Contains one videocassette recording of the Dare Foods Limited television advertisement "Whippet le Lait." The commercial advertises the promotion "Pur délire à Hollywood."

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Muskoka Chair." The commercial was produced with Reason Partners (previously Holmes & Lee) advertising agency.

Contains one Policy and Procedures Manual. The manual is divided into tabs, includes table of contents and page numbers, a memorandum, a performance evaluation sheet, and copies of other forms.

Contains one videocassette recording of a Dare Foods Limited employee at his display of Dare Foods Limited products as part of maple syrup festivals held outside of several different grocery stores in Quebec between March and April 2001.

Contains one sales manager's policy and procedures manual. The manual includes policies and forms and is divided by tabs.

Contains two colour photographs. The photographs are images of the Dare Foods Limited Events Cruiser. The cruiser was a PT Cruiser decoarted with images of Dare Foods Limited logos .

Series consists of moving images and sound recordings that were produced by Dare Foods Limited and its employees for internal events such as birthdays, retirement parties, presentations, meetings, as well as consumer panels and promotional events. The majority of moving images are on videocassette and a few are on film reels. The sound recordings are on audio cassette.

Contains one videocassette.

Contains one videocassette recording of a vacation promotion. The vacation was used to motivate and subsequently award successful sales personnel.

A video likely produced for retailers to encourage them to carry Dare Foods Limited products in their stores. The video promotes specific products, discusses sales and market growth rates in Canada, as well as Dare Foods Limited distribution and advertising strategies. In addition, the video outlines the Dare Foods Limited business philosophy B.E.S.T. The B.E.S.T. acronym stands for build brands, execute brilliantly, stay flexible, and think big.

File consists of clippings from newspapers and magazines reporting on the history, production, and employees of Dare Foods.

Contains eight Vivant crackers boxboard package. The boxes contained 5.3 and 8 ounces of crackers. The eight ounce size boxes were introduced in November, 2001. Vivant crackers were produced at the Dare plant in Spartanburg, South Carolina.

Contains Entertainment Collection cardboard and boxboard packages. The Entertainment Collection included one Vivant, one Cabaret and two Breton sleeves of crackers. The package contained one pound, 15 ounces of crackers. The Entertainment Collection was produced at the Dare plant in Spartanburg, South Carolina. The boxboard package was introduced in October 2001.

Contains three Breton Sesame crackers boxboard packages. Each box contained eight ounces of crackers. Breton crackers were produced at the Dare Foods Limited plant in Spartanburg, South Carolina.

A plaque given to Bryan R. Dare and Graham N. Dare in recognition of their efforts towards the planning and execution of the integration of the CFS businesses including Viau/McCormick's, Grissol, and Loney's into Dare Foods Limited.

Contains 13 colour photographs documenting the launch of Simple Pleasures Chocolate Thins biscuits. The photographs are images of staff celebrating and eating on board a "ship" in a shopping mall beside an ice rink. Two photographs are group images behind the ice rink and Simple Pleasures advertisements on the rink boards.

Contains one videocassette recording of a vacation promotion. The vacation was used to motivate and subsequently award successful sales personnel.

Contains one videocassette recording of the Dare Foods Limited corporate sales award.

Contains one videocassette recording of the sales representative of the year presentation.

Contains four Breton Thin Wheat Crackers boxboard packages. Each box contained eight ounces of crackers. The Breton crackers produced in 2001 were manufactured at the Dare plant in Spartanburg, South Carolina.

Contains three Breton Reduced Fat and Sodium crackers boxboard packages. Each package contained eight ounces of crackers. The box notes that the crackers contain 50% less fat and 45% less sodium than regular Breton crackers. Breton crackers were produced at the Dare plant in Spartanburg, South Carolina.

Series consists of material relating to the administration and operation of the Dare Foods Limited Sales Department, as well as to the the training of personnel, policies, and procedures. The series contains training manuals, sales manuals, policy and procedure manuals, analysis of marketing and sales department, training and development, and a sales trend report. Records were created primarily by the Sales Department.

A printed template pattern for a Morinaga wheatgerm crackers carton. Morinaga wheatgerm crackers were possibly a Breton cracker product made under license by Morinaga & Company, Ltd. in Japan. The labeling on the carton is written in English and Japanese.

Contains three Simple Pleasures Oatmeal Cookies boxboard packages. Each box contained 11.5 ounces of cookies.

Contains three Simple Pleasures Lemon Thins boxboard packages. Each box contained 10.6 ounces of cookies.

Contains three Simple Pleasures Chocolate Thins boxboard packages. Each box contained 10.6 ounces of cookies.

Series consists of television advertisements for Dare Foods Limited cookie, cracker and candy products. Television commercials were produced by MacLaren Advertising, Media House Productions, Enterprise Advertising, Benton & Bowles, D’Arcy Masius Benton & Bowles Canada Inc., TQS le mouton noir de la télé, and Télé-Métropole Inc. Commercials were broadcast throughout Canada, the United States, Japan and Germany and are in French, English, Spanish, Japanese and German. Series includes film reels, videocassettes, a CD-ROM and colour photographs.

Contains one CD-ROM. The CD-ROM has three files that include a Microsoft Power Point presentation and two television commercials. The file, Dare ppt 2002-08-20, is a Power Point presentation, "Présentation de l’activité marketing et des possibilities de marchandisage, Whippet,” and is 2,621 KB. The file, DARWH~GI.MPG, is a television commercial for Whippet cookies, is 1,796 KB (mpeg) and is dated 2002-08-14. The file, Whippet TQS.MPG, is also a television commercial for Whippet cookies is 9,365 KB (mpeg) and is dated 2002-08-20.

Contains three Simple Pleasures Ginger Spice boxboard packages. Each box contained 12.3 ounces of cookies.

Series consists of boxes, cellophane, and tin tie packages that were used by C.H. Doerr Company, The Dare Company Limited, and Dare Foods Limited for biscuits, crackers, potato chip and candy products. Series includes colour slides of redesigned packages and coupons. Tin tie packages were introduced with one line in 1957.

Contains three Simple Pleasures Almond Cookies boxboard packages. Each box contained 11.5 ounces of cookies.

Contains one Variety Pack boxboard package. The Variety Pack included one sleeve each of Vivant, Cabaret, Breton, and Breton sesame crackers. The package contained one pound, 15 ounces of crackers. The Variety Pack was produced at the Dare plant in Spartanburg, South Carolina.

Contains one videocassette recording of the television advertisement "Le mondail." The advertisement promotes Whippet biscuits with the slogan "Pur Délice/Pur Délire."

Series consists of information sheets for cracker, candy, and cookie products. The sheets were used by sales personnel across Canada to advertise products to potential buyers. Sheets include colour images of products and product specifications. Three copies of a colour photograph of cracker products, and display signs are also included. These records replaced the earlier picture books and were also distributed by the sales office.

Contains product information sheets for cookie, candy, and cracker products. The sheets include colour photographs of the products, a description of the product and its package, the package universal product code (UPC), the shipping case code, and the pack number. Many sheets are bilingual. File also includes 3 colour photographs of Breton cracker products and Bremner Biscuit Company information sheets.

Series consists of images of the interior and exterior of buildings, staff, events, regional and national meetings, displays, staff BBQs, award banquets, retirement parties, and birthday parties. Includes black and white and colour photographs, negatives, slides and transparencies.

A press release issued by Dare Foods Limited regarding Whippet cookies debut in stores across the United States of America. Previously, Whippet cookies were only available for purchase in Canada.

The press release was created in partnership with Carris & Associates. The press release was originally housed in a presentation folder, which is included in the file.

Contains three Simple Pleasures Sugar Cookies boxboard packages. Each package contained 12.3 ounces of cookies.

Contains three Simple Pleasures Tea Biscuits boxboard packages. Each box contained 10.6 ounces of cookies.

Three television advertisements (commercials) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercials were produced with Zig Inc., a digital media agency. The commercials are titled, “Pineapple,” “Crunch,” and “Bobbing.” Individually, the running time for each commercial is 15 seconds.

Fonds consists of records generated in the course of business by Dare Foods Limited and its subsidiary companies. It includes financial statements; account books; minutes; correspondence; letters patent; legal records; share registers; biscuit, cracker and candy formulas; architectural drawings; biscuit, cracker and candy packaging samples; price lists; photographs; television, radio and print advertisements; publications; artifacts; manuals; the records of J.R. Worthington; internal newsletters; and newspaper clippings. Fonds also contains the records of The Almer Company Limited and Sunbeam Shoes, companies acquired privately by Carl Dare.

An analog clock with roman numerals on the clock face and the following engraving: Girl Guides of Canada / Dare / Partners in Success / Bryan Dare. Also includes a built-in photograph frame that holds one 5" x 7" picture. The clock and photograph frame feature a hinge-open design so that the piece could sit on a desktop or similar flat surface.

In 2002, Dare Foods Limited was chosen as the executive supplier of cookies for the Girl Guides of Canada. It is likely that the clock and photograph frame were created to commemorate this new partnership.

Product information sheets for various products including biscuits, crackers, candy, Bremner Wafers, Grissol fine breads, Loney's soups and bouillons, Robinson ice cream cones, and Breton crackers produced by Dare Foods Limited. Also includes information sheets for Dare food service. The sheets were likely used by sales personnel to advertise products to potential buyers. The sheets include colour images of products, product specifications, and occasionally store display options.

Six print advertisements and one sticker for different varieties of Bremner wafers and crackers. The advertisements and sticker were originally housed in a presentation folder, which is included in the file.

This file also contains one memorandum written by Bryan Dare providing detailed historical information about the history of Bremner Biscuit Company, and its relationship to Dare Foods Limited.

Six containers for different flavours of Loney's dried soups including beef, vegetable, chicken, onion, and fat-free onion.The containers for the beef, vegetable, chicken and fat-free onion dried soups are cylinder in shape and made of plastic. The container for the onion soup is a square carton and made of paperboard. The labeling on all of the containers is written in English and French.

This file also includes a memorandum written by Bryan Dare providing detailed historical information about the history of Loney's, and its relationship to Dare Foods Limited.

Contains 7 financial statements for The Dare Company, Limited. The 1943-1944 statements were prepared by C. Lorimer Rason, accountant and auditor, Kitchener. The 1945-1947 statements were prepared by Thorne, Mulholland, Howson & McPherson, chartered accountants, Toronto. A summary of finances completed in 2004 is also included.

Packaging used for various products made by Dare Foods Limited or licensed affiliates.

Four large buttons featuring the "cookie jar" logo, used by Dare Foods Limited in the 1970's and 1980's. Also includes seven buttons featuring a logo similar to the cartouche logo used by Dare Foods Limited in the 1990's. However, the logo featured on these buttons noticeably includes a distinct gold or yellow outline and bears some resemblance to the current shield logo that was introduced by Dare Foods Limited in 2004.

Memorabilia from Viau biscuits likely produced during the company's final year of operation in 2004. Includes a travel mug, an apron, a keychain, and a printed message from Guy Quiron, Director, Viau Biscuits.

This file also includes one memorandum written by Bryan Dare providing detailed historical information about Viau and its relationship to Dare Foods Limited.

Two DVDs each containing an identical compilation of various television advertisements (commercials) created between 1966 and 2002 for products made by Dare Foods Limited. Some of the advertisements are recorded in English and some are recorded in French. Copies of these commercials were originally donated to Special Collections & Archives on videocassettes in accession GA163. The videocassettes were digitized in 2006 by Dare Foods Limited and made available on the DVDs in this file.

Videocassettes from GA163 that were digitized and are now available on these DVDs include:

SCA188-GA163-27-314. Includes commercials titled, “Dream Sweet Dare,” “Tree House,” “Meadow,” and “Hansel & Gretel.”

SCA188-GA163-27-315. Includes commercials titled, “Tree House," "Meadow," "Hansel & Gretel," and "Ingredient." 

SCA188-GA163-27-316. Includes commercials titled, "Treehouse," "Meadows," "Hansel & Gretel," "Swing," "Fishing," "Farm," "Chocolate Chip," "Variety," "Alice in Wonderland," "Treasure Island," "School Bus," "Gym," and "Dans l'Air." Several commercials are in French including "Chocolate Chip," "Alice in Wonderland," "Treasure Island," and "Dans l'Air."

SCA188-GA163-27-322. Includes commercials titled, "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.”

SCA188-GA163-27-329. Includes the commercial titled, “On Its Own."

SCA188-GA163-27-331. Includes the commercial titled, “Dare Cookies."

SCA188-GA163-27-333. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-335. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-338. Includes commercials titled, “Say When,” “Brussells,” “Party is Tomorrow,” “Elfin Loaves,” and “Man up at Night.”

SCA188-GA163-27-340. Includes the commercial titled, “Black Forest Belmont."

SCA188-GA163-27-344. Includes the commercials titled, “Frere Jacques” and “Dare Bears.”

SCA188-GA163-27-346. Includes the commercial titled, “Featuring Dare's Tin Tie Cookies."

SCA188-GA163-27-348. Includes the commercial titled, "Anything Goes."

SCA188-GA163-27-350. Includes the commercial titled, “Soft Spot.”

SCA188-GA163-27-351. Includes the commercial titled, “Whippet le Lait." 

SCA188-GA163-27-353. Includes the commercial titled, “Le mondial.”

Accrual consists primarily of material accumulated by William J. Hopp, a baker and plant supervisor at the Dare Biscuit Company in Kitchener, Ontario, and other material relating to the incorporation and history of Dare Foods Limited, including two labour strikes.

Includes letters patent and by-laws, training and conference materials relating to the manufacture of cookies and crackers, recipe books containing cookie and cracker formulae, research reports, clippings, bulletins, correspondence and memoranda, photographs, catalogues and brochures, packaging, and other material.

Series consists of packaging used for Dare biscuits.

File consists of one Simple Pleasures Digestive boxboard package. Box contained 300g of cookies. The dimensions of the box, when assembled, are 7 x 27 x 7 cm.

File consists of one Simple Pleasures Oatmeal & Dark Chocloate boxboard package. Box contained 300g of cookies. The dimensions of the box, when assembled, are 7 x 27 x 7 cm.

File consists of one advertisement printed from the web for an antique display shelf originally used by the C.H. Doerr company.

A photograph of Dare Foods Limited employees on Anvers Island, Antartica. The photograph has been mounted to a foam board.

Top row, left to right: Benoit Parent, Arnaud Dhallenne, Mathieu Latourrette, Patrick Richebé, Renée Paquet.

Bottom row, left to right: Juliette Hennequil, Eve Guibert, Steven Herteleer.

Photographs of Dare Foods Limited’s head office, potato chip division building and employees.

Ephemeral items created or accumulated by Dare Foods Limited.

A twelve-month calendar created by Dare Foods Limited for employees featuring the Dare safety vision, values, and mission. The calendar also features ideas and drawings submitted by Dare employee's children and grandchildren (ages 3 to 12) relating to safety on and off the job.

An article written by Harry Drews describing his career working for Dare Foods Limited for 38 years from 1973-2012.

Accrual consists of materials created and accumulated by Dare Foods Ltd., including materials created or accumulated by previous names under which it was run and its subsidiaries. Materials include photographs, packaging, historical records, ephemera and more.

File consists of one document put together by Bryan Dare documenting the history of Dare logos from 1889-2014.

Series consists of materials documenting the history of Dare Foods Ltd. Includes meeting minutes, clippings, advertising, logos, ephemera and more. Also includes materials documenting the Dare strike of 1972,

Print advertisements featuring products made by Dare Foods Limited as well as articles discussing marketing and advertising strategies used by Dare Foods Limited. The articles and advertisements were featured in magazines and newsletters including including WiseCracks, Snack Food & Wholesale Bakery, Exchange, Candy Industry, All You Need is Cheese, and Canadian Packaging. Many of the advertisements and articles were clipped from the various publications.

A letter to Graham Dare and Bryan Dare from the Prime Minister of Canada, Justin Trudeau. In the letter, the Prime Minister noted that Dare Foods Limited's 125th anniversary is shared with Canada's 150th anniversary of Confederation.

Two copies of an advertisement for Grissol products. One copy is recorded in English and has a running time of 55 seconds. The other copy is recorded in French and has a running time of 40 seconds.

Three advertisements for special edition maple cookies made by Dare Foods Limited in celebration of the company's 125th anniversary in 2017. The advertisements are recorded in English and French. One advertisement has a running time of 53 seconds. The other two advertisements both have a running time of 1 min., 59 sec.

Product information sheets for various products including biscuits, crackers, and candy produced by Dare Foods Limited. The sheets were likely used by sales personnel to advertise products to potential buyers. The sheets include colour images of products, product specifications, and occasionally store display options.

Two copies of an advertisement for Cookie Chips made by Dare Foods Limited. One copy of the advertisement is recorded in English and the other copy is recorded in French. Both copies have a running time of 36 seconds.

Material related to the operation and history of Dare Foods Limited and its predecessors.

A video showcasing the new digital full service sales tools used by TM's at Dare Foods Limited to help them manage their tasks, responsibilities and relationships with retailers more efficiently. The running time for the video is 2 min., 35 sec.

Two copies of an advertisement for Whippet cookies made by Dare Foods Limited. One copy of the advertisement is recorded in English and has a running time of 32 seconds. The other copy is recorded in French and has a running time of 17 seconds.

Product information sheets for various products including biscuits, crackers, candy, giant frostics, as well as Pepperidge Farm crackers and cookies produced by Dare Foods Limited. The sheets were likely used by sales personnel to advertise products to potential buyers. The sheets include colour images of products, product specifications, and occasionally store display options.

Documents created or accumulated by Dare Foods Limited related to the company's guidelines, organizational structure, sales and more. Includes parts of reports, drafts of reports, press clippings, historical timelines, and office memos.

A carton used to package Shuttles crackers, a Breton cracker product made under license by Verkade in the Netherlands. The labeling on the carton is written in French.

Marketing and advertising material for Dare Food Limited products. Includes print and television advertisements.

Material created and accumulated by Dare Foods Limited and its predecessor companies. Includes records related to the organization and operation of the company as well as historical records, photographs, and ephemera.

A television advertisement (commercial) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercial was produced with Stringer Veroni Ketchum Advertising agency. The commercial is titled, “Soft Spot.” The videocassette was originally housed in a case labeled, "Dawning of New Tin Tie, September 1995.” This label does not reflect the contents of the videocassette.