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Seagram collection
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Waterloo Plant: Site History: "Whiskey Trout."

Correspondence, photocopies and originals of a pamphlet "Trout Pool at Distillery Teems With Real Beauties," an abstract from the Toronto Daily Star, Feb. 23, 1927.

Joseph E. Seagram and Sons, Ltd.

Employees: Arthur Dawe.

3 images, b&w, taken during a Product Knowledge Seminar, week of Jan. 21, 1972. Other individuals include Mel McLenaghan, A.W. Dorval and G. De Bly.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 20, Oct. 1968 to Aug. 1973.

Clippings, ephemera, re horse racing, Seagram involvement in same, businesses of interest to J.E.F.S., 48th Highlanders, local and family history, including sports. Includes K-W Record story about demolition of the Seagram stables, Jacob Hespeler, local baseball team, the Waterloo Beavers. Items are mostly undated.

Seagram Family

Demolition underway of warehouse no. 6.

File consists of 1 aerial photograph of demolition of distillery warehouse. Roof removed and inside framework visible. Verso reads: taken 1974.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Speeches.

July 1954 issue of "The Bulletin," house organ of the Dominion Life Assurance Co., containing "A Proud and Important Occasion: Text of the President's Speech at the Cornerstone Laying Ceremony," by J.E.F. Seagram, illustrated with photographs. Also includes 1 audio cassette labelled "Frowde Seagram, Oct. 21, 1974."

Seagram Family

Waterloo plant : visitor's tour.

File consists of 26 negatives of the Waterloo plant Visitor's Tour, each negative labelled 75/0002 through to 75/0023.

Joseph E. Seagram and Sons, Ltd.

Waterloo plant : visitor's tour.

File consists of negatives of the Waterloo plant Visitor's Tour, each negatives labelled N-75/0001 A through to N-75/0001 Z.

Joseph E. Seagram and Sons, Ltd.

Alcohol General: topical files

Series consists of articles and clippings on prohibition and bootlegging in Ontario and in the United Staes ca. 1918-1928 as well as a ts. history of Canadian whiskey.

Seagram Museum

Hopewell Farms.

News clippings, originals and photocopies, data prepared for K-W Record story, microfiche plan of Breslau property dated Jan. 1960, site plan copies dated 1962, 1965.

Joseph E. Seagram and Sons, Ltd.

Laurel Creek.

1 item: "Laurel Creek Channel Improvements, Stage 1, Silver Lake to Caroline Street, a Water Conservation Project of Grand River Conservation Authority." 2. p., photocopy, mostly images.

Joseph E. Seagram and Sons, Ltd.

Plant Profile.

"Profile of Waterloo Plant, Waterloo, Ontario,: prepared by D. Pashleigh, 1978. This document contains, as well as a compendium of facts about the plant's operation, personal information relating to plant employees. The file also includes information from tax assessment rolls [?], which contain facts about each building.

Joseph E. Seagram and Sons, Ltd.

Employees.

Ca. 255 images, b&w and col., mostly snapshots. These are mounted on scrapbook pages with identifications and comments and chronicle emplyee activities in and out of the plant, including photos of employees at work, at parties, picnics and dinners, visitors, etc. Some images are lacking. Photographers include Hayes Advertising, Waterloo, and Ralf Lilge-Gren, Winnipeg.

Joseph E. Seagram and Sons, Ltd.

Employees: Parade Floats.

3 images, b&w and col. Two images are of floats constructed by Local 48, one of which is a page taken from a publication. The colour print is of an Oktoberfest float.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. Bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 2.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Portraits.

20 images, b&w photographs and negatives , originals and copy prints, some oversize, 1 panorama. Included are individual portraits as well as group portraits from Upper Canada College of classes and of teams, and of the 48th Highlanders. Photographers include Geo. H. Trussler, Waterloo, Charles Ayton, Howard Gordon, Leatherdale, Toronto, Rice, Montreal, R.H. Peter, Toronto, Peake & Whittingham, Toronto.

Seagram Family

Seagram Family: Horse Racing.

21 images, b&w photographs and negatives, many oversize. Most are originals. Subjects include a Old Woodbine Racetrack, 1898, of Seagram horses, their jockeys and trainers. Includes one colour print taken from a painting.

Seagram Family

Seagram Distillery: Exterior.

3 images, b&w and col., 2 by Herb Nott dated 1957, showing footbridge over Laurel Creek and streetscape with parked cars. Also includes 26 b&w snapshots of the grounds, including images of work being done on the creek bed.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. 79/002-C 1.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 3.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 1.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Operations: Waterloo Plant

Series consists of originals and photocopies, mostly "dept. files," detailing various operations in the Waterloo plant relating primarily to the production of alcohol. Includes applications, correspondence, declarations, ephemera, legal instruments, licenses, newsletters, permits, and photographs which document commercial feed stuffs registration from 1928-1953, distilling licenses, information about exports from the plant between 1887 to 1959, imports for re-distillation 1897-1942, label approval and registration doumentation from 1927-1941, also product evidence files all dating from ca. 1960, possibly used in a legal case, documenting the brands produced and exported in the early years of the twentierth century, accompanied by declarations by former employees.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Site History.

Some search results re distillery site: correspondence re Hespeler and Randall, instrument numbers obtained from the Registry Office, a partial list of early employees, one 1927 resolution re engagement of W.A. Lorimer as Secretary-Treasurer.

Joseph E. Seagram and Sons, Ltd.

Library Source Records: L82.1 - L82.11.

  • Seagram Company
  • Early American Industries Association
  • Village Book Store
  • Jan Longone (Wine and Food Library)
  • The Book Exchange
  • American Association for State and Local History (AASLH)
  • The Bookshelf
  • Flint Institute of Arts
  • Yale University Press
  • No Source
  • WLU

Seagram Museum

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