File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

File consists of advertising material for Electrohome car radios, in the form of single sheets intended for insertion into a binder of other product literature, and a small leaflet.

File consists of a catalogue advertising the Deilcraft series of stereo/hi-fi and television products available in 1961.

File consists of 21 snapshots of Electrohome employees and their families taken during plant and showroom open houses.

File consists of three copies of a brochure containing a timeline of significant milestones in the life of Electrohome from 1907 to 1961.

File consists of the employee newsletter Sparks and Chips from 1961. Includes 11 issues: vol. 24 no. 1-8 and 10-12.

File consists of material relating to radio engineering and broadasting, the inventory and sales of radio and television sets, and other activities of W.E. Curry, general manager of the Consumer Electronics Division of Electrohome. Includes memoranda and correspondence, inventory and distributor performance reports, press clippings, and other material.

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

One photograph of Electrohome staff.

File consists of a scrapbook of advertisements appearing in national publications, including Canadian Homes, Saturday Night, Chatelaine, and Home Goods Retailing. Scrapbook also contains some advertisements clipped from newspapers and magazines.

File consists of a scrapbook of competitor advertisements clipped from newspapers and magazines. Includes advertisements from Clairtone, Sony, RCA, Philips, General Electric, and others.

File consists of three portfolios of material for sales staff and dealers relating to Electrohome Kinsman electronic organs. Portfolios include product literature, advertising schedules, advertisements, memoranda and instructions for sales staff, a price list, banners, and a point-of-purchase display. One portfolio relates specifically to the Rhythm King organ, and one portfolio is incomplete.

File consists of a portfolio of advertising material for sales staff and dealers relating to a promotional campaign for the Cascade stereo hi-fi. Includes a memorandum and instructions for sales staff, advertisements, radio announcement scripts, and product literature. Portfolio itself folds out into a large sample advertisement.

File consists of a portfolio of material for sales staff relating to the V.I.P. [Very Important Prizes] campaign. Includes campaign rules, price lists, product literautre, and a form letter to sales staff.

File consists of material relating to Harold J. Reutz. Includes 5 portraits (plus duplicates) of Reutz and a contact print of Reutz standing with four unidentified men, a news release, a letter, ms. notes, and biographical information. One of the portraits is mounted in a cardboard frame.

File consists of 71 photographs relating to the Electrohome Employees Credit Union. Includes snapshots of an open house at the Credit Union, of a staff appreciation dinner, and of the Credit Union building; snapshots of Credit Union staff and the board of directors; and portraits of some staff members. Includes a snapshot of Carl A. Pollock at the open house. Some photographs include descriptions on verso, and some have tracing paper taped to them. Duplicate photographs may be present.

File consists of three photographs taken at the ground-breaking ceremony for the expansion of the Electrohome plant at 809 Wellington Street, Kitchener, ON (Plant 6).

One photograph of Electrohome staff.

File consists of material relating to a statement made by Carl A. Pollock as president of the Canadian Manufacturers' Association about Canada's economic situation that was misrepresented in a Canadian Press dispatch, and Pollock's attempts to correct the mistake. Includes correspondence and press clippings.

File consists of material relating to the publicity arrangements for Perception Modules (modular home entertainment products). Includes incoming and outgoing correspondence and memoranda, news releases, ms. notes, reprinted copies of a Globe and Mail article about the products (August 29, 1961), and three photographs (plus copies) of the products.

File consists of photographs and snapshots of Electrohome employees, taken for use in the "Viewpoint" column of the employee newsletter Sparks and Chips. Some of the photographs contain identification on verso, and some have been mounted on paper.

File consists of the employee newsletter Sparks and Chips from 1962. Includes 11 issues: January, February, March, April, May, June, July, August, October, November, and December. File also includes one special bulletin.

File consists of material relating to the advertisement of Electrohome products, including heaters, humidifiers, dehumidifiers, air purifiers, air conditioners, fans, thermotrays, solartrays, organs, lamps, and phonographs. Includes single-sheet advertisements, brochures, post cards, and other product literature; dealer advertisements; price lists; information for dealers; and other material. Some material is stamped to indicate receipt from the printer by the advertising department. Material may have been compiled as a reference for the advertising department.

File consists of a portfolio containing single-sheet advertisements for Electrohome television and stereo consoles, prepared for the NAMM [?] Show at which Electrohome was an exhibitor. Includes two copies.

File consists of three large promotional booklets for dealers advertising Electrohome stereo and television products. Pocket on inside back covers contain advertisements, product literature, advertising schedules, radio announcement scripts, and other promotional material. One booklet also contains four photographs and two point-of-purchase display cards.

File consists of press clippings relating to Electrohome for 1962.

File consists of three photographs (plus duplicates) of the Electrohome plant at 152 Shanley Street in Kitchener (Plant 4). File also includes an architect's sketch by Jenkins & Wright, Kitchener, of an addition to the plant with a typed cutline affixed to it.

File consists of 15 snapshots of Electrohome Plant 2 (480 Victoria Street North), Plant 3 (809 Wellington Street North), Plant 4 (152 Shanley Street), an antenna in a field, and an unidentified building for sale.

File consists of the 1961 annual report for Dominion Electrohome Industries Limited.

File consists of two portfolios of material relating to a promotional campaign for air conditioners and purifiers, humidifiers, dehumidifiers, fans, and heaters. Each portfolio includes instructions for sales staff, advertising schedules, advertisements, radio announcement scripts, and product literature.

File consists of two portfolios of material for sales staff and dealers relating to Deilcraft products for the spring-summer promotion campaign. Each portfolio includes a memorandum and instructions for sales staff, advertisements, an advertising schedule, product literature, a banner, and point-of-purchase advertising.

File consists of press clippings relating to Electrohome for 1962.

File consists of 14 aerial photographs (plus duplicates) of Electrohome Plants 1 (283 Duke Street), Plant 2 (480 Victoria Street North), Plant 3 (809 Wellington Street North), Plant 4 (142 & 152 Shanley Street), and Plant 5 (140 Mansion Street) in Kitchener.

File consists of material relating to the operations of Raytheon Canada. Includes draft and final versions of a subsidary agreement, an unsigned distributor agreement, correspondence and memoranda (some carbon copies), a resolution of directors form, and other material. Some material is reverse printed from microfilm.

File consists of the financial statement and consolidated financial statement for Dominion Electrohome Industries Limited and its subsidiaries for the year ended December 31, 1961, prepared by Thorne, Mulholland, Howson & McPherson, Chartered Accountants (Toronto, ON). The former is labelled "directors" and the latter "shareholders".

File consists of a scrapbook of Electrohome dealer advertisements clipped from U.S. newspapers.

File consists of two different catalogues advertising the [1962?] line of stereo/hi-fi and television products.

File consists of 49 issues of Super-News, an internal newsletter for Electrohome supervisors.

File consists of 49 issues of Super-News, an internal newsletter for Electrohome supervisors.

File consists of a portfolio of material for sales staff and dealers advertising Deilcraft products. Includes a memorandum and instructions for sales staff, advertisements, an advertising schedule, and product literature. Sales kit highlights the Italia and French Provincial furniture collections and Duradeil finish.

File consists of six photographs (plus duplicates) of the Electrohome plant at 283 Duke Street (formerly 39 Edward Street) in Kitchener (Plant 1). One of the photographs is mounted on board. Includes aerial photographs.

File consists of a portfolio of material for sales staff and dealers relating to the fall promotion "new dimensions in living". Includes a memorandum and instructions to sales staff, advertising schedules, advertisements, radio announcement scripts, product literature, in-store banners, and other material.

File consists of material relating to the advertisement of Electrohome products, including heaters, humidifiers, dehumidifiers, air purifiers, air conditioners, fans, thermotrays, solartrays, organs, lamps, and phonographs. Includes single-sheet advertisements, brochures, post cards, and other product literature; dealer advertisements; price lists; information for dealers; and other material. Some material is stamped to indicate receipt from the printer by the advertising department. Material may have been compiled as a reference for the advertising department.

File consists of a scrapbook of dealer and distributor advertisements and national advertisements. Scrapbook also includes some press clippings.

File consists of press clippings relating to Electrohome from December 1962 to May 1963.

File consists of press clippings relating to Electrohome from June to December, 1963. Material is divided by the following tabs: Exports, Financial, Miscellaneous, Personnel, Plants, C.A. Pollock, Products, and Shows & exhibitions.

File consists of four catalogues of light fixtures from Imperial Lighting/Electrohome, manufactured by Electrohome under license of Emerson-Imperial Lighting Company (USA). One catalogue is printed for a distributor and includes a price list.

File consists of a portfolio of advertising material for sales staff and dealers relating to the "Golden Opportunity" promotional campaign. Includes memoranda and instructions for sales staff, a prize list, advertising schedules, radio announcement scripts, television commercial storyboards, advertisements, and product literature. File also includes the July 1963 issue of Readers' Digest and a Readers' Digest research report on circulation.

File consists of seven photographs (plus duplicates) taken at the official opening of the new location of the Electrohome branch in Calgary, AB. Includes photographs of Carl A. Pollock cutting the ribbon and posing with Western sales staff. File also includes a press clipping.

File consists of 11 photographs (plus copies) of the inter-plant trucking system implemented in 1963, in which light-weight portable containers replaced tractor-truck units.

Sales statistics for small appliances and motor unit sales from 1930-1958. Includes statistics on humidifiers, fans, heat circulators, metal record players, motors for record players and motors for outside sale.

One photograph of Electrohome staff.

File consists of material related to the announcement of a new plant (Plant 6) in Kitchener's industrial park. Includes press clippings, a news release, correspondence, and a sketch of the new plant with a typed cutline.

File consists of seven photographs taken at Electrohome's 1963 annual meeting.

File consists of 81 snapshots and photographs of Electrohome employees and sports teams at company sporting events and award ceremonies. Includes photographs of employees playing baseball, hockey, and basketball; golfing; skating; and bowling, as well as children playing games. Includes photographs of men's and women's company sports teams, employee headshots, and a snapshot of Carl A. Pollock on a stage with a snowshoe. Some of the photographs include descriptions on verso.

File consists of the employee newsletter Sparks and Chips from 1963. Includes five issues: vol. 22, January, February, March, Summer, and December.

File consists of material relating to the advertising and sale of Electrohome stereo and television consoles for the Fall 1963 season. Includes advertisements in the form of single sheets intended for insertion into a binder of product literature, production schedules, price lists, and information about speaker systems.

File consists of four service manuals for television receivers and stereo consoles. Manuals, which include product specifications, service information, parts lists, and technical diagrams, are for the Safari, Courtleigh MK II A&M, and Broadview A&M 17 tube television receivers; the Castinet TV MK I, Vermont MK I, and Beaucourt MK I 18 tube television receivers; and the Madison, Montego, and Tuscany 14 tube stereo radio photograph combination consoles.

File consists of press clippings relating to Electrohome from December 1962 to May 1963.

File consists an agreement between Famous Players Canadian Corporation Limited, Carl A. Pollock, and Dominion Electrohome Industries Limited relating to the control of Central Ontario Television Limited. File also includes a declaration of trust.

File consists of the financial statement for International Electrohome Inc. for the period from August 31, 1962, the date of incorporation, to December 31, 1962, prepared by Thorne, Mulholland, Howson & McPherson, Chartered Accountants (Toronto, ON). Statement is annotated "Mr. C.A. Pollock".

File consists of three copies of an address by Carl A. Pollock on the role of profit sharing in Canadian private enterprise, given at the 1963 International Management Congress (New York, NY), reprinted in pamphlet format.

File consists of two portfolios of material relating to Electrohome's 1963-1964 stereo hi-fi and television product line and the introduction of transistorized stereo. Includes news releases (some carbon copies), photographs of products with typed cutlines taped to them, and a press clipping. Portfolios are not identical in content, and one is annotated "return R. Lovell".

File consists of material relating to the purchase of shares in Central Ontario Television Limited by Carl A. Pollock from the estate of Gilbert Liddle and from Etta Mitchell, and by William McGregor from Famous Players. Includes correspondence (some carbon copies) and original and copies of legal documents.

File consists of material relating to the presentation of the Electrohome Electronics Education Award in 1963 to Gifford Toole. Includes copies of a news release and a photograph of Carl A. Pollock presenting the award to Toole.

File consists of a photocopy reproduction of a scrapbook presented to Carl A. Pollock by the Canadian Manufacturers' Association in honour of his term as President (1962-1963). The scrapbook contains press clippings, correspondence, and photographs relating to Pollock's activities as President.

File consists of a portfolio of promotional material for sales staff and dealers relating to the Kismet stereo console. Includes instructions for sales staff, advertising schedules, radio announcement scripts, advertisements, and product literature.

File consists of two portfolios of material relating to the 1963 Christmas promotional campaign, "The season's best". Each portfolio includes a memorandum and instructions for sales staff, advertising schedules, radio announcement scripts, television commercial storyboards, national and dealer advertisements, single-sheet advertisements, and a brochure. Products featured in the kit include remote speakers, Phonola and Electrohome phonographs, organs, the Alpine air conditioner, portable heaters, and the Scanda MKII and Tempora collections of furniture from Deilcraft.

File consists of two portfolios of material relating to Electrohome sales, advertising, and dealers in the US. Includes single-sheet advertisements for stereos and televisions; information about a dealer inventory-finance plan, the co-operative advertising program, and a dealer rebate program; radio announcement scripts; a US price list; a production schedule, and other advertising material.

File consists of a brochure (two copies) advertising a contest for Electrohome dealers and sales staff to win an all-expense paid "weekend in Canada" trip. File also includes a Canada tourism brochure and memoranda.

File consists of catalogues advertising the [1963?] line of stereo/hi-fi and television products.

File consists of three portfolios of material relating to an open house for dealers and press at Electrohome's new product showroom at the Wellington Street head office building. Includes a news release, a script for a tour of the Consumer Products Engineering Division, product literature and order forms, and photographs with typed cutlines. Products featured in the press kit are the Springaire and Alpine humidifiers/air purifiers. Two portfolios are missing some material.

File consists of a portfolio of material for sales staff and dealers relating to a dehumidifier promotion. Includes memoranda and instructions for sales staff, advertising schedules, radio announcement scripts, and advertisements.

File consists of press clippings relating to Electrohome from June to December, 1963. Material is divided by the following tabs: Exports, Financial, Miscellaneous, Personnel, Plants, C.A. Pollock, Products, and Shows & exhibitions.

File consists of a scrapbook of press clippings and photographs reflecting Carl A. Pollock's term as president of the Canadian Manufacturers' Association, created by the CMA and presented to Pollock at the end of his term. Scrapbook includes a letter from Buckingham Palace on behalf of the Queen.

File consists of material relating to the introduction of the Caprice organ. Includes a draft and final version of a news release, a photograph (plus duplicates) of the organ, and a typed cutline for the photograph. News release is entitled "Electrohome breaks price barrier; introduces Canada's first low-cost electronic organ."

File consists of a copy of a memorandum from Cimon Limitee (Montreal, QC) to Canadian furniture manufacturers and retailers regarding the protection of furniture design under Industrial Design legislation.

File consists of press clippings relating to Electrohome and Carl. A. Pollock, from Canadian newspapers and industry-related publications. Subjects include exports, tarrifs, corporate taxes, product packaging and design, the dealer decor program, and shows and exhibitions. Material is divided by the following tabs: exports, financial, miscellaneous, personnel, plants, C.A. Pollock, and products. Some clippings are headlines only and some are photocopies.

File consists of a catalogue advertising the [1964?] line of stereo/hi-fi and television products. One copy contains annotations.

File consists of two portfolios of material relating to the 1964 "Excellence in action" advertising campaign. Includes memoranda and instructions to sales staff; advertising schedules; national advertisements; suggested advertisement layouts; radio announcement scripts; a brochure, flyers, and two photographs relating to in-store advertising and decor; single-sheet advertisements; and other material. The "Excellence in action" campaign featured Electrohome home comfort products (Humidaire, Springaire, intercom) and Phonola consoles.

File consists of seven photographs taken at various Electrohome seminars and sales conferences during 1964. Some of the photographs include descriptions on verso.

File consists of 50 photographs probably collected for use in the company publication Electrohome World during 1963 and/or 1964. Includes photographs of Electrohome dealers and sales staff in Canada and the U.S.; merchandise displays at dealer stores; dealers at conferences, dinners, and on a plant tour; Carl A. Pollock and H.W. Main together with dealers and other people. File also includes two memoranda, blank news release printing forms, and a negative containing the text "How dealer ingenuity sells Electrohome line."

File consists of four photographs of employees posing with equipment and products at various stages of production. One photograph contains annotation on verso "Sparks & Chips - April 1962, Electrohome first with optical scanner".

File consists of photographs relating to Electrohome's profit-sharing retirement plan. Includes photographs and snapshots of employees, some receiving cheques and awards, and photographs taken at an event to celebrate the passing of the $1,000,000 mark by the plan trust fund. Several photographs include Carl A. Pollock. Some photographs were taken for use in the employee newsletter Sparks and Chips and some include identification on verso.

File consists of photographs of Bertha Becker upon her retirement. Includes photographs of Becker at a company dinner, playing an organ, and shaking hands with Carl A. Pollock.

File consists of 13 photographs (plus duplicates) taken at Electrohome dealer stores, conferences, and trade shows in the U.S. Subjects of photographs include: Carl. A. Pollock with other senior managers, dealers, and politicians, and various showrooms and store windows. Some photographs have ms. cutlines and some contain descriptions on verso. File also includes a memorandum.

File consists of three portfolios of material relating to Electrohome's 1964-1965 home entertainment product line. Includes news releases, photographs of products with typed cutlines, and company brochures. One portfolio is annotated "Bob Lovell" and also contains press clippings (some photocopied), correspondence, and carbon copies of a press preview schedule. The portfolios are not identical and some appear incomplete.

File consists of the dealer/distributor newsletter Electrohome World from 1963-1964. Includes four issues.

File consists of the employee newsletter Sparks and Chips from 1964. Includes ten issues: vol. 23 no. 1, 3-8, and December.

File consists of a portfolio of material relating to the "360 satellite space age sound" advertising campaign for Electrohome stereos with satellite sound. Includes a memorandum and instructions for sales staff, a booklet for dealers about how to stage a successful promotion, national and dealer advertisements and layouts, a print advertising schedule, radio announcement and telephone solicitation scripts, and product literature.

One photograph of Electrohome staff.

File consists of financial statements for Dominion Electrohome Industries Limited and its subsidiary International Electrohome for the year ended December 31, 1963. Statements were prepared by Thorne, Mulholland, Howson & McPherson, Chartered Accountants (Toronto, ON).

File consists of memeoranda and ms. notes relating to Electrohome's public relations and promotional activity in Trinidad and the Caribbean.

File consists of a portfolio of material relating to the 1964-1965 line of Electrohome home entertainment products. Includes multiple copies of two news releases and a company brochure, an edited news release, and five product photographs (plus duplicates) with typed cutlines.

File consists of ten photographs and three negatives of lamps manufactured by Campbell Electric Limited (Brantford, ON) for Deilcraft. Some photographs include typed descriptions glued to verso. Includes duplicate copies of some photographs.

File consists of three photographs of the Electrohome employee's store.

File consists of a portfolio of material relating to the line of Deilcraft furniture unveiled at Canada's Furniture Show in 1964. Includes a news release, an advertisement, and two product photographs with typed cutlines. File also includes a news release regarding the appointment of Glen Wightman as Deilcraft sales representative for northwestern Ontario and a portrait of Wightman.

File consists of material relating to the dealer decor program developed for franchised Electrohome dealers. Includes leaflets illustrating Electrohome display units and signs available for purchase, an order form, and a dealer display agreement.

File consists of three photographs and three copy negatives of the Fairmont television and the Montalvo and Crescendo stereo consoles.

File consists of press clippings relating to Electrohome and Carl. A. Pollock, from Canadian newspapers and industry-related publications. Subjects include the construction of Plant 6, product design, community involvement, freight containers, and the Ontario government's A for Achievement award. Material is divided by the following tabs: buildings, exports, financial, miscellaneous, personnel, C.A. Pollock, products, and shows and exhibitions. Some clippings are headlines only and some are photocopies.