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Seagram collection Joseph E. Seagram and Sons, Ltd.
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Advertisements: 1886

Photocopy of a Joseph E. Seagram advertisement from the Berliner Journal, Aug. 4, 1886, announcing that he is going out of the dry goods business and is selling all his stock.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1890.

Toronto Saturday Night, Holiday Number, July 1, 1890, containing an advertisement on. p. 34; also negative and contact print of same. Bookseller's stamp on cover reads: "W. Cooper & Co., Booksellers, Clinton."

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1897.

Advertisement on p. 18 of the Supplement to the Mail and Empire, Christmas 1897.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1905.

Advertisement on p. 28 of The Wine and Spirit Journal and Brewers Review 7, no. 7 (July 1905).

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

Advertisement from an unidentified publication, lists "83", Star, White Wheat as products.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

One issue of Canada Kalendar, 1906, with advertisement on p. 69.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1912.

Advertisement on p. 25 of The Wine and Spirit Journal of Canada 14 no. 1 (Jan. 1912).

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

Evening Telegram, March 25, 1918, p. 16, original, negatives. This laminated page contains an advertisement from Ontario Quick Service Co., listing prices of whiskey, including Seagram products.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

One issue of from Canada Kalendar, 1918, with advertisement on p. 80.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Breslau plant, Ontario.

File consists of 1 aerial photograph of Breslau plant and surrounding area. Verso reads: taken January 21, 1966. Negative no. 946. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Breslau plant, Ontario.

File consists of 1 aerial photograph of Breslau plant and surrounding area. Verso reads: taken May 23, 1967. Negative no. 554. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Waterloo plant.

File consists of 1 aerial photograph of Waterloo plant and surrounding area. Verso reads: taken December 13, 195. Negative no. 941. 1 extra print.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Waterloo plant : front.

File consists of 1 aerial photograph of front of Waterloo plant and surrounding area. Verso reads: taken in 1963. 10 extra prints.

Joseph E. Seagram and Sons, Ltd.

By-Law Number 19, November 22, 1926.

This by-law concerns sale of assets by Joseph E. Seagram & Sons Limited as incorporated 1911, to Joseph E. Seagram & Sons Limited as incorporated 1926.

Joseph E. Seagram and Sons, Ltd.

Calendars: Seagram Distillers Corporation.

1947 calendar and accompanying set of six col. prints, also 1965 calendar, both containing reproductions of wildlife paintings from the copyrighted collection of the House of Seagram.

Joseph E. Seagram and Sons, Ltd.

Canada Barrels and Kegs, Limited.

Clipping of The Independent Business Man article "Family Business Changes with Times" about the Seagram family’s purchase of the company from the Mueller Cooperage and its later transition into Canbar Marine Company.

Joseph E. Seagram and Sons, Ltd.

Close-up view of Waterloo plant.

File consists of 1 aerial photograph of the Waterloo plant and surrounding area. Verso reads: taken in 1964. 1 extra print.

Joseph E. Seagram and Sons, Ltd.

Commercial Feed Stuffs Registrations.

Correspondence, applications to Dept. of Agriculture, Seed Branch, and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Commercial Feed Stuffs Registrations.

Correspondence, applications and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Commercial Feed Stuffs Registrations.

Correspondence, applications and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Commercial Feed Stuffs Registrations.

Correspondence, applications and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Correspondence.

Correspondence sent and received, Waterloo plant, probably from a company letter-book

Joseph E. Seagram and Sons, Ltd.

Correspondence.

Correspondence, invoice for and sample of Seagram's V.O. export booklet.

Joseph E. Seagram and Sons, Ltd.

Crest : the House of Seagram.

File consists of 1 photograph of the House of Seagram crest detailing 3 horses, Seagram's stylised font and 'integrity', 'craftmanship', and 'tradition'. Verso reads: taken 1970 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Demolition underway of warehouse no. 6.

File consists of 1 aerial photograph of demolition of distillery warehouse. Roof removed and inside framework visible. Verso reads: taken 1974.

Joseph E. Seagram and Sons, Ltd.

Distiller's Licenses.

Correspondence, applications for Distiller's Licenses submitted to Dept. of Inland Revenue, Customs & Excise, and Dept. of National Revenue, 1920 - 1944.

Joseph E. Seagram and Sons, Ltd.

Distillery.

File consists of 1 Polaroid photograph of Seagram distillery front.

Joseph E. Seagram and Sons, Ltd.

Distillery.

File consists of 1 photograph of Seagram distillery in field.

Joseph E. Seagram and Sons, Ltd.

Distillery Licenses.

Distillery Licenses issued by Canada Customs and Excise, and other licenses used in the plant.

Joseph E. Seagram and Sons, Ltd.

Distillery Plot Plans.

Microfiche of plans of Calvert Distillers Ltd., Amherstberg, Dec. 1955, of B.C. Distillery Co. Ltd., March, 1957, and of United Distillers Ltd., Marpole, March 1957.

Joseph E. Seagram and Sons, Ltd.

Employees.

22 images, b&w and col. snapshots and negatives of employees in the plant, at a Christmas party, visitors to the plant, etc., including two photographs of Alf Busch.

Joseph E. Seagram and Sons, Ltd.

Employees.

1 postcard of a family with a bottle of Seagram's Canadian Whiskey. The two men are identified as Harold Henrich and Jack Uttley.

Joseph E. Seagram and Sons, Ltd.

Employees.

Ca. 255 images, b&w and col., mostly snapshots. These are mounted on scrapbook pages with identifications and comments and chronicle emplyee activities in and out of the plant, including photos of employees at work, at parties, picnics and dinners, visitors, etc. Some images are lacking. Photographers include Hayes Advertising, Waterloo, and Ralf Lilge-Gren, Winnipeg.

Joseph E. Seagram and Sons, Ltd.

Employees.

150 images, b&w negatives and contact sheets, of employees and of the plant. Some are of items already in represented in the collection while some are unique in this format.

Joseph E. Seagram and Sons, Ltd.

Employees: Arthur Dawe.

3 images, b&w, taken during a Product Knowledge Seminar, week of Jan. 21, 1972. Other individuals include Mel McLenaghan, A.W. Dorval and G. De Bly.

Joseph E. Seagram and Sons, Ltd.

Employees: Awards.

8 images, b&w and col., 7 photographs, 1 negative. The earliest is a 1941 Belair photo of an employee dinner. Most are group portraits of long-service employees, some with identifications.

Joseph E. Seagram and Sons, Ltd.

Employees: Group Portraits.

2 images, one a photocopy. Includes copy photographs and photocopies of a panoramic group portrait "Staff and Employees at Joseph E. Seagram & Sons Distillery, July 6, 1929 and a photocopy only of "Office Staff and Excise Officers," 1929, each with partial identification lists. Photographer unknown.

Joseph E. Seagram and Sons, Ltd.

Employees: Parade Floats.

3 images, b&w and col. Two images are of floats constructed by Local 48, one of which is a page taken from a publication. The colour print is of an Oktoberfest float.

Joseph E. Seagram and Sons, Ltd.

Employees: Picnics.

5 images, one a photocopy. Copy photographs and negatives of photographs of picnics held ca. 1910, 1929, 1946, ca. 1955, some with partial identification lists. Photographers include Denton Photo and Arnold Studio.

Joseph E. Seagram and Sons, Ltd.

Employees: Sports.

2 images, b&w photographs. One is a mounted team portrait with identifications: Seagram's Softball Team, Industrial Int. 'B' and 'C' Champions 1947," 2 copies. The other is an enlarged snapshot of a bowling team ca. 196?.

Joseph E. Seagram and Sons, Ltd.

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