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Archival descriptionWaterloo plant, Ontario, Joseph E. Seagram & Sons Ltd., view of bottling room.
Waterloo plant, Ontario, Joseph E. Seagram & Sons Ltd., view of bottling room.
Bottling line of Seagram's V.O. in Waterloo plant, Ontario, 1928.
Bottling line of Seagram's V.O. in Waterloo plant, Ontario, 1928.
Waterloo plant, Ontario, bottling line.
Waterloo plant, Ontario, bottling line.
Portrait of Mr. Samuel Bronfman, founder of D.C.S.L.
Portrait of Mr. Samuel Bronfman, founder of D.C.S.L.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south:east: carpenter shop bldg. no. 21.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south:east: carpenter shop bldg. no. 21.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking southeast : from left : warehouse 4, warehouses 10 and 3.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking southeast : from left : warehouse 4, warehouses 10 and 3.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking south along Erb Street.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking south along Erb Street.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Mr. Samuel Bronfman and Mr. Victor Fischel (on Mr. Sam's left) sitting at the Seagram family achievement association dinner, 1952.
Mr. Samuel Bronfman and Mr. Victor Fischel (on Mr. Sam's left) sitting at the Seagram family achievement association dinner, 1952.
Mr. Samuel Bronfman listening to the speaker at the Seagram family achievement association dinner in 1952.
Mr. Samuel Bronfman listening to the speaker at the Seagram family achievement association dinner in 1952.
Mr. Samuel Bronfman listening to the speaker at the Seagram Family achievement association dinner in 1952.
Mr. Samuel Bronfman listening to the speaker at the Seagram Family achievement association dinner in 1952.
Mr. Samuel Bronfman with his two sons, Charles and Edgar, from Business Week magazine October 20, 1962.
Mr. Samuel Bronfman with his two sons, Charles and Edgar, from Business Week magazine October 20, 1962.
Warehouse no. 14 under construction at Hopewell Farms Co. Ltd., Breslau, Ontario, as of April 8, 1965.
Warehouse no. 14 under construction at Hopewell Farms Co. Ltd., Breslau, Ontario, as of April 8, 1965.
Warehouse no. B14 under construction at Hopewell Farms Co. Ltd., Breslau, Ontario, as of April 27, 1965.
Warehouse no. B14 under construction at Hopewell Farms Co. Ltd., Breslau, Ontario, as of April 27, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 7, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 7, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 7, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 7, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 21, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of June 21, 1965.
Plant: Breslau, Waterloo, view of warehouses B16 and B17 building projects as of October 5, 1965.
Plant: Breslau, Waterloo, view of warehouses B16 and B17 building projects as of October 5, 1965.
Long service awards recipients at Waterloo dinner held November 20, 71.
Long service awards recipients at Waterloo dinner held November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Bronfman, Charles, R. visiting the Seagram plant at Waterloo in September 1971.
Bronfman, Charles, R. visiting the Seagram plant at Waterloo in September 1971.
Edgar M. Bronfman, President Distillers Corporation Seagram Limited, portrait (retouch) used in the 1972 annual report.
Edgar M. Bronfman, President Distillers Corporation Seagram Limited, portrait (retouch) used in the 1972 annual report.
Gordon's Deluxe vodka : showing first run of this brand on the bottling line at the Waterloo plant along with bottling line staff (March 1972).
Gordon's Deluxe vodka : showing first run of this brand on the bottling line at the Waterloo plant along with bottling line staff (March 1972).
Gordon's Deluxe vodka : showing first run of this brand on the bottling line at the Waterloo plant in Canada.
Gordon's Deluxe vodka : showing first run of this brand on the bottling line at the Waterloo plant in Canada.
Mr. Art Dawe, tasting a sample drawn from a barrel maturing in warehouse no. 6 in Waterloo during product seminar.
Mr. Art Dawe, tasting a sample drawn from a barrel maturing in warehouse no. 6 in Waterloo during product seminar.
Mr. Art Dawe (right) with Mr. M. McClenaghan drawing a sample from a barrel for testing purpose, at the warehouse no. 6, at Waterloo plant.
Mr. Art Dawe (right) with Mr. M. McClenaghan drawing a sample from a barrel for testing purpose, at the warehouse no. 6, at Waterloo plant.
Mr. Art Dawe (far right) with Mr. A. Downe, M. McClenaghan, G. Debby, in front of warehouse no. 6, at Waterloo plant.
Mr. Art Dawe (far right) with Mr. A. Downe, M. McClenaghan, G. Debby, in front of warehouse no. 6, at Waterloo plant.
Last barrel from warehouse no. 6 is rolled by J. Stumpf while George Delby and R. Day (right), A.C. Dawe and A.W. Downe (left) look on.
Last barrel from warehouse no. 6 is rolled by J. Stumpf while George Delby and R. Day (right), A.C. Dawe and A.W. Downe (left) look on.
Interior view of warehouse no. 6 racks.
Interior view of warehouse no. 6 racks.
Demolition halfway of warehouse no. 6.
Demolition halfway of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
Building extension nearing completion of the new case bond warehouse, Waterloo plant.
Building extension nearing completion of the new case bond warehouse, Waterloo plant.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling and maturing department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling and maturing department.
Waterloo plant, department farewell to Mr. A.W. Downe on June 14th, 1978 at Valhalla Inn, Kitchener Ontario.
Waterloo plant, department farewell to Mr. A.W. Downe on June 14th, 1978 at Valhalla Inn, Kitchener Ontario.
Waterloo plant, July 1978, aerial view : showing creek covered over.
Waterloo plant, July 1978, aerial view : showing creek covered over.
The Seagram's V.O. Bandwagon in parade.
The Seagram's V.O. Bandwagon in parade.
Seagram, Joseph Emm, 1841-1919: Canadian Wheelman's Association.
Seagram, Joseph Emm, 1841-1919: Canadian Wheelman's Association.
Plant, Waterloo.
Plant, Waterloo.
Joseph E. Seagram & Sons Limited, distillers since 1857.
Joseph E. Seagram & Sons Limited, distillers since 1857.
Bottling line of Seagram's V.O. in Waterloo plant, Ontario, 1928.
Bottling line of Seagram's V.O. in Waterloo plant, Ontario, 1928.
Waterloo plant, Ontario : Joseph E. Seagram & Sons Ltd., view of Mr. Alger, plant manager, at work in his office.
Waterloo plant, Ontario : Joseph E. Seagram & Sons Ltd., view of Mr. Alger, plant manager, at work in his office.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking west: machine shop bldg. no. 25.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking west: machine shop bldg. no. 25.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south : warehouse 9.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south : warehouse 9.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking southwest.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking southwest.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking north, from left: bottling bldg. no. 9 : case warehouse A.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking north, from left: bottling bldg. no. 9 : case warehouse A.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, south along Erb St. West.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, south along Erb St. West.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north: excise bldg. no. 18.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north: excise bldg. no. 18.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Aerial view of cattle barns at Hopewell Farms in Waterloo around 1960.
Aerial view of cattle barns at Hopewell Farms in Waterloo around 1960.
Close-up view of cattle barns at Hopewell Farms in Waterloo around 1960.
Close-up view of cattle barns at Hopewell Farms in Waterloo around 1960.
Aerial view of Waterloo plant : front.
Aerial view of Waterloo plant : front.
Warehouse no. B14 under construction at Hopewell Farms Co. Ltd., Breslau, Ontario, as of May 25, 1965.
Warehouse no. B14 under construction at Hopewell Farms Co. Ltd., Breslau, Ontario, as of May 25, 1965.
Case bond warehouse under construction in Waterloo, Ontario, view from eastern end as of April 20, 1965.
Case bond warehouse under construction in Waterloo, Ontario, view from eastern end as of April 20, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 25, 1965.
Case bond warehouse under construction in Waterloo, Ontario as of May 25, 1965.
Plant: Breslau, Waterloo, view of warehouses B16 and B17 and filling corn silo building projects as of October 25, 1965.
Plant: Breslau, Waterloo, view of warehouses B16 and B17 and filling corn silo building projects as of October 25, 1965.
Aerial view of Breslau plant, Ontario.
Aerial view of Breslau plant, Ontario.
Warehouse B18 & B19, Breslau, Ontario.
Warehouse B18 & B19, Breslau, Ontario.
Aerial view of Breslau plant, Ontario.
Aerial view of Breslau plant, Ontario.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Long service awards dinner held at Waterloo, Ontario : November 20, 71.
Portrait of Mr. Charles R. Bronfman, Executive Vice President of D.C.S.L. and President of the House of Seagram.
Portrait of Mr. Charles R. Bronfman, Executive Vice President of D.C.S.L. and President of the House of Seagram.
Preparation of Angelica root prior to steeping a the Tanqueray, Gordon plant in Waterloo, Ont.
Preparation of Angelica root prior to steeping a the Tanqueray, Gordon plant in Waterloo, Ont.
Original door, still in use, head office of Waterloo plant, Ontario.
Original door, still in use, head office of Waterloo plant, Ontario.
Mr. Art Dawe testing product in quality control laboratory at Waterloo plant.
Mr. Art Dawe testing product in quality control laboratory at Waterloo plant.
Shot of warehouse no. 6 surrounded with barrels before demolition.
Shot of warehouse no. 6 surrounded with barrels before demolition.
Demolition almost completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
Structural steel and roof completed.
Structural steel and roof completed.
Floor being poured and walls under construction of the new case bond warehouse.
Floor being poured and walls under construction of the new case bond warehouse.
New case bond warehouse extension completed, Waterloo plant.
New case bond warehouse extension completed, Waterloo plant.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in bottling and maturing department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in bottling and maturing department.
Leroux production : Waterloo, Ontario, packing.
Leroux production : Waterloo, Ontario, packing.
Leroux production : Waterloo, Ont., filter.
Leroux production : Waterloo, Ont., filter.
Leroux production : Waterloo, Ont., filter.
Leroux production : Waterloo, Ont., filter.
Leroux production : Waterloo, Ont., liqueur blending tanks.
Leroux production : Waterloo, Ont., liqueur blending tanks.
Department farewell to Mr. Downe on June 14th, 1978 at Valhalla Inn, Kitchener, Ontario.
Department farewell to Mr. Downe on June 14th, 1978 at Valhalla Inn, Kitchener, Ontario.
The Seagram's V.O. bandwagon in parade.
The Seagram's V.O. bandwagon in parade.
Waterloo plant : visitor's tour.
Waterloo plant : visitor's tour.
Waterloo plant & flour mill and distillery as it operated in the 1800's.
Waterloo plant & flour mill and distillery as it operated in the 1800's.
Plant Waterloo, Joseph E. Seagram, aerial type view : around or before the turn of the century, 1890:1900.
Plant Waterloo, Joseph E. Seagram, aerial type view : around or before the turn of the century, 1890:1900.
Waterloo plant, 1920, Joseph E. Seagrams & Sons.
Waterloo plant, 1920, Joseph E. Seagrams & Sons.
Mr. Charles Bronfman visiting the Waterloo plant, September 1971.
Mr. Charles Bronfman visiting the Waterloo plant, September 1971.
Picture of Mr. Charles Bronfman when he visited the Waterloo plant in September 1971.
Picture of Mr. Charles Bronfman when he visited the Waterloo plant in September 1971.
Edgar M. Bronfman, President Distillers Corporation Seagram Limited, portrait (retouch) but not used in the 1972 annual report.
Edgar M. Bronfman, President Distillers Corporation Seagram Limited, portrait (retouch) but not used in the 1972 annual report.
Mr. Earl Rolston (left) and Jack Schnarr are Seagram employees who have been Charles Phypers's stillmen since the Gordon operation began.
Mr. Earl Rolston (left) and Jack Schnarr are Seagram employees who have been Charles Phypers's stillmen since the Gordon operation began.
Mr. Art Dawe (right) with Mr. A. Downe, with a sample of product taken from a barrel maturing in warehouse no. 6 at Waterloo plant.
Mr. Art Dawe (right) with Mr. A. Downe, with a sample of product taken from a barrel maturing in warehouse no. 6 at Waterloo plant.
Mr. Art Dawe (left) with Mr. A. Downe, testing product during product seminar in quality control laboratory at Waterloo plant.
Mr. Art Dawe (left) with Mr. A. Downe, testing product during product seminar in quality control laboratory at Waterloo plant.
Demolition underway of warehouse no. 6.
Demolition underway of warehouse no. 6.
Demolition underway of warehouse no. 6.
Demolition underway of warehouse no. 6.
Demotion halfway of Warehouse no. 6.
Demotion halfway of Warehouse no. 6.
Floor being poured and walls under construction of the new case bond warehouse.
Floor being poured and walls under construction of the new case bond warehouse.
An inside look of new case bond warehouse, Waterloo plant.
An inside look of new case bond warehouse, Waterloo plant.
Visit to Waterloo plant : Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
Visit to Waterloo plant : Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling and maturing department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling and maturing department.
Leroux production : Waterloo, Ontario, bottling line.
Leroux production : Waterloo, Ontario, bottling line.
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