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Electrohome
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Sound Recordings

Series consists of sound recordings. Some recordings relate to management theory, created or acquired for training purposes. Recordings also contain interviews with Electrohome employees, product advertisements, as well as other events including a board meeting and the 75th anniversary concert. Includes audiocassettes and audio reels.

Electrohome

Plant opening, 1957.

File consists of material relating to the official opening of the Electronic Products Division plant at Wellington Street in Kitchener. Includes two typed copies of the program for the opening and copies of a drawing of the plant.

Electrohome

Electrohome presents the Contemporaire.

File consists of two copies of a portfolio of material relating to the Contemporaire stereo console. Includes three leaves of information about the product, a price list, and a photograph.

Electrohome

Information used for sales meeting video made by Aldel.

File consists of material relating to historical products manufactured by Electrohome and other aspects of Electrohome history, possibly compiled for use in a sales meeting video made by Aldel [last name unknown]. Includes slides of Electrohome products and employees, photographs of Carl A. Pollock and of a meeting, photocopies of photographs of historical products, a booklet about the Electrohome members' group insurance plan, and other material.

Electrohome

Advertisements : Product Literature : Motor and Industrial

  • SCA207-GA186-40
  • Series
  • 1957- [ca. 1987], predominant [197-]-[ca. 1987]
  • Part of Electrohome fonds.

Series consists of product literature promoting motor and industrial products available from Electrohome, including AC motors, DC motors, blowers, and other motor products; industrial and commercial rigid plastic components; and reverse osmosis and ultrafiltration systems. Includes single-sheet advertisements intended for insertion into a binder or portfolio with other product literature, brochures, catalgoues, and price lists.

Electrohome

50th anniversary commemorative tape measure.

File consists of a commemorative tape measure produced for Electrohome's 50th anniversary. "Deilcraft furniture" is inscribed on the tape measure, which is contained in a box printed with the gold and blue 50th anniversary logo. The box is approximately 4.5 x 4.5 x 1.0 cm.

Electrohome

Correspondence : T.

File consists of approximately 10 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "T." File also contains some press clippings.

Electrohome

Material for 1957 annual report.

File consists of material used in the production of the annual report for 1957. Includes eight photographs, most of which are related to Electrohome's 50th anniversary celebrations; a press clipping; and two paste-ups. Some photographs contain inscriptions on verso. One photograph depicts Carl A. Pollock, Helen Pollock, W. E. Curry, Dr. Sidney Smith, Edna Staebler, and Dr. J.G. Hagey all seated on a couch.

Electrohome

Lovell, Robert P.

File consists of material relating to Robert P. Lovell, Public Relations Manager. Includes biographical information and four portraits (plus duplicates) of Lovell.

Electrohome

Welcome to Electrohome.

File consists of three copies of a pamphlet about Electrohome intended for visitors touring the company's facilities.

Electrohome

Blower units.

File consists of advertising material for AC blower units, DC blower assemblies, and bilge blowers. Advertisements are in the form of single sheets intended for insertion into a binder of other product literature.

Electrohome

Official opening : Electrohome plant : April 11, 1957.

File consists of material relating to the opening ceremonies for the Electrohome plant on Wellington Street, Kitchener, on April 11, 1957, and open house events at Electrohome during May, 1957. Includes correspondence and memoranda, minutes of two meetings of the open house committee, a program for the opening ceremonies, a typed copy of a speech by Curry, invoices, ephemera, and a press clipping (folded newspaper).

Electrohome

50th anniversary : promotion.

File consists of samples of advertising material published during Electrohome's 50th anniversary year. Includes a bulletin from the Motor Division, a television warranty and service policy pamphlet, handbills, and other material.

Electrohome

Electrohome fonds : 2008 accrual.

Accrual consists mainly of moving images, sound recordings, and slides relating to Electrohome, especially public relations, sales and marketing, and advertising, as well as some documenting various aspects of the company's facilities, operations, and history. Accrual also includes materials relating to the administration of Electrohome, and in particular financial reports for the company from 1985-2000 as well as some public relations materials from 1979-1984 and annual reports for the years 1997-1999.

Electrohome

Radio : car radio brochures.

File consists of advertising material for Electrohome car radios, in the form of single sheets intended for insertion into a binder of other product literature, and a small leaflet.

Electrohome

Sparks and Chips : 1957.

File consists of the employee newsletter Sparks and Chips from 1957. Includes nine issues: vol. 14, no. 1-6, 8; and two unnumbered issues, dated January 3 and November. File also includes five one-page special bulletins.

Electrohome

Sales manual : Deilcraft : no. 365.

File consists of a Deilcraft sales manual containing information about the manufacture of Deilcraft furniture, sales tips, product descriptions, and price lists. Contains annotations. Manual is divided by the following tabs: Coffee and cocktail tables; Commode and end tables; Lamp, drum, and occasional tables; Step and nest tables; Console and special tables; Modern tables; Dinette suites; and Sales data.

Electrohome

Correspondence : M.

File consists of approximately 23 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "M." File also contains some press clippings.

Electrohome

Speeches : There should be no dull moments for us.

File consists of a ms. speech written and presented by Carl A. Pollock about opportunites for growth in the Canadian economy. File also includes press clippings, a memorandum, two speeches by economic and industry analysts, and other material collected by Pollock in preparation for the speech.

Electrohome

Administration : Annual Report Working Files

Series consists of material accumulated and used in the production of annual reports. Includes photographs, transparencies, contact sheets, negatives, slides, dummy reports, page proofs, galley proofs, page layouts, production schedules, paste-ups, press clippings, annual reports, product literature, and brochures and annual reports of other companies. Some of the material was probably accumulated and used by Robert Lovell, Public Relations Manager from 1963-1988.

Electrohome

Television and stereo : high-fidelity.

File consists of material relating to Electrohome high-fidelity phonographs and stereos. Includes form letters to customers, instruction and installation manuals, parts lists, specification sheets, single-sheet advertisements, leaflets about high-fidelity, and ms. notes.

Electrohome

50th anniversary : tours.

File consists of material relating to the planning of open houses and plant tours in connection with Electrohome's 50th anniversary celebrations. Includes memoranda, minutes of meetings of the open house sub-commitee, and tour maps.

Electrohome

Material compiled by John Koegler : file 10.

File consists of material compiled by John Koegler relating to the history of Electrohome and items collected for the Electrohome museum and archives. Includes ms. and typed notes and a memorandum to Carl A. Pollock n edited typed draft of a paper by Koegler entitled Unfinished history of Electrohome.

Electrohome

The Electrohome Story : page stats.

File consists of a photostat copy of the book by Edna Staebler entitled The Electrohome story : a Canadian company, growing with Canada (Paris, ON: The Walker Press, Ltd., 1957). The book was produced as part of the company's 50th anniversary celebrations.

Electrohome

Suggestion plan.

File consists of photographs of Electrohome employees receiving suggestion awards from managers. Some include identification on verso, and some include typed cutlines.

Electrohome

Miscellaneous : 1964-1965.

File consists of 31 photographs and snapshots of employees; meetings, conferences and exhibitions; employee recreational events; plant canteens; and other subjects. File also includes 2 printing proofs of line drawings for use in the employee newsletter Sparks and Chips. Some photographs include identification on verso.

Photos include: Electrohome display at the 1965 Pacific National Exhibition, two men standing with a boxed organ in front of a Hudson's Bay Company truck, 1965 Waterloo county Dairy Princess, Waterloo College Associate Faculties' (now UW) new Chemistry and Chemical Engineering Building, "Santiago [?] presented to Al Ecuyer, Edmonton Eskimo" and more.

Electrohome

Annual reports.

File consists of material relating to the the production of annual reports. Includes pamphlets about writing annual reports and a copy of a summary of the Financial Post awards for annual reports.

Electrohome

Public relations department : background information.

File consists of material relating to the formation and operation of the public relations department at Electrohome. Includes correspondence to and from Robert Lovell and Jack R. Boehmer (Public Relations Managers), a proposal from Norman J. Long (Director of Industrial and Public Relations) regarding the establishment of a formal public relations department, two copies of a memorandum from Public & Industrial Relations Limited (Toronto, ON) regarding public relations programming, invoices for services from this firm, and a reprinted article about public relations.

Electrohome

Visual : Moving Images

Series consists of moving images relating to various aspects of Electrohome. Many of the items were created for the purposes of public relations, sales and marketing, and advertising and promotion, as well as to document some of the company's facilities, operations, and history. Subjects include: company presentations and reports; meetings; product presentations and demonstrations; promotional material; footage relating to services provided by Electrohome for NASA at the John F. Kennedy Space Centre for the launch of space shuttles in the early 1980s; CKCO-TV news footage relating to Electrohome, the Pollocks, and other senior management;
*company events including the 75th anniversary celebrations and employee Christmas parties; etc.

Notable titles include: "The Changing World of Electrohome," "Circa 75," "Mark of a Man : C.A. Pollock," "Then and now : Electrohome Electronics Group," "John Pollock interview : Sunday AM," "Howard Main interview with Gary MacLaren," C.A. Pollock : talk to employees" (1958), and "Pollock funeral" (Carl A. Pollock). Includes videocassettes, video reels, film reels, and DVDs. Some videocassettes and the DVDs appear to be transferred from the film and video reels.

Electrohome

Union.

File consists of two photographs (plus a duplicate) of Carl A. Pollock signing union contracts with other senior managers and union leaders.

Electrohome

Financial statements, 1957-1959.

File consists of three financial statements for A & C Boehmer Limited, for the years ending in 1957, 1958, and 1959, prepared by Thorne, Mulholland, Howson & McPherson, charted accountants, Kitchener.

Electrohome

Scholarship winners.

File consists of six photographs and portraits (plus duplicates) of winners of the Electrohome Electronics Education award. Includes some photographs of Carl A. Pollock with scholarship winners. Some photographs include identification on verso.

Electrohome

Sparks and Chips : 1958.

File consists of the employee newsletter Sparks and Chips from 1958. Includes 7 issues: vol. 15, no. 1, 2, 4, 5, 7, and two unnumbered issues (annotated no. 3 and no. 6). File also includes one special bulletin.

Electrohome

Profit-sharing retirement plan.

File consists of photographs relating to Electrohome's profit-sharing retirement plan. Includes photographs and snapshots of employees, some receiving cheques and awards, and photographs taken at an event to celebrate the passing of the $1,000,000 mark by the plan trust fund. Several photographs include Carl A. Pollock. Some photographs were taken for use in the employee newsletter Sparks and Chips and some include identification on verso.

Electrohome

Scrapbook 1 : national advertisements.

File consists of a scrapbook of advertisements appearing in national publications, including Canadian Homes, Saturday Night, Chatelaine, and Home Goods Retailing. Scrapbook also contains some advertisements clipped from newspapers and magazines.

Electrohome

Resigned personnel.

File consists of material relating to biographical information about Electrohome senior personnel. Includes copies of blank and completed personal information forms.

Electrohome

Safety.

File consists of photographs relating to employee safety at Electrohome. Includes photographs of employees receiving safety awards, at "firemen's school", and posing with first aid kits; and photographs of employees illustrating safety breeches probably taken for the purpose of advertising employee safety through company publications. Some photographs include identification on verso.

Electrohome

Sparks and Chips : 1959.

File consists of the employee newsletter Sparks and Chips from 1959. Includes 9 issues: vol. 16 no. 4-8; one misnumbered as vol. 17, no. 8 (should be no. 9); two unnumbered issues (annotated no. 2 and 3); and four special bulletins.

Electrohome

Production : electronics.

File consists of seven photographs of employees at work on production lines for televisions, stereos, and phonographs. Includes a photograph of boxed television sets in a warehouse bound for Mexico (for 1968 Olympics), and a photograph of the Mitsubishi manufacturing line.

Electrohome

Television and stereo : competitor brochures.

File consists of material relating to televisions, radios, and stereo systems produced by Electrohome's competitors: Philips, RCA Victor, Clairtone, Marconi, Zenith, Admiral, and Philco. Includes brochures, catalogues, and price lists. Some brochures and catalogues are annotated to include pricing information.

Electrohome

Correspondence : N.

File consists of approximately 19 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "N." Correspondents include Mr. Ira G. Needles (University of Waterloo). File also includes ephemera, a photograph of Pollock and other men seated at a large round table in a meeting, and a carbon copy of Pollock's comments on a draft of the "Proposal - Industrial Design Assistance Program (IDAP)" submitted by the National Design Council (Ottawa) to the Treasury Board.

Electrohome

Transfer of shares of Central Ontario Television Limited : agreements and correspondence (file 1 of 3).

File consists of material relating to the purchase of shares in Central Ontario Television Limited by Carl A. Pollock from the estate of Gilbert Liddle and from Etta Mitchell, and by William McGregor from Famous Players. Includes correspondence (some carbon copies) and original and copies of legal documents.

Electrohome

Speeches : university talks.

File consists of material relating to speeches and remarks made by Carl A. Pollock at the University of Waterloo (UW) for building and exhibit openings, convocation ceremonies, dinners and luncheons, senate meetings, contests, and other events.

Includes typed copies of Pollock's remarks (some annotated, some carbon copies), ms. notes, event programs (some annotated), approximately 21 pieces of incoming and outgoing correspondence, a UW press release, and two photographs of Pollock with students at an exhibit. File also includes press clippings about Pollock and about the University of Waterloo.

Electrohome

Personnel appointments, 1960-1969 (file 1 of 2).

File consists of material relating to announcements of Electrohome senior personnel appointments in the media. Includes incoming and outgoing memoranda and correspondence (some carbon and photostat copies), draft and final versions of news releases (some edited), ms. notes, press clippings, invoices, and three portraits and a printing proof of senior personnel.

Electrohome

Personnel appointments, 1960-1969 (file 2 of 2).

File consists of material relating to announcements of Electrohome senior personnel appointments in the media. Includes incoming and outgoing memoranda and correspondence (some carbon and photostat copies), draft and final versions of news releases (some edited), ms. notes, press clippings, invoices, and three portraits and a printing proof of senior personnel.

Electrohome

Profit sharing.

File consists of material relating to communications about Electrohome's Profit Sharing Retirement Plan to employees and the celebrations of the trust fund reaching the $1 million mark. Includes incoming and outgoing memoranda and correspondence, edited draft and final versions of news releases, minutes for a meeting about planning the celebrations, ephemera, and other information about the plan.

Electrohome

Production : motors.

File consists of 21 photographs and snapshots of employees at work on motor and metal products production lines in Plant 2. Some photographs include identification on verso. File also includes 2 snapshots of boyscouts in a field.

Electrohome

Ellis, William.

File consists of two copies of a portrait of William Ellis.

Electrohome

Fowler, G.

File consists of three copies of a portrait of G. Fowler.

Electrohome

Hohert, Robb.

File consists of two copies of a portrait of Robb Hohert.

Electrohome

Lowater, David.

File consists of material relating to David Lowater's career at Electrohome and his appointment to Printed Circuit Board Operations in the Electronics division. Includes eight portraits and a photograph of Lowater, edited draft and final versions of a news release, memoranda and correspondence, a press clipping, and Lowater's biography. Includes multiple copies of some photographs.

Electrohome

McCuaig, D.R.

File consists of four portraits (plus duplicates) of D.R. McCuaig.

Electrohome

Resigned personnel (file 2 of 2).

File consists of photographs (plus duplicates) of senior personnel, including nine portraits, seven contact prints, three photographs, and one printing proof.

Personnel identified are: Ted Turner, David E. Corbett, John Murray, F.A.O. Banks, George Eitel, and J.G. Tufts.

Electrohome

Appliances : electric heating.

File consists of four photographs of Electrohome portable heaters. Some photographs contain product identification on verso.

Electrohome

Christmas party : 1960-1966.

File consists of 36 photographs of Electrohome employee Christmas parties. Includes photographs of children with Santa Claus and receiving gifts, an employee dinner and dance, and performers on stage for a talent show. Includes a photograph of Carl A. Pollock seated at an organ with an unidentified man.

Electrohome

Credit union.

File consists of 71 photographs relating to the Electrohome Employees Credit Union. Includes snapshots of an open house at the Credit Union, of a staff appreciation dinner, and of the Credit Union building; snapshots of Credit Union staff and the board of directors; and portraits of some staff members. Includes a snapshot of Carl A. Pollock at the open house. Some photographs include descriptions on verso, and some have tracing paper taped to them. Duplicate photographs may be present.

Electrohome

Dealer information.

File consists of photographs of Electrohome dealers and their stores and showrooms in Canada and the U.S., some of which were taken for the newsletter E Dealer News. File also includes photographs of Marantz products and Marantz and Electrohome managers shaking hands. Some photographs include identification on verso.

Electrohome

Electronic organs : products and press conference.

File consists of 18 photographs and 1 negative of Electrohome electronic organs, a press conference introducing the Allegro organ and featuring musician Paul Berg, and a customer with her organ strapped to the top of her car. Other organs identified in the photographs include Clarion, Cathedral, Canterbury, Richelieu, Concord, and Rhythm King. Some photographs were taken for use in company publications including Sparks and Chips. Some photographs have typed cutlines stapled to them. Duplicate photographs are present. File also includes a ms. organ price list.

Electrohome

Electronics : phonographs.

File consists of photographs and copy negatives of Electrohome phonographs. Some photographs include product identification on verso. Duplicate photographs are present.

Electrohome

Photographs not used.

File consists of 37 photographs and snapshots of US dealers' stores, product displays, groups of employees posing with trophies, a meeting and tour of Electrohome, production lines, and other subjects. Some photographs include Carl A. Pollock and some include typed cutlines. File also includes ms. notes and memos.

Electrohome

Shareholders' meeting.

File consists of six photographs taken at an unidentified Electrohome shareholders' meeting.

Electrohome

Viewpoint photos.

File consists of photographs of Electrohome employees, taken for use in the "Viewpoint" column in the employee newsletter Sparks and Chips. Some photographs contain identification on verso.

Electrohome

Circa '75 (file 2 of 2).

File consists of material relating to the Circa '75 concept and home entertainment centre and the film "Circa '75." Includes incoming and outgoing correspondence, news releases, a proposal from Moreland Latchford Productions Ltd. (Toronto, ON) for producing a film about Electrohome, and a carbon copy of a film script.

Electrohome

Electronic organ.

File consists of material relating to publicity for electronic organs (including Electrohome's first electronic organ, the Allegro), the license for Kinsman electronic organs, and the product line for 1968/69. Includes incoming and outgoing correspondence and memoranda, draft and final versions of news releases (some edited) ms. notes, press clippings, several Kinsman brochures, schedules for a press conference and exhibitions, and four blueline drawings of organs. File also includes six photographs of people playing and posing with organs.

Electrohome

Color TV with the difference.

File consists of a stand-up booklet used for presenting the features of Electrohome colour television to sales staff and/or dealers and distributors.

Electrohome

Scrapbook 4 : competitive advertisements.

File consists of a scrapbook of competitor advertisements clipped from newspapers and magazines. Includes advertisements from Clairtone, Sony, RCA, Philips, General Electric, and others.

Electrohome

Miscellaneous : magazine articles.

File consists of issues of magazines containing articles about Electrohome. Includes:

  • Executive (v. 22, n. 10, October 1980) with the article "Electrohome comes back from the brink" (p. 50-54).
  • Canadian Interiors (v. 2, n. 5, May 1965) with the article "Electrohome showroom is flexible and attractive" (p. 43).
  • Profit Sharing Trends (v. 8, n. 5, 1960) with the article "Profit sharing: a way of life" (p. 12-15).
  • Wallpaper (Sept./Oct. 1996) with the article "Sphere and now" (colour photocopy).
  • Printers' Ink (v. 284, n. 4, July 1963) with the article "All the U.S. is its newest market" (p. 46-47).

Electrohome

Famous Players Canadian Corporation Limited : agreement.

File consists an agreement between Famous Players Canadian Corporation Limited, Carl A. Pollock, and Dominion Electrohome Industries Limited relating to the control of Central Ontario Television Limited. File also includes a declaration of trust.

Electrohome

Eby, Harold I.

File consists of three portraits of Harold I. Eby.

Electrohome

Appliances : dehumidifiers.

File consists of three photographs of Electrohome dehumidifiers. Photographs contain product identification on verso.

Electrohome

Becker, Bertha

File consists of a photograph of Bertha Becker, long time Electrohome employee.

Electrohome

Deilcraft : lamps.

File consists of photographs of lamps by Deilcraft. Some photographs include product identification on verso and one photograph is mounted on paper with a typed cutline. Duplicate photographs are present.

Electrohome

Employee education program.

File consists of a photograph of Electrohome employees sitting in a classroom and a photograph of an employee who appears to be doing homework. Photographs were probably taken for use in the employee newsletter Sparks and Chips, and relate to an educational program for employees.

Electrohome

Motors : products.

File consists of two photographs of employees at work on motor production lines.

Electrohome

Sparks and Chips : 1960.

File consists of the employee newsletter Sparks and Chips from 1960. Includes eight issues: January, February, March, May, July, September, November, and December. Issues are misnumbered as: vol. 18 no. 9, vol. 19 no. 10, vol. 20 no. 11, vol. 21 no. 11, vol. 21 no. 12, vol. 22 no. 12, vol. 23 no. 13, and [unnumbered].

Electrohome

Sales kit : Electrohome first nighter promotion.

File consists of a portfolio of material relating to the planning of a "first nighter" event at dealer stores to promote Electrohome satellite speakers and three-dimensional sound. Includes instructions and information for sales staff and dealers, fliers, dealer advertisements, radio announcement and telephone solicitation scripts, a press kit, and other material.

Electrohome

Sales kit : Electrohome's annual spring sound sale.

File consists of a portfolio of material relating to a promotional campaign for a spring sound sale. Includes flyers for dealers with tips for building sales, sample advertisement layouts, sample direct mail advertisements, radio announcement scripts, a price list, point-of-purchase advertisements, and an in-store banner advertisement.

Electrohome

Point-of-purchase : display signs.

File consists of point-of-purchase advertising in the form of in-store display signs.

Includes: A carousel of values (2 signs with adhesive), a colour TV sign to stand on top of product, and a red/yellow/blue plastic with adhesive sign for Signet (a TV) goes anywhere.

Electrohome

Furniture : Deilcraft lamps.

File consists of adverting material for Deilcraft lamps, including some produced by Campbell Electric Limited. Advertisements are in the form of fold-out brochures and single sheets, intended for insertion into a binder with other product literature. File also includes a price list.

Electrohome

Organs : manuals.

File consists of two owner's manuals for Electrohome organs.

Electrohome

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