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Joseph E. Seagram and Sons, Ltd. Waterloo Region
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Aerial view of Breslau plant, Ontario.
Aerial view of Breslau plant, Ontario.
Aerial view of Breslau plant, Ontario.
Aerial view of Breslau plant, Ontario.
Aerial view of Breslau plant, Ontario.
Aerial view of Breslau plant, Ontario.
Aerial view of cattle barns at Hopewell Farms in Waterloo around 1960.
Aerial view of cattle barns at Hopewell Farms in Waterloo around 1960.
Aerial view of Waterloo plant.
Aerial view of Waterloo plant.
Aerial view of Waterloo plant : front.
Aerial view of Waterloo plant : front.
An inside look of new case bond warehouse, Waterloo plant.
An inside look of new case bond warehouse, Waterloo plant.
Bottling line of Seagram's V.O. in Waterloo plant, Ontario, 1928.
Bottling line of Seagram's V.O. in Waterloo plant, Ontario, 1928.
Bottling line of Seagram's V.O. in Waterloo plant, Ontario, 1928.
Bottling line of Seagram's V.O. in Waterloo plant, Ontario, 1928.
Bronfman, Charles, R. visiting the Seagram plant at Waterloo in September 1971.
Bronfman, Charles, R. visiting the Seagram plant at Waterloo in September 1971.
Building extension nearing completion of the new case bond warehouse, Waterloo plant.
Building extension nearing completion of the new case bond warehouse, Waterloo plant.
Calvert cocktail installation : Waterloo.
Calvert cocktail installation : Waterloo.
Case bond warehouse under construction at Waterloo, Ontario as of April 16, 1965.
Case bond warehouse under construction at Waterloo, Ontario as of April 16, 1965.
Case bond warehouse under construction at Waterloo, Ontario as of April 6, 1965.
Case bond warehouse under construction at Waterloo, Ontario as of April 6, 1965.
Case bond warehouse under construction at Waterloo, Ontario, view from western end as of April 20, 1965.
Case bond warehouse under construction at Waterloo, Ontario, view from western end as of April 20, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of April 27, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of April 27, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 14, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 14, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 14, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 14, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 14, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 14, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 21, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 21, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 28, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 28, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 7, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 7, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 7, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 7, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 7, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 7, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 25, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 25, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 25, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 25, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 31, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 31, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 31, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 31, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 31, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 31, 1965.
Case bond warehouse under construction in Waterloo, Ontario, view from eastern end as of April 20, 1965.
Case bond warehouse under construction in Waterloo, Ontario, view from eastern end as of April 20, 1965.
Close:up of The Seagram's V.O. bandwagon logo.
Close:up of The Seagram's V.O. bandwagon logo.
Close-up view of cattle barns at Hopewell Farms in Waterloo around 1960.
Close-up view of cattle barns at Hopewell Farms in Waterloo around 1960.
Close-up view of Waterloo plant.
Close-up view of Waterloo plant.
Demolition almost completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
Demolition completed of warehouse no. 6.
Demolition completed of warehouse no. 6.
Demolition halfway of warehouse no. 6.
Demolition halfway of warehouse no. 6.
Demolition halfway of Warehouse no. 6.
Demolition halfway of Warehouse no. 6.
Demolition halfway of warehouse no. 6.
Demolition halfway of warehouse no. 6.
Demolition underway of warehouse no. 6.
Demolition underway of warehouse no. 6.
Demolition underway of warehouse no. 6.
Demolition underway of warehouse no. 6.
Demolition underway of warehouse no. 6.
Demolition underway of warehouse no. 6.
Demotion halfway of Warehouse no. 6.
Demotion halfway of Warehouse no. 6.
Department farewell to Mr. Downe on June 14th, 1978 at Valhalla Inn, Kitchener, Ontario.
Department farewell to Mr. Downe on June 14th, 1978 at Valhalla Inn, Kitchener, Ontario.
Distillery.
Distillery.
Edgar M. Bronfman, President Distillers Corporation Seagram Limited, portrait (retouch) but not used in the 1972 annual report.
Edgar M. Bronfman, President Distillers Corporation Seagram Limited, portrait (retouch) but not used in the 1972 annual report.
Edgar M. Bronfman, President Distillers Corporation Seagram Limited, portrait (retouch) used in the 1972 annual report.
Edgar M. Bronfman, President Distillers Corporation Seagram Limited, portrait (retouch) used in the 1972 annual report.
Floor being poured and walls under construction of the new case bond warehouse.
Floor being poured and walls under construction of the new case bond warehouse.
Floor being poured and walls under construction of the new case bond warehouse.
Floor being poured and walls under construction of the new case bond warehouse.
Foundation walls under construction of new case bond warehouse.
Foundation walls under construction of new case bond warehouse.
Gordon's Deluxe vodka : showing first run of this brand in Canada on the bottling line in Waterloo plant.
Gordon's Deluxe vodka : showing first run of this brand in Canada on the bottling line in Waterloo plant.
Gordon's Deluxe vodka : showing first run of this brand on the bottling line at the Waterloo plant along with bottling line staff (March 1972).
Gordon's Deluxe vodka : showing first run of this brand on the bottling line at the Waterloo plant along with bottling line staff (March 1972).
Gordon's Deluxe vodka : showing first run of this brand on the bottling line at the Waterloo plant in Canada.
Gordon's Deluxe vodka : showing first run of this brand on the bottling line at the Waterloo plant in Canada.
Hopewell Farms Co. Ltd., Waterloo, Ontario, a pen of steers fattened on liquid stillage and ready for shipment to meat packers.
Hopewell Farms Co. Ltd., Waterloo, Ontario, a pen of steers fattened on liquid stillage and ready for shipment to meat packers.
Hopewell Farms Co. Ltd., Waterloo, Ontario, a pen of steers fattened on liquid stillage and ready for shipment to meat packers.
Hopewell Farms Co. Ltd., Waterloo, Ontario, a pen of steers fattened on liquid stillage and ready for shipment to meat packers.
Hopewell Farms Co. Ltd., Waterloo, Ontario, a pen of steers fattened on liquid stillage and ready for shipment to meat packers.
Hopewell Farms Co. Ltd., Waterloo, Ontario, a pen of steers fattened on liquid stillage and ready for shipment to meat packers.
Hopewell Farms Co. Ltd., Waterloo, Ontario, close:up view of resner grain being grown experimentally at farms.
Hopewell Farms Co. Ltd., Waterloo, Ontario, close:up view of resner grain being grown experimentally at farms.
Hopewell Farms Co. Ltd., Waterloo, Ontario, Urbin Snyder, farm manager and chief buyer for cattle feeding program.
Hopewell Farms Co. Ltd., Waterloo, Ontario, Urbin Snyder, farm manager and chief buyer for cattle feeding program.
Interior view of warehouse no. 6 racks.
Interior view of warehouse no. 6 racks.
Joseph E. Seagram & Sons Limited, distillers since 1857.
Joseph E. Seagram & Sons Limited, distillers since 1857.
Joseph E. Seagram & Sons, Limited, group view at Canadian national sales convention.
Joseph E. Seagram & Sons, Limited, group view at Canadian national sales convention.
Last barrel from warehouse no. 6 is rolled by J. Stumpf while George Delby and R. Day (right), A.C. Dawe and A.W. Downe (left) look on.
Last barrel from warehouse no. 6 is rolled by J. Stumpf while George Delby and R. Day (right), A.C. Dawe and A.W. Downe (left) look on.
Leroux production : Waterloo, Ont., filter.
Leroux production : Waterloo, Ont., filter.
Leroux production : Waterloo, Ont., filter.
Leroux production : Waterloo, Ont., filter.
Leroux production : Waterloo, Ont., liqueur blending tanks.
Leroux production : Waterloo, Ont., liqueur blending tanks.
Leroux production : Waterloo, Ontario, bottling line.
Leroux production : Waterloo, Ontario, bottling line.
Leroux production : Waterloo, Ontario, Leroux cherry whisky on bottling line.
Leroux production : Waterloo, Ontario, Leroux cherry whisky on bottling line.
Leroux production : Waterloo, Ontario, Leroux cherry whisky on bottling line.
Leroux production : Waterloo, Ontario, Leroux cherry whisky on bottling line.
Leroux production : Waterloo, Ontario, packing.
Leroux production : Waterloo, Ontario, packing.
Leroux production line : Waterloo, Ont., tasting Leroux liqueurs in quality control lab.
Leroux production line : Waterloo, Ont., tasting Leroux liqueurs in quality control lab.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards recipients at Waterloo dinner held November 20, 71.
Long service awards recipients at Waterloo dinner held November 20, 71.
Machine shop building exterior.
Machine shop building exterior.
Mr. Art Dawe (far right) with Mr. A. Downe, M. McClenaghan, G. Debby, in front of warehouse no. 6, at Waterloo plant.
Mr. Art Dawe (far right) with Mr. A. Downe, M. McClenaghan, G. Debby, in front of warehouse no. 6, at Waterloo plant.
Mr. Art Dawe (left) with Mr. A. Downe, testing product during product seminar in quality control laboratory at Waterloo plant.
Mr. Art Dawe (left) with Mr. A. Downe, testing product during product seminar in quality control laboratory at Waterloo plant.
Mr. Art Dawe (right) with Mr. A. Downe, with a sample of product taken from a barrel maturing in warehouse no. 6 at Waterloo plant.
Mr. Art Dawe (right) with Mr. A. Downe, with a sample of product taken from a barrel maturing in warehouse no. 6 at Waterloo plant.
Mr. Art Dawe (right) with Mr. M. McClenaghan drawing a sample from a barrel for testing purpose, at the warehouse no. 6, at Waterloo plant.
Mr. Art Dawe (right) with Mr. M. McClenaghan drawing a sample from a barrel for testing purpose, at the warehouse no. 6, at Waterloo plant.
Mr. Art Dawe testing product in quality control laboratory at Waterloo plant.
Mr. Art Dawe testing product in quality control laboratory at Waterloo plant.
Mr. Art Dawe (third from right) with Seagram sales representatives doing a taste test on various rum products during Seagram product seminar.
Mr. Art Dawe (third from right) with Seagram sales representatives doing a taste test on various rum products during Seagram product seminar.
Mr. Art Dawe, tasting a sample drawn from a barrel maturing in warehouse no. 6 in Waterloo during product seminar.
Mr. Art Dawe, tasting a sample drawn from a barrel maturing in warehouse no. 6 in Waterloo during product seminar.
Mr. Charles Bronfman visiting the Waterloo plant, September 1971.
Mr. Charles Bronfman visiting the Waterloo plant, September 1971.
Mr. Charles Bronfman visiting the Waterloo plant, September 1971.
Mr. Charles Bronfman visiting the Waterloo plant, September 1971.
Mr. Earl Rolston (left) and Jack Schnarr are Seagram employees who have been Charles Phypers's stillmen since the Gordon operation began.
Mr. Earl Rolston (left) and Jack Schnarr are Seagram employees who have been Charles Phypers's stillmen since the Gordon operation began.
Mr. Samuel Bronfman and Mr. Victor Fischel (on Mr. Sam's left) sitting at the Seagram family achievement association dinner, 1952.
Mr. Samuel Bronfman and Mr. Victor Fischel (on Mr. Sam's left) sitting at the Seagram family achievement association dinner, 1952.
Mr. Samuel Bronfman listening to the speaker at the Seagram family achievement association dinner in 1952.
Mr. Samuel Bronfman listening to the speaker at the Seagram family achievement association dinner in 1952.
Mr. Samuel Bronfman listening to the speaker at the Seagram Family achievement association dinner in 1952.
Mr. Samuel Bronfman listening to the speaker at the Seagram Family achievement association dinner in 1952.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Mr. Samuel Bronfman speaking at the Seagram family achievement association meeting and dinner in 1952.
Mr. Samuel Bronfman speaking at the Seagram family achievement association meeting and dinner in 1952.
Mr. Samuel Bronfman with his two sons, Charles and Edgar, from Business Week magazine October 20, 1962.
Mr. Samuel Bronfman with his two sons, Charles and Edgar, from Business Week magazine October 20, 1962.
New case bond warehouse extension completed, Waterloo plant.
New case bond warehouse extension completed, Waterloo plant.
Original door, still in use, head office of Waterloo plant, Ontario.
Original door, still in use, head office of Waterloo plant, Ontario.
Picture of Mr. Charles Bronfman when he visited the Waterloo plant in September 1971.
Picture of Mr. Charles Bronfman when he visited the Waterloo plant in September 1971.
Plant: Breslau, Waterloo, view of filling corn silo (Hopewell farms) building project as of October 5, 1965.
Plant: Breslau, Waterloo, view of filling corn silo (Hopewell farms) building project as of October 5, 1965.
Plant: Breslau, Waterloo, view of warehouses B16 and B17 and filling corn silo building projects as of October 25, 1965.
Plant: Breslau, Waterloo, view of warehouses B16 and B17 and filling corn silo building projects as of October 25, 1965.
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