. 23, no. 5, 1964) of the employee newsletter Sparks and Chips.

File consists of four group photographs containing Carl A. Pollock. Two photographs were taken at an unidentified event, one was taken with employees completing 40 years of service in 1969, and one is possibly the Board of Directors or the executive committee, including John A. Pollock, in 1977.

File consists of material relating to the development of a management development program for 1974. Includes memoranda with plans and schedules for seminars; photocopies and reprints of articles and case studies about management by objectives, motivation, and leadership; and ms. notes.

File consists of a portfolio of product literature about Electrohome consumer products and a typed regional advertising plan. Product literature is mostly single-sheet advertisements intended for insertion into a binder.

File consists of material relating to the Electrohome board of directors from 1960 to 1986. Includes contact sheets and photographs of the board of directors and an [annual meeting?] in [1981?], photographs of the board of directors in the 1960s, portraits of board members and senior managers, memoranda and correspondence, draft and final versions of a news release, and a press clipping.

Portraits are of: directors W.A. Moeser, G.S. Dembroski, S.A. Wilgar, W.A. Bean; and senior managers Carl A. Pollock, B. Ellis, G. Duern, M. Monteith, H.W. Main, and D.H. Johnston. Includes multiple copies of some photographs.

File consists of a portrait of Bruce Brown.

File consists of a portrait of W. Croucher.

File consists of a portrait (plus duplicates) of Eugene Dahmer, and a photograph and a snapshot of Dahmer playing an organ.

File consists of a rolling index containing telephone contact information. Carl A. Pollock's name is engraved on the top.

File consists of a scrapbook of dealer and distributor advertisements and national advertisements. Scrapbook also includes some press clippings.

File consists of an invitation to the official opening of the Electrohome Western sales zone offices, showroom and warehouse in Vancouver, BC.

File consists of a photograph of a model with an Electrohome phonograph, and a photograph of employees with the first organs off the production line in Plant 3.

File consists of press clippings relating to Carl A. Pollock for the year 1961. Subjects include Pollock's involvement with the Canadian Manufacturers' Association, the National Design Council, and the Ontario Research Foundation; his comments about free enterprise, Canadian industry, and education; and Pollock's house.

File consists of a portfolio of material for dealers and distributors relating to the promotion of Electrohome's 12 month warranty program. Includes a form letter, photocopied press clippings, advertisements, a banner, and a mail-in warranty card.

File consists of a portfolio of material for sales staff and dealers relating to the satellite sound party promotional campaign. Includes instructions for sales staff and for dealers, product literature, advertisements, advertising schedules, and radio announcement scripts.

File consists of a portfolio of material for sales staff and dealers relating to the promotion of the automatic intercom device (A.I.D.). Includes instructions for sales staff, product literature, advertisements, and advertising schedules.

File consists of material relating to the publicity arrangements for Perception Modules (modular home entertainment products). Includes incoming and outgoing correspondence and memoranda, news releases, ms. notes, reprinted copies of a Globe and Mail article about the products (August 29, 1961), and three photographs (plus copies) of the products.

File consists of photographs for use on the covers of the employee newsletter Sparks and Chips. Includes photographs of general and seasonal scenes (e.g. boating, a park, a war memorial, highway traffic, a pumpkin person, Electrohome's outdoor nativity) and scenes enacted by employees (e.g. picnic, camping); photographs of products and employees, and other subjects. One of the photographs has been mounted on board and retouched by hand.

File consists of photographs and snapshots of Electrohome employees, taken for use in the "Viewpoint" column of the employee newsletter Sparks and Chips. Some of the photographs contain identification on verso, and some have been mounted on paper.

File consists of a portfolio of material relating to a press conference for Dr. Charles F. Wilson (Consul General for Canada at Chicago) and Carl A. Pollock. Includes typed biographical sketches of Wilson and Pollock, a typed Electrohome fact sheet, portraits of Wilson and Pollock, and a photograph of Pollock's wife Helen.

File consists of a brochure advertising stereos, televisions, organs, Deilcraft furniture, Phonola phonographs, and other Electrohome products.

File consists of three photographs of employees in the Technical Products Department with a Radyne induction heater and a radio frquencey wood gluer.

File consists of advertising material for stereo/high-fidelity, television, and record players from the 1960s. Advertisements are in the form of single sheets and brochures intended for insertion into a binder of other product literature.

File consists of material relating to the promotion of Electrohome's Satellite Sound system and the satellite sound concept. Includes incoming and outgoing memoranda and correspondence, typed notes, leaflets, news releases, ms. notes, an advertisement proof, two photographs (plus copies) of the sound system, and copies of a typed paper by Ernest J. Leggett (Engineering Department) on Electrohome's 360� Satellites (3 leaves).

File consists of copies of a portrait and two snapshots of Gerry McDonnell.

File consists of two portfolios of material for sales staff and dealers relating to the "Count down for profits" promotional campaign featuring television and stereo consoles. Includes advertisements, advertising schedules, and product literature.

File consists of four photographs of Quarter Century Club members, some of which include identification on verso.

File consists of three photographs of various activities around Electrohome, including a product or sales demonstration and group photograph taken at an inventor's night.

File consists of eight photographs of employees working on appliance production lines. Some photographs include identification on verso.

File consists of three copies of the 1960 annual report for Dominion Electrohome Industries Limited.

File consists of photocopies of selected pages from Electrohome's annual reports for the years 1960-1995. Pages photocopied and stapled together from each report include the list of directors and officers, financial highlights, facilities and addresses, and the list of products and services produced by Electrohome.

File consists of four portfolios of advertising material for sales staff and dealers for the 1961 Christmas promotion. Each portfolio includes instructions for sales staff, a banner, advertisements, radio announcement scripts, product literature, rules for a window display contest, and other material. Products featured in the sales kit include stereo and television consoles, portable phonographs, clock and table radios, and intercom systems.

File consists of a catalogue advertising the Deilcraft series of stereo/hi-fi and television products available in 1961.

File consists of material relating to Electrohome dealers in the U.S., and in particular to Kyle's for Better Living (Pueblo, CO). Includes news releases, press clippings of advertisements for Kyle's, and nine photographs (plus duplicates) of meetings, the remodeling at Kyle's, and the Castanet high-fidelity stereo.

File consists of three copies of a brochure containing a timeline of significant milestones in the life of Electrohome from 1907 to 1961.

File consists of the employee newsletter Sparks and Chips from 1961. Includes 11 issues: vol. 24 no. 1-8 and 10-12.

File consists of material relating to radio engineering and broadasting, the inventory and sales of radio and television sets, and other activities of W.E. Curry, general manager of the Consumer Electronics Division of Electrohome. Includes memoranda and correspondence, inventory and distributor performance reports, press clippings, and other material.

One photograph of Electrohome staff.

File consists of adverting material for clock radios. Includes several versions in the form of single sheets intended for insertion into a binder with other product literature.

File consists of press clippings relating to Electrohome from December 1962 to May 1963.

File consists of three portfolios of material for sales staff and dealers relating to Electrohome Kinsman electronic organs. Portfolios include product literature, advertising schedules, advertisements, memoranda and instructions for sales staff, a price list, banners, and a point-of-purchase display. One portfolio relates specifically to the Rhythm King organ, and one portfolio is incomplete.

File consists of a portfolio of advertising material for sales staff and dealers relating to a promotional campaign for the Cascade stereo hi-fi. Includes a memorandum and instructions for sales staff, advertisements, radio announcement scripts, and product literature. Portfolio itself folds out into a large sample advertisement.

File consists of a portfolio of material for sales staff relating to the V.I.P. [Very Important Prizes] campaign. Includes campaign rules, price lists, product literautre, and a form letter to sales staff.

File consists of four portraits (plus duplicates) of Maurice Monteith.

File consists of material relating to Harold J. Reutz. Includes 5 portraits (plus duplicates) of Reutz and a contact print of Reutz standing with four unidentified men, a news release, a letter, ms. notes, and biographical information. One of the portraits is mounted in a cardboard frame.

File consists of three photographs taken at the ground-breaking ceremony for the expansion of the Electrohome plant at 809 Wellington Street, Kitchener, ON (Plant 6).